AI SEO for Beginners (AEO Tutorial!)

0:00My website got 1.4 million views in 2026. If you ask Claude how to post to Instagram from Claude, my website shows up first. In this video, I'm going to teach you everything I know about AI SEO, what has actually worked for me as a multi-million dollar business owner. Starting with what is SEO? So, in the olden days of doing things before ChatGpt, before Claude, SEO meant [music] optimizing your results in Google search. So when someone types into Google search like the best pizza near

0:31me, [music] you get a list of results. The entire game of SEO was showing up in the top three ideally, but you know showing up even on the first page [music] was okay. And this was the entire game. You get traffic, you get customers [music] clicking on your website, showing up on your front page and asking, "Hey, what do you do? What can I buy from you?" Okay, so every piece of SEO advice was built on this assumption that the person will go to Google, search something and click one of these links. Obviously with the rise of AI chat, this model completely breaks because there are no links that people

1:09are clicking. It's not laid out like [music] 10 links on a page. But now let's talk about AEO. AEO stands for answer engine optimization. Some people say ask engine optimization. Some people just use the term AI SEO and it's all about getting your company or your brand inside AI's answer instead of ranking as a link in Google. So this is what the flow kind of looks like now. So now you open chat GPT or claude. You type the question in here and obviously chat gives back a long response. So maybe like a paragraph response. The entire goal is to be included in this write up

1:48in this summary of a response. [music] So there's a bunch of links that chat is referencing, okay, a bunch of sources, but these are often hidden from the user. It's not like Google where you type in the prompt, you literally get 10 links on a page. This is hidden. And so the entire game of AEO is about showing up in chat GPT's response and Claude's response. So if someone asks, "How do I post to Instagram from Claude?" You want your company, your tool, your product,

2:20your offer to show up in AI's answer. Sometimes [music] it does include brands, but it's usually two or three, right? It's not a list of [music] 10 and then five more pages with links to click on. AI's goal is to get the user [music] the answer as fast as possible. Chat, GPT, and Claude is the home base for your customer clients, okay? They're typing different questions. They're explaining their context often times in

2:46detail. And the goal is to be included. When AI does all of its research on the web, it's going to figure out the best way to answer that customer's question [music] and you want to be included in the result. And usually less than three brands are mentioned [music] in the answer. So this is a real example from this morning. I opened a fresh incognito browser window and then I typed how to post to Instagram from Claude. So Google is looking at these sources. It looked at this source, how to post to Instagram with Claude. This is on my website. It looked at this other Facebook post. Can

3:19Claude post on social media platforms automatically? And then Google AI overview summarized the answer from researching these sources. Okay, so here it is. To post to Instagram from Claude, you must connect Claude to a third party. Claude does not natively support posting. [music] And then look what it says here. If you're lucky, you get to be listed here. Like sometimes two or

3:40[music] three other brands are here. Okay, but that's it. like and that is the entire game of ask engine optimization today. Thinking about what your customers are actually typing and [music] then being the answer from AI. So number three, why is it good for businesses? I've explained what is SEO. It's like Google search 10 links. What is AEO? It's showing up in Google's answers. So RFS is a really big player in the SEO space and they actually found that AI traffic is more effective at converting customers than Google results. They basically like analyzed their own website data and found that AI search I think at [music] the time of

4:20the study sent them only 0.5% of their total traffic. And this is a very established SEO company. I mean they know exactly what they're doing. But this tiny sliver of traffic produced 12% of signups. [music] 5% of their total website traffic produced 12% of signups. So we have fewer website visitors, but they're way higher quality website [music] visitors. And think about why that makes sense. When you talk to chat or Claude, [music] it knows so much about you. It knows about your business, your goals, your context, who else is on your team, your positioning, your customers, your marketing, how you write emails because you've trained it

5:05with all of these things. That's why the results are so much better because chatbt can not only analyze all this stuff on the web about your question, it's al also analyzing everything you've told ChatGBT or claude so that it can give you the best personalized answer possible. So when chat GBT recommends a specific [music] business, conversion rate is higher because it's a higher quality lead. ChatG has so much intimate information about you as a customer, as a business, and it's using all of that information to direct you to the [music] right tool or company that will actually solve your problem. 5% of their total web traffic, and they got a ton of web

