The Reddit SEO Hack That Ranks Your Website Instead of Reddit

0:00We are talking about targeting AI and just people searches that have the word Reddit in them. So large language models like chat GPT will go and do a search and then add Reddit to that search. And this the same thing with people. People will do a will do a search and add Reddit to that search. And you can actually target these searches with your website. and David Quaid, friend of the podcast, one of the most legendary SEOs in SEO history, is joining, sharing his screen, showing him doing this in

0:33practice and the results that he gets. David, thank you so much for returning to the show. Thank you so much for having me. Um, I love this hack. I've been doing it for ages and I was watching uh people talk about Reddit and I um was doing a search on perplexity and I was talking about how I think people like overrust LLM a little too much and I saw that if you do you know searches for like say top SEOs on Reddit or top web design agencies on Reddit that like 80% of the results didn't even include Reddit. So, if you're asking an LLM to give you

1:10something and people think that LLM's train on Reddit and they sort of like read every conversation on Reddit, which we know is impossible. Um, it's not. And what's really weird is that even if you ask it for something with Reddit, unlike, for example, Google, uh, most of the results will actually come from, uh, other sites that mention Reddit, uh, which is bizarre. Like, so if you're saying like, what's the top um, conversation about credit cards from Reddit? it 80 of the 80% of the results could include like Nerd Wallet and other things, right? And um this is a hack we've been doing for a long time. Um

1:45it's not a it's not like manipulation of search. I saw a lot of comments on some of your um videos on Instagram and so on. This is a very legitimate um uh sort of page to create, right? Um which is basically an an a resources page. And so we have resources pages because a lot of our projects have and a lot of our clients actually have um infrastructure on Reddit like they have maybe their own subreddits. Uh they have their own branded accounts, their own branded subreddits. Um and they also have different people on uh on their own name on Reddit. So having an SEO resources

2:22page for Reddit makes a lot of sense. So, if you're looking for like, let's say, Nike on Reddit, you'll find um sort of threads and subs on on on Nike, but you'd also want to find their resources page. And so, it's up to Google what it wants to rank. Um, another interesting thing is that there's so little information on keywords if it's not in a uh Google ad um auction. So, a lot of people talk complain about, you know, they're doing keyword research and there's just no keywords in SEMrush. And I one of the things I I I always think about when I read this, but I just don't

2:56have the opportunity to tell people unless I'm on your podcast, which is why your podcast is so important uh to the community, is that because there are so many searches in Google and because Google sees 25% of its searches every day are brand new, that number is continuously growing, it can't store that much information. And so it only returns information about um keywords that people are actually buying actively in auctions. And to give you an example, I did some research on Reddit um in in Samares is having a look and see what kind of keywords. So you have all of this data here and it looks pretty

3:30comprehensive. And then I took the keywords that my site was showing up for and I put those keywords into Reddit and it had absolutely no data at all on these keywords. And these are keywords I'm getting um because I have a page talking about SEO resources and things like that. And Reddit is just so I mean SR and Google ads are just completely blankety blank when it comes to data. Um and that's another reason for why you have to build your own sort of like Reddit resource infrastructure because you need access to data. We want to know for example how many people are searching for how to moderate comments

4:09or best SEO agency um or how important is Reddit in SEO. It's also amazing the sort of like data that you can collect from having a page like this. Um for example I saw people asking questions like um how do um how do Reddit backlinks compare to other social media backlinks for SEO benefits? My location is United States. So this is somebody like Amazing. So, so you're we're literally seeing searches best SEO companies Reddit. Best SEO courses Reddit SEO and and SEO expert Reddit follow. And the thing is people aren't doing site reddit.com looking for these things. People are are just people are putting in phrases and

4:56then the word Reddit because they know that they're going to get Reddit back. But you can still target these with pages on your site, and it's so wild to see. This method of marketing is so effective, I had to make sure it wasn't against Google's rules before I kept using it. It's a form of SEO I call compact keywords. Whereas most SEO focuses on putting up articles to answer questions, how, what, when, compact keywords focuses on putting up dozens of pages that sell to searchers who are actually looking to buy. These pages rank on Google and convert so much better than normal that when I discovered this years ago, I couldn't

5:32believe this was allowed. It's less work, too. The average compact keywords landing page is only 415 words. Compact Keywords is a 13-hour deep course on getting sales with SEO. A customer said, "Compact Keywords contributed to a $4,000 sale within the first 6 weeks." Another customer said, "Give it to a junior employee. Have them follow it exactly as Edwards laid out. You don't have to do anything and you're going to gain a six-figure SEO level employee just by having them go through this course. Compact Keywords is about setting up an SEO funnel that brings you sales for years and years and years. It works with AI. It's less work than

6:10traditional SEO and it makes way more money. You can get it now at compactkeywords.com. Back to the podcast. And to your point, by by having a page for this, you get fresher data within Google Search Console. Absolutely. And you also then can get cited because um the Perplexity and um Gemini and uh they're not using Exactly. And they'll only pick so many results from Reddit and they'll actually go beyond position 10 and pick other sites, which um I don't think people are expecting that. And you can then bypass Reddit and collect that traffic yourself. This data is only from a few days cuz I had to I had to convert this

6:53to my own site. I only have a few pages with Reddit in it. Um most of these are um this is hilarious. Wait, look at let me read these slugs. Let me read these slugs. How do high Wait, no. Go can you can you go down? There was a Oh, best SEO agency on Reddit. And then you had I saw another one with Reddit I think below. Yeah. Uh or maybe it was SEO

7:17guide Reddit. Yeah, absolutely. So once you find these search phrases, you can begin building for using Reddit for SEO. Absolutely. So this blog post, for example, is when to hire an SEO company, lessons from Reddit. And the reason I wrote this blog post is I saw um a lot of people asking when to the same question repetitively. So I thought I'll

7:40answer it because I answer quite a lot. And I just took all of the um answers that I'd seen and tried to compile the best response. So I could just drop a link and just say here you go. So I don't have to keep repeating it. Brilliant. Um and at the end of the day, I am an SEO

7:57company um who wants to be found, right? And I get a huge amount of traffic from Google. Uh I think Charles Float shared a screenshot uh giving the ARF's estimate that the the paid search equivalent would be $140,000 a month. And I've built that over the last 2 years. Uh sort of like taking inspiration from you and building in public. Um taking that idea of building in public and every week I'll show how many blog posts I post. uh for example the SEO um resources for Reddit page and then the following day or the following or the day after how high that ranks using both Simrush and incognito

8:36screenshots to show that the pages rank and then how much traffic they're getting. Um so if I can do it, anyone can do it because I'm not buying links. I have like I think 300 links that I've garnered over 22 years. Uh so it's not a case of like constantly having to get links and having to get back links for every single page. Um it's about building pages, targeting queries you can rank for, uh republishing if you can't, getting access to data so that you know what keywords you want to go after and then ranking for them and then once that ranks you can build up. So I

