The Most Copy-Pastable Online Business (Thanks to AI)

0:00The price tag you can put on that skill set is insane. There's projects that we've charged 100 grand for and they've done like 5 days. This is our one shot output. Yeah. Oh my gosh. Did you even ask it to do that? No, no, no. I didn't ask it to any of this type of stuff. It just figured it out. My prompt was like tiny two

0:17sentences. How long would the next site take to just copy and paste it? If I could right click, duplicate. 10 seconds. You're done. That's it. just with a lazy approach. You're out doing Reddit, Trip Adviser with a Wingstop's own brand, $0 paid on advertising, costing basically nothing to build. This is all the pages we're ranking number

0:35one for. People don't realize that sites like Trip Adviser and Yelp have millions of pages that took billions of dollars of software engineering in a decade of grinding. It can be done for 99% less and 99% faster. Today we go from idea to vibe coding to launching a directory business all over the course of this video. We talk about every tool, shortcut, and growth hack you would ever need to launch this type of online business. I don't know how to vibe code. We fix that. I don't have good design skills. I've got an answer for that. What if when I build one of these websites, I want to copy and paste

1:10it hundreds of times so I could have hundreds of different income sources? Yep, we cover that, too. If you're looking for excuses to not launch your next business, then stop watching this video right now because every single tool and tactic you would ever need is right here. Please enjoy. My excitement couldn't be any greater. And then a few weeks later, it's even greater than that. It's just like a gift that keeps on giving. And I haven't literally in 15 years of just building things. I've never, you know, experienced a feeling like this as a entrepreneur. I just be able to be creative, have ideas, you know, to have

1:41the tools at your disposal to be able to execute is just, you know, so fascinating and satisfying as well at the same time. It is. Yeah. So tell me about your directories and what made you want to start building those in the first place? I started to just sort of, you know, build some sites out and then I came across AI and what became really interesting with AI was the fact that you can create these programmatic SEO pages. And what we mean by programmatic is effectively if you think about a directory like tripadvisor you know every single URL like there there's you know thousands of URLs so you have like

2:13you know tripadvisor.com for every you know slash city then inside the city you've got towns and then towns you've got you know restaurants and bars and clubs and whatever you've got like it can go on forever and no one is sitting there manually adding all these pages. programmatic means that they're kind of just, you know, created automatically just on the fly. And so AI enabled that to be very accessible for me at least where I could just say to myself, okay, well, if I can just create content and the content can also be generated by AI, then technically I don't have to spend all that time creating all this type of

2:46content. I could just create, you know, thousands of web pages, send them into Google, and then get them to rank well. And so originally I I did this with a a recipe site, guiltychef.com. Okay. So I just built the app. We released the app. 20,000 downloads, you know, real quick. Unpaid downloads, paid premium. Yeah, it was it was premium. So we probably made I think it was like $8,000 or something maybe in the first like week. It was like recurring revenue as well. So it was like, you know, it was insane. I just, you know, got obsessed with, you know, programmatic SEO because of AI and guiltyf.com was born. So this

3:22site now ranks, you know, number one just globally for keywords. So if you just go to like even if I go to like an incognito tab and I let's say I type in Waga Mama crispy chili mushrooms recipe, you'll see like Guilty Chef is like number one right here. Organic above like Pinterest, Instagram, all these

3:41videos, Reddit, like we're right here. And you open that up, it takes you to our site and you get to see the actual recipe and the directions. And all this content was just generated through AI effectively. So you know the restaurants, the dishes, you can see like you know these are restaurants, you open up a restaurant, then you have the restaurant and the restaurant name. And so basically this is where the SEO kicks in. Like if people search Burger King recipes, you know, it will come up with this page. And so the idea for me was it was a simple idea which was there's nowhere to find recipes inspired by the

4:14restaurants you love. You have some websites like that but they're normally people that have cooked recipes at home and Yeah. They're not aggregated. There's not one website dedicated to that. Is that why it's called Guilty Chef? Because it's like unhealthy like restaurant recipes mostly. That's a No, that's a good question. Guilty chef. I can't remember where the name came from. I think like you probably just were looking for good domain names and you looking for No, no, no. I I wasn't like that's the crazy thing about the SEO uh that this has been the best performing SEO site of the two directories I'm going to show

4:43you and the domain is like nothing to do with it like and that's what's wild is like people always think that you need a good my my next directory I show you is all about the domain name but like this one like it doesn't matter about a domain name so especially if you're starting a directory don't go crazy about the domain name because it can just rank well so long as your content is structured just using the the basic things that you need and when I say basic things those are things like you know creating content, linking between the pages of your content, you know, using schema. So this is

5:13schema.org is like something that a lot of people don't know about. But if you look at schema here, there's different types of schema you can have. And what schema is, it's a series of like properties that Google looks for on a web page to see if there's information about that. So uh for restaurants, it might look for opening hours or it might look for price range or payment methods and that determines the content. the more boxes you check like the higher likelihood you are of ranking right and so if you think about before AI you'd have to first of all have a SEO strategist or someone who'd be like this

5:46is what you need to do then you'd have to figure out okay well which of these do I use then you have to go and you know create the content and then you got to have someone design the pages and develop them that's like a team of four or five people already and so now with like cursor and claude code I just go straight into it and I just say hey create me a category for restaurants and just make it, you know, compatible with, you know, schema and include all the relevant properties I need and it will just do it in like seconds. And so that

6:14was like if you take that method and you multiply it by like, you know, 100 or a thousand, you start to get like all of these pages of content and even the content is generated by AI and that's the other thing is that people think that AI generated content can't rank in Google. It absolutely can and in fact

6:31this also ranks in LLM models as well. So chat GPT and Claude will also pick up these recipes. If someone types in a certain recipe that I have on my site and you set the sources, you'll come up with my content before you know some other you know recipe site. Yeah, people need to understand like it's people are asking questions on Google and Google is in the business of giving them answers, right? So if the if Google does not have enough answers to pull from and some of the best ones or some of the only ones are AI generated,

7:00it's going to show them, you know. Absolutely. Absolutely. I think there's too much like kind of opinion around whether sites rank or not or you know will SEO work with AI but I think like there's no better thing than like seeing it in action. So I'm sure for yourself Chris and even like myself I like facts right and I feel like as a builder I want to just see it for myself right because there's plenty of opinion out there. And so building a directory this was a way of me seeing okay well can it actually work? It's like all the things I'm building and doing, all the

7:28iterations are just like me, you know, kind of poking at a curiosity I have, but also because I can now tap into AI, I can execute it so quickly that I can actually get a factual answer quicker than me scrolling through X looking at opinions. You know what I mean? Yeah. Yeah. So, this is an example of like the the

7:45SEO. So, the orange is organic growth. So, this means that there's zero paid traffic. So, I'm spending zero dollars on marketing on this site. So this is this is guiltychef.com that you're showing me traffic. Yeah, that's right. So guilty chef here. What's the date we're looking at? Like August 2024 is when it starts ticking

8:03up. Uh yeah. Yeah. So So yeah. So this was like I kind of like rebuilt the site around June. And so then Google started picking up, you know, probably around August. And then look, we're just getting like 5 600 800,000. And then I don't know what this huge spike was here, by the way. I have no idea. I've never figured that out. But there was a

8:21crazy spike here. I think the most interesting part of this chart is the very middle between March and August 2024, you're adding pages, pages, pages, pages, and not getting any feedback from Google. Like nothing is showing you that it's working, but you're just persisting, persisting, persisting. All of a sudden in August, oh, sign of life, you know, September. Oo. And then it's it's literally literally only up and to the right ever since. But like that's why SEO is so important is because you need to be willing to be patient, play the long game, and it's not like it's costing you anything. Like 50 bucks a month for certain tools, a little bit of

