The Only Marketing Strategy You Need to Make $1,000,000

0:00in this video I'm going to be showing you how to create a money-making machine AKA a marketing system that will get you unlimited customers and potentially make you your first million dollars if you have the right business for that so I'm really excited about this because in my last video I talked about the four steps it takes to make your first million dolls but in this video I'm actually going to show you the system you need to create within each individual step to see success so today I will be covering marketing funnels and that is how you need to be thinking if you're trying to sell any product or service online most

0:34people think they need to create like a general website listing all of the different Services all 10 of their products and then just send people to that website but that could not be further from the truth so let me show you a quick image of what a funnel is and then we're going to get very very detailed I'm going to show you exactly how you can do this for yourself so first and foremost a sales funnel is basically a four-step process that you're using to take someone from not knowing anything about your brand to becoming an actual paying customer okay and so with the sales funnels we have

1:03four different steps the first step is Captivate this is the top of the funnel right here you're trying to get attention get these people's attention then you want to make them curious AKA spark interest in your product or service then you're going to need to build trust to convince them to purchase your product and ultimately you're going to get them to convert and take action you're going to persuade them to buy your product so at a high level this is what a sales funnel does and that's what the goal of each step is and so I just want to make a quick example here most people when they start out in business

1:36they think they need to build a website like Nike where they list all their shoes all their clothes all their accessories all the different sports equipment all of that on one General website when in reality Nike has that luxury because they've been around for like 50 years and they've built up a reputation of trust they know their customer Supports good so if you get a bad item you can easily return it and over time Nike has had that luxury because now everyone knows and trusts the Nike brand but if you're a brand new no one even knows what you do if your products actually work or if you're even

2:10a trustworthy person so it's much more important that you just focus on a single service or a single product and that way you can tell people every inch of detail and then show them why this is a good service why they need it and why they should trust you to fulfill it well so a good example of this is my friend Oliver who I've had on the podcast he has a chocolate company called tabs chocolate and when you go to the homepage you all you see is one single product it is one type of chocolate you know it's not 12 different flavors or different types of candy or whatever it

2:43may be it is one product in every inch of information and every photo on the website is reinforcing why this is a good piece of chocolate and then again if you click buy or shop the only option you have is how many do you want to buy there's no other types of products where people could possibly get confused they could possibly get lost and so that is the idea of a single product sales funnel but what do a funnel actually look like so let's go ahead and jump down on the pen and paper here and I'm going to lay this out for you so the top

3:13of the funnel the very first thing is we want to get their attention and how we get attention is by creating content so you need to make a video or like a canva flyer or something that you can use to put on social media maybe it's a TV ad maybe it's radio but I mean it's 21st century we're using social media media and you use this piece of content to get attention and so again this could be paid ads whether to Facebook or Tik Tok ad this could be organic content like a Tik Tok video YouTube content or even Instagram or you can even do written

3:44like Twitter or Reddit let's say so this is really important because this is how you're letting people know that you even exist your product even exists but say you make a piece of content how are you actually going to get them to be curious or actually take action in and go to your website well this is what we call a lead magnet so you heard that right it's a magnet just like this and the goal of this lead magnet is to give them something of value give them something so they are at least interested and curious enough to go to your website and learn more and so this could be like a

4:17free resource like a notion template a free course whatever it may be just something free that gives them value another example could be a free trial or a coupon so if you're a software company a 7-Day free trial and then another one could be like a free consultation call so people can learn more or you can help them upfront with an expert so that's called a lead magnet this is content and then next in the funnel we actually have your website's landing page okay and so this is going to be just a one page this is pretty bad so this is going to be just a one page talking about one single

4:57product and for them to actually get the lead lead magnet so this is where you talk about your lead magnet they have to put in their email which is really important because that's where 90% of all sales go down is in the email so I'm going to make a future video on why everyone should be starting a newsletter or some sort of email campaign to build more trust because a lot of the times when a stranger sees your content and they get your lead magnet they now know you exist but they're still not fully convinced and so if you get their email you're able to send them five 10

5:29different emails over the span of the next month to hopefully build more trust with different persuasion tactics that I'll talk about later in this video once they get the lead magnet you can then try to upsell them immediately on the next page a sales page or you just start sending them emails where that's where they learn more about your product and can then buy it later on so again this is going to be your landing page and this can either be a sales page or a thank you page the thank you page will just say we just sent you an email please enjoy your free resource and then