9:10think I built up a total of four Reddit pages and then I started getting clicks and those clicks help me um stand out and also get quoted in perplexity. But what I'm going to ask is first can you show uh some can you just show like results of primary position your website showing up for one of these reit Reddit searches in Google or or perplexity and then after you show the results just walk us through you could take it for like one keyword just step by step finding the keyword targeting the keyword like putting up the page how do you do the content for for the

9:49keyword I think that would be super helpful so people at home could do this themselves. So, okay, you're searching, so you searched best agent, best SEO agency, Reddit. Yeah. Um, actually, I was there. Wait, was that my face? That was my face. Oh, it was. Yeah, you rank you rank ridiculously well for But I'm going to have to go and find out which um queries I rank for today. I think you shared one on uh you shared one on X with the video that I made about this and you you had

10:21sent me a screenshot too. All right. When to hire an SEO company Reddit, there's your face again. Yeah, that's crazy. It's Gary Vee. It's not playing ball today. No. Well, I I wish I could remember the search that you had. Uh Yeah. No, I'll find it in a second. One sec. Yeah. Reddit SEO experts. Can you sort Can you filter for

10:48position? Oh, there you are. Oh, good. Great. All right. So, you search So, so we have the search Reddit SEO experts and then we have your site top SEO influencers, experts, and people to follow on Reddit. So funny. This is not the world's longest page cuz I didn't have short. Oh my god, that's so short. Well, not first of all, why aren't I there? I would cuz I'm not on Reddit. I'm not I'm not public on Reddit. Yeah, that's that'sactly. Yeah. Yeah. But wait, and also this this list was built by

11:16claw. This is this is crazy. This is this is like has to be like a 100 words or less or something. This is so short. And keep saying to people, I always start my first pages with like a 100 words. Um you can see the date. This was published July 3rd, so Friday before uh 4th of

11:34July, so a week ago. And then you see what this is ranking for and you can build it out. And then you can keep building it out with the data rather than guessing. Absolutely. So what I want to do is come here and start looking at what key what keywords I think match my services. Right? So for example, if I was doing a lot of SEO audits, I would want to rank for this free SEO audit tool. And what I can do is look at the impression count and this is only over a week and then what my position is, right? So for example, best Reddit SEO agency page

12:05one, not a lot of impressions. But if I come down here, how to become an SEO specialist on Reddit. So, for example, if I had an award-winning, worldrenowned um SEO training course called compact keywords, maybe I'd want to set up a page that ranks here above position 96, for example, right? Or if I was um selling SEO services or geoervices for um how to use Reddit for SEO and all

12:32those phrases like that. Okay, so we're seeing so we're finding search terms. How do you how do you start like uh if you don't even have a page that's collecting data with Google search console? How would you start by just finding the initial search term that has Reddit in it? Great question. So I'll come to Simrush. I'll do a search for Reddit and as a keyword and then I'll start looking through this list here. Um because it's going to be my first page, my eyeball is going to be looking at the keyword difficulty scores. So, for example, Reddit NSFW not safe for work. That's going to be an interesting query. The

13:09data is old, so I might refresh it. Um, then I might start looking for other queries um that I can something that sticks in my mind that I can say I can creatively write a legitimate article about. Um, so for example, Reddit login, how to safeguard your Reddit login, maybe how to use add 2FA to Reddit to secure your login or how to um log in so that goo so that Reddit doesn't suspend your account because it thinks that you're you're

13:42passing your account to other users. I've seen so many accounts getting um suspended permanently because people are logging into different countries. I don't know what's going on with Reddit, but it is suspending so many accounts. It's scary. like people I talk to in the morning on say like an Smarty's um subreddit SEO for AI talking about that and then 2 hours later bang the the account is suspended. I'm like what's

14:05going on? Um do you think Reddit parasite SEO is getting a lot harder? I think that it's getting more crowded but I think the vast majority of people don't know how to do it. So I think the people who shared the hack, right? I think a lot of people who who share those hacks are showing you the outcome and they're they're making it look like all you have to do is write an article and you instantly show up. I see people come in all the time, how do I get my page indexed? How do I get my Medium article indexed? How do I um I think

14:35they think if you just go to Reddit, somehow Google will just love your article. They they don't they forget that it's an ecosystem. There are people who got there before them. there are other pages that rank before them and the people who are really good at parasitic SEO either get there first or they know how to influence the rankings of that. And again, that's why the Reddit SEO resources page is so important because I can pick subreddits that I prefer to rank that have information that I think is better and I can link to them. I don't have to link to the top ranking one. So, if I see

15:10that Google's picking a subreddit about, let's say, um, SEO strategies, and I'm like, that's 5 years old because Google, you know, freshness isn't majorly important to most Google searches, and I see a different subreddit um, conversation where people are talking about things that I think is better, I'm going to link to that subreddit. And if I can pass enough authority to that because I rank for the word SEO and other SEO terms, I can make that rank higher. And that's what parasitic SEO is really about. And that's the third reason why you would want to set up this page. So it's not it's about interrupting the search and flow, two,

15:48keyword data, and then three, you can use your pages and your authority to help your content rank better. Um, that's something that the parasitic SEOs never ever tell you. They just make it look like all you have to do is go and post a page. And if that was the case, everyone would rank. But it's not the case, right? It's no different to any

16:07other form of SEO. Let's give let's do I think a a concrete example. So, how would you do this if you had cuz you like you like SAS. Um even though now you're getting into doing SEO for law firms. Well, well, pick. I'm going to ask you to pick. Would you rather do a SAS example or an SEO for law firm or Yeah. or like a a

16:28law example? Let's do Let's do SAS. Okay. So, SAS Okay. So let's say you have a payroll management tool and and people you know you know that probably people are looking for they're doing searches with about payroll management high intent searches with payroll management plus the word Reddit. What would you would you just kind of like put up a page that said like payroll management Reddit or would you start by actually looking for keywords actual things that people are searching that have Reddit in them and like payroll management. So, I'm starting I am going to start at the lowest keyword

17:02difficulty. Um, and I'm going to start at these two. These two queries are beautiful. Look at this. Right. Um, yeah, but this is for but this isn't payroll man. So, I know we're going to go for Yeah. I So, this is outside of what I do, right? For example, as my SAS company, but this is my starting point. This is my first rung. So, when you learn to drive and you take lessons in a learner car, but your goal is to buy a Ferrari, you don't learn to drive in a Ferrari, right? So, we're going to do the same thing. I'm going to take this and I'm going to take

17:34vibecoded SAS Reddit. It's got a low score, very good volume. This one's got the same volume and the volume is probably higher. Again, nobody's really buying this keyword, so I don't trust this data and it's a month out of date. I would take this one B2C CRM for self-service SAS Reddit and I'll start a blog post about it. So, but isn't that But isn't that like out outside of your topical authority if you're if you're a Cuz I but I have no topical authority,