8:58your time. Other than that, like if you can be patient now, you're at how many visits organically per month. Uh almost 11,000 now. Jeez Louise. Yeah. And and by the way, we there's a there's a paid site to the site as well. So people people can also go on here and just like subscribe and generate their own recipes as well. So,

9:17there's only 160 pages on this site. Uh, yeah. Yeah, there's not much at all on this site. Well, imagine if you had 16,000. You know what? Again, it's it's my fault because I just get like I I I ran this as almost like experiment and it like performed better than I expected and I was like, "Okay, I've got to like Yeah. So, real quick, please subscribe to my channel. I know it's kind of lame to ask, but it means a lot." Thanks. By the way, ah Refres just as a tool is a great tool to to to get you can get you get a free account on there and you can just

9:46do keyword research. So you can go on like you know keyword research up here, keywords explorer and so if you're just want to start a directory in a certain niche like you could just type in I don't know let's just say you know recipes let's do something more niche. Let's say you know uh toddler recipes and you could search by different regions but let's say you know US. it will show you like what the search volume and trends look like you know over a given period of time and also what you want to look at here is like how easy is that keyword to rank for

10:14which means that okay well this is kind of a broad keyword which is pretty good so if you can find the com which actually I own toddler recipes.com as well okay good for you so yeah but I haven't I haven't done anything with it yet so nothing nothing existing but there's um but you can just see like there's so many like you know recipes and why I found this interesting is because there's all of these are the longtail keywords. So like toddler recipes,

10:38muffin recipe. So you're seeing like now look at the volume you're getting like you know 900 searches per month, 600 searches per month and like if you can come up number one they will aggregate into like a you know decent audience. I'd really say like where where this funnel becomes interesting and I haven't even like taken it to this level yet with my site is like you know traffic is one thing but like email capture you know Google pixel you know the amount of retargeting that's possible even being able to you know I could go into the ingredient side of my web page and then have brands

11:06bidding or or like people like Walmart bidding for like spots so like people click on you know pepper and it connect to the Walmart site for you to buy it you know so when you start building in traffic you hold the leverage and I think that's the interest The strategic part of this type of business that I liked is that you know the traffic is yours you know and so like it speaks for itself and so you can really trade against that becomes a currency and it can easily net you you know even if it starts off being $500 or $600 a month man that's great and then you can start

11:34growing that more and more and more and start to become something meaningful. So you said you're also monetizing this. You have like a paid section of the site. How is that going? Yeah, there's a paid section, but nothing crazy right now because we're not really pushing people towards it, but like you can go on here and you can just like build your own recipes basically and like pay

11:50now. Yeah. Uh yeah. So, it's just like, you know, it's just anthropic running in the background. Just basically Yeah. Just, you know, running the recipe and just creating the recipe for you. So, I can already see some bugs on it because I haven't even been on it in like, you know, a few months. So, yeah. But that's basically what it is. Do you have ads on the site or is it monetizing in any way or is you're just letting No, no ads right now. So, it's probably revenue-wise, I think it's probably probably just doing like maybe $7, $800 a month, something like that. Like, it's nothing crazy, but it's still like, you

12:20know, it's it's just still something cool just comes in for organic traffic. So, yeah, just like people who have and a lot of it's funny because a lot of the customers are those that have like signed up at peak times like maybe around, you know, holiday season. and they're trying to look for recipes and they're paid like five bucks or something to join the site and the memberships are just running and they might not even be that active but you know they're just in there and you know that's the other interesting thing about these type of businesses is that you know if you create products that can get

12:44high volumes of traffic but very you know low increments of revenue people are willing to pay because it's just there and you can you're likely to capture them and also if you start to increase your traffic and you get those people coming in those $5 start adding up and you know can can can become

13:00something meaningful. Yeah. And now what what tools did you use to build this site? This was built in web flow, but all of the sort of the AI components of it were were built using cursor. And so that cursor I think can feel very daunting to people. So like I've got it open here. You know, people can feel like this is

13:19like, you know, just for programmers. And even I felt that way. And then when I actually went into it really, it's just like think of it like iMessage almost. You know, if you can just talk, you can create. And actually the power lies in that those that are creative and can express their ideas as opposed to those that are like technical. Like you don't have to be technical at all. And that's why I've set up you know I've got a school community 5day sprint. I've also got 5dayprint.com where you can go on here and just set up your project and it will just give you like a oneline

13:48string like um if you set your project up there like this and you can just hit copy here and you can go into just open up cursor hit paste right here and hit enter. And this fra this one line will set up your entire project for you. And so all you then have to go is do is go in there and just iterate the features that you want. But like the context of your project is all in there. And that's how I feel like we should be building because there's so many interesting things that you can do with these projects. But you need a scaffolding, right? And so guilty chef is like think

14:17of that as a scaffold which I was able to then use myself to build best dubai.com. So if you look the sites are identical in terms of how they look, right? Look like even a search literally doesn't even move. Both on web flow. These were both built like visuals were built in web flow and but all the functions and functionality were like

14:33through cursor. Okay. And I just connected them into web flow. Yeah. So you live in Dubai. What gave you the idea to start this just like did you see a different site that was similar that Guilty Chef started working? So it'll be interesting to see what the AHF's data shows us. But Guilty Chef started to work and when it started to work I got I had already been in so I moved to Dubai around the time I was building it actually. So I literally moved to Dubai here right and I started to build the project and I started to see results around here and then I was like hold on

15:03a second like this is interesting. This hadn't even started fully growing yet but just some results around that time. I'd been in Dubai long enough to know that okay I'm always looking for places to eat, place to visit. There's no not actually any great directory. And if you go to like Dubai's actual tourism site, it doesn't have like it's very their directory is very basic, right? And it's very bloggy. It's like it's not really immersive. And so I thought, okay, that's interesting. And so then I thought to myself, I started brainstorming and I started to brainstorm loads of words, but I didn't brainstorm best Dubai. It was like best

15:36restaurants Dubai or best things in Dubai things because I never thought the domain would be available. Yeah. And then from out of nowhere, I just actually searched best to buy.com and the domain was available for like $900. That's the best feeling in the world when you type it in and you're like, it's not going to be available. I know it's not, but I just have to. And then it is you like you never clicked by

15:55faster. Oh yeah. I mean, Texasnacks.com. Sendeats.com. Wow. I've got What's that second one? Send Eats. Send Eats. Okay. Like ship food. Yeah. O, that's nice. It was a company that shipped food. So dude, sometimes the domain will like just just like spawn the idea for you. Like it just come from a cool domain. Totally. I um I own the domain twice used.com and like I thought someone could have like an Etsy for upcycled stuff, you know, and so be best dubai.com was available $900 and and then the interesting thing was I then searched like other domain names similar for other countries and other towns. So like best saudi.com for

16:38example was $100,000. And so when I saw the price difference I was like first of all this has got to be like a very viable domain. And secondly I can't believe it's available. So like I didn't talk to no one. I was I'm not going to tell no one. I'm just going to buy it. And once I've got it then I've got it. And so I bought it got access. I was like okay I still couldn't believe it. And then it was like the mission to be like okay well what can we turn this.com into? And so with this one was focused a bit more like restaurants,

17:03hotels, malls, schools. Again, all this content is AI generated. So like AI is aggregating Google reviews. AI is going and you know getting the you know uh giving a scoring system um you know picking up amenities and check-in times and maps and all this type of content FAQs. And again all of that is being connected to schema. So like you'd have

