Grok Bot for Marketing: Go from idea to launch with a team of Bots

0:02Um, I'm Jenna Npe. I'm on the field growth team over at SpaceX AAI. We're under the enterprise marketing team, and I'm going to walk you through how I use Grockbot for marketing, specifically more field marketing, but it'll help you like get some ideas started. Um, just a reminder, this is being recorded, uh, and we'll share it out afterwards. So, in the coming days, if you guys have any, um, thing you want to hear. Also, for any questions, you can enter the Q&A in the chat. There's a Q&A tab just in case you guys want to drop

0:33them in. Um, this is the agenda we're going to be running through today. Just a little bit of context of how I ended up at SpaceX AI and my background, and then we'll give a quick introduction to Grockbot, why it's a great product. We'll I'll you'll meet my Grockbot team that I'm showing you today. We'll run through a quick demo, share what we learned, and

0:54then do a Q&A at the end. All right, I'm Jenna. I mentioned that I'm on the field growth team. Um, really what I'm really excited about for Grockbot is the reason why I got here. So I when I joined Cursor uh before we became SpaceX AI, I was the first person on the field marketing team and we had a team about 100 to 200 go to market folks which was a lot and there was a lot happening every day. New requests were flying in. I didn't know how to use cursor back then and learned real quick how to use it and then built like an AI

1:28tool stack for me to use, but it was across multiple different tools from cursor to claude to glean to a couple internal tools just help build this entire stack to help me manage the flow and to manage all of the asks that were coming in while actively working on different events for the field marketing team and to manage the asks from go to market. Then luckily over the summer our team launched Grockbot which is a game changer for me. Um I'm less technical than a traditional person who comes from the cursor side. So Grockbot was very helpful for me. It helps you create agents and has different bots tied to

2:04specific jobs. Within this you see an example of chief of staff sales outbound inbox manager. These are just examples of bots to that you give them specific jobs and you can message them like teammates. the way we set up Grockpot, it's a really great user interface that helps you feel like you're messaging a

2:21teammate rather than a more clunky tool. So, it's really great to see that. Um, another thing tied to Grockbot is our bots remember and they keep all the context and memories as as you continue to work with them. So, their memory improves and helps you [clears throat] improve um your tasks on a day-to-day basis. You'll see this as I show my demo in a bit of how this comes to life. And then a few other things on the settings side. You log into your Grockbots and they log in like tool like you would log into your own tools. I'll show you this in a second. Um and then right here on

2:58the right side, it shows routines. These are the automations and routines that you set up and it'll track um which ones you have going for each bot. And then the last thing we created is a they're easily sharable with templates. So a few of the templates that I'll walk through today are online and I can share them afterwards. Um but they're on SpaceX's marketplace [clears throat] for templates, specifically Grockbot

3:23templates. Um why Grockbot? So one thing I mentioned was Grockbot has its own computer. So within Grockbot, if you're signing in to say something like Luma, which is our registration event page, you sign into it one time and then it remembers the login for you and works within its own computer to help you

3:41manage all of your processes. Rockbot also finishes the work, so it takes on different roles and jobs, and you give it direction and let them figure it out. And with that, it'll help set up routines and automations, whether you prompt it or whether you say, "How can I improve this?" And we can play

3:57around with that in a minute. They're always on agents. So Grockbot is set up within the cloud rather than you having to set it up. We built the product so it already is connected to cloud agents and it helps you run 24/7. So if I were to set up an entire process, it could continue to run overnight as I shut my laptop or as I go to a meeting just so you can keep

4:19working on the projects. And then of course you saw a quick view of the interface. Um, Grockpa is set up so it feels like iMessage. It feels like a very a tool that you're very used to working in. Um, you can have it on your phone, you can have it on your laptop, you can switch back and forth. So, you can text or like message them. That's

4:38just like a your human co-workers. How I launch a marketing campaign, there's six different steps I usually follow through. The first one, I like to call it scan the field. This really helps me like contextualize everything that's happening in the world. Some of my role is tied to more sports and entertainment. Um, events such as we signed a Madison Square Garden partnership and go to different Rangers games. So, I this tool helps me track and monitor everything that's happening in the sports and cultural world as well as the AI marketing field. So, we have like a constant knowledge of what's

5:17happening, what's working, what's not. The second tool I use, I frame it as helping me shape the play. I call this win the day. And it helps lock in positioning, helps me build the process, helps me set up everything. So, as I build the rest of my marketing campaign, it'll help me create a process as I go through it. The next one is a very tactical one. I have an an agent who helps me build Luma pages, invite emails, different things, help really