6:00you'll eventually start sending them an email drip campaign so again on the landing page you could ask for their email or you could even ask for them to book a call if it's the free call or you could even have like a free 30 minute vssl or training video and then on the sales page they're either signing up they're going to buy or they're going to be entered into an email drip campaign horrible handwriting but you guys understand the point so this at a high level is the process and the system of going through a funnel they're going to see your content and then at the end of that

6:34piece of content you have a call to action to a lead magnet AKA a free notion template and then from there to get the template they give you their email and then you actually have a product to sell on the backend or you get their email to try to sell them your product or service on the email these apply to every different type of business I really want you guys to understand that these exist and this is how you should be thinking so in the industry this is called top of funnel or tofu this is called middle a funnel mofu and then the sales page or the thank you

7:03page or the email most most specifically the email is bofu bottom of funnel okay and so the whole purpose of each step is what we just discussed at the very start of this so the whole purpose of content is to get attention let people know you exist and then the middle of funnel is to convince and build trust and the bottom of funnel is going to convert them into a customer so that is the reason that each one of these three steps exists and then within those steps what are you achieving attention you want them to become interested in your product you want to actually give them

7:39value so they know that you're someone that can actually help them and then assert your Authority showing that you actually know what you're talking to by delivering a valuable asset for free and then lastly to convert that means you need to persuade okay so this right here is the foundation on how to sell any product or service but let's get a little more specific on how you actually do this successfully so two things you want to keep in mind when you're doing a sales funnel is your avatar who you're selling to and you're messaging how you're selling to them so first and foremost what do I mean by Avatar this

8:14is a person please don't have nightmares from this but your avatar is the person or AKA your Target demographic of who is likely to buy your product make a profile of the ideal customer so you start describing things about them like they're age their sex their location where do they live and their interest and once you understand these you're going to kind of find a value system or common themes around people with these characteristics so where people live is a really big indicator of their culture and each culture has different values and that's really important to understand a good example is people in the southern part of America have a

8:54complete different value set than people on the west coast say in California so if you're not speaking directly to them in their language then it's going to be very hard to convince them to become a customer so you want to be aware of this and on top of that you want to make sure you understand your messaging because this is the most important part of all of marketing okay is your messaging so in your messaging you want to achieve five things in your content so whether this is your top of funnel your very first piece of content on social media whether this is the copy on your actual

9:26landing page or even if this is the sales page or in your emails you want to make sure you are nailing the messaging in these Five Points so what you want to achieve with your messaging is interest SL curiosity like we discussed but you also want to identify exactly who your product or service is for and the more specific you can speak to someone into their specific problems the more likely they are to become a customer but next you want to then focus on the outcome how will working with you or how will buying your product actually benefit them what outcome will they receive and and then you want to cover any

10:00objections they might doubt you or they might have think they've tried an agency before and they had a bad experience so how do you overcome these doubts that they have and then of course you're going to want a call to action what is the next step that they want to take if they are interested if they like what they're hearing if they were curious you they want that outcome and they trust you what do they need to do to take action and then what is your actual offer like okay they want this how much is it going to be so that's what you're trying to achieve with messaging and

10:29it's really important to make sure you understand your avatar so your messaging feels personalized and tailored directly to this person who has this problem so if you're going after business owners who want to implement AI into their business that's broad so let's say you want to go after chiropractors and since you understand the industry you know they really struggle with no- shows or convincing people why they even need a chiropractor in the first place and so when you're marketing to them you want to make sure you clearly say that saying hey are you a chiropractor that struggles with no shows or even getting people willing to come in the door well

11:01my AI services will help you nurture your clients build more trust and explain all of the ways that chiropracting can help this person all without any of your time so that would be great messaging because those are the problems that chiropractor specifically face so that is probably the most important part of all of marketing is your messaging so if you can identify those things it's going to be very powerful but what is the structure how do you actually break down this messaging and I'm going to give you guys the science and that is the hook book story offer framework from Russell Brunson so if you guys don't know I