17:23a schema for you know local business. And I'll just say to cursor, hey, I've got a local business site. I need schema implemented. Excuse me. And it'll just write the schema. We've started to see some meaningful organic results now. So again, zero dollars paid on advertising, costing basically nothing to build. Like when I say nothing, I mean like less than $100 or something. And so if you go to, let's say we type in one of the keywords like Parker, Parkers is like a big restaurant here. Type in like Parker's Dubai reviews, then we're

17:51number two below Trip Advisor now. Wow. In Google. And so that's you know coming up above Facebook, Zomato, Reddit, you know all these other sites, Open Table. Okay. So if someone wanted to start a directory from scratch today, can you just show us like what your first steps would be? How would you start? What tools would you look to? What how would

18:10you do research etc? Yeah, sure. So first of all, I think ah refs is absolutely a great tool to use just to do keyword research first of all. So I think like go and explore keywords and then try and find domain names as close as possible to the.com because I do think that gives you an added advantage and so instant domain.com is a great tool to use because if I just type like the reason it's cool is because it gives you all the different like URLs available like from one search so you can see like the com like any other you know ones you like and the green ones obviously

18:40available and so I love just using this site to find domains once you've got a domain and you've got you know the keyword. So spend some time on keyword research like really try and see like you know what are the interesting trends here and what you what you want to look for just as a rule of thumb are keywords with a low keyword difficulty and a higher search volume and so if we actually looked right now here and we said let's just say I don't know snacks and just search that since you mentioned

19:05snacks. Do you have like a general ratio you look for like it needs to be under X difficulty and over Y search volume? Absolutely. Yeah. So, so I would say you want to keyword difficulty between zero and 30. And so what I'll do is I would come in here and I would go KD keyword difficulty between 0 and 30. And then I would start there and then the higher the search volume the better. So this is

19:28actually crazy by the way. Look at this. So like it's very rare you see something like this. Wow. High protein snacks nine keyword difficulty 81,000 monthly searches. So So that's like that's that's a snatch. Like if you if you can get like high proteins.com. So like literally let's see like if you can buy that like that's worth a shot like considering the type of investment that people put into businesses like people sometimes I think about domain names as like you know how to price them or whatever but I think like if you would generally start a business like a small business minimum $10,000 you'd be considering like maybe I'm

20:00going to invest in starting a business right like getting a small business loan and so in this type of age where you could build things with AI and directories like if I saw I would absolutely buy this if I saw that type of you know this type of it's $7,000. Yeah. The domain. This would kill it though. I love the strategy of searching for a

20:19very broad keyword. Yeah. And then looking at what it shows you and like letting your rabbit holes go crazy from that point, right? Yeah. Because also it can inspire like different ideas as well. So, you know, 0 to 30 is good keyword difficulty. Yeah. for search volume. By the way, this is this is why I'm saying this is crazy is because normally I would say even like a thousand is like good, right? Because like volume Yeah. like you know

20:4581,000. This is 81,000. Yeah. So like because if you see a lot of the keywords in my sites like they're not they just aggregate. So like if I go into uh where were we like here? Yeah. Because there's going to be a long tail of hundreds or thousands of variations of that keyword, right? You're not only relying on toddler

21:02snacks. Exactly. So like look, spicy Korean Q, Wing Stop. Like I'll just show you. Look, we're ranking number this is all the pages we're ranking number one for. So like these are all number one in Google organic, right? And so like wow volume volume like we only get 30 for no wagu tacos but keyword difficulty

21:19zero. You know even this one I maybe get 42 visitors a month from this wing stop but like you know it's volume is 80 but keyword difficulty zero and number one. And again there's loads of those that 00 but like we're getting like 300 250 400 and they just aggregate and again this goes on for pages. We got pages of just like you know number one position just using this strategy. Now the thing is like I think especially since recently I've been seeing how quickly you can build projects using cursor like that these two projects were built using web flow for their interface and then I used cursor and clawed code

21:51for some of like their the these kind of like HTML elements. What I realized recently was to actually build things that claiming cursor was cool, but I'm a designer, but I couldn't create something beautiful. And you've probably heard that there's this thing of AI slop, right? Like people just creating like, you know, just crazy things that AI renders. But if you look at this side, and we can go into a bit of this with some live building in a minute, but all the UI here was built using cursor and clawed code. So none of this is using Figma. Nothing here is using a single design tool. Like every single

22:21thing you're seeing here is done just through natural language. And the the fascinating thing to me was simply the fact that I can just use my creativity in my mind and so long as I can explain it, I can get an output. And I think that's such a big lesson for people to take away. Even if you're building a directory or whatever, it's like yes, domain is important. You know, keyword research is important, but this is like a stack of skills that you got to build up. And you got to like look within yourself and think, okay, well, do I have a a broad taste palette for what a

22:49good website or experience looks like. And if you do, then great. You should be able to explain that. Then it's about the communication. And so long as you can like take inspiration from other sites or other things you've seen and be able to just simply type it into a tool like cursor right here, you can get outputs like this. But simply by saying to it, hey, can you add a blue card at the top of this card and also do this? and it will just

23:13create it for you. Do you only use cursor for projects like this or do you use replet, lovable, etc. No, I just use cursor and claw code. I find them much easier than repletable. I think why don't we do this? Why don't we pretend that we're going to launch high protein snacks.com and can you go to claude code and show us like what you would prompt

23:31how you would start to do this? Yeah. So, I'll do it inside I'll just create a section of this uh site since I'm already on it. So, let's assume that we're setting up a new site. So first of all, if you were to start and you you came on to 5 years pretty much with a new project, I would go here and I would type like, you know, I have the domain

23:50high protein snacks.com. Then you can add inspiration, which is really cool. So you can like you can take any site as inspiration. So you could like just use Airbnb as example and say, you know, you could ask it first like what are what are 10 sites that have beautiful design? Cool. Yeah, that's my inspiration. If you don't feel like you have a good design taste, just ask it what good design is and then use

24:11that as inspiration. Perfect. And you can do stuff like that just in a separate chat GBT or cord chat as well by the way. So I might say, you know, I like the layout, you know, whatever. Let's just keep it simple. and you hit start research now it will go and do research for the features you need in your product because sometimes again like if you're thinking about the type of you know when you're starting a startup and you know Chris I'm sure you know when you're starting startups as well even traditionally like my previous startup I had to go and raise you know like I think it was like 200k we raised

24:40like seed angel round and then you know that most of that was just for people and like now when I'm building I'm like hold on a second like I don't need any of that stuff you know so actually it's like I wouldn't have had needed any of that money if AI was around then because just things like specking out features and getting someone to project manage and to execute that was like a large part of my budget was just going on technical things like that. And so this just in seconds did your research for you know so it figures out you know comprehensive marketplace and discovery

25:07platform for high protein snacks helping fitness enthusiasts and healthconscious consumers and then it also picks out the features that you might want. So, you know, do you want email registration, guest browsing, do you want an admin dashboard, you know, for your product, how do you want, you know, what database do you want, you know, price tracking, stock availability, and so you can just pick and choose and then you could just, you know, add feedback if you want. So, you can say, you know, I want a live, you know, shopping stream streaming feature and apply feedback and it will

25:36just go and it will like rework that. So, you can just kind of go back and forth like you might with chat GPT and just pick out the features you want. Now the difference with lovable and tools like replet are if you want something that out of the box is going to just create the entire thing for you essentially then like I would say you know go that route because if you don't want any if you don't really like kind of want to deep go into technical too much but there's a very there's very little amount of technical skill you need to be able to do something like