5:44traffic, but [music] 12% of all signups. Okay. So the opportunity here is that even if you have a small website, you can capture a meaningful number of new business of [music] leads of signups. Okay? And you don't have to get a million website visitors. Okay? You to have like a meaningful number of people to sign up. And speed is the advantage here. If you're an AI consultant or you're a small business, [music] like everyone is still doing things the old way. Uh, and that's normal with any change. Like think of all the legal departments and approvals you have to get at a company. But speed is the

6:23advantage here. If you can like learn how SEO is changing in the world of AI and then create some skills to be in the race. You can actually compete [music] and capture a significant number of users and signups. So the [music] first tactic I want to introduce you to LinkedIn. LLMs highly, highly, highly rank and trust LinkedIn. And I'm not talking about your entire LinkedIn profile. I'm specifically talking about your LinkedIn headline. When you open LinkedIn profile, this is my face. The headline is the thing right next to the person's [music] face. Not only are these read by AI models constantly, they rank very highly. It's highly, highly

7:09trusted. [music] Great. Okay. So, what you want to do is figure out like what is the one thing [music] you want people to know you for and don't make it generic. You don't want to be like I'm a founder and I love coffee. I mean, [music] you know, it just doesn't indicate anything interesting to chat GPT or

7:31Claude. So, yeah, this is my example. This is my real LinkedIn profile. And the number one thing I want people to know me for is this. So, I put it first. [music] Number one AI educator for entrepreneurs. Okay, it's not my job title. It's not even my company. In my case, I want people to know me for that. Number one AI educator for entrepreneurs. And then after that are just proof points. 3 million followers, monthly views, founder and CEO of a company, Forbes 30 under 30, CEO of a previous company that was acquired. And [music] this one I will probably change. That's kind of weak, [laughter] but

8:08But this is what you want. Like think about the couple of words, like the one phrase, the singular phrase you want to be known for on the internet. This is the most important step. [music] Once you figure this out, all we're going to do really in the next steps is repeat it everywhere and then get

8:25[music] other people to repeat it too. Like that is the entire playbook. This is the structure that we're going to use for your LinkedIn headline. The one thing you want to be known for plus the proof that it's true plus proof plus [snorts] more proof. If you want to be known as the number one email marketing for e-commerce, put that first and then next put VP email marketing at [music] big e-commerce company and then proof it's true. Proof it's true. Proof it's

8:54true. Most people do this backwards. They like literally lead with a boring job title and you don't really know that much about them, just the job title. Like what is it that they are world class at? Okay, so here's a fun prompt to help you brainstorm this. But at the end of the day, like it's very much your call. Like what do you want to be known for across the internet? If your name was show up in chat or your name or your business was going to show up in Chat GBT, like what would be the four words that describe [music] it according to Chat GBT? And here's a prompt to help

9:29you brainstorm this. If chat already knows a ton about you, okay, then you can just say based on everything you know about me, suggest options for the one thing I could be known for. [music] Each should be a specific claim about my value, not a job title. For each option, list which of my credentials/achchievements would actually [music] prove it and which ones I have the most evidence for. Number five is to repeat it everywhere. This is the part a lot of people like don't do. They write a fancy LinkedIn and then like I said before, their Twitter says something different, their Instagram says something different, their website says something

10:04different, you went on a podcast and it said something different. And now AI has a very fuzzy picture of what you are, what you do, what you are. And so just the way to think about this is [music] that oneliner positioning statement and this is what you put everywhere. So we started with LinkedIn, but obviously you

10:23want to put this in all of your socials. Obviously, you want to put this on your website everywhere. You're going to want to put this on any podcasts you appear on directory listings. Literally [music] anything online that chat GPT or Claude can access your positioning should be there. Take that positioning you just wrote and duplicate it everywhere you have an online presence. Could be your brand, your website, software review sites, uh, etc. So when I say pages, by the way, I just mean very specific like article formats or blog formats uh that perform really really well. So number one is the best x list. The best of