17:59right? No, but I'm saying I'm saying you're a payroll management software tool. Yes. So then you So you have topical authority within payroll management because it's such a low keyword difficulty score. I could probably start to rank for it within about two articles, right? So, what I would do is use this as the basis for my blog post. Um, and I'm going to say why you should build your own B2B B2C CRM for self-service SAS companies

18:35via Reddit. Yeah. And I would encourage anybody who's listening on Spotify or Apple Podcast to to watch this on YouTube cuz we're we're seeing David and WordPress and we're seeing Yeah, we're seeing David and WordPress actually make the page. So, I would start off with my headings. Um, I will start off with a summary of why I'm writing this. Um, reading our SAS and our CRM, I see people talking about building their own B2C CRM products or apps

19:19or customer self-s service. And then I'll probably get like an LLM to help me take that and based on my own content sort of like give me a couple hundred words. You're going to go to perplexity. I'm going to say reading primaryposition.com/blog. Write 100 words on this reading or SAS. And so you don't need you don't need to add anything about the niche about like make it relevant to payroll management or like anything like

19:54that. I'm I'm cornerstoneing here. So we're not even going to get close to that yet. Okay. Um what I'm going to do is take this bring it back to WordPress so I can edit it. Sorry. Remove this line. Turn this into two paragraphs. Um, I'll edit it for however I feel. I'll go to Perplexity, get it to make me an image or I'll pick an image

20:25from, and then I'll publish it. Yeah. And then I'll wait for that to get indexed, um, get added to my my, uh, site map, and then I'll start looking at the next one, um, which I thought was really cool, vibecoded SAS Reddit. And what I'll do is I'll like I'll write this but I won't publish it straight

20:47away. So I'll start a new post. Why won't you publish it straight away? So I want to see how the other post uh performs, right? So a lot of newbies stress about getting indexed, right? And we see a lot of conversations about getting indexed and people not getting indexed. And we see like a lot of sites with like I think that we I was talking about someone who was posting on Reddit yesterday on X that um had six pages or seven pages on their whole site and six weren't getting indexed. And this poor person was getting feedback like, "Oh, it's terrible content. Google hat your

21:22content. It's all duplicate content." And I'm like, just just let's just take a step back here and think rationally for one single second, right? This is someone who's brand new. They've written their first seven pages. Your homepage is one already, right? about us, contact us, sitemap, right? There there's like seven pages before they've written any content. The chances of duplicate content very, very narrow. Um, it's probably the best content they've ever written because it's the first content they've ever written. And for people to say that content is terrible and they've never read it, it's just logically wrong. Um, and and and and yet people do it with such confidence every single

21:59time. And I don't know if it's like they're trying to say like hire me because Google loves my content or something like I I just don't get it. It's it's frustrating. But imagine how this poor person is probably trying to build a SAS product to, you know, support their family, pay rent, you know, you know, that's their job, right? And people are telling them that content is terrible. Uh, everyone has a right to content and everyone has a right to publish even if English or whatever content they're writing in isn't their first language, right? That's everything on Reddit gets indexed. Yet the language is far from perfect. So I whenever

22:32people say say this, I keep saying give me an objective standard for quality and no one does. And the reason no one does is because the minute they try and think of it, everything is subjective. So if you're if you're a trained writer, you're going to love structure, grammar, tone. If you're a brand marketing writer, you're going to like think about messaging and positioning. Those are not things that are important to Google because they may or may not be important to the user, right? And so I would just start writing this blog post, vibecoded SAS Reddit. Um, and what I'll probably do is this is where I'll start to

23:07connect to my SAS platform. And instead of I'm going to start with a spicy title. Why you shouldn't vibe code. Was it it was payroll SAS. Is that what we're doing? Yeah, payroll management. Uh, warnings from Reddit. So, this is a blog post about all of the business owners who built their own payroll

23:39SAS apps. Oh, interesting. by vibe coding them and ended up paying employees too much and getting in trouble with the IRS. Now, I would love to know how Google I'm obviously not going to publish this. This is obviously my sense of humor, right? But I would someone was saying a couple of people saying an X. I don't want to mention names because it's not about the other person. It's about conjecture arguments and critical thinking and logical fallacies. But someone on Reddit was saying, oh X, sorry, was saying that Google can somehow read content and assess it. And I'm like, sure, if everything we write is just like little I don't know if you

24:18remember uh when I was in high school, we had to buy encyclopedias, right? The internet wasn't uh available. And so you would buy encyclopedias and sometimes you would buy encyclopedias from guys who went door to door doing it in sales. Joey did it in an episode of Friends, for example. He buys I think the letter C or something. Um, and so basically, um, yes, if if we're just making content about like every blog post I write is just a capital of a country, sure, Google can go, well, the capital of France isn't Cape Town, right? But how can Google know about proprietary information or observations, right? If I say that my my take on

24:56Reddit is that a lot of people build their own payroll SAS apps and it didn't work out, is is Google going to go do a survey on Reddit? I mean, we've already established that if you ask Perplexity a question about Reddit, 90% of its answers don't even come from Reddit, right? And I'm I'm trying to make this point not about people should lie in blog posts. I'm trying to create this environment where people understand

25:23the limitations of both LLM and Google. Um, and why do you have a why do you have a category in Russian? It says bez rubric. Where is that? You have a category in your categories on the right side. Bez Rubricy. Oh, you know what it is? I had I have a translation. I was trying to write um a goo. I started six years ago with my blog and I started doing translated um SEO FAQs. That was my initial strategy and it and it was a disaster. However, I also started ranking on Google Maps and that was a

26:01success. Wow. Um and then it became too much of a success. I I started getting so many calls in CO from people setting up companies with no money um because they had nothing to do and I deleted my map listing and then I could never get back into the map listing. So I had to rank for SEO New York City in the organic search results. Um and then I used that to rank back in the maps and I just use that as like a showcase. Um I I I the the value of calls from local SEO aren't great. the value from ranking for things like SAS SEO or cyber security SEO are

26:38phenomenal. Um, so what I what I've done now, right, is I've now taken my vibe co code payroll, which is a low keyword difficulty, and I'm now starting to build topical authority with payroll. Yeah. So maybe you could take what you wrote and then you could give it to Perplexity. You could say expand this out to like 200 words or something and then you just have a little bit more meat so you can collect more data and as in like but by having more words it's not like it's improving your page quality but it is allowing you to rank for more things. So you see so you get

27:13actual fresher data. Well what's going to happen is this. I'm going to leave this as a draft once the other page starts to rank which I would expect in the next 24 48 hours. And if it doesn't get into the So, going back to people who are struggling um to get indexed and worrying about being indexed and using manual submissions and things, you need to rank in the click zone. If you don't get clicks, your site's never going to make it up, right? So, in order to get in the click zone, you need the crawler to find you in a link from another page. So, what I'm going to do

