I have too many digital product ideas (35+ to steal)

0:00I have too many digital product ideas, and I'll be honest with you, there are not enough hours in the day for me to build all of them. I've studied thousands of digital product businesses. I run one all day. So, these ideas just constantly pop up in my head. My company and I are way too locked in on one lane right now, and I can't chase all of these smaller ideas, even though I know a lot of them would work and produce five-figure, six-figure, heck, even seven-figure businesses. So, I'm going to do something with them instead. I'm going to give them to you on a silver platter. 35 of them, and I'm not talking

0:31about vague stuff. Right now, there's someone selling a spreadsheet that only works for Uber drivers. Someone running a paid community about calligraphy, teaching people to write by hand, pulling in around a thousand dollars a month. That's how specific we're getting. And for each one, I'm going to tell you exactly why it works. Because idea is only half of it. The other half is understanding why. And once you can see that, you can stop copying other people, and you can start spotting these out on your own. And the timing is actually kind of crazy, honestly. Some of the stuff was flat-out impossible for

1:04a normal person to build two years ago. You needed money, a developer, or a year of learning how to code. That wall just came down. So, here's my one ask. If you actually want to build one of these, keep something open to take notes, because a few are going to hit you like, wait, wait, I can actually do that? A couple are just quick sparks. And the two at the very end are the ones I build

1:26myself if I were starting over today. So, stick around for those. Let's get into it. So, we're on the same page. A digital product is just something you make one time, and you can sell it over and over again without making it again. A spreadsheet, a small piece of software, an app, a guide, a membership, a course. There's no warehouse. There's no manufacturing or building of some

1:45physical thing you hold in your hands. And because of that, there's no shipping, and there's no inventory. You build it one time, [music] and you can sell it while you go build the next thing. And here's the one rule that runs underneath all 35 of these. It's not the product that makes money. It's who you make it for and [music] how you package it. The exact same idea pointed at the wrong person is worth nothing. Pointed at the right person, it's a real business. [music] Keep that in your head as we go. You'll see it over and over. And I've grouped these into six buckets. Easy stuff

2:13first, the ones that you could build this weekend, climbing up to the big one at the end. Let's start with templates. Everybody's first instinct here is I'll make a Notion templates. That's not wrong. It's just where about 10,000 other people already are. The money in templates was never the format. It's the specificity. So, here's where I'd actually go. Number one, a calculator for a scary expensive decision. Not a budget tracker. Everybody makes budget trackers and they sell for 10 bucks

2:37because they help someone save $40. Instead, build the spreadsheet that helps someone make a decision that they're terrified of getting wrong. A rental property analyzer, a house flip profit calculator, a pricing calculator for a small online store. And here's why this works. A budget tracker protects $40. A rental property calculator protects a $200,000 decision. Same effort to build, but you can charge $10

3:01from one and $99 for the other. Everybody races to the bottom making pretty planners. And the whole game is picking a buyer whose mistake is expensive. Those specialized spreadsheets sell for $79 to almost $200 while the generic ones fight over 10. Number two, the occupation specific version of a generic template. This one's sneaky and I love it. You build one expense tracker, just one. And then instead of selling an expense tracker, you sell the Uber driver expense tracker, the Etsy seller expense tracker, the Airbnb host expense tracker. Same skeleton, you just change the labels and add three or four fields specific to that job. And here's the

3:39magic. When somebody types their own job into a search bar and your product is the one that says [music] their exact job right back to them, that feels like it was made just for them. You're not competing with 5,000 generic trackers anymore. You're the only one that named them. This is literally a recommended move by the people who do this well because this specific version faces way less competition and you can charge more for it. Number three, a swipe file that's a fill-in-the-blank, not a museum. A swipe file just means a collection of proven examples that you can copy. Most people sell them as 50 great emails and here's the problem with

4:13that. If a buyer reads them, feels smart, and then does nothing because they still have to translate all of it to their own business. It's inspiration. It still sits in a folder, though. So, flip it. Take those same emails and bracket every variable. Bracket the name, bracket the offer, bracket the deadline. Now, it's not a swipe file. It's a fill-in-the-blank that they finish over a cup of coffee. You're not selling the words anymore. You're

4:34selling the removal of the blank page. That's the thing people actually get stuck on. Number four, a brand kits in a box for one single industry. A logo templates is a commodity. Nobody cares. Everything a brand new candle company needs to not look like a total beginner. Logo, the colors, the fonts, the first 10 Instagram posts. That's not a template. That's a shortcut looking established on day one. And the trick here is you pick one industry and you go deep. Bold and minimal for tech startups. Warm and handmade for craft shops. And when you niche down like that, the buyer sees themselves in it [music] instantly and you're charging