11:05whatever category list, best invoicing software for freelancers, best AI video tools in 2026. Basically, a ranked list of options with a nice clean structured table. Another format that does really well still is X versus Y comparisons. This is X versus Y. So it might be Blot versus Airshare or like notion versus Obsidian. [music] So two competitors and then you are comparing each of them. And then the third page is the alternatives page. This could be like cheaper Mailchimp alternative, best Mailchimp [music] alternatives. And this targets

11:42customers who already have a painoint. They already have a tool, but they're unhappy with their current solution. Now, these three are the ones I recommend you start with in terms of formats for your pages, also known as blogs or articles or whatever, uh, because they directly match what a person is likely to be asking. So someone who's typing what's the best X for Y is [music] asking a comparison question and they're already bottom of funnel like they already are deep into the process of researching this and they're pretty [music] serious and an AI answering this question they definitely want a source [music] that already did all of the heavy

12:23lifting of comparing the different solutions. So [music] your task in AI SEO is to give this to chat GPT and claude like make it easy for chat GPT and claude when somebody asks what's the best [music] blank for blank what's the best invoicing software for freelancers what's the best social media scheduler for claude right so that's how to think about it so here's the prompt I sell whatever to whoever my main competitors are blank blank blank. Give me a list of pages I should write using these three formats. Best category lists, me versus competitor, comparisons, and competitor alternatives pages. Rank them by how likely they are to be quoted by AI

13:10answering a buying question so that we get high intense customers [music] and tell me which one to write first and why. So, step number seven, how do we actually find the questions that our buyers are asking? And it's actually really easy. Number one, don't guess. Don't presume to know what your customers are asking or typing. [music] Okay? What you want to do is search for your customer voice in assets you already have. So for example, sales calls, [music] meetings with customers, meetings with partners, support tickets, [music] like what are your customers confused about? What is the language that they use to describe your solution? [music] your reviews and also your competitor's

13:56reviews like Trustpilot, G2, Reddit, social threads. This could be Instagram, Twitter as well as Reddit. And also your email inbox. There's more sources than this, but the key takeaway here is like don't presume you know what customers are saying or asking or the language they use. Just go look. And again, Claude can help you with all of this, right? You can hook up Gmail, intercom, social listeners like Apify, website scrapers as well like Aify and it will just like listen and analyze all of this to pull out what is the language they're using, what are the questions they're asking [music] and infer like

14:39what would they be typing into Chat GBT. Yeah. So essentially you're looking at three different terms or types of questions. Number one is competitor terms like competitor pricing, competitor alternatives etc. And then bucket number two is the problems they talk about like instead of talking about workflow inefficiency maybe the specific problem is my team keeps missing client emails. And then bucket number three in terms of the types of questions are again like that format best blank for this category like what are people categorizing your app in like oh this app is a Shopify app like whatever that is you can create uh content around the category. The other important thing to

15:24note too is that there's so many ways to get into your page. Like you could have a page answering [music] 20 different tiny questions and each of those answers is [music] an entry point for your customer to find your website and solution. Like each one of those answers. You want to make sure your page can answer every small question that's related to the big question. So if somebody's asking on chat, [music]

15:51how do I deal with my Tik Tok account? It's been shadowbanned. like what is the larger question there that they're actually asking? So, oh well, how do I succeed on Tik Tok? How do I grow on Tik Tok? How do I make money from posting on Tik Tok? How do I build a personal brand on Tik Tok? You know, like each of those can be the page and then that question about being shadowbanned. You could imagine actually on each of those pages, but alongside many other questions that are relevant to the specific thing the customer is trying to do. So, here's a prompt. So, my customers are blank. Here

16:24are real things they've said. [music] Paste in sales calls, support tickets, or connect an MCP tool and chat [music] cloud can do it for you. First, turn these into search queries someone would actually type when they're ready to buy sorted into three buckets. Competitor terms, problem terms, and fit [music] terms, category fit. then take my top five queries and for each one list the smaller sub questions an AI would need to answer in order to answer the full question. Think of a page as a set of related questions. So, and [music] you're giving it all to Chat JBT and Claude to make it easy for them to

17:03[music] answer the customer's question. And this prompt will basically output your SEO plan for the next three months. Don't just like change your entire strategy three weeks in. like this is the correct foundational strategy. You just need to keep doing it consistently for longer and follow the plan. Number eight is intermediate. It's all about how do we format a page so that AI can actually quote it. So format specifically for AI. Trick number one is to make each heading into a question or have each heading answer a question. So instead of a heading like [music] pricing,

