How To Facebook Ad HACK Your Competitors

0:00hi guys it's ben heath from lead guru and in this video i'm going to show you how to facebook ad hack your competitors now this is something that not enough facebook advertisers do it can save you an enormous amount of time and money something that i've done repeatedly we do for our clients maybe not a term you've heard before i'm going to explain exactly what it means and all that in a minute i think you're going to find this video very interesting and very valuable before i do that you want to very very quickly ask a favor please smash a like on this video and subscribe to my

0:28channel if you are new now that you've done that let's let's get into the steps so the first thing you do when you're thinking about facebook ad hacking your competitors is what's your objective here okay so your objective is to massively save yourself a lot of money and really save yourself a lot of time by working out what your competitors have done what they figured out and what works for them and then you can model from their approach as opposed to having to test everything yourself no depending on your industry and what sort of products and service you sell there are hundreds at least dozens of different

1:01sales funnel structures different processes around generating leads acquiring customers etc and it may be that you've got competitors in your industry that have tested 20 30 of those and found one or two that work really well for them well by facebook ad hacking your competitors you can find out what those things are model from those and save yourself an enormous amount of time i mean is something i'd wish i'd done when i started my business as a facebook ads agency owner i spent four years of thinking almost every working working uh minute how do i go about getting more customers what's the process of getting customers

1:32from my facebook ads agency how should i do it what process should i use what sales funnel should i use etc etc all that sort of stuff and i worked out a system that works but it takes a huge amount of time and if you're tens of thousands of dollars i spent on that as well at the beginning when i didn't have that to spare and to work that out and and you can skip all that pain i wish i'd done it you could skip all that pain by facebook ad hacking your competitors so how do you go about doing it right first thing you need to do is come to

1:57the facebook ads library and that's what you can see in front of you right now so just google facebook ad library i'll also include a link in the um video description so you can come and check this out now facebook made the facebook ad library available to people because of privacy reasons basically in early 2018 they got a lot of bad press around privacy issues getting involved in elections yada yada um and they wanted to sort of mitigate that and they thought okay the way we'll mitigate that is we'll be completely transparent we'll make ads available for anyone to see now actually the ads is not the most important part here

2:28and i'm going to explain about that in a minute but coming to the facebook ad library there's a few things you need to do first thing you want to do is select um the country that you want to see for where the ads are being shown okay so if you wanted to see where one of your competitors is advertising and you select a country where they're not advertising not where they're based but where they're not advertising you won't see their ads it's something that's quite important to do most people are going to be looking in their own country where they're based so you can see facebook's defaulted to

2:54the united kingdom um but just keep that in mind if you are not then what i'd encourage you to do you see it automatically defaults to issues elections or politics i imagine most people watching this video are not interested in what you know they're not running political ads themselves and they're doing this for business purposes right so in which case you want to go ahead and select search all and then what you need to do is find the facebook page of the business that you want to facebook ad hack okay so you can use to be able to search by sort of different search terms by far

3:25the best way to do it is just to literally identify the company that you want to check out you can obviously check out a whole bunch it's completely up to you so i'm going to go ahead and pop in here click funnels okay click funnels is a very well-known brand in the digital marketing space they're to be honest brilliant at what they do they're fantastic marketers they've worked out tons of stuff in terms of how to market um online courses how to market software et cetera et cetera so the fantastic option to go with and actually the owner of of clickfunnels russell brunson the ceo is a big big fan of um

4:00he calls it funnel hacking i think it's a term he actually coined funnel hacking and that's kind of what we're gonna be doing with a facebook advertising um slant on it in this video so um i you know definitely he deserves a lot of credit for for a lot of this process okay so you set your page you can see on the drop down list you click into it and then you can see a load of information so you can see when the page was created i can't believe it's only 2014 seems like it's been around longer than that and they get you some political stuff and things like that

4:27that's absolutely fine then you can come in and you can say you can filter by united kingdom you can look at active and inactive ads and there are some options in terms of where they've generated impressions is it within the last 90 days last day if you want really recent stuff etcetera and you can now do platform stuff so was it seen on facebook instagram and just select the options that that are appropriate for that so some fairly recent information stuff that facebook has added in here that can be very very useful now you can see the ads that they're running right i'll just give you a quick scroll and you can see