26:02this and I would in fact not even call it technical I would just call it something as simple as like being able to think logically right if you can think logically it's like you do this and then you do that. So like first we're going to think about our features which is obvious and then we're going to go and set up our project. Great. And then we're going to go and build out one feature then we're going to build another feature and another feature. But what AI is doing is helping you create that structure. It's helping you create that plan which otherwise a product

26:27manager or a designer would do, right? And then just through here like you know you can go in here now and it will also automatically suggest AI capabilities to add to your project. So you know generate product descriptions and marketing copy and all you have to do is click here and say okay I want anthropic which is with all you guys that run claude to generate that content for you. So if you looked at best Dubai like this content is generated using anthropic claude but I had to spend considerable amount of time maybe like not say considerable but it was probably like you know four days or

26:55so just like researching the content I wanted then working with AI to get the perfect prompts and then working those prompts. But here you can just put in your API key and it will just generate all the content for you. Same way if you want images, if you want to create visually appealing product images, you can do that. You can just pick your image model and we will just keep adding new ones. So we're going to add Google's new image model in there, etc. Video

27:16generation, voice AI, whatever you want. And then when you hit continue, it just explains to you simply how to, you know, install cursor and GitHub, which are like these things will probably take you less than 5 minutes altogether to set up. And then your database. So all your data has to sit and store somewhere, right? And so this was something again for someone like me who was kind of, you know, had a bit of idea of techn, you know, being technical, but I'm not a

27:40programmer at all. Yeah, I understand what databases are. And so effectively, they're just like a spreadsheet. So if you understand how to use Excel or Google Sheets, that's basically a database. And every single database has multiple tables, which is the equivalent of like different sheets, right? And so a database is simply just rows and columns. And so Superbase is a software that basically creates those rows and tables for you, but has all the security implementations built in, all those type of things. So it can actually work as a web project, right? And so we've just made it super simple. So you can just hit connect superbase and you

28:16can just connect to your account straight away. So again, when I was doing this originally, I had to go and get four or five different types of keys from my database and put those in. But you just hit one button here and it will straight away just connect your account and then you'll just pick whichever project in your database you want to use. So we can just use this test one and it'll automatically pick up your keys, your project URL, all the different keys that you need. You hit continue and you're done and you can hit generate framework. And now it's going to go and just create the framework for

28:45you that's going to help you just set up the entire project in cursor. So when you open up cursor by default you're going to get a blank screen. And that's what's like quite daunting for people is like okay where do I start? Because even when I was building it's like okay yes we understand we might know what HTML is or CSS or whatever but like if you think about the modern web they use frameworks that are like they call next.js JS or Tailwind CSS or these some technical elements and and I have no clue what any of that means by the way not even to this day I don't

29:15really understand them properly at all and I think most of most of my audience is like a little technical but definitely not a software engineer kind of like me right exactly like us yeah ma'am so this is why so I I set up this entire framework so that you can just simply just take this you you get render this one string you just hit copy here and you're going to go into cursor and all you're going to do is hit paste and hit enter and then what you're going to see in literally we won't do it I've got ourself a new project to to run it all

29:44but what you will see is an entire project just start just you know being set up for you actually you know what let's actually try and do it so let me just open a new project if not then we'll just fall back to the other version so we just go here let's go into here and let's say protein snacks open I'm going hit this and hit paste. Okay, so there it said setting up the framework for you. So now what you'll see is you'll just see files just start coming up here on the left which are all of the it's basically like it's the equivalent of in technical terms

30:19maybe 3 months of like a CTO level of work that is doing for you in the next two minutes. So it's already set up f folders for you here right using nex.js. So it's it understands that's a framework we want to use. By the way, you can use Nex.js to build games. You can build any application. You can build software like you name it. You can build

30:40it. You can build Facebook using this. You can build x.com using this. You can build Instagram using this. Whatever you want, you can build using this. And so it will just run and it'll just set up the entire infrastructure for us for us to be able to just, you know, go ahead and just start building. And so, let me

30:54just explain the UI system, by the way. So, by UI, we mean user interface. So, you're seeing here all these different design elements, right? And so I'm a designer and even me as a designer, I didn't know how to design through natural language. I only knew how to design by using design tools like Figma or framer. And then I started researching and I found that there's like you know different libraries like shad CNN is a library for example which has pre-built components like beautiful charts and

31:22shad.com. Okay. Shadcen.com. Correct. And is purpose-built so that you can just basically just create any look. This is like Slack type of application, you know, with everything already designed and built and then it has all of the different components. So like, you know, you want a beautiful slider, it has a slider built into it as a component. But still, yeah, but still there's like a technical element to it, right? Which is like installation and you see this and it

31:45just throws you off. And so again, inside this framework within this one prompt, it starts installing Shad CN for you. And so it sets up the entire infrastructure for you. So you've got a whole framework with UI set up and everything ready to go. And that's how we get an interface like this because look, this is Shad CNN like I just showed you, but it's just got a blue background and my design on it, you know, and I'm using elements from Shad CN like the buttons and everything are from this framework, but it's all pre-built. So, as soon as this is installed, we can just go in and say,

32:14"Okay, now do this for me." So, I'm going to stop this right now. So, just be so it saves us some time. But that would run for like, you know, 5 minutes or so, and it would just set up the project. And then what you'd get is just like a blank canvas like this, but without content. I've been using Beehive for about two years, almost as long as they've been around. And I got to tell you, watching other creators stay stuck on basic newsletter platforms is painful. You're losing thousands of dollars because you don't know what your subscribers are worth. And when potential sponsors ask, "Who reads your

32:43newsletter?" and you say, "Uh, entrepreneurs or moms," you lost the deal. But Beehive has a survey feature that's brilliant. You can set up a few questions about demographics and spending habits that you send them through right after they subscribe. So instead of telling sponsors, "Oh, I have 5,000 subscribers," you can say, "I have 3,750 homeowners making over $75,000 a year who spend $200 plus per month on home improvement." And that's proof that their ideal customers are reading your newsletter. Go extract your email list from whatever platform you're stuck on because it's probably costing you thousands in lost deals. Beehive makes migration easy. You can move all your

33:22emails in minutes so you can get paid what you're actually worth. Head to beehive.com/chris for 30% off your first three months. That's beehiv.com/chris. You'll thank me later. And so if I open up this actual project right now, let me just server. You're back in cursor here. Back in cursor. I've just opened up basically this project we're looking at here, my 5day sprint project, just because it'll be quicker for us to just build something. But we we'll build the directory in here. So, if you want to now talk to Claude, all you're going to do is you're going to go terminal, new terminal, and you're just going to type

33:57Claude and hit enter. And now you've got Claude code. They don't want me to accept terms. Yeah. Okay. Now you've got Claude code ready to go. So, you'll get given if you run local server. So, I just said kill and run local server. Basically, that's just a way of saying kill any tasks that are running and run my local server. A local server is basically a a URL that runs without you needing a domain name, right? And so if I copy this and I paste it into my browser, I can see my website immediately, right? The beauty of this is that any changes I make, you will see

34:29in real time. And so why that's amazing when you're building these type of things is it's just as fast, if not faster, than actually sitting there drawing boxes and changing things because you can just say it to clawed code and it will do it. So we'll pick we'll do that right now. So, we're going to say I'm going to say let's do in the admin section so the public don't see it. So, I'm going to say this is how you literally talk to us. So, imagine it set up a whole project for you. You'll have files like this all set up once you've run the prompt. And I'm going to say in

