HOW TO CREATE FACEBOOK LEAD FORMS THAT CONVERT IN 2020

0:00hi guys it's been Heath from lead guru and in this video I'm gonna show you how to create facebook lead forms for your facebook lead generation campaigns now you may have created a facebook lead generation campaign and seen that when you get to the ad level which is what I'm looking at right now you know in ads manager I've created a an example Facebook ad campaign in this case for a personal trainer but that doesn't that doesn't really matter I've create an example Facebook ad campaign for a personal trainer and you get down to the and level and you get to this part here instant form and you

0:29might see sort of error messages popping up saying you need a lead form you nee lead form and you may have thought what on earth is a lead form how do I create one of those so that's one gonna do this video I'm gonna show you exactly how to create a facebook lead form it's very straightforward so I'm gonna quickly go through it I'm going to show you what you want to include what you don't want to include all that sort of stuff so what you want to do once you get to this stage in your Facebook ad account this is obviously Facebook Ads manager I'm at the ad level

0:55as you can see here this is all the ad details in here and don't worry about all this stuff this could apply to you know lots of different businesses with lots of different offers you want to go ahead and click create lead form and let's go ahead and create a brand new lead form so I'm not gonna bother renaming this but obviously you would want to name it something that'll mean something to you later on because you can't edit existing lead forms you have to create new ones so make sure whatever you call this you will understand what is included in this lead form by the

1:22name okay that's quite important so first thing you need to decide is what type of lead form you want to use do you want one that generates more volume or generates a higher intent so if you select this higher intent option but adds a review step that gives people a chance to confirm their information so if you find that the leads you're generating from your facebook lead ads aren't as higher-quality as you want then you can add this higher intent step to your facebook lead forms and that should have improved the quality of the leads I usually recommend most people start with more volume okay I don't tend

1:52to find that this makes a huge difference in equality it does a bit but not a huge difference but it will decrease the number of leads you generate through your facebook lead forms okay so I would go ahead and select more info and more volume sorry then we get onto the intro so this is optional this is refers to this section up here you can add in more information if I go down load image and a paragraph etc I tend to find that that's not necessary I think the information needs to be displayed in your ad itself as opposed to the the lead form because no one's gonna click

2:24on your ad if they don't understand what your offer is you know in this example here we're offering free personal training sessions or advertising you know for personal trainers you might be offering a free consultation you might be offering a lead magnet that people can download all sorts of things that you can be offering but that all needs to be explained in the ad level because if you try and explain it in the lead form stage no one's gonna see that because if they don't understand it from the ad they're not going to click on the ad and they're never going to reach this point so all that information needs to

2:50be displayed and talked about at the ad level then in the lead form we just want to confirm the action that we want people to take and make it very very straightforward and not overcomplicate it a lot of people Facebook users your prospects still aren't very familiar with Facebook lead forms and facebook lead ad campaigns in general so when they click on an ad or they're presented with these form solo people kind of go oh you know what's this what do I do with this they don't sort of understand how it works so don't make it more complicated by adding in a load of extra information okay

3:20then we get into the questions so the first thing you need to do is decide on your headline so here we've got to sign up we're fighting new MFO below I like to make this a bit more specific and I like to tell them what it is they're signing up for just as a reminder make them feel comfortable make them feel like they're in the right place so in this case we're advertising a free personal training session so I could say sign up for your free personal training session by providing your info below something like that - telling people exactly what you wanted to do you're

3:53making it very straightforward you're saying sign up for your free personal training session and you can obviously replace that with whatever whatever your offer is sign up for this free lead magnet by providing your info below sign up for a free you know consultation with our expert law firm by providing your info below you know whatever it is that your offer is here that sort of thing works quite well then we need to work out what information we're going to ask for now in general the more information you ask for the more expensive leads are gonna cost because more people are going to drop off they're not going to bother

4:24to enter information but the higher quality the leads will be so what I usually recommend people starting with is email a full name yep you want those but also I would definitely recommend adding in phone number unless you're advertising a lead magnet where people are gonna download it automatically then you don't need to ask for phone number but if you're a service based business which a lot of people running Facebook lead ad campaigns are then in your facebook lead form I think you want to ask for a phone number and I think that's how you should be reaching out to your prospects to the people that

4:58become leads and fill out this Facebook lead form okay because if you just try and email people let's say they're signing up for a free personal training session if you email people your response rate on that email is gonna be really low it's too easy for people to just ignore that for them to not get in touch with you for them to it hit their spam folder everyone's busy but if someone signs up for a free personal training session and you call them you're far more likely to get them to book in that free personal training session or that free consultation or whatever it is and then obviously

5:28progress those people to go on to become a client so that's what I would recommend with any service based business with your facebook lead forms is ask for a phone number you can ask for other things if you want so you might want to ask for other contact information like where they are located all sorts you can see all sorts of information in here demographic information you can also add in your own questions so if there's other data that you really need by all means go ahead and add but in my mind this is the bare minimum and it's fine to start with this if you're thinking or what other

