How To Exclude People From Facebook Ad Campaigns

0:00hi guys it's been Heath from lead guru in in this video I'm going to show you how to exclude people from your Facebook ad campaigns now why would you want to exclude people from your Facebook ad campaigns but it comes up more often than you would expect let's say for example you're running a Facebook ad campaign and you've got an introductory offer in there so you've got a special offer perhaps a discount perhaps something free but it's only available to new customers it's not an offer that's available to existing customers well perhaps when you run your Facebook ad campaign you would want to exclude your existing customers from the from

0:36seeing those ads because you don't want them to be annoyed that they're not eligible for the offer you don't want to waste money advertising to people that can take advantage of the offer that sort of thing another scenario that comes up quite often is when people want to they're worried about audience overlap so they're worried about advertising to the same audience across a couple of different interests so let's say for example you're advertising to one interest that are people interested in tennis and your advertising to another interest that are people interested in Andy Murray well those two audiences are going to overlap massively so perhaps you want to exclude one

1:08interest from the other one so that you have a completely separate audience to advertise to okay that's another scenario that comes up and then there are a few others things like if you have different areas of your business perhaps you want to exclude customers or people who visit your website in one area from the other etc etcetera so these things do come up but it's a very useful tool I'm going to show you exactly how to do that in this video before I do wanna quickly mention that you should stick around to the end of this video because a few free facebook advertising resources that I think you're gonna find

1:36very very interesting very useful to stick around to the end to word to hear about those okay with that said let's go ahead and get into it so here I am inside an example Facebook ad account and I've navigated to the ad set level as you can see here we've got that example ad set because targeting and excluding people from your targeting is all done at the ad set level so I'm going to go ahead and click edit and come into here now they're basically to sort of major groupings of people that well I suppose three but but to the people think of that you might want to exclude

2:11from your Facebook ad campaigns and I'm gonna go through these in list of difficulty so the most obvious one that you may want to exclude is things based around location and demographic so perhaps I just want to advertise in the UK and I want to exclude anyone outside the UK well by just selecting UK here and that effectively does that okay I don't need to sort of specifically exclude based on locations other countries like the US Canada because I'm only advertised in the UK that's just what's going to be to be done automatically but let's say there was a section within the UK perhaps I didn't

2:47want to advertise in London okay perhaps I'd figure that that market was too competitive I could set all of the United Kingdom I could change that include to exclude like I've just done there and I could select London as a city and you can do the target area so I could just have you know the city itself which can be right in the center I could have the city +25 Mars we're just gonna contain a lot of the south a lot of South East England I can adjust that down to 10 up to 50 you get the idea so the first thing is that's how you go

3:17about excluding specific locations I can exclude people based on age range and you do that again by not actively excluding by just selecting perhaps I want to exclude everyone that is not 30 to 55 because I know that that's my tire demographic and exactly the same I can exclude people based on gender so if I just want to advertise to women and exclude men that's what that will achieve okay so that's sort of this is one this is a fairly obvious one one that you'll be familiar with them and again on to more interesting things in a second this isn't sort of groundbreaking fairly obvious by selecting options you

3:51automatically excluding other people and you can specifically that the exclude locations the parts we will really think about you know how did you go about excluding people is number one down here in detail targeting I want to advertise to people that are interested in tennis but for whatever reason usually because I'm already advertising to this audience I want to exclude people you can see here people that are interested in something else so let's say that it interested in Andy Murray I can select that option there okay so you can see that about 1.4 million if I take that out that's 1.7 million so there are 300,000 people that

4:29are interested in Andy Murray that aren't interested in tennis and perhaps I want to specifically target those people in another ad set absolutely find people do a sort of thing all the time so this is how I go about excluding people down here at the sort of interest behavior level you know there are lots of different options you could do this I could for example you try think of something else I could want to advertise to people that are Manchester United fans that aren't Liverpool fans you know for example for those of you not interested in football or soccer if you're not in the UK that might make any