17:41that's kind of like a generic heading. Instead, it could be like how much does X cost? Because this is what someone would actually type [music] in chat GPT. Okay, how much would this solution cost? And also when AI analyzes all of your pages and stuff, like you're making it super easy to understand what this answer is about. Trick number two is to make sure you answer in the first

18:10two sentences under the heading. Okay? So, basically answer immediately after the heading. Don't have like a really long rambling introductory paragraph about why this is why pricing is important and why we're disrupting pricing and this is the best pricing model ever. Just answer the question immediately after the heading. Okay. [music] Number three is to be as specific as possible with things instead of vague. Just that's just a general

18:37rule, but it makes it more credible. Okay? So instead of saying like this is a great tool, you can say this will cut editing time by 40%. Like a very specific claim about your product or service. Number four, site your sources. So, for example, like we analyzed 500 Instagram stories in 2026, like something like that, right? Um, cite them within your answer. [music] And number five trick is to write table rows that stand alone. So, if you do have a table, you could say something like, let's say it's a pricing table, like teams of five to 20 posting to eight platforms can be quoted straight into an

19:24AI answer. [music] Okay? So think in terms of tables uh for example like pricing tables. This is a good litmus test as well. So just on anything you're writing in an SEO context [music] like cover the whole page except one paragraph on the page. Can that paragraph answer a question by itself? Meaning is the paragraph [music] self-contained? That's just a generally good litmus test. If you just block everything on the page except this paragraph and it's like not clear what question that answers, then you want to rewrite or restructure it, [music] so it's clear what question that paragraph answers. Okay. And here's the

20:01prompt. Here's a page from my website. Paste in the text or drop link. Rewrite [music] it so AI can quote any single paragraph out of context. [music] Turn the headings into questions people actually ask. Put a direct answer in the first two sentences. Replace vague phrases with specific numbers or flat facts with sources cited. Add a comparison table, okay, where things make sense. So, pricing table is a common one for comparison or a feature comparison table. Um, then write the organization and FAQ schema markup as well. So, how do you get AI to mention your brand? The secret to this one is actually really simple. Get other

20:43websites [music] to mention your brand. So like roughly 70 to 85% of brand [music] mentions from AI come from sites that aren't yours. Okay? So everything on your site is terrific for people to learn about what you do and talk about what you do, but at the end of the day often times for [music] any company, the majority of brand mentions are outside of the websites [music] that they control. And you can see this, right? So just open up chat [music] and ask like what are the best tools for blank best tools or services or [music] businesses for blank and literally see if your company comes up. Write down all

21:28the articles that it cited all of the sources. And then what you're going to do is basically contact each of these pages to try to get listed on the site. So you you want your company to be listed [music] on these sources that chat GPT is using to answer the this question that your customers are typing. So your customers are typing what are the best tools for blank chat is searching a bunch of sources [music] boom you if your company's not on them

21:59then your goal is to get on these lists. Here's [music] a prompt that's a little bit more structured. Here are the articles chat cla and perplexity cited when I asked about my category. Paste the links that you gathered. Here's my product. Here's a genuine advantage your product or service has. For each article where my product or service is missing, which is probably all of them, write a short personalized outreach email to the site's author. Mention something specific from their piece. State my differentiator in one sentence that is relevant to the list. offer free access and share your real weaknesses like under 120 words each. Nobody wants to

22:39read a long email. So now we talked about how to get listed on other websites. But you know, a lot of people won't reply to you. A lot of people don't want to go back and change stuff they already wrote. There's issues with that approach. But one thing you can do that is kind of in your control is to issue press releases. Honestly, this is one of the cheapest ways to get like credible other people kind of talking about your uh press release and announcement. So, here's what it looks like. You'll be able to read the whole thing in the newsletter, so you can like see exactly how it's structured. There