5:57questions do I ask for and you're not sure if there's nothing you really need don't ask for it the more you asked for the more expensive your leads are going to be so if this is all you need then just start with that because you might find for example oh I need to know whether they're inter for personal training sessions where they're into muscle building or weight loss or you know whatever it is you could find that information out when you give them a call okay you don't need to ask for it here it's usually what I would recommend that's what I'm gonna start with privacy

6:25policy to run a Facebook lead ad campaign you need to link to a privacy policy in your Facebook lead for your collecting people's information here Facebook want to know and people want to know what are you going to do with that if there's a lot of sure you've seen all the stuff about GDP I about privacy policy things coming up in the news over the last few years so it's a really hot topic at the moment so hopefully you already have a privacy policy on your website in which case you can quite easily put the link in here and you're good to go fairly straightforward if you don't have

6:56a privacy policy on your website you're going to have to create one okay so you're gonna have to put one on your website or somewhere at least that you can then link to no getting around that if you try and put in another link and Facebook find out your ad account is likely to be suspended so definitely something that you want to avoid don't make that mistake take a bit of time to get a privacy policy sorted and and you'll be all good to go you can add a custom disclaimer if you want I will depend on you know your business and whatever it is that you're offering and

7:23with this you know with this particular lead ad and whatever it is people are signing up for in this in this Facebook lead form so that's completely up to you and then after that you've got your thank-you screen so this is the the what people are shown after they click that next button and submit their information so this is fairly straightforward now so thanks you're all set I think at the top of that so you fine and here I just like to customize this a bit to let people know exactly what is what they should expect from you as a company so here we've got your info has been sent

7:55to Ben Heath he will be in touch shortly to arrange your free personal training session just something like that so when people see this they can expect they're going to be contacted and again you can tailor this to whatever it is that there's more applicable for your business so you're in for has been sent to lawyers LLC we will be in touch shortly to arrange your free consultation whenever that you know your particular phrase but just let them know what's gonna happen so the expect it's they're not surprised when they receive that phone call okay then beneath here we've got this button so you can either link people through to

8:37your website which is often a good option again it depends on your business but people might want to come and sit check out testimonials on your website or check out your portfolio or see previous customers you've worked with or find out more about your service whatever happens to be you can also select download which is obviously quite applicable if people have opted in for a lead magnet and then they you want to be able to make that downloadable for them so you could just make add the download link in here so depending on you know what you're using your facebook lead forms for if it's a lead magnet or some free

9:07giveaway PDF or something like that then you're going to go ahead news download or you can use cool business now whatever option you select here out of not-not downloads which people will click on that to download it and if you do select download by the way you create you mention this you want to make sure you tell people in here then they need to click the button below to download the free map the free lead magnet so you want to change this text to thanks for downloading our five-part Facebook ad template click the button below to get it now something like that okay hopefully that's a fairly

9:37straightforward but if you're a service based business and you're going to be contacting these people yourself hopefully calling them and you're trying to decide between view website or call business I would probably go with view website very few people are actually going to call you from here if they know that you're going to be getting in touch with them it's just not how people operate okay and obviously that's up to you if you'd rather do that then go ahead and do it but most of time I go with your website okay once you've added or added all that information including a privacy policy you then want to either

10:06click Save which will be in draft form you can't use it yet or you want to click finish if you click Save and it's in draft form you can come back in and edit this later so if you're unsure about this lead form and you might want to check a few things and finalize it and click Save if you're actually happy with this you're ready for it to go and be live and run it in your facebook lead ad campaigns and use it as a facebook lead form then you can go ahead and click finish and you're good to go just remember that once you do that your

10:35facebook lead forms are then locked you can't edit them you have to duplicate them and edit the new duplicate okay so hopefully that video has been useful before you go there's something I'll quickly mention and that's my Facebook Ads mastermind group now this is a free Facebook group you could join it for free there will be a link in the video description there's currently about seven-and-a-half thousand members in there and it's an absolutely fantastic Facebook group it's a fantastic community there's tons of activity with people that are answering questions asking questions as load experts Facebook ad agency owners in there and if you want to get your

11:08Facebook advertising questions answered if you've got queries you want to learn from other people it's an amazing environment amazing place to be it's helped so many people helps me all the time I learn from the group just as much as I teach in there and you also get access to me so I occasionally are answer questions and things like that when I get the chance and you also get access to me so if you want to join that there'll be a link in the video description we would love to have you and and yeah if this videos been useful please give it a thumbs up give it a

11:33like that'd be much appreciated comment below to let me know if you enjoyed it and if you've got any questions leave those in the comments below be happy to get to those and don't forget to subscribe to this YouTube channel I release Facebook advertising related content every single week high quality content like this it shows you how to do very specific things to do with Facebook advertising so if you're looking for better results to your Facebook ads make sure you subscribe and make sure you click the little bell when you do so that you are notified whenever I publish a new video okay thanks a lot

12:01guys