11:34highly recommend you should read the book.com Secrets by Russell Brunson that's where I've learned like half of this and he is the absolute marketing Godfather essentially at this point so guys hook story offer is a super simple framework to just nail everything I just talked about so the whole point of the hook again is to get that interest say something very catchy very flashy then story within a story you're going to be able to identify who you're Target demographic is who this is for what outcome They will receive and then of course get over any objections you think they may have and of course your offer

12:08is going to be that call to action like your lead magnets that's a good call to action or your offer but typically it's going to be your lead magnet okay so within your messaging and your avatar once you have those understood you then use the hook story offer framework so if we're using short form content on Tik Tok or Instagram the hook should be 3 to 5 Seconds the very first thing you say your story should be anywhere from like 15 to 25 seconds and your call to action again 5 seconds and if this is a long form video just do the math and your hook for a 10-minute video could be one

12:40minute for the hook 7 minutes for the story one minute for the offer or 90 seconds whatever it may be so that is the framework on how you deliver this information and it's super important to understand because this is what is actually going to get someone to understand that you understand their problem and actually become a paying customer so this is something that you guys can always do and I want you guys to internalize this and review each one of these steps but I'm going to go ahead and move on to the next part where we're actually going to put this into action so let's go ahead and say that we are

13:11Nike okay we're Nike we're just starting out we're going to compete with Nike we're making our own shoes whatever it may be this is a shoe we want to sell shoes Okay so we're selling shoes and we need to start building out our funnel so let's start at the top of the funnel what type of content do we need to make to sell shoes okay so I mean it makes sense to talk about the shoe itself so let's maybe say the shoe is made out of some carbon Fabric and in the shoe there's nano technology that sounds pretty cool it's pretty fancy stuff and it's even handmade this is a really nice

13:49shoe and of course it's going to be lightweight since it's going to be uh for runners it's a running shoe so this seems like a really good Baseline to market the shoe so it's carbon fabric nanotechnology handmade and lightweight who wouldn't love that and let's put this in a hook story offer framework so the hook brand new technology using carbon to make shoes 3 second hook get people interested wow then You' go into nanotechnology handmade our team at Nike has studied for three years to come up with this brand new nanot technology and our team is making these by hand to create the best shoe and by the way it's

14:26super lightweight so never get weighed down by your shoes again hit the link to check out our website so answer this question is that good marketing yes or no the answer is no that is absolutely horrible marketing because the messaging is absolutely to put it nicely because these are the features of the shoe you do not want to Market features of your product or service you don't want to list all the technical jargon you don't want to explain what tools you're using or How It's Made because that does not align with the messaging we did not hit any of these points we barely got someone interested why should

15:04they care about carbon fabric we didn't identify who it's for at all is this for basketball players is this for track runners is this for baseball players is this for the everyday person trying to lose weight what outcome are they going to get who cares about nanot technology who cares if it's handmade who cares if it's lightweight who car why is carbon fabric good I have no idea what carbon fabric is and then any objections yeah we said lightweight but does it matter it's lightweight or heavyweight what if I want durability so this was a horrible example so this is what amateurs do every time I talk to someone who doesn't

15:37have marketing experience this is what they think they need to do because people think that the features are what sell but in reality you want to sell the outcome that your product gets or the outcome that your service gets for your potential customer so guys this is why messaging is so important but I just wanted to show that example to show that hook story offer can still work but with bad messaging but now I'm going to show you how hook story offer works with great messaging so how a professional or how a professional marketer would think is in the form of persuasion tactics once you see this

16:11you'll never be able to unsee this and you'll see every big YouTuber every big make money online person using this in every video Alex Heros Alex Becker Iman they all read the same three books and they're all doing this in every single video so this is in a book called influence by Robert keini it's the psychology of persuasion and there's basically seven principles so the first principle is going to be social proof AKA testimonials and Nike does this great I messed that up Social proof testimonials and Nike does a great job social proof is just showing that other people use your product and they get good results

16:47they've had a good experience and they vouch for it and so that's why Nike hires Michael Jordan and they sponsor all these big athletes to wear their shoes so that way it signals to everyone viewing it like wow the best people in the World Weare Nike I should too and so the next one is going to be sympathy or empathy meaning you understand their problem and it's not their fault you know exactly where they are the next one is authority meaning you're an expert you know exactly what you're doing you have studied for years and you know what you're talking about the next one is reciprocity there's a law of human

