how i'm building a $100M empire from my phone

0:00I'm building a hundred million dollar company. I've been afraid of saying that aloud, but I'm just going to say it because I truly believe in what we're building and I know we're a very far ways away from actually making this happen, but I want to document it cuz the moment we do get there, I'm going to look back on this moment and say, "June, I told you so. I don't know why you were so nervous or so anxious about the circumstance." So, I'm going to break down for you, like Walt Disney has done,

0:23a growth map that was extremely popular. I'm going to do a growth map for myself and how I'm going to build this hundred million dollar business. But before we do that, we have to talk about exactly where we are right now. The dashboard right now reads $8,910,666. That means we are, let's do the math,

0:43basically $91 million away. [laughter] But now I'm going to walk you through exactly how we got to $9 million and then ultimately how we expect to expand. Let's go use the whiteboard. Everything begins with my personal brand. This is going to be a combination of my Instagram, my TikTok, and YouTube for now. I don't really count the money that I make per these platforms. They're just extra side money when they come in, but

1:06this is where the attention comes from. And everything else stems from this focal point. So, what we have so far is now Creator College. Creator College we had built 14 months ago and the entire premise was to build the number one creator education platform. And we are making our ways to actually getting there, but ultimately with Creator College we have multiple offers. For those that are new to this business landscape, an offer is simply what you're actually providing to your customers. And so, we have a mix of what we call one-off offers. These are

1:34usually low-ticket products of ours. This could be, let's say, our $99 product offering. This could be, let's say, our $996. This could be our high-ticket programs which are about $3,000 plus. And so, at Creator College we're selling different offers again for people that want to build their personal brands online. This could be entrepreneurs, artists, photographers, musicians, teachers, working professionals in, let's say, architecture, in law, in accounting. It could be literally anyone who wants to simply build their personal brands. And so that's who we serve here. Next, we also have my brand deals. I have now

2:07gotten a chance to work with ManyChat. I'll actually be going to the Cannes Festival for them. Is it called Cannes? Can? Kin? Kin? Can. Can. [music] Kin. Kin. Can. It's just Can. All right. We're going to the Can Festival and I've been invited by ManyChat. Obviously, I'm thrilled to be there and I should know how to pronounce it, but I also am potentially hosting a workshop there as well. So what brands will do is they will want to borrow my audience that I've been able to build over the last several years and that trust and rapport I have with my audience, they're using

2:37me as a vessel to get to them, right? And so ManyChat, I use them, I love them and now they're paying for an awesome trip to Can. Okay, cool. And then in addition, we also have Red Bull. So I've worked with Red Bull. I worked with them as a judge for a global entrepreneurship competition called Red Bull Basement. I went to Tokyo, Japan and I've done work with them as well. In addition, I've worked with Instagram, aka Meta. But what you'll find is that with all of my brand deals, they're all aligned to this. They're all aligned to my personal brand. I will never do a brand deal

3:07unless I know for a fact it's going to benefit myself, my audience and my reputation. If it won't, there's no way that I'll take that money. is another way that we're going to deem to make our way to a hundred million dollars. Now, the next part to this is going to be our newest endeavor, a podcast. This is something that we've wanted to do now for the last 14 months ever since Creator College was launched. We were waiting for the right time as in once we had Creator College functioning properly and now we believe it is the time. So we've been out reaching and what's been

3:34really cool is that because of this thing, because of my personal brand, even though the podcast doesn't even exist, we have some amazing guests, some people that all of you guys know saying yes, right? It's just simply because they see my content, they're thinking, yeah, we want to be affiliated with him. So this is going to be a huge, huge initiative for us in the summer. What is the goal with this? Obviously, yes, you can have sponsorships, but you're also going to have even more trust as we start to build, let's say, this reputation within the creator industry, and we can build upon this podcasting where we're bringing in other people