34:54the admin menu on the left main navbar. I literally talk to it like this like just super you know in my own language. Right. Uh menu on the left main. I want you to add a new section uh the same way we have marketing live stream etc. but called protein directory. Protein call it snacks directory. So I'm just going to say that right now. So this is an example of systems thinking which is what people sometimes do is they go in and they try and you know give it like too many tasks at once and then it trips up right and so what you want to do is

35:34you just want to compartmentalize yeah no don't do that so you want to just you are the master right like you have to trust your own intelligence and this is you know I speak to a lot of people in our community about this as well which is we are overestimating sometimes the ability of AI the intelligence of AI just because of the word artificial intelligence. Yes, it's intelligent in terms of how much information it has ingested, but the nuance of how like you would think and build things like you are still better at it than that. So, we are very much more intelligent still than AI due to nuances. And so, we'll

36:07let it run. And so, what you'll see now, if you just look here in a moment, we should in real time see a new option just turn up here. So, I'm not even touching the screen anymore. And so, this is this an example of just like building live. like you just say to it

36:20add a menu item and it will just do it. So unless it needs to confirm any questions with me which sometimes it it wants to but it should be fine and we can there you go. So snacks directory is there manage snacks. So it's created a page there's no content on it because we only told it to create us the menu directory and in fact it still tried to be too smart and

36:39create an extra thing but it's fine. So I might go to cursor and I'll go to cursor and I will say I am building. So, so by the way, how you want to think about this is this is cursor over here. And so, cursor is the software which has its own chat in it. Again, just using the claw model in here. We have the terminal using clawed code, but even though they're inside the same software, they don't. These two chats don't talk to each other. So, this thing over here has no idea what this did, and this has no idea what this does. And so, the way

37:08the way the framework is also built up. So when you install this, all of the configurations of how to get them to talk to each other are also built in because this is what I struggled with and so I just build it all into this. So basically when I speak to claude code I use speak to cursor about something on the right here. I might do market research with it. I might help it excuse me set up things for me but then claude code will be the executor right and then claude code will give me feedback. I'll give that feedback to cursor and cursor sort of like make sure that like all the

37:38work is done correctly. So, here's an small example of how I'd use it just to set up a basic page. So, I'll say I'm building a protein snacks directory. It needs to be optimized for SEO. We can rank number one in Google. I want you to use fire crawl to conduct live research on my market. So, this is really cool because I'll explain to you guys just in a minute what this does. I don't know

38:05why it's bringing up broad cities. conduct live research on my market. Write a prompt for Claude code to generate a a product page with SEO implemented. So that's a small uh SEO and content implemented. So this is like a small version of a prompt, but let's let that run. Let's make sure it can access fire crawl. So fire crawl, let's just see what it does first. So what we're basically getting it to do is just do some research. We're saying to it, don't execute. Don't write any files. We don't want you to do anything. this what plaude code does. We just want you to go and research and then come back to me

38:40with what you you figure out. So it goes I help you build SEO optimized protein stacks. It figures out its own plan. Now firecrawl is basically a tool you can use. So firecraw.dev is a tool you can use that can go and search live data from the web right and you can use it directly inside cursor. You can also use it

38:58it reformats websites websites. Oh yeah yeah. No it goes and scrapes the data. So you can literally say to it, here's tripadvisor.com. Understand everything they do and how they do it. Imagine you are the greatest SEO hacker in the world. Fetch all of the information you need to be able to create an even better site to rank well on Google, right? And it will it will go and do that, right? And so look, it's going and using fire crawl to do a search. It's analyzing everything comprehensively like doing a whole protein snack research that, you know, just going on and doing. So, we'll let it conduct that. And just as an example,

39:35like using firewall and cursor. Oh, yeah man. And and what's crazy like just that firecrawl.dev that that little tip alone is worth the price of admission for this free video, right? Like dude, huge. Yeah, fire crawl is crazy. It's like one of the sweetest things that you can use and it's so easy. I still haven't paid a dollar to date. Like I've done so much stuff with it. So there you go. It's

39:56gone and given us our research. So it says, okay, based on my extensive market research, here's it. So this entire prompt is written create comprehensive SEO optimized protein snacks directory page. I can rank number one in Google based on SEO research mandary SEO optimization target primary keywords best protein snacks 2024. Uh this is probably because all the like AI models like claude and everything are like normally trained on like data a bit you know prior to today. So we might need to ask it to redo it for 20252 but

40:25we would run it like this for now. Secondary keyword. also goes and checks what other keywords like healthy protein bars, muscle building snacks, these are popular searches, metatitles, descriptions. Look, use schema markup. So that entire thing I told you guys earlier about using schema markup. I had to go and figure this out myself like no one told no one from Trip Advisor came and told me how to rank next to them in Google. I had to go and work it out, right? But if you just go into here, it will do all this type of stuff for you, the content structure, everything. And so here's what I'm going to do. I'm just

40:54going to completely blind copy it. So I'm going to copy this. This is a prompt it's written us. And you'll notice in a minute I'll show you something interesting. I'm just going to hit enter. Cool. So I'm just going to send to clawed code. So now clawed code has an entire prompt from cursor. Now the interesting thing here is out of the box cursor won't write a prompt for clawed code for you and it won't know how to structure it to be able to get a meaningful output inside this 5day sprint framework. When you've entered that oneliner into cursor, it already tells it within that to use shad cen UI

41:29components. So it knows that we want to use these UI component to design our site. It also tells it that after you completed a task, give me some feedback because then we want to give that feedback to cursor. So that's all built in so that you have this kind of seamless relationship between the two two tools. And again, this is just through trial and iteration of me using it to know that hold on, we need to communicate between both tools. We also

41:51need to use the right design elements. And so hopefully, let's just see when people say like oneshotting an app. This is going to be an example of that. Let's see if we can just oneshot a page that works. And describe to the listeners or viewers what oneshotting means. Yeah. So oneshotting is like just hitting a prompt like we just did into a tool like cursor or clawed code and just letting it just work. I just prompt to like finish product in one

42:15prompt. Yeah. And and it's very possible by the way like there are now if you're getting more complex with using databases and like this is not connecting to a live database for information. This is just like creating the page for us. So like landing pages is great for maybe like single like use applications like uploading a picture and like converting it to something using API things like that are like great for like oneshot type apps. But like if you're building something like you know cons like something that's got multiple layers like a directory there's no such version as like one prompt and just creating the whole directory for you. It will create

42:46like this is the landing this is the product page we're creating right now. It could create you know a different version of something else like you know page by page. So this is the let's just see what page it's creating it on. So it's just running. So what it's doing so you can sometimes read this and it's pretty interesting like Claude code is just working right now. So what's it done? It's writing some files. He's

43:04written the SEO descriptions for us. It's written the SEO titles for us. It's imported the design elements here. Okay, you can see it's importing the importing the button, badge, input, separator, tabs, a card. So I again blind I don't know what it's doing. All I know is that so this is like the the billion dollar thing is doing right now and it will just be doing it for like maybe one minute, right? And that like that alone is what will lead you to a to charts like we just saw, you know? Well, people don't realize that sites like Trip Adviser and Yelp have not thousands, not

43:34hundreds of thousands, millions of pages. That took billions of dollars of software engineering in a decade of grinding. And don't get me wrong, it's still going to be a lot of grinding to create millions of pages with a vibe coding app, but it can be done for 99% less and 99% faster today. Yeah, absolutely. And that was the thing. I'm spinning out products like daily, right? like the the the directory the best Dubai like I will probably build a new one within two or three days you know we'll re we'll we'll rebuild it and make it even better and get to rank even better in Google and so you can