27:45is once this page that that that I wrote earlier uh starts to rank, I'm going to link that page to this page. And then I'm going to wait for the crawler to refresh this page and then send the page to the indexing request manager with data like this is coming from this page. the index manager can see that this page is already ranking for searches with Reddit and SAS and payroll and that's going to give me a better shot at potentially ranking in the top three because this isn't a

28:16relatively low keyword difficulty score. Then I'm going to write a new another post about payroll sass and Reddit and I'm going to link from this one. And so what I've done is I've bridged my authority from something that's completely unrelated to something that's halfway related to something that's entirely related. And I've done it in three blog posts. And each time I'm doing it, I'm doing it on from starting with absolutely zero clicks for Reddit or Payroll or SAS all the way up to I now have after a week hopefully clicks for Reddit, SAS, and Payroll. And now I'm going to be in the higher keyword difficulty range, but I'm doing it from

28:56a page that already has traffic. If you're manually submitting your and you can't get in, even if you fix it, you're going to rank low and you're not going to rank high enough to get clicks. And if you're not getting clicks, there's no point in continuing to publish. You're ranking above your you're you're trying to punch above your weight class. You've got to step back and have a look at keywords that you can rank for. If you can't rank, you're not going to get clicks. You're not going to pass authority because you're not collecting authority. And that's the way to understand SEO. It's so so basic. You

29:27don't need indexing tools. You don't need um to buy back links for every single article you write. Um you don't have to build tables. You don't have to write a thousand pages of of content. You just have to know what you can rank for and make sure that content tells Google, I'm voting for that page. That's so dope. So, so basically you are finding these like not all of them have to be longtail, but most of them will be longtail because longtail it just tends to be easier. So you're you're targeting a bunch of longtail keywords. Basically, you're getting clicks for these keywords that aren't resulting with in people

30:06going back to the search results to look for something better. And and so and and and now you're getting authority. With that happening, you're generating your own authority. And then you're taking these pages and you're creating new pages for more competitive terms. And then you're linking from these low competitive pages to the higher competitive pages and then so on and so forth. And you're going up and up and up in terms of competitiveness. And so now let's let's talk about making a page relevant to a search term. Let's say you just want to rank for let's say something crazy for example, which you know could take some time to to do if

30:38you're a payroll management SAS, but like you you're going to try it anyway. Um, and you you've you've had you built the lower the lower competition pages and you continue to build your authority. So, how about a term like payroll management Reddit or payroll management software Reddit? Would So, where how do you structure the page for the keyword? You're putting payroll management software Reddit in I assume the page title, the URL slug, the H1, the beginning of the first sentence, or

31:06do you do something different? So, it's actually even simpler than that. I need it in my slug and I need it in my page title because that's document name. When I'm at the lower end of um page rank authority, my document slug and title, my document name is 90% of my relevance. So my my the percentage of of authority that I'm going to get to use on that page is controlled by the relevance to the search phrase I'm targeting. And by making the page title and slug longer, I'm targeting lower difficulty keywords, but I'm getting to use all of my little bit of authority,

31:44right? So, it's an equation like this. Let's say you're you're you're up against someone with 10 times the authority that you're using, but their relevance against another search phrase like payroll, SAS, uh manager, app, Reddit, if they don't have the word Reddit, their relevance starts to drop. And so if they're only 10% relevant, their score, their authority that they get to use, let's just imagine a number of 50,000, they only get to use 5,000 points. Which means if you're 5,000 points and you get to make your document 100% relevant, you're on an equal footing with someone who has a,000 times

32:23more authority than you. And that's why long um tail keywords and low difficulty keywords exist. And te technically speaking or typically speaking, sites with large amounts of authority can't play both games because the lower authority keyword will cannibalize against the higher authority page and the two will block each other. So that's how I help small startups crack up and break into the rankings against billion-dollar companies who have like 20 different PR agencies for every division in their in their company. And that's the most important thing to realize. After that, I don't repeat the first line in so I don't repeat the keywords in the first line of

33:05text. Um, I'm not a keyword density guy. Um, what I might do is start looking at like some H2s and expanding H2s around those keywords, but realistically my my bet starts with um like this page. This is all I wrote. I'm not repeating these keywords anywhere. I'm just publishing this. Yeah. But how about if you're targeting Excuse me. How about if you're targeting a higher competition keyword? So, let's say let's say like I would I haven't looked at the keyword payroll management software Reddit. I haven't looked at the

33:38SER for that. Um, and you know, it's that is long that is niche enough that there's probably not other people doing this strategy with payroll management software. They're not they're not creating their own pages, but I could I could Don't you want to don't you want to like for more competitive keywords? Don't you want to have higher relevance if so that Yeah, that's what I'm saying. When when you're at this level, your document name is 90% of your

34:07relevance. Sorry, what what level? We're we're talking like low or low competition. The lower level. Yeah. Yeah. I'm talking about high competition. No, I mean your authority for your site regardless of the keyword you're targeting. If you Oh, you mean once I've established authority and I've moved up a little bit? No, I'm saying you're targeting a keyword that other people are targeting, you want to have one of the most relevant pages for that

34:29keyword. Okay? So, if you want to increase relevancy on a page and start to take it up, you're going to need to uh look at your keywords and add H2s. So, let's Okay, so but you're the thing about this Reddit strategy, the brilliance of it and the beauty of it is you're these keywords are not competitive there. People are not targeting payroll management software Reddit. They are targeting payroll management software, but they are not targeting payroll management software Reddit. They may not be, but remember, you're also you're also trying to rank against Reddit, which is the one of the most authoritative domains out there, right? So, while yeah, Microsoft might

35:11not be writing pages with the word Reddit in it, you are still um ranking against Reddit. Okay. So, how do you have a super relevant page for payroll management software Reddit? That's your keyword. You're trying you you've you've done the cornerstoneing. You've you have the the low competition rankings. You're going up. So, now we're going to now we're going to go up to new post and we're going to

35:32try and we're going to go for the money. Yeah. Rank, right? Payroll management software. That's payroll. Let's just do best payroll software because now we we're so we're doing so good. We want to rank for anyone who's looking at payroll software, right? Love it. Best payroll software. Now, what we're going to do is we're going to go

35:51So, what's what's the slug for this? What's the slug for this, too? It's going to just be that. It's going to be best payroll software Reddit. That's a slug. I'm probably going to add 2026 to make it a little bit easier for me because you're So, and if you look at the So, here's the two things. Wait, let's go on a tangent for a second because people might be confused. are like, "But but David says date and freshness doesn't matter and now he's

36:15adding 2020." I'm going to show you exactly why this is important and it's going to tie into the research that we're going to do to build this page. So, I jumped a step. So, let's go back and have a look at um my search console, which I think I may have closed. So, let's open up search again. You have search console in your fourth