4:05that are so-called experts within their respective spaces. They're building personal brands. We're borrowing their audience, they're borrowing ours, and this reputation will continuously grow. So, ultimately, we do want more people for a Creator College, let's say, funnel into Creator College. It's going to be called Creator Unplugged. Now, this is the foundation of what we have, but there's still a lot more. Now, I want to go into what I co-own and also what I invest. So, co-ownership is going to be something called Pablo. Pablo is a place in which you can sell any type of digital product, and some of the largest creators in the world are using Pablo

4:36right now. It's been an internal software up to this point in time, but we will go public with this eventually. In Pablo, you can literally develop, let's say, a lead magnet, you can do a whole email, let's say, series of segmentations. You can go ahead even draft out your emails right on there. go ahead and develop landing pages, different funnels. You can track all of your analytics and metrics. So, we are going to compete within that landscape as well. So, I would call this digital product platform. Then, in addition, we're talking about now what I have investments in. You guys may have heard

5:05of Chris Williamson and James Smith. They have a drink company called Nutanic. I am on their investing board, and that is a big product that I think is going to continuously take off, and ultimately, we will benefit as a result. But, if we look at all of this, right? You can see that there's commonalities, right? Yes, it builds off of my personal brand, and everything is actually reflective of what I'm doing here. It's creating content to help people build businesses online, help people build their personal brands. And so, the Creator College is this education around how to do it. Then, you have this, which is more, let's say, affiliation, jeez,

5:35that's horrible. Affiliation and slash attraction, so bringing more people onto our platform. Then, we have brand deals that already these brands have massive audiences, and we're doing something similar there where they're borrowing my audience, but I'm also borrowing theirs and their reputation as well. So, we keep building our reputation and then ultimately this is our software. Okay, cool. I forgot to mention one last thing. I don't know how I forgot it because it's the coolest one. But this is called Creator Life. We are going to be taking our personal branding teachings basically on tour. So, we went to New York City, we sold out in Midtown, which is very cool. It was our

6:09first one for 310 people. And so, we did New York City, check. We're actually headed to London. I believe it's June 27th. They will also be going to Dubai at the end of this year and potentially Miami. That's going to be at least three, then potentially four trips this year in 2026. And then next year we would increase that amount because we want to do more in-person events. We want to keep building that community idea. And really that whole premise, this is all about community. It's like, why are you investing? Cuz these are very expensive, by the way. Why are you investing $100,000 on your events? It's

6:44because we want to do our very best to build that community. When we did New York City, we actually lost, what was it? Like $34,000 or something like that. And yes, is that a huge amount of money? Absolutely. But is it worth it because of the moments that we captured, because of the connection that we built, the rapport that we built? Absolutely. And we'll get better at running these events so hopefully they're actually profitable. And then ultimately next year we really want to turn profits on these and make them even bigger and better bigger on guests and and make it a real experience. But Creator Life it

7:09is another segmentation of everything that we've been building up to this point in time over here. So, this is again how we're going to be building a $100 million company. So, ideally over time the attention starts to funnel across. They all work in harmony with one another. And that is how we want to get to a $100 million. You're not going to get to a $100 million with just one offer. You're not going to get to a $100 million with one specific platform. What you will do is actually having to build this entire arsenal or what I call an ecosystem that

7:36is predicated around my personal brand. And that's the fundamental aspect of what I think is the new generation, the new era. I truly believe in the next 7-8 years, I'm not going to be the only $100 million personal brand. I think there's going to be many of them. The ones that actually see the opportunity today, and I want to be a part of that. So far, we have gotten to just $9 million basically, and that $9 million has been

7:56in 14 months predicated just on this. That's really all we have been actively promoting. So, Creator College, the only thing that we've been actively promoting and I million dollars, and the once we actually start integrating this, this was like the big big additive that we need to get momentum for. And now that we have the momentum for it, it's like how can we bleed into these other things, and ultimately in a few years from now we're looking at a $100 million company. And I also want to iterate on this cuz I know we're going to backtrack on this. When I say $100 million, I mean we would have done $100 million in

8:26revenue. I don't mean what we're evaluated at cuz I think that's not too far in the future. What I think I want, and something that I'm going to be extremely proud of, is actually making $100 million in revenue, and you guys are about to follow along this journey.