5:09for the transformation. Looking legit, not for a folder of files. Number five, and this one's less a product and more a lever you put everything else on, the bundle. Now, watch this. You've got an invoice templates, an expense tracker, a profit and loss sheets. Sold separately, they're $29 each and people buy one. They wrap all three together. They call it the complete small business finance kits. And now, it's $99 and it feels like it's a steal because four things for 99 beats one thing for 29 in the buyer's mind. You didn't build anything new. You changed the packaging and the price tripled. Most people, they build

5:45more products when they should be bundling the ones that they already have. Okay, quick fire round because I've got a few more I just want to plant in your head. Number six, resume templates built for one specific field because a nurse and a software engineer need totally different resumes. Number seven, a landing page templates niche to one job like a coaching site built to convert not a blank canvas. And number eight, mock-up packs you sell to other digital sellers. Selling shovels to the gold miners. Same principle every time,

6:13the narrow one wins. That's templates. Let's talk about something that most people don't even realize that they can do anymore. This is the one that I'm the most excited about and it's the wall I told you about at the start. The one that just came down. Building a small piece of software used to mean hiring a developer or spending a year learning

6:29how to code. That's basically gone now. You can describe a tool in plain English and get a working version of it in a weekend or less, which means the highest margin product on this entire list is one that almost nobody in my world is building yet. Let me show you what I mean. Number nine, a one-button tool that kills one annoying task. Everyone thinks software means building the next gigantic platform with a hundred

6:50different features on it. It doesn't. The tools that quietly make money do exactly one thing. There's a guy who built a tool that dumps tracking numbers from a spreadsheet straight into a store. That's the whole product and it makes real money every month because it deletes one specific soul-crushing hour out of somebody's week. You're not selling software, you're selling a deletion of an annoying task. And the narrower the task, the less competition you have because the big companies think it's too small to bother with. That gap is yours. Number 10, here's where I'd point out. A tool for a niche that's

7:20literally losing money on paper. Everybody building software right now is building it for other creators. Another tool for podcasters, another tool for YouTubers. Meanwhile, there's a plumber out there who said out loud that he lost $500 in a single week from just missing a few phone calls. Just think about that. That's not a nice to have. The guy is bleeding money everywhere because he's running a real business out of a notebook and his own memory. A dog groomer double books two dogs for 10:00 a.m. and has to call someone and apologize. A cleaning company assigns a

7:47staff with sticky notes on a corkboard. These people have money. They have a problem that costs them money and almost nobody is building for them because it's not sexy or glamorous. And that's exactly why it works. You build the one tool that stops that specific bleeding. The misbooking, the lost invoice, and you don't price it like a toy. A

8:06landscape won't pay 300 a month. 30? 50? 80 bucks a month stop losing jobs all day long. There's an entire category of this stuff for plumbers, groomers, cleaners. It exists, which proves that the money is real. Number 11, the vertical version of a tool that already exists for everyone. There's a tool called Linktree that almost everyone uses. It's a generic link in your bio that works for anyone, which means it's perfect for almost no one. Now, picture a version built only for musicians or only for real estate agents or only for fitness coaches. Same core idea, but every word, every feature, every example speaks to that one person. And this is

8:39the most reliable pattern in the software right now, and I want you to really hear it. You don't invent a new category. You take a tool that serves everybody, and you rebuild it to serve one specific type of person deeply. Software for everyone fails. Software for fitness coaches wins cuz it understands your exact day, and people will pay more to be understood than be served generically. Number 12, before you build any of these, the collect the money first move. Here's the mistake that kills most people before they even get started. They build an idea, they disappear into a cave for 6 months building that, and then they finally

9:11launch it, and nobody shows up. 6 months completely wasted. The operators do it completely backwards, and I want you to see exactly how. Say you think dog walkers need a better booking tool. You don't build it. You make a one-page website that describes it. You put a buy now button on it, and then you take it to three Facebook groups where dog walkers actually hang out. And then you just watch. If people click the button

9:31trying to pay, you've got a business. Now, go build it. If nobody clicks, you just saved yourself 6 months and found out for free. There's a founder who pre-sold 50 lifetime spots and collected $20,000 before he wrote a single line of code. And that 20 grand isn't just money. It's 50 people raising their

