How to Build A High-Profit Email Marketing Calendar In 2026 (STEP-BY-STEP COURSE)

0:00Most ecom brands are not losing with email marketing because they send too little or too much. They're losing because they have no idea what to send. So, they default to boring product emails and constant discounting. And that kills long-term performance. Because when your email list only opens for promotions, you're not building loyal buyers, you're building discount seekers. So, in this video, I will show you how to fix that by building an email strategy your email subscribers actually enjoy. So, you can increase repeat purchase, protect your margins, and make email a real profit channel. And over the last 7 years, we've helped more than 120 e-commerce brands grow through email

0:41marketing, working with seven to nine figure brands across Shopify and Hookers. And we've also earned more than 30 five-star trust buyer reviews. And we've helped generate over $300 million in revenue by building retention systems that drive more profit from the customers brands already have. And after working in so many accounts up so close, you start to see very clearly what separates email programs that underperform from the ones that become a serious revenue channel. So let's dive into it. So before we dive into the exact email campaigns that you should send, first answer this question that I get all the times. So how often should you send email campaigns? So of course

1:24we've tested this across 120 ecom brands in the last 11 years. And the best sending frequency might surprise you. So you could be sending one or two times a week. A lot of ecom brand owners, they land here because they don't want to annoy their email subscribers. I hear this all the time. So the thinking is that sending fewer emails means less

1:43spam. But the opposite tends to be true. So your audience is just getting a lot of emails every single day. So if your competitors are emailing three to four times a week, they are the ones that are staying top of mind and not your brand. So when your email shows up once a week, it doesn't feel respectful to your

2:00audience. It just feels unfamiliar. Subscribers can't place you. They skip past you. And over time, they just simply forget that you exist. So less frequent does mean less intrusive. It just means less memorable. Now on the other side, you could also be sending five to seven email campaigns a week. So some brands, they go all in and they just email every single day. So the short-term revenue can look good. You will earn some extra money, but on the long term, you're just burning through your email list. Daily emails, they just push subscribers towards fatigue. your unsubscribe rate will go up, your engagement rates will go down, and

2:37deliverability starts to take a hit. So, you end up with a smaller, more disengaged list than what you started with. And the damage is slow enough that most ecom brands don't notice it until it's already done. So, the sweet spot is actually sending three to four email campaigns a week. So, this keeps your brand visible without tipping into annoying. So engagement stays healthy, your churn stays manageable, and you're building a consistent presence in the inbox rather than sporadic spikes. So the flood though is what you're actually sending, which brings us to the next section. Before we go to the next point, I just wanted to mention I have a free

3:15email marketing course on my website that breaks down all the exact systems in more detail. It's completely free and cuts out all the fluff. So if you want to access it, check out the link in the description below. and yes also contains this doc that I'm going through in this video. So go ahead and download it for free. So what kind of emails campaigns to send? So email campaigns they generally fall into one of these seven categories. We have your promos and special offers. We have your holidays/ special events. We have your product launches, product highlights, social proof campaigns, the valuebased

3:51campaigns and the company updates. Whatever email format you're thinking of, they always fit into one of these seven buckets. And a good email campaign calendar, it pulls from all of these seven buckets. So, the mistake that most ecom brands make is that they're leaning too hard on one specific category. And you can already guess which category it is. It's your promos. So, it makes sense why, of course, because discounts, they drive immediate sales. So, it feels just like the right move. It creates short-term revenue for your brand. But when every email starts to become a promotion, something is shifting within the minds of your audience. So your

4:26email subscribers, they start to expect a deal every time they hear about you. And yeah, buy it full price. Why would they, you know, when a discount is probably coming next week, why would they buy from your non-discounted email if they know that next week you're going to send another discount email? So they're just simply waiting and they're only buying if there is a discount. So you basically train them to wait and

4:49that just kills your margins over time. There's also a more subtle problem because those constant buy now emails will make your brand feel desperate and desperate doesn't sell. The goal when you craft an email campaign calendar is to have a healthy mix. So, of course, probies, they do have their place and time, but they should sit alongside content that builds trust, educates your audience, that entertains and reminds people why they liked your brand in the first place. So, don't use too many discounted emails. Keep your emails

5:21short, valuable, and easy to read. People are busy. It's a busy time. Inboxes are packed, and their attention spans are not what they used to be. We can all thank Tik Tok for that and the Instagram res. So, nobody's sitting down to read a wall of text from a brand they bought from once. You've got a couple of seconds to make that impression. So, you have to make your content quick, make it useful or interesting, and make it easy to act on. And that's it. So, short emails that respect people's time will always outperform the long emails that simply don't. So, most important with your emails, what you want to do is that