5:03that click funnels unsurprisingly because they're brilliant what they do and they're gonna have very sophisticated facebook advertisers work on their team i've got tons and tons of different ads running in fact you can see up here roughly 100 in the united kingdom i imagine if i change that to the us it'd be more in fact should we quickly check that out let's see if that's true yep about 130 no surprise there whatsoever okay so this all looks a little bit daunting and clickfunnels is going to be quite daunting there are probably going to be competitors that you can find that are far more straightforward to facebook ad hack but

5:36there's a few things that you're really sort of looking out for when you come in here so obviously the first thing is are they advertising right if you check out a whole bunch of competitors and not advertising on facebook doesn't mean that facebook and instagram advertising won't work for you but you know it's something to think about maybe they tested it maybe it didn't work so that's something to think about but hopefully you see ads once you see ads you'll probably see that like here right we've got this ad that was started it's kind of blocked off there but that started running on the 14th of july

6:011st july 1st july i'm recording this video on the 20th of july and actually no it's the 21st of july got the date right i'm recording this video on the 21st of july and if an ad has been running for five six seven days it doesn't really tell me a lot just means that that's something that they're testing okay so don't get sucked into sort of modeling from these ads they've only been running for a little bit of time what you want to do is you want to scroll down and find some ads that have been running for a long time so if we scroll down

6:26i don't know how far it's going to go uh okay but let's say we just stop here for now it goes a little bit further but that'll do these were launched october 2019. now a company like clickfunnels is not going to be running an ad for nine months if it's not successful so these are the ads the ones that have been running for a while are the ones you want to model from because no one runs an ad for six months if it's not delivering results and that's a great way of working out which to model from and which not to okay so first thing you do is identify

6:58some ads that have been running a while then what you want to do is find one that you think is appropriate to the product or service that you offer so you know you want to make sure that this isn't let's say the company you're modeling from has a whole range of products you want a model from an ad that's advertising a product that you don't advertise yourself you know so just a bit of common sense there but just make sure you keep that in line so let's take this ad for example did you get a piece of the 22 million dollars we dealt out in 2018 what about

7:24the 52 million in commissions over the past five years you can see affiliate bootcamp 100 days to turn this hobby into your full-time career so this is an ad for people to become click funnel affiliates right obviously that's one of the massive ways that clickfunnels have grown their business is through generating tons and tons of affiliates i'm a clickfunnels affiliate myself i've sent them customers and and that's what they're advertising here now this video is obviously worked for them so let's just click in and see add details so i'm not too much gonna focus on the ad in this video i know that sounds a little bit crazy because you hang on

7:57your facebook ad hacking but obviously go through it make a note right so think about the copy think about the hook so here they're really going with you should become affiliate of ours because um you can earn loads of money look we're paying out millions tens of millions in commissions to our affiliates um they've got a video here to an amazing life you know if i just play a little bit of this um you can go through it it's a minute long right you can go through that you can see exactly how it works you can do all this sort of stuff and then 100 days turn this hobby into your full-time

8:28career make a note of the headline et cetera et cetera right so really take note of all the various elements and think how can you fit this into what you're doing don't copy it model from it right so model from the structure and this is all great and this is fantastic information so so valuable to be able to see all this stuff this can really really help me cause facebook advertising but i actually think the most important part when it comes to really facebook ad hacking your competitors is to work out their process more than their ad so if we click sign up we are going to

9:01be taken to this affiliate bootcamp page with this big old headline up here a video click to turn sound on a link here to register for the affiliate bootcamp like uh a personalized letter talking all about affiliate commissions and look look at this side here how massive is this sales page so what have they gone for to get people to sign up to become an affiliate they've got a video they've got tons of testimonials proof i'll quit that for a second lots of information and they've basically gone with a long form sales page to get people to do it right now that is so so valuable for me to know

9:53if i'm trying to get people to sign up and become an affiliate for my business i am absolutely going to model from this page and model from this process now obviously we're using a bit of a strange example here because it's people who want to become an affiliate or something but this is absolutely the case with your products your services how are people who sell similar products or services to you what's their process are they sending people to a webinar are they getting people to message them uh to start a conversation with them via messenger are they getting people to opt in for an email list who are then being