9:47hands saying, "Yes, this should exist." That's the most valuable thing that you can have before you build anything. Sell it first, build it second, never the other way around. Quick fire for this bucket. Number 13, a launch hype waitlist built for one kind of person. Number 14, a wall of love tool that collects and displays testimonials in one place cuz right now people stitch that together with a three different tools. And number 15, a tool that turns one blog post into a week of social posts for a specific type of creator who hates doing it manually. All right, the next bucket is where I almost didn't

10:18include it because the obvious version is dead. There's a version underneath it that's very much alive. When most people hear sell AI prompts, [music] they picture the 2023 version. Some guy's selling a thousand ChatGPT prompts in a PDF for five bucks. And you're right, that version is dead. But [music] something more interesting happened underneath it. The market quietly moved from selling prompts [music] to selling a capability. A thing that just does a specific job for a specific person. [music] And the price went from $5 to 200. Almost nobody's caught up to that shift yet. So, here's where the room actually is. Number 16, the custom bot that does one expensive job. Quick

10:52definition, a prompt is an instruction that you hand someone and they hope they use it right. A custom GPT is the finished machine. You've already loaded it with knowledge, tuned it, tested it, [music] and now it just does the thing when someone opens it. Same underlying work, but a prompt document sells for $19 and a custom bot trained on a real

11:10body of knowledge sells for 200 and up. Why? Because you're not selling instructions anymore. You're selling a specialist that shows up already knowing the job. Pick one narrow, valuable task, pairing wine to a dinner menu, answering small business tax questions, explaining a confusing lease clause to a new landlord, and build the bot that nails that one thing. Number 17, the workflow, not the prompts. A single prompt does one thing, but real work is never one thing. It's a chain. Take a podcaster, they record an episode, and then they have to turn it into a blog post, and then five social captions, and then an email to the list. That's four separate

11:46jobs. So, don't sell them a prompt, sell them the whole assembly line. They paste it in the transcript, and the system walks it through every step and hands back all four finished pieces. You're not selling a prompt, you're selling a machine that eats a 2-hour task and spits out And here's the towel that makes it premium. You include the example inputs and outputs, so the buyer

12:06sees it already working before they buy. People pay for certainty. Number 18, the one industry AI toolkit. Selling AI prompts to everyone is selling to no one. But, an AI toolkit for real estate agents, listing descriptions, buyer follow-up emails, and negotiation scripts, the exact things that agent does every single week, that's a product with a clear buyer who feels seen. Same lesson as before, vertical beats general. But, here's where it gets clever. The tool kit gets them in the door once. Those workflows need fresh inputs every month, so you offer a small

12:35subscription that keeps them updated. And some of them will want to customize for their exact office, and that's a service that you can charge real money for. One toolkit, three levels of client. But, it only works because you picked one industry and went deep enough that they trust you actually to understand the job. Quick fire. Number 19, a paste this in bot setup someone drops into their own accounts to instantly get a specialist. Number 20, an updating prompt subscription for a niche that changes every month with one free section as the hook. Number 21, the anti-mega pack. A tight-tested pack that solves one narrow problem with the

13:08sample outputs shown because focus always beats 1,000 prompts. Now, we're shifting from tools to actually teaching. And this bucket has the most single expensive mistake on the whole list baked into it. When people think sell what you know, they immediately jump to building a course. And then they spend 4 months recording 40 hours of videos that nobody ever finishes and then it flops. That's a mistake. The market moved. What sells now isn't the big comprehensive course. It's the small thing that gets someone one specific result fast. Smaller is a strategy here, not the compromise. Let me show you three ways to do it right. Number 22,

13:42unlock the cold start. Here's a move most people miss. Find the first step trap in a niche, the one specific wall that blocks everything else. Take a brand new Airbnb host. Everyone tells them, "Get good reviews." Which is useless because the real problem is the cold start. You can't get your sixth review until you get your first and the first is the hardest because a guest has no reason to trust a listing with zero reviews. So, you build the first five. A 30-minute product, 47 bucks, and it does one thing. Gets a brand new host from zero reviews to five. The exact message you send an hour after check-in, a small

14:14gesture before arrival that makes someone want to give back, the one line that makes leaving a review effortless. And here's why it works even though it feels almost too small to sell. That new host is stuck against one wall and everything they want, bookings, income, the next review is on the other side of it. They will happily pay $47 to get

14:34past the one thing blocking all of it. And the same move works anywhere there's a cold start. A brand new freelancer who can't get their first clients because they have no clients to show, an author with no reviews. Find the wall that blocks the whole chain and sell the ladder over it. Number 23, the insider playbook from one narrow person. Take wedding photographers. There are a thousand guys on how to take better