36:35tab. Oh, I do. Thank you so Oh, there it is. Okay. So let's just take a look here and see what people are searching for um and what kind of so we can see that um these searches have years in them and these are query fan outs from either chatpt perplexity or Gemini and so whenever I see these years um these are are um additive modifier phrase modifiers ad the LLM's ad to either find something or to circumvent SEO or to narrow search for for whatever reason. And even in 2026, because like this is this only happened in the last few days, they're still adding the word

37:242025 or 2026. And so what we're going to do is we're going to use that to make it a little easier to rank. Um because again if I if I miss that click zone, I've got to unpublish and start again from scratch. So I'm going to start looking here and I see a lot of people use the word top. Top and best are the same thing. And I'm seeing dates and also when you see a lot of the um a lot of people asking, you know, what is the best um app for whatever they add the year. So we're going to keep that and add the year

38:00here. and I want that to go into my slug with the word best. And then I'm going to start looking at um my older my other pages, my my sort of like cornerstone foundation pages, look at the keywords they're bringing in, and I'm going to start creating H2s around variations of those. And then I'm going to feed that structure to Plexity and say, use these as headings so that it structures the document around those headings. And then I'm going to use my table of contents um to make it look like I have a really wellthoughtout structured looking page which is just easy TOC and that'll automatically create um a table of

38:48contents. So let's do I really want to look at this. I I I bet this keyword payroll management software Reddit is actually easier than it sounds. Well, payroll Reddit uh looks pretty easy. I don't think there's enough software. You know what? Let's payroll. Payroll software. Payroll software Reddit. That's the keyword. I think I don't I don't think it's The problem is that people don't buy keywords with

39:13the Reddit in it with Reddit. Let me let me ask you. That's why we're knocking. If you if you started a brand new site, how long do you think it would take for you to get on page one for payroll software Reddit? I could probably do it in an hour. An hour with no cornerstone. You You wouldn't even cornerstone up to payroll

39:35software Reddit. I think I could do it with a brand new site. With a Oh, sorry. With a brand new site. No, I'm not going to be able to do it with a brand new site. Brand new brand new site. Let's I'm saying like like let's say you vibe coded your own payroll tool and yeah and and and then you're like you're like I want to use this Reddit strategy that David Quaid was talking about. So and

39:56you're but you're actually David Quaid. You're him and and yeah you're him. I cosplay as David. You're him and and so yeah. How long am I wearing a am I wearing a Hawaiian shirt? You are you wearing the Hawaiian shirt. So So how long how long is it going to take you with a brand literally brand new site to be on page one for

40:15payroll software Reddit? I think it would probably take me um it would probably take me like two to three months. Wow. And so you would corner you would cornerstone up to that. You would start with a lower compet lower competition build topical authority get clicks within that zone. So my not so the thing that we're the one the one other step that we skipped here is one that we already covered before which is the next thing I would

40:41do is I would jump to my PAA hack. Yeah, I was going to say that. Yeah, that we covered, right? And so and it's amazing how many people came back to me this week that said they watched that video and just the one that's coming up the one that's coming up after like a couple hours after we record this is about that again. It's about this the uh you shared on on X the topical authority clicked Reddit post you and and so I made another podcast about that and your paa hack and I'm like David shares all the

41:12goods all the time. So this is exactly what I would do. I would come in and I would start picking these and I would immediately start I would I would write them up with perplexity. I would publish them and then I would give them a week to start ranking and then I would start my keyword difficult my higher keyword difficulty scores. And if I did this and I got this ranking um I could probably reduce that timeline

41:42to ranking in the top 20 to a month. A month, I'd say I I'd be confident of of ranking for a month. A month. Uh, maybe a month. How many? So, so actually I had somebody ask me this on LinkedIn today and I've asked you this a lot of times before and the person was like, I'm the person was like, I love the PAAA hack, but I'm scared of doing it at scale and like getting some sort of penalty. Um, so so

42:11how many is how many is is too many? Let's say you're a newer site, so you don't have that much authority. If you don't have that much authority, you can't get away with as much. So how much how much is too much? So yeah, you never want to like publish like hundreds of pages um on a new site ever. Um you know, you're not going to first of all, I would build my website. I would get my basic infrastructure set up, my HTML sitemap, my about us, links to my product pages, um my mission statement, all of that good stuff. publish it, leave it sit, start building links,

42:47start building up my profile, um, you know, making sure like I could I'm seeing if I could get a Wikipedia entry, all of the all of the things that I do get on Product Hunt, I would also get into Reddit, right? I think, um, even though I'm doing this to like sort of like interrupt or circumvent Reddit traffic, um, I would also be incredibly active on Reddit. Um, and I would be in all of the forums where owners are talking and I would never talk about my product. I would never I wouldn't use a branded account. I would or if I used a named account, I would never ever use it

43:20to promote myself and go like, "Oh, by the way, I'm also the owner of this product." That is that is going to make the community hate you. And that is going to make the moderators hate you. The moderators want to be there for the community. They don't want to look like they're shilling for SAS co-founders, right? So, I would just go there and I would just start helping people out. And if people say, "Oh, do you have a SAS tool that does this?" And I'd say like, "Yeah, if you want to know, ask me for the link." And if they ask me for the link, I'll DM the the moderators and

43:49say, "This guy's asked me to place a link. Is that okay?" Um, or I'll say, "Look at my profile. There's a link in my profile." And I'll start doing that. And then eventually I'll I'll also start getting traffic from Reddit. And then a month after like my site has been published and read, I'll start adding my first blog post and I'll do my first PAA and it might be I might just publish like five or 10 pages. But PAAA is not something that you run 50 every day and you do a new PAAA every day and you run 50, right? That that is not the idea. Um, after you've gotten like

44:27100 pages, you can add a PAAA of like 25, 30 different oneliner PAAs, no problem. But you're not going to run PAAAs every day. Otherwise, you're going to now you're manipulating search, right? Um, that's that's that's let's let's stop there for a second. That's something that a lot of people are confused about. What is the line between manipulating

44:51search and not manipulating search? So, if I'm building a PA to sort of like um underline where my site, you know, what my my um app is about um and what platforms about. Um I I would say, you know, you're looking at about like up to 25 35 pages at a time. But the main thing is that you're

45:17you're manually creating these pages. They're not sort of like piped in from another tool, right? scaled content isn't about this is I I think people get misunderstand um the scaled content abuse penalty for a number of things like somebody was actually arguing on Reddit the other day with someone else about saying that there's nothing wrong with scaled content it's scaled content abuse and I'm like nowhere in Google does it say scaled content is ever a good thing right the the abuse penalty is for scaling content so scaled content isn't about quality it isn't about um AI content. It's about using a machine, connecting it to a data source, having