5:02sense to you but I could go ahead and add one here and make sure I exclude another one there depending on what I'm advertising okay that's one option or the second option the third option and the one that people would people think about the most is custom audiences and custom audiences refers to people that have already had an interaction with your business previously so it could be people to visit your website people have watched a video of yours on Facebook people who have or on a customer list okay and I'm not going to show you how to create a custom audience in this video I've got another video tutorial

5:33very detailed shows you exactly how to do it she's you exactly how to create all sorts of different custom audiences I'll include a link to that video in the description the video description below so go ahead and check that out if you're not familiar but why would you want to exclude custom audiences all sorts of reasons already given you one at the beginning of the video which is you've got an introductory offer you don't want existing customers to see ads with introductory offers in them and perhaps you want to exclude people on your email list because you're doing a lot of email marketing and you're thinking well I

6:01don't want to email these people and pay to advertise to them on Facebook and something along those lines all sorts of reasons why you might want to exclude custom audiences from your Facebook ad campaign let me show you how to do it so you don't want to add them in here that will actually target that audience you said one to click this little exclude button you can see it brings up these two entry field options then if I click in here I can for example select this example cust now assuming this has got everyone you know all my customers on or perhaps you know customers that I want to exclude

6:32specifically that a segment of my customers depends on what you're doing what your business is offering by including that in here and adding in this example this anyone who meets this criteria who is interested in tennis not interested in that d'marie in the UK but not in London or within 25 miles of the center and not in my example customers who see my app so this will make sure that anyone in my customer list doesn't see my ads okay and as I said instead of customer lists I could add in website visitors I could add in my email list I could add in people who have seen videos

7:08on Facebook anything you can create a custom audience for I could add in people that you know interact with my Facebook page maybe I don't want them to see an ad that I'm running for whatever reason there can be all sorts of reasons that is how you go about doing it not very complicated to do but can be very effective and can really help and you said made segments out your offers which can help your Facebook advertising efforts you instead of just offering one thing to everyone perhaps you have different offers for existing customers different offers for new customers different offers people on your email list and you can segment that all out

7:40with these exclusions you can really get creative and a have a play so best of luck with it hope you has been useful before you go I want to quickly tell you about a free facebook advertising resource that I mentioned at the beginning of this video and that's a free webinar I've created called three killer Facebook advertising strategies to double or more your revenue and I'd strongly recommend you check this webinar out because it doesn't matter how good your targeting is how you know this video is obviously about targeting how engaging your ad creative is if you're not using the right strategy and the right strategy

8:09for your business that's what we give three different ones by the way you need different strategies for different businesses your Facebook Ads will not work you need to use the right strategy the right sales funnel for whatever it is you're advertising you will find out exactly how to do that in this webinar there will be a link in the video description it is completely free go ahead and watch it now another thing when a quickly mention is our Facebook advertising services so we are my business leader is a facebook advertising agency we work with hundreds of different clients in all different industries running campaigns for up you know for e-commerce local

8:41service tech based you name it we've run out campaigns for it we're delivering really fantastic results for a number of our clients and if you want better results and Facebook advertising and you're spending more than three thousand dollars a month or want to spend more than three thousand dollars a month I'd love to have a conversation with you you can go ahead and book a free call with me if you meet that criteria just click on the link in the video description go ahead and book a free stressin with me last thirty minutes no pressure no obligation to do anything I'll just find out some more information

9:10about your business I'll tell you how we might be able to help the source of results we've achieved from similar customers to yourself and maybe we can do something together so go ahead and click on that link and join and book a call if you would like again link is in the video description if you enjoy this video please give it a thumbs up comment below to let me know and got any questions pop them in the comments below and don't forget to subscribe to my youtube channel turn on the little Bell notifications you receive notifications when I publish new videos when you do and yeah I'll

9:41talk to you guys soon thanks a lot guys bye-bye