Multipreneurship: A new era of entrepreneurship

0:00hey friends welcome back to the channel my name is Greg Eisenberg and in this video I'm going to teach you how to become a multipreneur and how you can build your very own business Empire watch into the end and I can tell you what this all means and how you can do it yourself I run an 8figure hold code called lay checkout and it's been a pretty amazing experience to see what multipreneur could do it's made me realize that multi preneurship is the future of Entrepreneurship as a multipreneur you can make multiple bets per year stay creative lead operate with low overhead and integrate each of your

0:34products together plus you get the freedom to work where you want when you want I'm personally recording this Lakeside and I'm loving it so let's get to [Music] it in the early days of Entrepreneurship the Mantra was always go big or go home your location was key to your success want to make it in Tech you best be in Silicon Valley into Finance get your your butt to Wall Street aspiring actor Hollywood is calling your name where you were was just as important as what you were doing however nowadays it's a completely different environment we've shifted gears into this era of multipreneur it's a shift from

1:17traditional Venture Capital to something that I call Venture Community VC to VC a multipreneur is someone who creates multiple products per year with the aim of creating a company that creates companies for 20 years Venture Studios and product Studios had their Spotlight pumping out startups that were Venture backed like an assembly line companies like hems and snowflake which is a $30 billion company are great examples of that but today the landscape has changed dramatically the rise of community- based products and these Ai and no code tools just makes it easier to find customers and easier to build stuff which means that you can build multiple things per year here and you don't need

2:00these massive teams or to raise millions of dollars of fundraising to build your minimal viable product so if you're interested in being a 21st century multipreneur keep watching let's put some clarity on the board a multipreneur isn't just a beefed up solopreneur trying to juggle five plus businesses alone is pretty much like playing dodgeball except you're having a dozen balls just coming through your face while you're playing it ain't easy imagine the first time your customer service inbox lights up like a Christmas tree you are toast being a multipreneur is about building these small capable teams for each Venture fine-tuning your game as you progress it's not about

2:43going at it alone it's about leading a pack so let's break down the four steps so that you can become a multipreneur too step one write your product thesis ask yourself what do you stand for I'll give you an example at lay checkout the company I run we stand for community-based products so we start every business by creating a community and monetizing by Building Products that serve that Community Define who you are and why you exist creating a clear and compelling product thesis is essential to guide your new company by aligning your needs with the vision of your community you're more likely to create products that are going to resonate with

3:29your target audience so that's my product thesis but what's yours you need to have a really good answer to why you exist before moving on to step two step two is about writing your operating thesis determine the constraints of your business what's the philosophy around Building Products in your multipreneur Empire it could be launching a new product every single month using AI using no code tools or having each specific product be be an upsell to another product I like to set 5 to 10 constraints of how my company is going to run set 5 to 10 constraints of how your company will run by defining your

4:10operating thesis you establish the guidelines for your Ventures operations this keeps you focused this increases efficiency this gives you a clear road map of your team's actions and this is really important because in a multipreneur world you could be focused on anything so you need to focus more step three write your growth thesis you need an unfair advantage to grow there's just too much competition out there not to have one when I launched my design Agency for community- based products in 2020 I had about 10,000 Twitter followers but they weren't just any Twitter followers these were people who were interested in community- based products they were Executives at

4:54companies they were building their own startups in the space they needed help consider the social accounts that you're going to start on what's your approach to Growing these accounts are you going to use paid advertising identify your unfair advantage on social media and integrate it into the incubation of each business your growth thesis sets the stage for promoting your products effectively this is going to be key to gaining traction and any of your multipreneur efforts last but not least step four build your team assembling the right team is so crucial multipreneur can't go at it alone one person running multiple agencies is impossible it would be like

5:36ice skating while cooking a spicy rigoni dish I don't know how you can do it also not just one person could have all that expertise to run those businesses you need expert to understand operations marketing development product the list goes on and on so the question is this who are the people that are going to build and operate these businesses determine the balance between contractors agencies full-time employees the good news is you can hire anyone today all across the world and you can use AI to increase efficiency so finding the right people is easier now than ever before what makes successful multi preneurs is really their teams so this

6:23step is really really crucial having capable teams will let you sleep well at night by having the right people in play you ensure that each venture has the expertise and attention it needs to thrive and there you have it folks the exciting world of multipreneur so if you're tired of the old rule book and want to create your own business Empires multi preneurship might be right for you you don't need to go big or go home anymore you can go big from home if this video got you thinking subscribe to my Channel Down Below it's the least you can do and if you're really interested in multipreneur check out multipreneur

7:02tocom I think you'll love it thanks so much for watching I'll see you later bye