45:58it produce and publish the content, whether it's all in one go or over a stream of go. Um whereas the PAA hack is about finding lowhanging keywords that you can rank for and publishing it yourself. Do not get an engine and pipe that straight into WordPress. That is scale content. That is it. That is

46:21what's wrong. To be fair, yes, we're using Perplexity for this, but you still are editing each one for your brand voice, removing AI giveaways, making sure it's not slop. Yeah. First of all, what I'm doing is I'm asking Perplexity to read from my data sources and not someone else's. Um, and so I normally create a space in Perplexity or Gemini that just has, for example, like my brand voice, um, my reference material like my blog, uh, maybe my X account, um, and I don't want it to use I I'll give it sitecolon primarosition.com/blog and then I'm editing and tailoring and I'm creating each page from scratch and

47:00I'm adding an image to the page or whatever. Um, but I'm not giving it connecting it to a data source like Sam Rush and saying, "Go build a 100 pages based on this." Um, that's scaled content. Scaled content is about the means of production, not just the output. David, I had a hilarious idea with this Reddit hack, and it actually is manipulative. And I'm going to Can I

47:21share with you? Can I tell you? Yes. All right. So before we recorded this, I was showing you how uh I used like I used a few hours ago. Um it was indexal which I made a podcast about uh a couple days ago to do parasite SEO with LinkedIn. This wasn't my LinkedIn. We were doing this with a test LinkedIn account and uh and literally like made a LinkedIn post where the keyword was after two words. Yeah, it was after two the first there were the first two words and then the keyword and uh we submitted this post to index exceptional two hours later it was ranking for the target

48:01keyword on page one great success but so I had this crazy thought what about doing parasite SEO with LinkedIn using an indexer to rank for one of these Reddit keywords. So, what if you actually do you put up a po you put up like a LinkedIn post saying, hear me out, you put up a LinkedIn post saying the best payroll software Reddit is so and so. This is why it's the best. And then you take that and you submit it to an indexer and so two hours later it's it's ranking because maybe that would work. And then the LLMs are going and looking up like payroll software Reddit

48:40or somebody searching payroll software Reddit. instead they're seeing LinkedIn, which would be I don't know if that would work. I just had this thought occur to me because LinkedIn parasite SEO works really well. And I was like, and I wonder if you could do that for keywords that contain the word Reddit. That actually is manipulative, but it's it's hilarious. And so I just wanted to

49:02bring it up. I think you could do it. There's two questions I'd have about the indexing tool, right? Point one is John Muer has been sounding off over the last two years about um treating um index API indexing URLs. So so URL submitted to the API indexing service as spammy. I don't know how true that is. I don't know if the search quality team is doing that or not. Um but my question is like again come back to the come back to the dynam the the mechanics of SEO right is is the indexing tool just giving the URL to Google and it's saying I prefer this URL

49:40to the the previous URL that ranked or there isn't a URL or this page would never have been found and it's just beating up the process of being indexed or is the indexing tool also leveraging an advantage to that URL and helping it rank and if if it's doing that is it doing it by building a link somewhere? So a lot of the indexing tools that are out there that I think mainly target people who are newbies who can't get indexed and

50:05true. It's true. It's true. What they actually do is they actually build a link on a page like a large HTML sitemap that sends enough authority for that page to get indexed. Again, it's a false sense of hope because it's not enough for you to actually get into the click zone right now. if this indexing tool is able to get pages indexed so fast and these aren't new. I remember a company in Ireland built a hosting company built a website builder and a friend of mine um the CEO of channel site John Becket actually his company built the tool that did this this early website builder we're talking way back

50:39we're talking like early 20109 back then and um they came up with a a blog post called the fluffy linkater and they would write a blog post about every company and then Google would pick up that and index it And so your new site would be guaranteed to be in Google the same day. Um, which was also kind of manipulative. The problem is that how how much authority is that giving and does Google see that backlink as spammy? That's how I think Google would if it wanted to clamp down and go after

51:13it. Um, yeah. But to be but to be fair, you're not you're not doing this on your own site. You're doing this to LinkedIn. You're doing this to on LinkedIn. Absolutely. Absolutely. But Google Google can and will penalize sections of sites like they did send a web master um email to the BBC saying that one of the journalists had been

51:29buying links to his uh author bio. But I'm not I'm not talking about I'm not talking about scaling this practice. I'm saying I'm saying yeah for sure if you do it for too many posts you're going to I agree too. You're going to get dinged. Also I want to say because I think some Google engineers sometimes watch this show. I'm

51:46not recommending that anybody do this. This is a black hat tactic. It's manipulative. Don't do bad things. Don't do manipulative stuff. Don't try any of the stuff that we discuss on this podcast unless it's unless it's um you should unless it's purely white hat. And I recommend to everybody and have recommended to everybody read Google spam guidelines. And that actually I really

52:07do read. I'm definitely not playing Mr. White Hat here. I'm I'm I guess I'm phrasing it badly. I'm talking about I'm wondering what I I my brain as an engineer wants to figure out how this link service works. Well Well, that's yo. I was I was literally having this conversation with somebody a couple of hours ago because the thing is like with all these popular indexers there are like obvious risks because okay indexceptional works really great right now but what's stopping Google engineers from doing a bunch of tests and then reverse engineering it oh like okay here are the IP addresses here are the bots these are the ones that we

52:40should ignore and if we see if we see websites or sections of websites with this pattern then like yeah we can exclude them and So it' be very easy it'd be very easy for for engineers to figure this out or or or patch this in a in another update. And um that's like that's something that's like really important to think like to your point as it like to think like an engineer as you were talking about to think like an engineer and people really should do that. And so I I I would say I I would I would guess that doing this on a few on a few

53:16LinkedIn posts isn't going to get you in trouble. Doing this on every single one of your LinkedIn posts, you could get in trouble. But I guess what I'm I'm saying is like I wonder what they're what they're using as their victor to provide authority to these pages. And oh yeah, I think Charles says that Charles says index exceptional routes every submitted URL through three distribution channels in parallel. Search AI LLM discovery and news/discovery surfaces then tracks each

53:46URL through a four-stage pipeline. And so that's that's where I think Google engineers that's the vector that they would use to take down a service like that. For sure. I agree. But what I what I mean is and the reason I'm asking and the reason I want people to think about it is I want people to reverse engineer it and say look the tool that they're using to do that through is a is is effectively a scaled authority engine right the same as scaled content the same as parasitic SEO but you can do that on a small scale with your own content right you can link to your own

54:25pages from your own site as well and this what's what's so cool is everything that you've been sharing on this show has been all white hat cornering in this way is white hat targeting Reddit keywords with your own website. I don't care what the people in my comments section said on Instagram. It's white. They're it's they're wrong.