17:19nature that if I give you something for free or give you anything of value that you now feel obligated to give that right back so if I do you a favor you feel like you should be doing me a favor then the next one is going to be scarcity for whatever reason humans put more value onto something when there's only a few of them when there's thousands of products available people are less likely to buy but if there's only three and there's 10 people around you in the store you're going to feel like you need to buy this thing right now so you don't potentially miss out so

17:46that's what scarcity does consistency people are doing the same thing over and over so you know they're actually good at what they do and they're not going from new thing to new thing to new thing then of course likeness do you like this thing or familiarity is it something that you're comfortable with because you've heard of it before so these are the seven different principles of sales psychology or persuasion and this is something that you're trying to hit within your messaging so not only are you trying to use the strategy in your messaging to get the interest identify who it's for what the outcome will be

18:18overcome the objections and then tell them where to go you also want to make sure you're hitting at least three or four of the psychology persuasion tactics okay and so how we would use these for professional So Pro marketers focus on outcomes so let's come up with some tag liners for Nike shoes using outcome focused marketing so first who are these shoes for well these are running shoes so they're four track athletes okay so we identified that our Target demographic they're interested in track and what what is the outcome well these shoes have been proven to help people run two times faster and obviously if you're a track athlete it's

18:59all about how fast you run so that's pretty appealing then moving on not only do you run two times faster but it also helps you get no blisters thanks to that nano technology we were talking about and these were all handmade so there's actually only a hundred in stock we couldn't make a million of them because they're handmade there's a lot of love put into these and of course there's free shipping so that's a plus why would you not buy we'll even send it to you for free if you want them go ahead and make that purchase so what does this do not only does this identify who it's for

19:32track athletes it also identifies the outcome run two times faster it's going to overcome objections well I have other shoes that help me run faster but they hurt my feet well this one's going to help you run faster with no blisters and then not only that but there's only 100 in stock so only a 100 track runners are going to be able to run two times faster so we actually nail the scarcity of persuasion oh we also have free shipping we also have free shipping which is going to be reciprocity oh they give me free shipping okay I guess I'll purchase the shoes and on top of that social

20:06proof we're going to run an ad of Usain Bolt in these shoes so they saw an ad of Usain Bolt running in these shoes in the Olympics so they're like wow the best people in the world are using them and it's going to make me run two times faster and since I'm a track athlete I want to run two times faster on top of that it's not going to give me blisters like the pair of shoes I have right now but there's only a hundred left so I need a buy right now heck they're even going to give me free shipping I love these people so in just one sentence

20:34right here we checked all of those boxes of psychology and that is something that you guys need to keep in mind when you're trying to sell your first product or service most people when they're trying to sell a product or service for the first time they're just making things up they have no guideline no structure but if you're actually using this template of hook story offer think of this ad these shoes help track runners run two times faster amazing hook because anyone who's not a track runner will not watch the video but people that are track runners are now watching four times more intently these shoes will help any track runner run two

21:07times faster are you a track runner that has a big competition coming up do you want an unfair Advantage when you're running on the track well with these shoes not only will you run two times faster but you won't get any blisters so you're going to be able to run for longer that's exactly what Usain Bolt did with this pair of shoes now all of these shoes are handmade so we can only make a 100 and they're going to sell out by the end of the day so make sure you click the link in the bio to purchase and we'll make sure to send those to you

21:31completely for free with free shipping on us buy the shoes now that is the perfect hook story offer framework that is exactly how you need to be positioning any of your products or Services because that is professional marketing that is the framework that you follow you want to hit three or four of this persuasion tactics again this is the book influenced by Robert keini then you want to make sure you're focusing on outcomes in your marketing and not focusing on features these are great you can throw them in there but ultimately you want to focus on outcome you want to make sure you're using persuasion tactics and you want to make sure your

22:03messaging clearly identifies these Five Points okay so that's kind of the whole concept of sales funnels and the messaging is really important for the content it's also important for your landing page where you're doing sales copy so that is what you guys need to be thinking like when it comes to marketing and so this applies to everything every product every service no matter what the business model is you need to be thinking in sales funnels and there's a ton of different funnel but this is the very basic one that applies universally and so I want to just go ahead and jump into a few examples and so Alex Becker

