Facebook Ads: Overlapping Audiences!

0:00hi guys it's ben heath from lead guru and in this video i'm going to talk about overlapping audiences and facebook ads is this something you want to watch out for is this something that can negatively impact your facebook ad campaigns and the results that you see so an important topic to cover quite a quick one but very important before i get into that i just want to quickly ask you to smash a like on this video click that like button that'd be much appreciated and really help me out okay so i'm in an example facebook account to sort of demonstrate this because there are some myths and some

0:27misconceptions around overlapping audiences and whether they're an issue or not i get this question asked quite a lot be something whenever i'm going through my youtube comments i'll it'll always be in there basically will be this question of yeah but if you set things up the way you've recommended are you not going to have overlapping audiences is that not going to be an issue and my answer is it depends okay overlapping audiences can be a really big problem but only in certain circumstances in others they're absolutely fine i'll explain what i mean so if you follow my videos and you've seen my content and you'll know that i'm a big fan of

0:59basically one cbo campaign if you're only advertising the one product range the one offer the one thing like that one cbo campaign works really really well so that's what we've got in this example ad account right here okay we've got a cbo campaign if i click on this i've just prepared a couple of things here we've got ad set one and ad set two now in that one cbo campaign i like to have usually three to five different ads i've only got two here for demonstration purposes but you usually like to have three to five different ad sets and i'll actually include a link to another video in the description of this

1:26video showing you my ideal campaign structure and all that sort of stuff so you've got more details on that but here we've got these two ad sets now often i recommend things like targeting look-alike audiences based off different things i recommend other interest targeting options stuff like that and something that when we have that set up you may have a scenario where ad set one is targeting a particular audience and ad set two is targeting a different audience but those two audiences overlap they contain a lot of people i mean it may be as much as you know 50 60 70 of the people that are included

1:55in ad set one are also included in ad set two and people often think that that's going to be an issue and my answer is it won't be provided you're using a cbo campaign overlapping audiences are an issue if the audience is overlapped with separate budgets and facebook isn't able to navigate those waters and divert budget budget accordingly that's why if i go back to the campaign level you'll see i've called this a cbo campaign we're setting the budget at the campaign level that means it doesn't matter if ad sets within that campaign have audiences that overlap because facebook's smart enough to navigate those issues they're going to go okay

2:31we've got this budget for these various groups of people we can see these various groups overlap but we're going to make sure that we don't for example bombard certain people too much with the same ads because they're included in let's say two or three of these ad sets they're going to be able to navigate that issue and mitigate against it it's one of the big advantages of using cbo why facebook is really pushing us to use cbo nowadays is um it well there are many reasons but one of them is to help deal with any issues of audience overlap and having elements compete against each other

3:00facebook will divert budget accordingly so if you're worried about audiences overlapping at the ad set level within a cbo campaign don't if you're an ad set budget it's more of a consideration and then the other time when um i'm really on the lookout and wary of overlapping audiences on facebook is when your audience is significantly overlap in separate campaigns okay it really depends on where the budget's at if one budget is then managing number of different elements like ad sets with overlapping audiences that doesn't really bother me but if you've got separate budgets for separate audiences where the audience is overlapped that is a big issue and you really want

3:40to avoid competing facebook ad campaigns right that's very very important you can see that if we had for example another campaign alongside this cbo campaign let's it could be another cbo campaign or not and the audiences within one cbo campaign really overlap with the audiences with the other cbo campaign because that doesn't both those campaigns have separate budgets not a centralized budget facebook can't mitigate that issue and work out who exactly delivered the ads to how many times to put the ads in front of them and all that sort of stuff and that can really have a negative impact on your facebook campaign so watch out for that now of

4:13course if you're running a range of different offers a range of different you're advertising completely different products then yes you want a separate campaign for those and it may well be that those audiences overlap that's absolutely fine because you've got to think of your user on the other end of it it doesn't one of the issues with overlapping audiences is the same people might see your ads too often but if you're advertising different things that's as you can imagine far less of an issue than advertising the same thing so if you advertise complete different things separate campaigns with overlapping audiences is not a problem it's only a problem if you're

4:44advertising something very similar or the same thing and those audiences overlap in separate campaigns okay that's the only scenario in which i'm worried about overlapping audiences all the other scenarios i've mentioned you're absolutely fine so hopefully that can allow you to readjust your campaigns to maybe put your mind at ease if it's something you're worried about and you have this sort of setup and there's now you know there's nothing to worry about but uh either way hopefully that's useful before we go couple of three things i quickly want to mention the first is a free webinar i've created called three killer facebook ad strategies to double or more your revenue and in

5:14this webinar i've sort of broken down a number of sales funnels that we use for our clients different sales funnels for different types of businesses so no matter what type of business you have you're going to find this you're going to find a lot of value from this the webinar is completely free as i said we've used it for our clients they're very much proven these sales funnels i break them down to their steps so i think you'll find this really really useful link is in the description completely free i'd really recommend you go ahead and and give that a watch i think could be very beneficial the other three thing is

5:39my facebook ads mastermind group so we now have more than 50 1 000. it's over 50 at least 50 000 members in my facebook ads mastermind group absolutely amazing community one of the biggest communities in the world of facebook advertisers or people just like you looking to get better results with facebook ads connect with each other help each other out all that sort of stuff if that sounds like something you want to be part of make sure you go ahead and join again link is in the description and it's completely free i also do free live trainings in there as well by the way guys so

6:06that sounds like something you want to want to be part of then go ahead and and be involved and other thing i want to mention is our services so my company lead guru is a facebook ads agency we offer facebook advertising and services and if you want better results from facebook ads we can almost certainly help you do that we are professional agency lots of experience lots of track record delivering great results so if you have a budget of 3 000 per month or more that's our cutoff point to work with us i'd love to speak with you so you can go ahead and click on another link in the

6:33description right at the bottom where you can book a free phone call with me or i can find out a bit about your business you can find out a bit about our services and we can basically see if we're a good fit and and if we want to proceed with that so um so yeah go ahead and check that out thanks a lot for watching guys please give this video a thumbs up please subscribe to my channel if you're new and of course comment below to let me know if you found this useful comment below if you've got any questions uh best of luck with your facebook ad

6:56campaigns guys and i'll talk to you soon bye for now