54:44It's white hat. It's like you're saying what? You can't write blog posts about Reddit. Get get out of here. It's nonsense. Of course you can. Like how else do you give advice? How do you build a a YouTube video saying here's what brands shouldn't do or here's what brands should do on Reddit? Of course you can. Um I don't know if some people just got jealous and they were like oh wow someone thought of this before me or if they thought that we were trying to pretend that we were a Reddit page. But creating Reddit resources pages and creating LinkedIn resources pages and creating review resources pages, those

55:17are ways that brands control the narrative and and and help get insert themselves into the story line. It is black hat. If you make a LinkedIn post that says the best payroll software Reddit is this and then you submit it to an indexer that is black hat and that you should not do even though it would

55:33work. Also, I think but don't do it. I think on the holistical thing that the mistake that people are making is that um you know and and and and it's a lot of this is those geo tools like peak and profound that automatically start emailing you. I get one every day like oh please add our name to your um blog post. Why would I want to mention another company on my blog post? It's like um I I don't know how people are so naive. But um the thing is when when it comes to writing listicles and and again I don't see Google clamping down on listicles but on the mechanisms that

56:05they're that they're they're getting authority. Why create a listicle with 15 other brands in it and diluting yourself? Right? So, if you've got a page with 15 brands and then you're ranking against another 10 pages each with 15 brands, there could be 150 brands. The LLM's only going to site 10. So, just because you rank doesn't mean you get cited. Take a step back and look at it and look at it from the perspective of So, if I was going to do it for this SAS

56:32payroll company here, here's my title. how I built the best 10 features in my payroll SAS platform. Now, I don't have to mention anyone else's brand. I'm not lying or deceiving anyone. I'm not manipulating search. This is the founder statement, right? How do I um Don't you need that the top? Hm. Don't you need Reddit in that title? No, I'm saying this is this is just like I want to rank for the top 10 payroll SAS platforms, right? So, um I don't have to mention any brands. I can I can just talk about my um payroll SAS app and this can still

57:23rank for top 10 best payroll. So what what the mistake that most people even though even though the intent even though the intent would be off because somebody who's searching best payroll SAS platforms are not looking for how I built there they it is it is looking for recommendations to the best platforms people just think too literally right and so again if you're if you're going to get this page ranked and you've mentioned 15 brands you've diluted yourself out of the mix unless you're lucky enough to come up on like three or four of the other lists. So, um, yes, the intent might be different, but these

58:00work just as well. And like I said, I don't have to mention any other one's brands. I don't I'm not lying about anyone else's brands. I'm talking about my 10 best features that I think make my product better. And um that could that could potentially increase my footprint if I'm cited. David. All right. So, I want to I want to close out by I think I think we've covered the Reddit thing pretty well. I I I don't think anybody should have any lingering questions. They might have some lingering questions and let us know in the comments. But before we go, we got this uh this question on one of our

58:34videos from Balal Ahmed SEO. There was a comment on YouTube and we talked about this uh before the recording that we were going to bring this up. And so it was such an interesting question and I think it'll be cool to cover here. So bal this is about uh why spammy gibberish pages can get indexed while legitimate pages struggle. And so the question is I always get frustrated when malware hits a website mostly WordPress and the junk pages get indexed so fast reaching millions of indexed URLs if not dealt with in time. I always discuss this with our team because if spammy unrelated lowquality pages on an average

59:15slash low authority domain get indexed overnight, why do legitimate pages struggle? Indexing is a real challenge these days, especially with people creating pages at scale, mostly location pages, and asking us why they're not indexing. I know there can be many reasons for that, but what makes those gibberish other language hack pages get indexed overnight? This is a great question and it also happens with the Japanese attack. Um, and it's called the Japanese attack because it uses Japanese characters. Um, there's three parts to it. One is that they are very high search volume keywords with very low little competition. The second is that the tool that injects it in and it's normally I

1:00:04think a WordPress vulnerability. So make sure your WordPress is up to date. Make sure you've got security. Make sure you secure and lock down and harden your WordPress as much as possible. Um block pages. Rename your WP admin. Do everything you can. Deploy two factor authentication. the tools that inject this into WordPress uh build the slugs based on your domain name. Um and then uh what they do is they take those slugs and they then publish them on um another URL that's also getting hacked at the same time or other URLs that are getting hacked at the same time and then they do something similar to what the indexing

1:00:43services do which is like they push it to um syndication services or services that pick up syndicated content that aren't aware and they don't need vast buckets of authority because there's not a lot of competition for it. What they're doing is they're essent it's it's essentially like a scaled content penalty. They're playing a game of roulette where they get um a $10 on a lanyard that's is that's connected to a spring. So when they if you imagine going to a casino and you throw down $10 on the table and before the dealer can pick up the $10, it pops off the table and comes back to your pocket. and they

1:01:18go they're essentially going to every single table, which is every single search index, and they're putting down $10, and they're just waiting to see which one wins. And if it wins, they get another $10. If it loses, they've already got their $10. So basically, by injecting 10,000 URLs into a page, they're guaranteed that 100 to a,000 will start to rank and they're linked to both other pages on that domain and the other domains they're injecting or the previous domain they injected. And it just builds up like that. And because there's a lot of activity and a spike of activity, that causes Google to crawl them much faster. Uh because Google

1:01:54thinks there's, you know, Google does this when it thinks there's a site change or a CMS change or a domain change. In other words, the number of URLs being picked up for discovery is much more important to Google than refresh. So, if you look at a blog and you look at your log data, if you're adding one to two blog posts a week and you've got a,000 pages, 10,000 pages on your site, but you look at the percentage that's um discovery indexing, it's probably like 10 to 12%, which means Google's putting way more effort into new discovery. So, if they inject 15,000 20,000 URLs on your site, all of those URLs start to

1:02:34get picked up. But they're also injecting them into other sites and they also tend to block seamush and um arifs and Mars from it as well. So you can't see the backlink sources and by doing that they're ensuring that Google sees signals that these pages are being linked to from other pages much like the way news articles work much the way like caffeine bots work. And those three combinations, low keyword difficulty, um a sudden spike in content being added and being mentioned on other sites very quickly causes the discovery bots, which are the fastest bots, to call that activity. Whereas, when you're publishing one new post and you might

1:03:14have spent 10 hours writing it and researching it, you're not linking to it from other content. You're trying to manually request it. It has no referring income um referring um page rank authority. You don't have topical authority and Google is running off a straight crawl rather than finding it from another page. David, I always love having you on the

1:03:36podcast. So much fun. I always love being here. We always We always vibe. This was a vibe. This episode was a vibe. This one was a vibe. This was fun. And thank you so much to the community and also congratulations on your podcast with Gary Vee yesterday. Um, I was so surprised. Uh, none, no one knew anything about it. You did such a great job. U, I think it was just like an early Christmas present in the middle of the year. Everyone was so happy. I was smiling from ear to ear reading all the comments going like, "What is happening?" Um, it what a phenomenal um, achievement in