5:57you want to build trust. customers in 2026, they are skeptical. A lot of them have been burned by online brands before and that experience just sticks. They don't just hand over their money anymore. So, they research, they compare, they read reviews, and they watch how a brand communicates before they ever click on buy now. And that means that trust isn't an optional thing anymore. It's the thing that sits between someone being on your email list

6:24and someone actually buying from you. So, that's super important to keep in mind. And of course, trust takes repetition to build. It's not that you just send one email and now you've built the trust and that's it. So there's no one great email. There's not a clever subject line, but you need multiple touch points over time that consistently shows your audience you know what you're talking about and that you're not just trying to extract money from them. So educational content is one of the most effective ways to do this. So when you teach someone something genuinely useful, you become a credible source in their mind. You're not just another

6:58brand in their inbox. You're the brand that actually helps them. So that's always important to keep in mind. You have to build trust with your audience for them to be ready to buy from you. And here's the practical payoff. So when your customers trust you, they buy without needing a discount from you to tip them over the edge. So, not only will it improve your conversion rate, it will also improve your margins if you just focus on the trust building instead of just slapping a discount on your products. So, what kind of nondisounted email campaigns to use? Well, there are more ideas than most ecom brands

7:31realize. I hear this all the time like, "Hey, what should I send? I have no idea." Here's a full list to pull from when building your calendar. Are you ready? Because I'm going to have a lot of ideas for you. So, first, the first bucket, social proof. Think of testimonials, user generated content, press mentions, media features, influencer reviews, before and after results from a real customer, review roundup, so where you collect several reviews around a single team or a single product benefit. Trust badges and certifications, so you can highlight any third party certifications or awards or quality marks that your brand has earned. A star rating highlight so you

8:08can showcase your overall rating across platforms like Trustpilot or Google. testimonial. So, feature a customer video review. Even a short clip screenshot link to the full video can already do wonders. A customer milestone. So, a customer who has been buying from you for years or hit a meaningful milestone using your product. This is a super super super solid idea. Community numbers, so highlight how many customers you've served or how many orders you've shipped or uh which countries you've reached. So, these are all types of social proof campaigns that you can use. The next category is your content and education. So think of blog or article highlights, research

8:47highlights, misdeunked, frequently asked questions, industry trends, common mistakes, so what your customers probably doing wrong and how to fix it. Uh glossery email, so break down jargon or terminology your audience keeps encountering. A beginner's guide. Advanced tips, so content aimed at customers who already know the basics and want to go deeper. uh debunk a competitor's claim. Uh do an expert interview. Uh a book or resource recommendation, a stat of the week, so one surprising or compelling data points related to your niche. Uh just brief and punchy, a super short email. Your most asked question, so pull directly from customer support or your social comments. Ingredient or material

9:29spotlight. So go deep on one specific ingredient in your product or one specific material or component and explain why this matters and why it's so important to know. So these are all types of content and educationbased emails. Next up, product focused emails. So highlighting your best sellers, your new arrivals, trending products, staff picks, back in stock products, uh your bundles, uh the essentials people need, a gift guide, uh the gift yourself angle, a feature highlight, a benefit highlight, an us versus them angles versus your competitors, uh the problem to the solution. So this is a problem your audience is facing. Here's the solution. Before and afters, how to use

10:10your product, how the product is made, tips and tricks on the product, a sneak peek into a new product that's coming up, a limited edition or seasonal product, so create urgency without discounting. Uh product comparison, so help customers choose between two of your own products based on their needs. Subscription or a loyalty system highlight. So remind customers of the longterm value of buying from you repeatedly. Most underrated products. So shine a light on a product that deserves more attention than it gets. a fan favorite. So, a product your most loyal customers always come back to. Uh founders pick, so the founder personally

10:45recommends a product and explains why. Uh a packaging highlight. So, if your packaging is a selling point or part of the experience, show it off. Uh the product origin story. So, where this this specific product come from and what problem was it created for to solve a sensory description email? So describe the experience of using the pro product in vivid sensory detail. So this works especially well for like a food brand, a

11:11beauty brand, lifestyle brands. Complimentary products. So suggest products that work better together. So you can like soft cross-ell without discounting. Build your routine. So show customers how to build a daily or a weekly routine using your products. So super useful for like a skincare brand or supplement brand. Most gifted. So show which products are most popular as gifts. So this is basically social proof at a gifting angle. The customer favorite combination. So a specific pairing or bundle that customers naturally gravitate towards. So these are all type of email campaigns that are product focused. And as you can see there are like a lot of angles that you