23:14were a lot more than this, but basically a bunch of other websites picked up the press release, but you can see Martekch, Deal Room, De Mo Register. So, several places that picked it up. And so again, we have our kind of like our brand, our oneliner positioning cascading throughout all of these different sources on the web. AI tools love press releases. Like they just love citing press releases. So this is honestly one of the easiest hacks to like get some more authority, get a bump up in AI answers very very quickly and it's not expensive at all. Just some guidelines in general for press releases. You don't

23:51want to spam them like every day cuz that's not noticeable. Uh that's not notable. You don't want to announce one [music] actually meaningful thing. So this could be launching something. It could be a key hire if you're at a mid-tier company, a key executive hire. It could be um that you were featured somewhere, featured on a list. It could be a product or customer milestone. It

24:13could be [music] a partnership, right? Something significant. You don't want to spam press releases every day. Um, you want to frontload the news just like before when we talked about pages. For each section, you want your answer to be in the first two sentences of that section. Similarly, you want to frontload the news like the first paragraph answers the essential questions like who is this about? What is this about? And why should anyone care about this? [music] Write it like a reporter would. Third person. Use your link slots obviously on pages that matter. So basically, newswire services will allow you to include like a certain number of links, certain number of

24:48images. So choose them carefully. [music] Uh then pick your categories that are relevant. And here's a prompt to help. Uh write a 400word press release announcing blah blah blah. Write it in third person. The first paragraph must answer who, what, why should anyone in the world care. Include one quote from me that says something substantive like not just glazing yourself. Here are the facts. Do not hallucinate [music] any facts, etc. Okay, so I recommend doing this every time you have a meaningful product milestone, customer milestone,

25:24or something else. Podcasts and YouTube. So, a podcast episode is really awesome because it basically gets you back links [music] from these high authority places like Spotify, Apple Music, uh YouTube if it's a video podcast, right? Like, [music] and you're getting the backlink from another company or brand that's already super established and has [music] high domain authority is what they call it. Okay. Um, the show notes from the podcast sits there with your name on it forever. They get recrolled on a regular basis. Every time you hop on another podcast, you get more SEO juice. Okay? And so, really simple way to get started to do this is to go

26:09to listen notes and search your topic, your area of expertise, and you'll get a bunch of different podcasts sorted by their popularity. And you can reach out directly, literally just send an email directly to the show, introduce yourself. You know, podcasts and YouTubers, like they're constantly looking for high quality guests. Like constantly. Like if you reach out and you have like a really awesome [music] background and your story is a really good fit for the audience, they will probably say yes. Um, okay. So, here's a prompt just to help you. So, I'm an

26:41expert in blank. My audience is blank. Here's my background. Find me 10 episode angles. I'll talk about why that's important. That would generally interest the host, not just promote [music] me. For each one, write a 100word pitch email with a specific episode title, talking points, and one surprising thing I could say that their audience has not heard. Okay, we want it fresh. Rank them from easiest to hardest show to get booked on. Tell [music] me which three of those angles I could film as my own YouTube videos this [music] week without waiting for permission. Turn everything we've talked about into skills. [music] Basically, a skill, you can think of it

27:20as a repeatable process that Claude or Codeex is going to do a similar way every time. So, for example, if you take my press release and drop it into Claude and say say, "Use this as a template for my [music] press release writing skill." Now, it's going to take that input of what a really good press release looks like. It's going to templatize it, like figure out, okay, I mean, we don't want Sabrina's specifics. We just want like

27:48structurally how that template works. And then it's going to create this what's called skill MD [music] text file. So, you can run it every time. So, this skill name might be PR slashwriter. [music] Okay? And it's going to write it similarly every time and improve your skills obviously every day. Give it feedback after every time you run it so that it is closer to the version you want. So this will write a best category tools best category tools article built to be quoted by AI answers used for roundups, alternative pages, [music] and category lists. And here's the stuff it's going to do before writing. It's going to check your own

28:26pricing page for current prices. Search the main question in chat cloud and perplexity in Google. Note which articles get cited and what they cover. It's going to read real reviews in Reddit. Pull one genuine strength and [music] weakness for every single tool. It's going to take a screenshot of [music] each tool's homepage or product. And then here's the structure of uh the