1:04:09your podcast and what a great episode. Listening to Gary talk about it was was so refreshing. It was it was first of all, thank you for that. Um, yeah, thank you for for all the love and you shared you shared the podcast around too and I really appreciate that and uh yeah, thank you to Gary and his team. I'll tell you I'll tell you what happened, how it came about actually. I think a lot of people have asked that and I might even talk about it on a uh on a on another episode, but um so uh like a year in I think in like January I had on Gary's

1:04:42friends Mike and Cass Lazero and they sold they had a social media management company and they sold it to SA to Salesforce for $745 million uh almost to Google for 2 billion. It's really crazy story. They share it on the podcast. uh Mike and Cass Lazero, that's their name, but Gary Vaynerchuk started Vayner Media from their conference room a long time ago. And I, you know, I they they follow me on social media. I follow them on social media. And since January 2025, they've seen me grow a lot. I've grown so much since January 2025 on IG and Tik Tok and LinkedIn. And I've clipped up a

1:05:19our podcast and I shared it as well. And and the clips that I made of our podcast did well. And so I hit them up and I said, you know, I've been doing this show for over a thousand episodes. Uh, Vayner Media is huge. Um, would it be possible to connect me with Gary? And

1:05:33they connected me with Gary's PR people. And I had to go through this like long pitch. I I made this like it wasn't that they made me go through this long pitch. I put in the work to give a long a long thoughtful pitch. Their their PR people, Gary's PR people were great. They were they were awesome. And so I literally spent probably like with everything together in terms of like preparation and the pitch and researching and questions because I wanted to have the perfect questions and everything together. I probably spent like 10 to 15 hours on this 30 minute episode. Like that's how like my time is 10 to 15

1:06:08hours on this 30 minute episode with the pitch and the researching and all of that stuff. And then what what happened was on like I think May 6, they're like, "Yeah, Gary's down to do an episode on July 7th." And I didn't tell a single person in the world because I didn't I didn't want to put I didn't tell my family. I didn't tell my my closest friends. I did I didn't tell anybody because I didn't want to put extra pressure on myself. And so nobody knew that it was coming until after we successfully recorded it. And I'm still How excited were you when they sent you

1:06:42a date? I was nervous. It wasn't It wasn't even excitement. It was just pure like, "Oh my gosh, I can't believe this is real." I was so nervous, David. I was I And I was thinking about it every single day for 2 months from May 6th to July 7th. I was thinking about it. Every single day was on my mind. I And that's why I prepared so much. I prepared so much and I was like fine-tuning the questions to make sure the questions were perfect and research and like researching okay what is he saying about SEO about geo about AEO like watching other podcast with him

1:07:18and speak talks with him um but oh I was nervous I was and but you know then with the date of recording I stopped being nervous because I had prepared so much because like at like at that point I'm like okay I feel great because I had just prepared cared so much and because I didn't put unnecessary pressure on myself by going and telling everybody Gary Vaynerchuk's coming on the podcast,

1:07:42Gary's coming on the podcast. And uh and and yeah, and I and then I like double checked and triple checked my equipment beforehand and my Wi-Fi beforehand and everything. And I and it was like when like luck and preparation and and and hard work, they all came together and I I got I and I still feel lucky that everything turned out as well as it did. And um but yeah, I don't think people realize the amount of preparation you put into your podcast. Um you do this every day. Um I I um I was asked to do a podcast on Monday uh with someone who um I really love um

1:08:19listening to on on X and Reddit. um they've been on your show multiple times. Um and it doesn't come out till August and the you know I'm I'm not a Gary Vaynerchuk by any stretch, right? And it took that took months of planning cuz cuz the the podcast uh host her schedule is busy. Um and they only do like one or two a month, right? And that took a huge amount of like prep. So

1:08:46you're doing this every single day. Sometimes when you're traveling, you have to like pre-record. U it's amazing the effort that you have to put in and it shows because the the the cast you did with with Gary was phenomenal. It was so professional yet it was so real, right? Yeah, David, I really appreciate that. It was we were vibing. I Gary like uh he's so easy to talk to and it was so much fun. Um yeah, it was it was amazing actually. I showed up to the call and his uh his publicist, one of his one of his PR people and and one of his video

1:09:20people were also on the background watching and um so we had like a live audience and uh and they were they were they were super cool. We were talking before recording. It was Yeah, the whole thing was um was crazy. I hope to do you know it' be great if we could if I do more with him someday um and have just more awesome people on like like yourself. I like, dude, I'm always happy when you come back on. I want to get here's what I want. I want to get some more some more geo debates happening between these geo people and David Quaid. I want I want some more geo geo

1:09:52debates. I want to see you I want to see you wreck some more geo people. Yeah. And [laughter] I I want to see more people um especially on Reddit stand up to this geopaganda. like the the the amount of of rubbish like that is being put out on some of these um subs by LLM just making up stuff that um somehow LLMs are researching every brand out there. Um like who who in marketing is is buying this? Like do you not think that this message is so tailored to you that you believe that by building good brand messaging LLMs are going to find you? Do you not does it not sound

1:10:29suspicious? is is critical thinking completely dead when it comes to something that because it's important to you. Please stand up to these bots. They're they're they're flooding Reddit. They're flooding X and LinkedIn. Um and people are just lapping it up. Um you know, we you know, we we try to take on all of these curve balls that they throw at us, right? All of the the disinformation like um you know, I I I show all of the blog posts that I'm I'm writing that week. I show how they've they rank. I show when they go into the AIO. If if if I'm writing the content and it's getting

1:11:04published in Google and then it's getting into Perplexity and Gemini and it's featuring in the AI overview, how is that any different to what people want as visibility? If that's the case and Gio keeps making the case that geo is different to SEO and that being ranked in Google isn't the same as ranking, how do I have sites with 6 to 19,000 um AIO positions, right? How is

1:11:27that happening? I'm not doing anything. I'm not a brand marketer. I'm not saying brand marketing doesn't work or isn't important. I'm just saying how am I getting there if it's so different. I am not doing anything different or intentional other than to get into Google and understanding the query fan out. And I think um maybe what we're saying is boring and brand marketers don't want to listen to it. But guys,

1:11:50you're being lied to. I'm sorry. You're awesome. Thank you again for coming on the show. Thank you to everybody who left incredible comments on the Gary episode and on all of our episodes. I really appreciate you. Just all the comments you continue to leave and the nice things. You know what? Even the haters, thank you to everybody. I just feel grateful. I feel super grateful. Um yeah, this is episode 1,11,

1:12:15101 of the podcast. 1,100 days 1,11 days in a row doing this show. That is insane. Uh, if you watch this on YouTube, thank you so much for watching. If you listened on Spotify or Apple Podcasts, thank you so much for listening and I will talk to you again tomorrow. Bye now.