11:47can use. Next category brand and culture. Think of a brand story, a founder story, meet the team, behind the scenes, recent developments, the brand USBs, day in the life. So follow a team member or product through a typical day in life. A community spotlight. So highlight a customer, a community member or cause your brand supports. Brand values. Pick one value and show how it shows up in what you do on a daily basis. So our story so far. So a timeline of how the brand has grown and yeah, this works well around anniversaries for example, why we started. So the specific moment of frustration that sparked the brand. So

12:24this is a bit more specific than just a generic brand story email. Uh what we refuse to do. So what your brand will never compromise on. So this is powerful for building that trust and differentiation. So of course you can make a link with your competitor. What you refuse to do, what your competitor is doing, mistakes you've made. So this is just a transparent look at something that went wrong and what you learned. So this is like a rare type of email, but it is refreshing and memorable and

12:51people can really appreciate that. honesty, our manufacturing process, so go deeper than just behind the scenes. You just show the actual steps and standards involved. Uh our suppliers or partners, so you can introduce the people or the companies you work with, especially if ethical sourcing is a part of your story. This is a super nice email to send. Team tradition, so something your team does regularly that reflects your brand culture. Uh growth announcements, so shows momentum and builds brand credibility. So these are all types of emails that are focused

13:22around your brand, your brand's culture. And of course, we have like the typical calendar/ occasion type of emails. So think of holidays, uh awareness days, so find days to connect naturally to your product or niche. More more on that later. Uh seasonal transitions, so use the chains of seasons to shift focus to relevant products or content. Brand milestones, so think of your anniversaries, subscriber counts, units sold. So let your audience be part of your brand's journey. New year, new routine, back to school, new season preview. So give subscribers a first look at what's coming for the next

13:56season. Uh the end of year reflection. These are all type of things that you can do on specific moments throughout the year. And of course, we also have like the typical engagement and interactivity type of emails. Think of a quiz or a survey teaser. So link to a short quiz that helps customers find the

14:14right product for them. Uh poll results. So if you ran a poll on your socials, you can share results and connect them back to your product. Uh ask us anything. So invite uh replies with questions and then use those questions as future email content. This is also extremely good for uh improving your email deliverability. Pick your favorites. So ask subscribers to vote

14:34between two products, varants or ideas. Uh challenge emails, so invite your audience to try something and share their results. A weight list or early access invite. A referral program spotlight. a loyalty program updates. So, more than ideas enough. So, these were 91 campaign types that I just shared with you. So, if you're sending three to four email campaigns per week, which you should, as I already mentioned, you have enough variety here to run a full year of campaigns without repeating yourself. So, it's as easy as

15:05that. 91 ideas you can use instantly. So, now let's talk about how to set up an actual email campaign calendar. So now that you have a full list of campaign ideas to pull from, the next step is getting it all organized into an actual calendar. The tool itself doesn't matter that much to be honest. What matters most is that you actually use it consistently. Um, but some options over here, you can use a tool called notion which is great for teams that like a visual flexible workspace. We use it for four years within our agency and it

15:38works really well for campaign planning. Especially in the last couple of years, they made a lot of updates which makes it way better for project management. Air table, this is what we use internally right now. Uh it's slightly more powerful for filtering and sorting across large volumes of campaigns. Uh especially for us as an agency where we work with a bunch of clients. Uh this is just our go-to. Uh you also have ClickUp or Monday. So this is good if your team is already living in a project management tool and you want your email calendar to sit alongside your other marketing uh work. And yeah, if you just

16:08want to start basic, Google Sheets. I mean, this is really truly underrated. If you just want something simple that everyone can access without learning a new tool, uh yeah, a well structured spreadsheet does the job fine. It's more uh more than you need really. So, whatever tool you choose, make sure your calendar tracks at least these fields for each campaign. So your send date, your campaign type, uh the segment that you're using, the status, so idea, copyrightiting, design, implementation, ready to review, scheduled or sent, and owner, so who's responsible for getting that specific step done. That's all that you need to track basically. And again, you can just do it in Google Sheets, but