44:08this is where you know Chris a guy like you is perfect for your type of brain right someone who has ideas wants to wake up bed and just execute like this is made for the people who have ideas and I'm sure you know everyone in your audience is like that where they're just like I want to execute this and then you actually can execute quicker and prove your point and demo it to someone faster than actually just saying, "Hey, like what do you think about this idea?" You know, like don't if you your gut says do it, just execute and you will the the time it's

44:37going to take to try to explain it to someone, you can just get the job done. Yeah. Let's say that for instance to get this site up and running takes three hours of tinkering and vibe coding, right? It's not perfect, but it's good enough to hit publish and to put it on a custom domain. If you wanted to take that site and you like the look of it, you like the database that it's pulling from, but you just want to make like keto toddler snacks.com. Okay. Or something entirely different like horse

45:01horsefeed.com, right? Whatever. How many hours or how much effort do you think it would take to use one of these apps to just copy and paste it in a different vertical? You want to see it? If the first if the first version took three hours, how long would the the next site take? because I'm still waiting for a good reason why people aren't vibe coding like thousands of directory sites like not a directory site with thousands

45:25of pages but thousands of them. Okay, so let's say we have this project here called protein snacks. If right click and I click duplicate and my new site is called layer duplicate 10 seconds, 5 seconds. Okay, that was like maybe 10 seconds 15 seconds maybe. And now I can rename this to, you know,

45:46toddler snacks. You're done. That's it. That answer your question. Well, I guess you still got to swap out like pictures and branding and stuff, right? Yes. But that like the features, the functionality, they all live. This is a beautiful thing about cursed code is creating files like it's files for you. Like all all these sites like like facebook.com, it's just a series of files

46:08like just code written inside the files. Like this is what it's creating for you. So create an entire application like if someone says oh I exited my app for like you know Snapchat for for $15 billion they sold a folder you know what I mean like that's like yes there's a database user but that's like that's it like that is not it's not complicated that but also it's like you know we this era right now of building allows us all to open our eyes and wake up and say oh like that's it like that is really it and and now the tools that are available you can creates so much value as well

46:43with them. It's unbelievable. You know, now the last time I posted a directory episode, some people in the comments were like, "Oh, this is irrelevant now. AI's removing the need for directories." What would you say to them? No, not at all, man. I think like no, like we've just seen it ourselves. Look, by the way, we're seeing right this is like live data we're looking at, right, with like these sites that we just I just showed you guys as well. I don't know where it's gone now. These uh graphs where this is like in real time it's growing, you know? It's still growing. is still going up and so man

47:14absolutely not there's like and this is look US is one of the biggest locations for traffic for us as well you know that's like a global market so yeah I'd say I'd say you know very much like directories are a money maker there's always going to be a need to remove friction to getting from point A to point B from getting question asked to question answered right and directories just makes that easier period end of story people ask about like AI SEO and there's many a guru out there selling like AI SEO courses But really at the end of the day, good SEO is good AI SEO. Like it's really the

47:46same thing. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yeah. Yeah. Because there's a misconception right now where people the obvious kind of argument is well search engines are going to die and everyone's using chat GPT. First of all, that no one's killing off Google right now. You know what I mean? Like so we average Joe's like, you know, in no matter what we've achieved like we're not a trillion dollar company, right? So like we don't have any right to bet against them or like say anything. Let them let them do what they're doing and they're going to fight

48:13to protect themselves. Let them do it. And also the the the space we're in, we're seeing how volatile it is in terms of the the businesses. Like you know Open AI one day is hyping something up and then you know it falls a bit short and then Google feels like it's falling behind and it kills it with an image model. Like it's a constant you know

48:29tugof-war between different companies. So let people do what they're doing. search is very much around and even this same strategy schema is what is being used to pull up data inside chat GBT include as well. So, if you go into let's open up chat GBT right now and let's just type in, you know, give me a recipe for Wingstop Korean Q wings, right? And let's just see what it comes out with. I don't know if I put the web

48:55search version on, but let's see. Don't get me started on Chad GBD5. Oh, man. I You know what? I I actually haven't even used it that much. Like, I've been using Claude so much, but people have been telling me it's like horrible. Look at the what? Yeah, this is fast internet as well. Okay. So, let's just let this run for a second, but let's see. So, this is chat GPT just giving us information. Okay. So, now

49:17let's say give me your sources. So, iron like such a pun as well, isn't it? Yeah. Uh, all right. So, I mean, how long ago did Google add that feature where it will answer your question for you without you having to click through a website? That was pretty. I I feel like it was not the AI answers. I'm talking about if you ask like

49:39All right. All right. Yeah. What's the capital of Malaysia? And it would just instead of clicking through to back then everyone was like, "Oh, like websites are dead. Google doesn't want us to click through to it's like no, websites are doing great." Yeah. Yeah. Yeah. Absolutely. GPT has what is it like hundreds of millions of daily active users. And to everyone saying like Google's dying, Google's dead, look at go to similar

50:04web, type in google.com. They're great. They're doing fine. Yeah. Yeah. stillions of people using Google every day, dude. And like there's there's such an important I think one of the biggest key words that I learned that had a massive impact on like the outcomes I've got in my businesses is is two words, value capture. Meaning like there's there are times when there's shifts happening and things are going on where there's a tremendous amount of value capture opportunity, right? like you know while this is all happening right now that yes there are some businesses that are just AI rappers that maybe in two years might be killed by a chat GBT app or a Canva

50:41app or something but it doesn't matter like right now you can capture an audience you can get direct your audience through social media you can go viral for something just by posting reals and being engaging you know you can create and also we underestimate how many people are on the planet there's so many people with different problems they're trying to solve so many niches within niches that you can just tap into and just create so much value and capitalize on it, you know, and and not only that, by the way, forget even the product conversation like just showing showing what I've just showed you guys right now. For example, like this I'm

51:13the projects I'm showing you, I'm doing as hobbies, but in my agency, we're doing projects worth millions of dollars using these type of skill sets, right? Where businesses will come to us and say, "Hey, can you build this for us? We've got such and such problem." I would go through a process using claude code and cursor, but the price tag you can put on that skill set is insane, right? Like insane. Like there's projects that we've charged 100 grand for and they've been done in like 5 days, you know, and that's like incomprehensible. It's like better than drug money, you know? And just by learn just by learning these skills, you know

51:48what I mean? I'm just trying to compare it to something. No, no, no. I mean, think of apps like Cal Kalanly, right? Like this guy in Atlanta built Kalanley. Nothing did it like that. Now there's a million Kalanly clones and then about two years ago Google comes out with their own Calendarly feature and everyone's like Calendarly's dead it's dead it Kalanley is crushing it like yeah like first mover's advantage having a moat having traction having loyal customers is very very real right and the other framework that I kind of just thought of is let's say you build a rapper today that becomes obsolete in two years but that

52:23rapper was like the first thing you really built with your hands and it feels good and it got you kind of addicted to that feeling of building and creating. By the time that app or whatever it is that you built 2 years from now becomes obsolete, you won't care cuz you will have you'll be on project number nine by then. It will be irrelevant to you. And that's the whole point. Like we don't build a rapper to retire with it. We build a rapper to taste entrepreneurship and to become addicted to it and then to build things that only

52:49get better in time. That's the best point I think of this whole episode, man, is what you just said right there is like the value of the skill and the experience. Quick question. What if there were a private community out there of people that were building businesses based on this podcast? Well, I just made it and it's only for business starters and business builders. It's called TK owners and it's basically like having me and a hundred other business geniuses as your business partner. Also, there's going to be exclusive new trends, growth hacks, business ideas, and a database of