14:56photos. Saturated, completely worthless. But almost none on the thing that actually keeps them up at night, pricing. What do you charge for a wedding when you're just starting out without either scaring the couple off or working 60 hours for just 400 bucks. So, you build the wedding pricing playbook. The exact package tiers, the number you put in the middle to anchor the couple, and the line that you say when they push back. Not photography, the business decision that they're terrified of getting wrong. A generic how to start a photography business ebook sells for a couple bucks and then it disappears. But the Pricing Playbook sells for 10 times

15:29more because the wedding photographer reads that title and thinks that is my exact problem. Generic feels written for nobody. Specific feels written for one person. And remember, the riches are in the niches. That one person pays a premium to be understood. And the same move works for Pricing Playbook for freelance developers, First Hire Playbook for solo agency owner, and the What to Say to Insurance Playbook for

15:51therapists opening a private practice. Number 24, sell the tool, not the lesson. There's one question that quietly decides whether your product sells and almost nobody asks it before they build. Does this person need the information or do they need a tool? Because most people default to information. They explain the thing and when the buyer actually just wants the thing done. Information is a video on how to have a hard conversation with the clients. A tool is the actual word-for-word script that they read off the screen when they're taking a Zoom call. The buyer doesn't want to become an expert. They just want the result without the homework. And they'll pay

16:23more for the shortcut than the lesson every single time because you're handing them their time back. So, whatever you're about to teach, the negotiation, the meal plan, the resume, ask if you can just hand them the finished thing instead. The script, the plan, fill in the blank. Quick fire. Number 25, a free first win mini lesson that leads into a paid one. You prove that you can teach before you ask for money. Number 26, an AI for one specific job micro course. AI for real estate agents, not intro to AI cuz nobody wants AI in general. They [music] want it for their job. Number 27, a swipe and deploy checklist for a

16:54one-time high-stakes moment. Launching, hiring your first employee, filing taxes for the first time, the moments people are terrified to get wrong. Okay, everything so far, you sell once. This next bucket is where it changes completely. Here's the single biggest difference between people making a little money on digital products and people making real stable money. It's whether the money comes in once or every single month. And the thing that gets people paying every month isn't more content. It's something most people completely misunderstand. Let me show

17:25you. Number 28, the support vacuum. Think about anyone who buys a course. They're excited, they start, and around lesson three they hit a wall. They've got a question, and the person who sold them the course is gone. That exact moment stuck with nobody to ask is the whole opportunity. So, you build the community that lives in the gap. Say people keep buying beginner woodworking courses and then getting stuck on their first real project. You start the workshop, $30 a month, and the entire promise is when you're stuck, you post a photo and someone who's already done it tells you what to do next. And here's what most people get wrong about

17:58memberships. They think the product is content, more videos, more lessons. It's actually not. People are joining on content. They can get any lesson for free online. What they can't get is someone to answer their questions specifically at 11:00 p.m. when they're stuck, and that's what they pay every month for. Not the information, the unstucking. And you don't even have to be the world's top expert. You just need to run the room where people one step

18:19ahead help the people one step behind. Number 29, the niche that sounds way too small to be a business. Everyone kills their best ideas with the same thought, "That's too small. Who would pay for that?" So, let me break that. Remember the calligraphy thing I mentioned at the very start? Here's the full picture. Teaching people to write beautifully by hand. Sounds like a hobby, not a business, right? Well, there's a community for that with 1200 members paying $9 a month. That's $11,000 a month from teaching calligraphy. Or pickleball, a game that people pick up at the local gym or your local neighborhood. My wife and I, we play

18:50this. There's a community, 1400 members paying $39 a month. Passion does not care how small the niche is. Someone obsessed with hand lettering or pickleball or restoring old synthesizers will happily pay 10 bucks a month to be in a room with other people who care as much as they do. And a small obsessed audience beats a huge bored one every time because obsession is what makes people stay. And staying is the entire game when the money's recurring. The question was never is this niche big enough? It's is this niche obsessed enough? Nobody gave the calligraphy

19:21people permission. They just built it. Number 30, the desperate and underserved. Weight loss is the most brutal saturated space on Earth except at the edges. There's a community built specifically for women trying to lose weight during menopause at $37 a month. That's not weight loss, which is hopeless to compete on. That's one specific group at one specific stage of life a problem the generic weight loss world completely ignores and even gets

19:45wrong. Here's the counterintuitive part. The generic version of a market can be the most crowded, most miserable place to compete and the specific version of that exact same market can be wide open. Weight loss, you'll never win. Weight loss for women in menopause, you can own because those women are underserved, frustrated, and actively searching for someone who finally gets their exact situation. When an audience is specific and that emotional, they're easier to reach and they stay longer. Find the group inside the giant market that everyone's ignoring and build the room that they've been looking for. One honest note on this bucket because I don't want to lie to you. A community is