16:49if you have the possibility, I would definitely look into one of the other tools that I just mentioned. Now, a note on who you're sending to. So before you start filling in your calendar, there's one thing that will have a bigger impact on your results than almost everything uh anything else. So who you're actually sending your email campaigns to. So most ecom brands, they just blast their email campaigns through their entire email list. And this is one of the most common and costly mistakes in email marketing to be fair. So sending to unengaged subscriber subscribers just hurt your email deliverability. I made a full tutorial about that on how to fix your

17:23email deliverability, what you should do, what you shouldn't do and still a lot of brands are still sending to unengaged subscribers and this hurts your deliverability which means that even your best email campaigns start landing in spam instead of the primary inbox and then yeah it doesn't really matter that much anymore because people don't open your emails anymore. So the fix is quite simple to be honest. Send your campaigns to your engaged subscribers only. So include that typically means people who have opened or clicked an email within the last 30, 60 or 90 days. Yeah, basically depending on your list size and sending volume. So again, for more information, check out

17:56our email deliverability tutorial that I recently posted on my YouTube channel. So this one change alone can dramatically improve your results because you're talking to people who actually want to hear from you. So I also made a full video course on Clavio segmentation that walks through exactly how to set up the right segments for your email list. So again, we have like a full segmentation guide on our YouTube channel as well. Now, let's get into how to build your monthly campaign calendar because yeah, you now know the sending frequency. You have 91 campaign ideas to pull from. Now, it's time to put it all together into an actual monthby-month

18:34plan. So, here's the exact process that we use. Step one, lock in your first fixed dates first. So before you think about content, open up your calendar and mark everything that's already decided for the month. So these are your non-negotiables, things like product launches, uh products that are back in stock, sales events or promotions that you've planned, uh or any brand milestones or announcements. So these are your anchors. So everything else gets built around these campaigns. So get these into the calendar before you do anything else. So one important note on sales events specifically, keep them rare. So, we recommend a maximum of one sales event per month. And honestly,

19:14even every other month is even better. So, we touched on this earlier in this video, but it's worth repeating here because this is where a lot of eco brands quietly destroy their own margins. When you run sales events too frequently, your subscribers learn to wait for them. So, why would they buy at full price today when there's probably a discount coming up next week? So, you've trained your audience to hold off, which means your full price campaigns stop converting the way that they should. On top of that, frequent discounting conditions, your audience see your brand as a discount brand, and that's a very hard perception to shake once it's set

19:49in. So, sales events work best uh when they're rare enough to feel meaningful. It really is like that. So, when your audience knows you don't discount often, a promotion actually creates urgency. And when they know a sale is around the corner, like all the time, it just creates patience. So keep them infrequent, keep them intentional, and they'll perform far better when you do run them. So don't run too many sales

20:14events. I cannot stress this enough. Now, after you locked in those fixed dates, a little bonus, you can add relevant holidays and awareness days. I already talked about it uh for a bit with the 91 campaign ideas, but once your fixed dates are locked in, you can layer in holidays or awareness days that connect naturally to your brand and audience. So, this is an optional thing, but it is an easy way to add relevance and variety to your calendar without having to come up with angles from scratch. So, a useful resource for finding lesser known awareness days is

20:44nationaltoday.com. And on this website, you can just search for the month that you're do that you're looking for and then you see it every single day there is some kind of national holiday or awareness day. It's like crazy how many of these days there are. And of course, you don't need to force every single date and you don't need to discount uh for any of them. So sometimes just acknowledging a day with relevant content is just enough. So for example, if you sell coffee products, National Coffee Day is obvious. But depending on how you position your brand, something like World Sleep Day or National Productivity Day could also be

21:20a natural fit. So you want to aim for like one or two date based emails per month at most. You don't want to overdo this because it also becomes annoying if every single week you're saying, "Hey, today it's national this day and next week it's national that day." Then it becomes annoying. So again, you can use it, but don't overdo it. Now we get into step two. Map your existing content. And this is often overlooked, but before you create anything new, look at what you already have. So go through your existing blogs, YouTube videos, social posts, podcast episodes, or any other content that you've produced. Anything

21:56that's generally useful or interesting to your audience is potential email content. So do make sure to match it to the right time of the year. So for example, if you have a blog on your website about summer skincare routines, then you can send this in May or June. But yeah, I wouldn't recommend sending it in November, for example. So for each piece piece of content you plan to use, uh decide your approach. There are

22:19basically two routes that you can take. First option is to tease the most interesting part of the content that you're promoting and just link to the full blog or video. And the second option is that you just summarize the key takeaway from that content. You just link directly to a relevant product. So both work to be honest. You can test them against each other over time to see what your audience responds to best. Or