22:35is one of my favorite people and he built his software company up from zero and just sold it for $110 million using sales funnels specifically a free call funnel and the cool thing about Facebook guys is everybody's Facebook ads are open to the public to see and so I can just go to the about section of Alex Becker's Facebook page go to page transparency hit see all and then then go to ad Library so now I can see every single Facebook ad that Alex Becker is running to go from0 to $100 million which is pretty crazy to think about but as we scroll through his ads we're going

23:09to start seeing a lot of similarities so here we go this ad by Alex Becker is a great video and we'll just get the first 10 seconds to watch

23:23here so how does he start that off he says this simple line of code can increase your ad Revenue by 50 to 100% so he's clearly identifying one the outcome it's going to double your ads or save you half the money and two if you're running ads you know this is for you because anyone who doesn't run ads has no idea what he's talking about and so he immediately focuses on the outcome and then as you can see in the copy what does he do very first sentence in the ad itself is businesses like Tony Robbins Grant Cardone Pier One bodybuilding.com use this to scale ads very very first

23:58sentence is a psychology tactic called social proof and then that's a very good hook because these businesses everyone knows uses this software why am I not using that software that's initially what you think so then he goes through his story it's actually quite simple let me put put it in English outcome outcome objection so then at the very end it says instead click this ad and book a demo so the call to action is click this ad to book a free call and then when we click on the ad we go to his website this is the landing page of his funnel the lead magnet is a free

24:32call so he's using a free call so let's go ahead and look he had the Facebook ad he chose Facebook ads and his lead magnet is going to be a free consultation and then on the landing page what do you do you can book a call immediately so book a call and then once you book that call they're basically going to convince you to buy a four fig I think it's a few thousand do a month to get his software I'm not sure don't quote me on that but that is a funnel live in action and that's exactly how Alex Becker used sales funnels to build

25:00his company from0 to $100 million so it's very powerful and it's a super simple flow you know he's not sending you to hos.com his website that tells you all the features and details he's sending you directly to a website with literally a headline a sub headline testimonials social proof and a book a free call it's that simple guys so let's go ahead and look at another one that's very similar but in a different Niche so mind Valley is an info Product Company so Alex Becker was selling soft W mind Valley sells courses and info products on wellness and health and so if we go into their ad Library we can see they're

25:35running a dozen 20 30 40 different types of funnels for different products but if we look at this one right here we can see they're trying to sell health information and so diets don't work but there is a better way so the very first line they're hook trying to get you interested is focusing on sympathy or empathy they're targeting people who have tried diets before but didn't have a good experience and now have the belief that diets don't work and so that's the very first line they're speaking directly to people who have a specific belief and they're empathizing for them with saying diets don't work but there's a better way and then

26:10they're going to use research shows that mere 5% of people manage to maintain their weight loss after a diet it's going to be the hook story offer framework as usual then what do you know at the very end it's register for free using the link below and say goodbye to diets forever so the lead magnet is a free training a free master class and then here we go you put your email and your phone number in to get access to the free master class and of course it's going to be an hour long 2hour long webinar teaching you everything you need to do and eventually in the email

26:38they're going to upsell you to a $400 Pere course where it tells you everything you need to do dozens of hours of content to actually help you achieve that outcome so these sales funnels are used everywhere in the world every single business that's successful is using funnels where most people on the outside probably aren't aware because they're used to just going to nike.com seeing a Nike ad on TV and then going to nike.com the internet has changed a lot of things making content has become way more available running ads on Facebook has become available for anyone even if you only have $5 to spend and this is how million dooll businesses

27:14operate so I hope this was helpful for you guys I really do think that you should watch this video two or three times over because I covered a lot very quickly but the details of what I went through really try to understand what entails good messaging really Tred to understand that flow and start brainstorming lead magnets I really think this is what Alex Hero's next book is about so his newest book $100 million leads is pretty much all about lead magnets and a little bit about content and his last book $100 million offers is all about the landing page and the sales page how do you frame your product or

27:47service and so I think his next book is going to be basically $100 million funnels something like that so this was a huge aha moment for me when I first learned about it I hope it was the same for you so guys if you got value from this video the only thing I ask is that you just send the video to a friend that you think this would help so whether they have a business whether it's your business partner whoever it may be just send them the link to the video I'll leave a link for it down below just share that with them that'd be really

28:11helpful for me but other than that hope you have a wonderful day and I will see you in the next one