STOP Asking For Engagement in Facebook Ads!

0:00hi guys is Ben Heath from lead guru and in this video I'm gonna give you a piece of Facebook advertising advice and that advice is to stop asking for engagement in your Facebook ads now I'm gonna explain exactly what I mean I'm gonna give you a quick example here and but you need to stop asking for engagement in your Facebook ads because that's a very very good way to get your Facebook Ads disapproved and even get your Facebook ad account disabled which if you've ever had either of those things happen to you which I certainly have it's an absolute nightmare to reverse the decision get the ad account back up

0:30and running and something you want to avoid altogether so what do I mean by asking for engagement with a Facebook ad now you've probably seen the sort of ad that I'm talking about it tends to be when someone's running you know Facebook advertisers is running a contest or a competition and give away something along those lines and they're using what's called engagement bait so they're saying to people look we're giving away this free thing and enter the competition for free all you have to do is comment below with a certain word or share this post or like it or basically engage in some way help spread the word

1:04for us as a Facebook advertiser for free in exchange you entered in this competition to win this free thing now advertisers do this to try and build audiences and they used to do it four or five years ago very very successfully you could build really large audiences on Facebook doing this because of course you know it's a very quick and easy thing for people to do why wouldn't they do it they want the free thing but it's something that's now against Facebook's advertiser policies has been for a while which may be why you haven't seen these ads before but it's something that I see Facebook advertisers still make in terms

1:32of mistake quite often and it's a reason for their ads gettin disapproved and that accounts getting to say whatever number of conversations with business owners about this fairly recently so don't create a quick video on it now what I've got here in front of me is an example Facebook ad again I'm just going to show you exactly what I'm talking about and hopefully just so you understand fully so I just created an example giveaway campaign set with these engagement Bey ads where people are asking for engagement in the ad is usually some sort of them you know say giveaway contest not always I've seen other advertisers just regular business

2:03saying you know if you want to become a lead of our interests a service comment below or stuff like that all of that is not allowed so and I've asserted this campaign I'm just going to jump straight to the ad level I've got this I've just caught an example engagement bait at its engagement bait you are baiting engagement and in this ad let's edit this and go in and take a look so I'm just gonna scroll down to the primary text and I'm gonna pop in the sort of things that people might put in here so someone might have something like a free giveaway of some sort that explain the

2:33offer what it is accept etc and then they'll say something like to enter you know the competition one comment below with the words you know doom usually something specific to your industry but I've seen things like this being used before comment below with the Webb boom to share this post and there's really might be tagged a friend in the comments so the way this works is we're giving away a free whatever it is you know it could be a free if you sell certain types of products could be a free whatever type of product you give away and you you sell you know you're giving one away for free I've seen business do

3:19it the service as well we're giving away a free carpet cleaning or you know something along those lines okay to enter the competition you know we're gonna draw that someone at random from everyone that enters you need to comment below with the word boom you need to share this post I need to tag a friend in the comments now it's obvious why Facebook advertisers would want to do this the advantages to you as a business is that you could probably increase how many people see your ad by tenfold maybe more and if people are taking this action so that's going to cost you a lot less you know if you've

3:50spent I don't know a hundred pounds and you've reached a certain number of people for that hundred pounds if you wanted to 10x your reach usually you'd have to spend 10 times more in ads but with this method people will be sharing that post commenting putting it in front of their friends other there was news feeds for you so the advantages I've said Facebook advertisers are obvious but Facebook's aware of this and they don't want you to be a not having to pay them to promote your posts and ads and things like that because you know they don't want a lot of organic reach to take place they'd rather make the money

4:22for all those impressions and to they just don't want the whole to be just engagement bait and pretty spammy and getting people to comment and share and all these artificial things so they're absolutely not allowing any engagement bait whatsoever so things you should absolutely stay away from I think it's like asking people to comment and asking people to share the ad and even asking them to like it tag a friend these sorts of things absolutely stay away from them of course people will still take those actions and and if you wanted to for example let's say you had a video and in the video said I'd really

4:55appreciate if you shared this video that would be fine but you can't expressly put it in the text and make it conditional so for example you only get what we're offering if you take these actions that's an absolute no-no so make sure you stay clear of that it doesn't mean that you can't run by the way you know giveaway ads and things along those lines I'm just going to bring up a quick example of something that we experimented with last year is that my business my facebook ad agency lead guru turned five around this time last year and then we go away a free Facebook ad

5:28campaign so we created a campaign for someone we also paid for their first months of ad spend and and you can see that the way I got people to enter this was to send us a message to a Facebook page and it was send the message with I'm in his all people had to send and and that's how it works we didn't ask them to comment below I just asked them to send us a message we don't have any issues with this ad I don't think you would because this is really not violating you know the the rules in terms of it's not asking for engagement

5:55it's asking for a message to our Facebook page and we ran this is a bit of experiment to see if we get a load of people on facebook Messenger and stuff like that may actually work quite well and it was good fun doing so you can still run giveaways and but they're far less effective in terms of building an audience you know people used to do it build a very large audience that they could then remark it to four or five years ago this worked very well but yeah I really strongly recommend don't ask for engagement avoid engagement bait with your ad account with your Facebook

6:23ads you don't want to get your ad account disabled as I said it is a nightmare to go ahead and get that back and you do that by let me get it back here by making sure you avoid saying anything along these lines whether you're running a giveaway or any other type of Facebook ad okay have that's been useful for you go just want to quickly mention our Facebook advertising services so if you are creating your own Facebook and Instagram ads you want professional help you want to get better results that's almost certainly something that we could do for you so the minimum budget where the company

6:53starts working with us is three thousand pounds per month if you meet that criteria you're spending that much where you want to spend more than that there now I'd love to have a conversation with you so there'll be a link in the video description below all the way at the bottom of the video description so scroll down to it where you can book in a free 30 minute strategy session with me and we can basically just discuss the details you no obligation very informal I can find out more about what it is that you offer you can find out more about our services and we can see if

7:17we're a good fit to help take your Facebook and Instagram ties to the next level and take it off your hands and make sure that you don't get your ad account disabled and make these sorts of mistakes and all that sort of stuff so um so yeah something you're interested in then I'd love to speak to you if you enjoy this video please give it a like please share it that's always really appreciated please comment below to let me know comment below if you've got any questions I imagine this is gonna raise some some questions amongst you guys saying what kind of do this can I do

7:42that happy to field questions problem in the comments below don't forget to subscribe to my channel click the little Bell notification when you do so you are notified when I release new Facebook advertising related content which I do multiple times per week and I would told you guys soon thanks a lot bye