20:22the opposite of hands-off. This is the one where you have to show up, but that's exactly why it's also so hard for anyone to copy you and why people who do it right build something that pays them for years. Quick fire. Number 31, a gated network for one job title where the entry requirement itself is the value. Directors and above only. Number 32, a free community upfront that feeds

20:46a paid challenge every couple of months. And number 33, an accountability group built around one measurable goal where people show up because others are expecting them. All right, this last bucket is short, but this is it. These are the two I told you about at the start, the ones I'd actually build myself if I were starting over today. It's the top of the mountain and I've saved it for the end on purpose. Here's what I want you to take away from all of this. Every idea I've given you so far, the templates, the tools, the little products, the community, none of those are the final destination. They're the

21:14on-ramp. Because once you've helped someone with a $20 thing and a $40 thing, and they trust that you know what you're talking about, a small number of them have a much bigger problem that they will pay you real money to solve. That's the top. And almost everything else you build is quietly pointing people toward it. Number 34, sell the results, not a pile of stuff. Say all your little products have been helping freelancers get organized. Small stuff sells for 20, 40, 60 bucks. But some of those freelancers have a much bigger, much more painful problem, and they're stuck at $50 an hour, and they can't break out of that. They can't charge

21:45more. So, you build a thing that fixes that, called the rate escape. A 90-day program that moves a freelancer from hourly work to a productized service, run through live calls and a custom plan, priced at $5,000. And here's why 5,000 is reasonable and it's not insane. If it takes someone $50 an hour to charging $5,000 per project, it pays itself with the very first clients. You see, you're not charging for 90 days of your time. You're charging for a fraction of the results. Because here's the mistake almost everyone makes with expensive offers. They think high ticket in stacking more stuff, more videos, more bonuses, more modules, until the

22:18big pile feels too big. That's backwards. Nobody pays $5,000 for more stuff. They pay it to make one painful, expensive problem go away. When you When you solve a $100,000 problem, charging $20,000 feels obvious. When you solve a $5 annoyance, charging 500 bucks feels like a rip-off. The price isn't about how much work you do. It's about how big the problem is. Number 35, deliver it done with you, so it doesn't eat away your life. Now, the trap. You've got the $5,000 offer, and you suddenly think you have to do everything one-on-one. 10 clients later, you're working 80-hour weeks, and you've built yourself a

22:53prison. So, you structure differently. Done with you, the backbone is a system that you already built, templates, the mini courses, all those small products from earlier in this video become the curriculum. And on top of that, you add the thing that they're actually paying premium for, like group calls, direct access to ask you their specific questions, and a custom plan for their exact situation. There are two ways to get this wrong, and I want you to avoid both. One is pure one-on-one, where you personally burn out at a handful of clients. But the sneaky one is the opposite, trying to make it fully hands-off, all pre-recorded videos and

23:25automation. That [music] backfires, too, because when someone pays five grand and gets handed a video library, they feel ripped off. Format screams cheap course, and they wanted you. So, the answer is in the middle. Your system does the teaching, your live access does the transformation, and that's what lets you charge premium and keep your life. And notice what happened. Every small product you built earlier isn't competing with this offer. It's the foundation underneath it. And that's why none of this was ever really six separate things. It was always one ladder. So, that's 35. And if your head is spinning a little, good, that's the point. I wanted you to walk away with

23:59the same problem I have. Too many good ideas and not enough hands. [music] But before you go build all 35 once and burn yourself out, let me give you one piece of advice that matters most. Don't start with 35. Don't start with 10 of them. Pick one. Pick the single idea that made you go, "Wait, I could actually do that." And build only that one. The people who win at this aren't the ones with the most ideas, they're the ones who actually finish the first one. And look, if you watch all of this and part of you is thinking, "Okay, I see it. I get why these work, but I

24:28still don't know actually how to take one of these from an idea in my head to a finished thing that people will pay for," that's exactly what I break down in my free masterclass. Not more ideas, [music] you've got 35 of those now. It's the whole system, start to finish. The product itself, the website it lives on, the content that actually brings people to it, and how all of those pieces connect into one thing that works

24:50together instead of four random parts. It's the first link in the description, and I'll also leave it right here on the screen. It'll be there for when you're ready for it. Either way, take one of these and go build it because the ideas are free. The only thing that's ever mattered is who actually moves. So, go ahead, [music] tap on this masterclass training right now, and I'll see you on

25:08the other side.