22:40you could just mix them up, of course. And if you don't have much existing content, that's totally fine as well. Uh you can just go to Google, you can search topics your audience cares about, uh read what's out there, and just you can just write a short educational email based on what you find. So you don't need to be the original source of the information. You just need to be the one who presents it clearly and connects it back to to your brand. And if you're not sure what topics your audience really cares about or you're drawing a blank on what to write, this is exactly where AI

23:11comes in, of course. So, we'll cover that in the next step. So, the next step is use AI to fill up the rest of your campaign calendar. So, this is where ecom brands waste time that they don't need to waste. So, you don't need to sit there manually brainstorming what to send every single week. We're in 2026 now. We have AI. So, I recommend using clot AI for this. But of course, Jet GPT or Gemini also works for this. Uh, but

23:36I'm just a big fan of cloud nowadays. So, here's exactly how to do it. First, build your context blog. So, this the more context you give to AI, the better the output. So, before you ask it to build a calendar, you want to feed it with the following information. So, things like your brand name and what you sell, quite important. Your target customer, so who they are, what they care about, what problems do they have, your sending frequency, so three to four times a week. So that's what I recommend. Uh the month that you're planning for, so they have some context on for which month they have to create

24:07content for the fixed days that you've already locked in from step one, any content that you've already placed from step two, and the full list of 91 campaign types from this guide. Uh if you want to have that list, you can download our free email marketing course via the link in the description below. So you can get this doc with the 91 ideas. And then you simply ask Claude or

24:27Chibi to fill in the remaining slots. And we have an uh simple example prompt over here. So uh this could be something like this. So I run an e-commerce brand called brand name that sells products. Our target customer is customer description. We send three to four email campaigns per week. I'm planning uh the month of month in here. Here are the dates already locked in. Then you list out your fixed dates. Here's a full list

24:51of campaign times uh I can choose from. Then you paste in the 91 campaign list. Please fill in the remaining slots for the month with specific campaign ideas from the list that makes sense for our brand and audience. For each one include a send date, campaign type, and a twoline description of the angle. So, super simple prompt. Again, you can download this doc for free via the link in the description. And then you can simply use this prompt. And this will give you a full month of content, just a draft in a couple of seconds. It's crazy. So of course you won't use every suggestion as in but it do get you like

25:2480% of the way there immediately. So it's a huge timesaver but with results you have to refine refine it from there. So once you have the AI output go through it and ask yourself three questions for each campaign. So first does this make sense for our brand right now? Uh second do we have what we need to execute it? So the content, the images, the reviews, and three, does the overall mix feel balanced across the seven campaign categories or buckets that I talked about earlier. So you can swap out anything that doesn't fit and fill the gaps with alternatives from the list. So of course, you can continuously

25:59ask claw to come up with new ideas. So this whole process should take you around 10 to 20 minutes to plan a full month of content rather than just hours of staring at a blank calendar, you know? So then you can use AI to review your calendar before you finalize it. So we're not done yet. So once your calendar is filled in, you can paste it back into AI and add uh ask it to pressure test it before you log in. So here's an example prompt that you can use. So you just say, "Hey, here's my email campaign calendar for months. You paste in your calendar. Review the mix

26:29across campaign types and the weekly cadence. Flag anything that looks unbalanced, repetitive, or too promotional, and suggest alternatives where needed." So just this just takes like two minutes extra of your time and this catches problems before they go out to your list and before you do a manual check in the next step. Um so again use AI for this and often times they have some really good comments on it. Then we go to the next step and that's to check your mix before you finalize. So before you finalize your camping calendar you do two quick checks. First you check the overall monthly mix. So look at the

27:01spread across the seven uh camping categories for the full month. So a rough balance that works well for most eco brands is like one or two promotional or discount based emails a month, four to six product focused emails, four to six value or education based emails, two to four social proof emails, and two to four brand emails. So if more than a third of your content is promotional, pull some of those out and replace them with content or social proof emails, for example. Secondly, you

27:28also want to check your weekly cadence. And this is where a lot of ecom brands get it wrong even when their overall monthly mix looks fine. So they cluster similar campaign types together without realizing it because they're like, "Hey, we need to add some social proof campaigns and then they fill it all in inside one week and then a week later they only have product highlight emails and by week three then your email subscriber feels like they've been going through a pattern and then the engagement just starts to dip. So the goal is variety within each week and not just across the month. So a simple rule