53:18everything I've ever talked about. You'll find thousands of startup case studies. You'll have weekly ask me anythings with me while I'll answer your questions directly. You can join now at tkowners.com. Link in the show notes. I said at the very beginning like how I'm feeling now is like I can't compare it to any type of thing I felt before, you know, whether it's building or designing or creating like building with AI. I think everyone should experience it just

53:43to know the feeling I'm talking about. It's like it's like when you experience something and like you can't explain it to someone else unless they've experienced it, right? like any type of you know experience whether it's traveling or whatever I think this is like that which is you've got to do it and you will you'll feel a very particular feeling it's like an ignition being started in your body yeah of like whoa it's like a whole new brain unlock because you don't realize how many I how many times our brain actually just stops at idea and doesn't go further than that because we already know within ourselves well I'm not

54:13technical I can't afford to get a developer and so we just like kind of be like me and we just kind of carry on and then if someone else does it, we kind of look at it a bit jealous, right? Like it's a nor it's been it's been that human condition for so many years that we've got to unwind that. And to undo that, you got to start building. And in fact, you will unlock such a new version of yourself that is confident. A version of yourself that starts building and creating and you actually feel like happier around the I feel like so much more energized for my family and loved

54:39ones because I'm having fun. You know what I mean? Yeah. Yeah. Yeah. And the results are in real time by the way. Yeah. Right. Have you ever heard a story like on Twitter or anywhere or read an article about an entrepreneur that built something that later became irrelevant and he just like became broke, penniless, declared bankruptcy, and died a miserable man? I've never read that story. I've read stories about, you know, I built this app and then Facebook like put me out of business and by the time they're telling that story, they're

55:05a billionaire from something else. Yes. It just doesn't happen. Absolutely, man. And you've probably experienced that so many times with your businesses, right? Well, like the you only go upwards like that, you know, you fail up. Well, well, and on the the other side of that argument is the opposite where like in 2010, I opened an iPhone repair

55:23store. And I was just like counting down the days. I'm like this, you know, these screens are be going to become unbreakable or they're going to change. You know, technology is evolving so fast. Like, I got to get it while they get good. And I sold it two years later and I don't regret that. And then I got into the iPhone parts sales business where I sold wholesale iPhone parts and I had the same fear. I'm like I'm in the same vertical. I'm just higher up the supply chain and these are become unbreakable. And then I'd read an article about Gorilla Glass or this new

55:50Otterbox case. It's like up any day now. Guess what? It's been 15 years. There's 30,000 iPhone repair shops. All of my competitors that sold iPhone parts are like many of them are still around. They're crushing it. Like most opportunities stick around for a while. And so when we make these excuses like um why would I build a rapper? It's just it's redundant to chat GPT. It's going to be out. There's a thousand recipe rapper apps on the app store. Like you need to understand that that's not a real excuse. That's you coming up with excuses to feel better about not doing it. So you can go to bed that night and

56:26think, you know what, I didn't build that rapper, but it's okay because it would have failed. So I'll just try something else. Like no, just freaking do it. Like it's like $20 a month for these software products. That's true. They're so like even when when they release like a max plan like $200 a month, people are like $200. Yeah. But you're comparing it to a Spotify subscription like you got to

56:45look at the productivity value. How much was your tuition? 2,000 a month at university. Easy. And you can learn like that in like a week now. And and the fact that if a CTO came to you, you're trying to hire a developer and I'll go to an agency and pay $100,000 to an agency or like 10 grand a month to like a developer and they came to you and said, "Hey, I I'll do this work for you, but I'll bring 10 of my other amazing friends who also do this. So get 100 grand worth of value a month, but I'll give it to you for like $200." You'd be

57:12like, you'd build that person a home to live with you. You know what I mean? Like that's literally what these like services are like. And by the way, your story reminded me of two things. One is I think it was at Belkin or Ankerk like with the leads because when they did the when the when the iPhone was obviously out they started releasing you know their own sort of like you know accessories and stuff and one of the biggest questions that he'd get asked from investors were like well Apple are just going to release their own and just putting them in their stores and I think

57:37his insight was so simple but interesting which was let's say the iPhone accessories market is like a $2 billion market that's like not a market worth going for for a company the size of Apple right and so even by two billion market to like nobody is like a $2 billion market. And so you created an entire lane just by taking a part of a market that big company otherwise wouldn't even need to go for go for because not worth their time. And so sometimes we like can discount like how valuable ideas are whether they're worth pursuing because we just think that someone else might do it because within

58:10their business you know itself. Yeah. And the other thing is is I think like the time we're in is the most related best to the way Jeff Basil set up Amazon and not from a cliche perspective just from a very very like you know clear example he explains that when he set up Amazon like he saw this sort of uptick in internet usage and then he figured that so much of the infrastructure had already been built for him that the postal services existed you know payment processing existed now the internet existed and so all he had to do is kind of like you know put rapper around them and so

58:45dude Amazon is a rapper you know what I mean in in like a lot of ways and so it because you're just tying together infrastructure and so APIs these aren't postal services aren't credit you have stripe it's one string of like numbers that you need to integrate into your app like open AI same the API keys are all you need to be able to stitch these things together and be able to explain to cursor or claude code what you want to do with them and you can you can kill it almost every business is a rapper and When you're talking about Amazon, I was thinking about the biggest companies in

59:15the world that are consumer brands. Back to the conversation about paying $200 a month for the the most expensive version of Chad Gupt or or Claude or whatever. Let's look at the most valuable consumer brands in the world, Apple. Why are they so valuable? Because the products they sell back to value capture offer a 100x differential on what it costs versus the value people get out of it. Right? My $3,000 MacBook Pro is going on year

59:40five. It runs like the day I bought it. Like how much wealth have I created on that little keyboard? Right? That's why. So if you want to think of the most like they become so valuable, I should say like the the market cap of a company is directly correlated to the amount of value that their products offer people. So if if Apple wanted to be stingy, right, and say, you know what, our customers get so much value out of these MacBook Pros, we're going to make them $30,000 because they're still going to get 10x value out of them instead of

1:00:09100x. they wouldn't be as valuable. Period. End of story. They wouldn't sell as many of them and their net market cap as a result of this change would drop significantly. So with that same framework, OpenAI like four years in is worth half a trillion dollars. They're not even publicly traded yet. Their their last round was $500 billion. One take is like, oh my gosh, that's we're so frothy

1:00:30right now. Like we're recession coming. We're at the top. And the other take is like whatever they're selling to consumers, I need to buy because that valuation is directly correlated to the value that their products offer. So whatever the most expensive plan is, I want a 100x return on my investment. Why would I pay for the $20 a month plan? Now, this is assuming that you use it and it doesn't just sit there unused. If you use it on a regular basis, you might as well go to the most expensive monthly version and treat it as a Harvard education because that's a lot more than

1:01:03$200 a month. Dude, that's where people like you come in, man. With like like free content like this that's out there for people to get, you know, there's no room that you can walk into to get that type of information that you're providing, you know, video after video, you know, everything you're saying on this episode as well, man. That's what it is, you know, and you can ingest that and again, you take that then to your point, use the tools in the way you want to, but okay, I learned this from this episode, now I'm going to do this over here. And like that's how you're going to get your