28:49article that it's going to produce. [music] Introduction is three to four sentences. Opening with the real problem or results. Okay. comparison table immediately after the intro with these columns. Here's the tool, what it's best for, price, key strength. The next section, H2, what to look for in a blank category tool, different criteria. H2, how I evaluated these tools. List the criteria you used. Another H2, how to choose. So, for an AI reading, it's like

29:19which one would you actually recommend? And here's my final recommendation. H2, [music] analytic. So, how do you actually track if AI is recommending you? Meaning, you've done all of these things, but how do you know if any of it is working? Number 13 is all about analytics and tracking. I didn't want to get too much into specific tools to recommend for this. I'm just going to talk about like the process. And obviously, there are tools to try to like automate some of this process so you don't have to do it every time, but I recommend like you doing it so that you understand. So, I'll just do these

29:52three things as a summary. The newsletter tomorrow, we'll go a little bit more in depth on this, but yeah, so we're now we're talking about like how do we know if any of our SEO efforts is actually working. So, step one, this is brain dead simple. Ask AI yourself. Go ask AI yourself. Like, write down the 10 questions your buyers would actually ask you. [music] Paste each one of them into

30:14chat, claude, perplexity, and Google. Just the search bar, Google, [music] and read the results. Did you get named or not? If not, which competitor got named? Okay, and that is a rough ballpark of like how are you doing overall? Number two technique [music] is to set up like ways to monitor the searches. So, Google search console, that's pretty much what everyone uses. And this will track how many people are searching your brand name. [music] Okay, so this is helpful to see like are you getting named leads somewhere specific? like where are people going to look you up. And number three, I mean at the end of the day,

30:53like all of this SEO stuff is nice, but obviously you do want to track [music] signups, tag where people came from. You can even use like tracking affiliate links on your blog posts to see if people are coming from from there. But ultimately, you do want to tie everything back to signups. Remember the

31:10case study I mentioned in the beginning? Okay, they measured that.5% of their global website traffic came from AI from chat GPT from Claude Answers AI overviews and that [music] this accounted for 12% of signups. Okay, so you want to put your tracking in place so you know how much are coming from AI. Okay, and then what [music] percentage are actually converting into signed up users. Number 14, how do you sell this to clients? Like why would people buy

31:37this? Like can't AI just do everything? Uh how I think about it is the leverage I get from AI is always a function of my skill and clarity. So if I don't know anything about SEO then I am not like the highest leverage per thing in this formula here like I don't know anything about SEO. You might want to hire

31:59someone else who knows a lot about SEO. Okay, if you want this faster. Um, the other thing I want going to say is like if you listen to this whole whole thing and you're like, "Wow, this all sounds amazing. I wish somebody would just do this for me." That's exactly what I'm going to talk about next. Um, honestly, most business owners just want it done for them. But don't sell it so much as a service. Like, don't talk about all the technical stuff. Like, you just want to share the result. Don't say AI SEO, but this just sounds like technical and scary. Uh, but here's exactly how I

32:31would sell it because I see this all the time. So, number one on LinkedIn, one of the most viral topics right now is SEO. So, I've done this repeatedly but with a social context. So, for example, I'll say [music] social SEO is dead. And then honestly, people what people will do is they'll do a DM automation. So, you DM the keyword. Say the comment is SEO. you have an autoresponder, send them the lead magnet, which is basically like SEO best practices and included in that are

33:02different results you've achieved. [music] If you haven't received any yet, then do it for yourself first and achieve some results. Okay? And then what they do at the end of this lead magnet, they say book an audits call. Uh people sometimes people call this a strategy call, audit call, it doesn't ma matter. Sometimes it's free. Many times it's also paid. So anywhere from like 250 for the audit up

33:28to like 2,000. Okay, this is what I see all the time, by the way, on LinkedIn. So this is this is like pretty normal. So we start with making LinkedIn posts about SEO. You don't need to do it daily. Make like three highquality posts a week with a really strong hook that has the keyword SEO in it. set up a DM automation that so when someone comments the keyword they get your playbook on SEO in terms of what's included in the audit. Um honestly people just run the audit through chat claude perplexity or other SEO specific tools [music] then they screenshot those tools answers drop them in the

34:09audit for the [music] customer and then show them their competitor's results. Show them what their competitors are doing, how much better they're doing. This will agitate the pain point.