27:59that works. So no two consecutive emails should be the same campaign type. So if Monday is a testimonial campaign, Wednesday should be should not be another social proof campaign. Uh it should be a product highlight, a how-to, a founder story, anything that creates a different feel and a different reason uh to open the actual email. So uh an example of a well- cadenced uh week or if you're sending four times a week. So on Monday you can send an educational email, on Wednesday a product focused email, on Friday social proof email and then on Sunday a brand email. So this way every email that you send out just

28:32feels different and every email serves a different purpose. So across the week your subscriber has been educated, shown a product, seen proof it works and connected with the brand behind it. So that's a complete experience in seven days and that's what you want. So apply this thinking week by week when you're finalizing your email campaign calendar and the overall experience your subscriber has will feel intentional rather than just a random campaign calendar. The next step is to build two weeks ahead always and this is often

29:00times a struggle for e-commerce brands. So once the calendar is planned the goal is to always be at least two weeks ahead in terms of execution. So that means emails that are going out in 2 weeks are already written, designed, and sitting in Clavio ready to be reviewed. So when you're writing campaigns the day before they go out, the quality just drops. You default to promotions because they're easier to write on the pressure and you miss opportunities to coordinate campaigns around your fixed dates and mistakes slip through because there's no time to catch them. So two weeks of runway changes all of that. So build it

29:34as a non-negotiable part of your workflow. I know for a lot of eco brands this sounds difficult but really try to put in effort to get this done. And then the sixth step is to review performance at the end of every month. Super important. So spend 20 to 30 minutes at the end of each month looking at what went out and how it performed. So what you're looking for is which campaigns got the highest open rates and which drove the most clicks and revenue and which campaigns underperformed and trying to analyze what is the reason why it underperformed. So you don't need like a super deep analysis. You just

30:07want to do enough analysis that you spot like patterns. So over time, this tells you exactly what your specific audience responds to and your calendar gets sharper every single month as a result. So super important to do. So one thing to keep in mind throughout all of this, so every email that you send out, even the ones that have nothing to do with a promotion, should have your product somewhere in the picture. So you're not hiding that you sell something. you're just leading with value first. So the way to think about it is that you're teaching your audience about a problem and you're positioning your product as

30:40the natural solution and that's not being pushy, it's just being useful. And useful is what gets people to buy without needing a discount to tip them over the edge. Different angles across your calendar keeps things fresh. So one week you're building trust with social proof, the next time you're just educating them and the week after then you're just showing them behind the scenes. But all of it when you do it consistently moves the same needle. It builds a relationship with your audience and it makes selling easier over time because you're building that trust which is necessary as I told you before. And that's the whole game with email

31:16campaigns. Uh it's not about a single single killer email. It's about a consistent system that compounds over time. You might wonder at this point, cool, but I'm also doing SMS. What about SMS? Should I send SMS campaigns as well? So, so far we only talked about email campaigns and crafting an email campaign calendar. But of course, there's also SMS. So, SMS, it's a super powerful channel, but most brands use it wrong. They treat it like their email channel and they just send SMS campaigns every single week. And that's a fast way to burn through your SMS list and it racks up cost, especially if you're selling outside the US where SMS rates

31:52are significantly higher. So, our philosophy on SMS is simple. Use it sparently and only for your highest impact moments. So the three things SMS message is actually worth using for product launches, restocks, and sales events. That's it. Anything else on your campaign calendar, email does the job at a fraction of the cost, especially if you're in Europe. So SMS costs are high u enough that the ROI outside of these three uh types of campaigns use cases are rarely make sense. So WhatsApp is worth testing as an alternative if you're based in Europe. WhatsApp is super popular in Europe. So uh the cost per message is also far lower than

32:32traditional SMS in most European markets and WhatsApp is a um yeah again a lot more common compared to the US. So it's still early for e-commerce brands WhatsApp but the brands testing it out now are having a significant advantage as this channel matures. So definitely recommend it. If you're an SMS, keep an eye on your SMS cost and maybe even try out WhatsApp marketing as well. Now, this will help you build a much smarter email campaign strategy. But here's the problem. Even if you understand the framework, most ecom brands still struggle with actually executing it consistently, writing the campaigns, segmenting properly, reading the data, and turning it into a profit month after

33:11month. So, if you want my team to build and manage your email campaign strategy for you, whether that's just campaigns or flows or your full retention back end, book a free strategy call using the first link in the description below. And after that, watch this video next where I break down why most ecom brands fail at email marketing because they don't know how to fix these and what the top brands do differently. And that's exactly what we help clients fix so they can add meaningful retention revenue without needing to consistently push harder on ads. So, I see you over there in the other