1:01:30value by opening up your ears and your mind and then like being creative in the way you execute with it. Yeah, it's on the internet. When we did this uh search in for this recipe in uh chat GPT, I then asked it for it sources and Guilty Chef was number one. And so it goes to show that like I've been hearing people say as well, you need like llm.txt txt file. There's none of that in my my thing. I got SEO schema. It's like you said, some of the HTML is broken right now. Like I need to

1:01:56fix it. Like it's even got bugs. Yeah. Just ship the damn thing and you're ranking number one on Google and number one on chat GBT. And so just imagine if I put a little if I just worked on this every day and like put more effort into it. Like it could there's so many more things that could probably come off the back of it. But just with like a lazy approach quote unquote like you're out doing Reddit or you know Trip Advisor with a Wingstop's own brand you know because they are not even like investing time into the right

1:02:24content or strategy. Yeah. Here here's our protein snacks page. Oh okay we have a product. Yeah. This is our oneshot output. So 50 plus best protein snacks. Wow. That's incredible. So yeah probably needs a little bit of a UI work but you can see. That's incredible. And it's pulling in actual high protein snacks. RX Bar,

1:02:44Quest Nutrition. It's funny that that number one, the chocolate chip cookie protein bar. I eat two of those every single day. Oh, do you? I like I I survive on those. Maybe even those on the call. They're good. They're good. Share by. That is crazy. Again, look, this all SEO content, by the way. You know, you could just have affiliate links to the Amazon variants of these. That is

1:03:08crazy. And then it has then it has a compare comparison chart here it's made. So it's done a comparison UI for us. So like you know which one's the highest protein. Now now by the way if you wanted to actually look protein per dollar like this gone crazy with this. But if you wanted to like it's got a whole like

1:03:25lead capture form here. Wow. Protein per dollar filtering. Oh my gosh. Did you even ask it to do that? No. No. No. That's what I'm saying. Like you don't I didn't ask it do any of this type of stuff. Like it just figured it out. like it just goes off and it just works because I told it to be like the best SEO. You saw my prompt like my prompt was like tiny. It was like what I actually said my words were like one two four words four like two

1:03:49sentences. Yeah. You know, but then the framework so because I installed the framework from here basically that gave me the entire prompt for claude code which I just copy and pasted. So like this exact thing right here. Yeah. this thing like if I open up a text file this is the prompt effectively to create that right prompt for clawed code I don't know how to write that but the the most valuable way to use AI is to get the AI to talk to the AI so you get it to write to itself you know and so I'm saying to it I'm going to cursor I'm saying this is

1:04:25what I want it then goes and does research says okay well here's what you need to say to claude code because claude code is the best at programming and then because claude code is so good at programming and cursor understands that's talking to cloud code. It knows how to talk to it and it's already ingested what I want. I've just given it two sentences and it's from two sentences has created me this entire thing. And now from here the protein

1:04:46calculator. Oh my gosh, it's got a interactive calculator. Holy crap. It actually works. You could create like high iron drinks, low iron, high carb snacks, low carb. Like you can create hundreds of variants of just like the insert, you know, macro nutrient plus type of food. Crazy, right? And like now it hasn't even created like a single web page for us. But if I said to create a single page for one of these, it will do that in a few minutes. And then if I wanted to connect it to data again, remember when we set this up, we already gave it our superbase cred here. We gave it our

1:05:23superbase credentials, which is our database, right? So you go to superbase.com and just connect it. And so now it already has a database. So if I said to it said to it now go into superbase create a table and connect live data to it using fire crawl. It can go do research and put it in my database and now I've got like live information that like users can can use. So by the way let me just show you a quick little thing here like if you want to change some of the design. So like no let's actually say we want to change some the buy now button. So let's say I want the

1:05:52buy now. So now micro iterations you can do direct claw code right. So like these tiny little things, you don't need to keep going to cursor. So cursor is more for like building features, functionality, things like that. But like this is how I design now. So I might look at this. And by the way, another great hack for design is use dribble. Like dribble you is basically like a designer's inspiration tool, but dribble have this hidden page that used to be public, right? There's this page that nowhere on the site can find it now, but the page is still public. It's for/buckets. And the reason this is such

1:06:24a cool page is because these are effectively private folders that people are creating with things they like. And so it's like seeing people's private Pinterest pins, but these are people are saving design things they like. And so I go, by the way, for context, I use dribble religiously every morning. Like it's a part of just I don't have to think about it. I'm so obsessed with like visuals and design that this is just like go-to. I need to know what designs are looking like. And so you go in here and we can even type in something to search. But let's say I go here and I type in like, you know,

1:06:54e-commerce for example. And it will just give me a load of inspiration pages just for ecom design. And so I might see something here that I like the look of. And uh let's say, okay, great. I like this. So let's do an animation, didn't it? But let's say you find a page like you like the look of. You can use that as inspiration for your own site. So you don't even need a paid account. Just

1:07:16copy paste. You don't need a paid account. Well, what you can actually do is I can go I'm going to let's see if this works. I'm going to save image. I'm going to go to my project. Let's test this guy. I haven't done this type of thing in a while. So, be fun to see with you guys if it works. In here, let's just create a folder called like, you know, design reference. And let's save it. And I'm going to say let's see if you can pick

1:07:36up the colors and anything from here. So, let's say so you can see now since because I've added it to my local file, cursor is connected to your local just your computer, right? So look, design reference has an image in there now. That image I just added. So I'm going to say I've added a folder to the project called design reference with an image ref in it. I want you to take inspiration from this UI and apply it to the products grid UI. So we want to see if it can change this design based on this inspiration. So look, it will read the image now. So it'll find the image

1:08:23there. It's reading the design image reading image. So Claude code can do that. We can actually look at the image visually, right? And it can try and figure out what's in there. Now we'll just now we'll look at this page. So this is a this is why designing like this is so cool is because everything happens live. So you can go and find inspiration. You can put it in a folder and just tell Claude code what you want and we'll see what it does and what it comes out like. There you go. So, they

1:08:43just updated the design for us. So, it took this inspiration here that sent it. They picked out the key components. So, the the colors and everything and then, you know, still applying some design styles here, but it's trying to copy as much of that as possible to get it to match what we saw. So, you can just like throw in design inspiration as well, like you know, and it'll just copy things. And so, let's just let me just stop it there for a minute and just show you something. If I said, you know, change add to cart

1:09:07button to red and make borders square. Look, it's also change the borders in other areas as well based on Yeah, it just automatically just tries to figure out how to match the styles. Yeah, wanted square borders on the add to cart page. I wanted the square borders on add to cart button. So, if it makes mistakes, you can also say to it, oh, I didn't want you to do that. I wanted you to do this. and it will just say oh sorry we can undo changes or whatever see that it's just applied it to these pages these buttons but this is how I've designed this entire like platform so like you know

1:09:40everything here has been designed just using this type of like you know way of speaking to it and iterating yeah man it's just it's nuts but you could just take this now I build out a whole directory that's so good like I just want to like cancel I just like Susan cancel my calls I'm building I I don't I don't even know a Susan but if I had an inperson

1:10:00assistant had a season. Thank you, Susan. Yeah, dude. You've overd delivered. This is really good. This is This is going to be a banger. Thank you. Where should people find you or whatever you're building? Yeah, man. You can go to 5dayprint.com, use the number five if if you want to do anything the stuff I just showed you, like, you know, you can get just go to new project. Just sign up there and you can just, you know, generate your own project and get that oneliner and you're good to go. and then

1:10:27school.com5dayprint. I'll give you the links as well, but like those are two areas that you can jump in on and and just connect with me. We'll link to it for sure. I appreciate you, man. Thank you so much. All right, what' you think? Please share it with a friend and we'll see you next time on the Kerner