10:24retargeted are they doing all these various things i said there's dozens hundreds of different sales funnels approached are they using a type form page are they using a lead ad are they um have they got a three-step process where you sign up for something you enter in a quiz information and then you get retargeted and then you get followed up with something go through and take the steps you know click on the buttons sign up enter in your email address see what that email autoresponder looks like a model from every step a company that's really big and successful in their space hasn't got there by accident they've worked out customer

10:57acquisition one of the most important parts of growing successful business is customer acquisition they've worked it out so absolutely work out what their hooks are what their offers are what their processes are and model from that as well i mean i've done things where i've sold online courses right and i've used perhaps a long-form sales letter approach and that's worked reasonably well and then instead of just sending people direct from a facebook ad to a long-form sales letter to get them to purchase i incorporated a webinar system so i can sign up for a webinar first people watch the webinar they then hit with email autoresponder

11:28and sequence and then they purchase the course i don't know the exact numbers i probably should work this out beforehand but i would say the webinar approach for the same course delivered four times as many sales i mean you're talking about a 400 inquiry yeah four times many sales would be a 300 increase but you see what i'm saying the difference in the approach had such an enormous impact on the results that were generated such an absolute enormous impact and i've done it so many times where we're working with a new uh new client and we'll take a look at their sales funnel okay and their facebook advertising and

12:01how that integrates into that whether it's one level there's retargeting involved et cetera we'll take a look at a bunch of competitors we always ask for competitors and we'll go i don't know if you realize this but one of your competitors is actually using this approach and given our experience we actually think that this approach can work right well and then we use that new approach and it just it like doubles the results overnight so this is so so important go in become a customer effectively of one of your competitors go through their process sign up for their email at their email um list buy their product do they upsell you do

12:37they try and get you to buy something at a later date in their email autoresponder sequence it's really important to know these details you know you have to go through these steps it's so so valuable it really is an unfair competitive advantage to be able to see exactly what your competitors are doing so absolutely take advantage of it and this is exactly how you go through it you can do this in in an hour or so and it could completely change your efforts and when it comes to creating your own facebook advertising campaigns and setting up your sales funnels it's so much easier for you to do

13:07psychologically because you're not going oh is this going to work is this not you know it works a competitor of yours that's very successful that knows what they're doing has been running this exact funnel for the last six months the last year they won't be doing that unless it's profitable therefore you can replicate their process obviously i said don't copy model to make it unique to you but you can set up that process and you can have massive success and following their same approach as well you know i have people ask me how i got to where i am and one of the things i always talk about is modeling i model

13:36from people that have done what i want to do before i work out how they did it i work out what actually mattered and i implement based on that and you can just save yourself tens hundreds of thousands of dollars maybe even more and years of trial and error by doing this okay hopefully that's been useful before you go there's a couple of things i want to quickly mention that completely free that i think you're going to find very very interesting the first is a webinar i've created called three killer facebook ad strategies to double or more your business so that webinar is very very much

14:04related to this video right in that it's all about sales funnels and strategies and what i said i've got three ones that we use all the time that we sort of break down and i explain what you want to use depending on what type of products and service you offer so i strongly recommend check this out it's completely free the link will be in the video description below go ahead and click on that and check it out and as i've already mentioned your sales funnel your strategy is so important to your facebook advertising success second free thing i want to mention is my facebook ads mastermind group which

14:32now has over 40 000 members an amazing community full of facebook advertisers wanting to get better results for facebook ads there are literally hundreds of questions being asked and answered by facebook advertising experts every single day so if you want to get your questions answered to find connect with other like-minded people i also do free trainings in the group every single week exclusive to that group you can't get them anywhere else so i strongly recommend you go ahead and join again completely free to do so there'll be another link in the description go ahead and join that we'd love to have you and um yeah help make that community a

15:03better place and get a lot of value from it yourself if this has been useful please smash that smash a like on this video if you haven't done so already subscribe to my channel for more facebook advertising related content which i release at least once per week comment below to let me know if this was helpful that always helps me create new content comment below if you've got any questions and i will talk to you guys soon best of luck cheers bye