5:45just build the surface. Then I route the ask. This is the where I use a lot of my automations through both internal processes and then also through Slack. It's connected so it helps me manage a lot of comms whether or not I'm within um Slack and different people are asking me questions. And then the last one just helps me monitor and um perform like and track performance across the board including like invites, declines, and it'll ping me with different decision makers. And this

6:15helps me like automate the process. These are the six agents I'm going to walk you through today tied to my process. Um, Trend Spotter, Win the Day, Luma Pages, Fieldfinder for GTM, Outbound Agent, and then Greenlight Approvals. Alex, I'm going to switch over. Um, but do we have any questions in the chat while I switch over to share my other

6:37screen? Honestly, not a ton of questions yet. So, I think everybody is eagerly watching and kind of waiting to see how you dive into things. U but yeah, just as a reminder, I will be answering uh Q&A questions in the chat. Um so, if you have any, feel free to type them in. Um I'll cover them and then we'll leave some time at the end for for live Q&A as

6:56well. Awesome. Thanks, everyone. So, I set up a little demo with my agents and I preset it this morning just in case as we start something. [clears throat] We run into my internet being slow or anything like that just so we have it. But I am going to walk you through six different steps. I labeled them so I can help track which steps in which order. Um, but the first one is

7:25called Trend Spotter. And this helps me. Um, one other thing, I set this up in a demo environment. So everything you see is just made up numbers tied to me asking um Grockbot to make up a different like a company for example. So I can give it a brief. I'm just asking it to start the demo.

7:47This is my trend spotter agent.

7:55Okay. So it's going to show me and give first give me trends within the space. Um, while we look, let me ask my chief of staff. What was our uh Mini Me is my personal chief of staff that I use and it helped me set up this demo bot, but I forgot what our fake

8:17company we made up was earlier. Yeah. So, our fake company's name is North Wind Cloud. It's a midsize developer tool company. It's telling me I'm the head of marketing and we have a suite at the Madison Square Garden on October 1st, which is something we actually took customers to. Um, and this is kind of the example of how I would

8:38build this. Okay. Well, earlier I asked it to pull some trends for me and do a bit of market research. So, this is what it pulled for me earlier. Earlier I asked it to do an example of an event we should start looking for in SF that's coming up the next month if we were to host different people. Again I'm on the field marketing team so I have to often think of fun interesting events that are coming up and ways to like create um an example and create it for our uh go to market team. So, this pulled a a concept tied to the Warriors versus

9:25heat at the Chase Center. It helped me anchor on different um audiences, why it would be a great example. And then other dates as backups and why to keep them or why to avoid them. For example, because we have a more technical audience because we are a madeup de developer tool company, we would want to avoid the 9th of November because there's CubeCon

9:49which could conflict in the travel. Okay, let's see if it pulled anything else up while I was looking. It pulled another trends report of other areas we could do or experience. Okay, I'm going to move on to the next agent. Um, trend spotter is really just helping me kind of understand the trends in the space. The next agent I have is called win the day. This helps me build the entire

10:22plan. Earlier I asked it to build a plan for myself. So,

10:34and earlier I asked it to automate itself once trend spotter was done recommending an idea and build out a workflow. So, this is what it's currently doing. This is the idea it's building. Um, I also set a state I set each one in order. So, as soon as this one starts building the concept, it'll go to our Luma page one, build an event registration page, which is kind of already ahead of me. It'll go to the field finder, which helps me build um and create different tasks for um my go to market team and then it'll drop me into the outbound agent, which helps me build into the outbound

11:16campaign if I were to need to send this to teammates. And then it helps me review all of it. I'm just showing you it all so I can go back into detail in a second when it's done reviewing. Alex, do we have any questions that we need to answer right now before we keep

11:32going? Um, I think a couple questions came in around best practices for setting up like success criteria for your bots. So, how do you like make sure that the bots are giving you u you know good output that you define as you know what's intended? Yeah, that's a good question. Um, I would say for the trends criteria one that I often use, uh, a good success is

11:57whether or not I find it interesting. So, I've kind of set it up and I can show you my actual agent. Maybe that will be a bit more helpful. I've brought it up to um this one shows me a trends report for the entire day and and I've like filtered it out to make it feel like it shows more things that are really related to my job and really like targeted towards different areas of success. So I'm tied to sports and entertainment and I help

12:32build a sports and entertainment plan. So these are all sports related and then AI is obviously ve very relevant. So I'm building it towards um Atlassian and other com uh different large companies within the AI space and then similar with Grockbot what's happening in the space. Alex, do you have any other recommendations? No, I think I think that's all great. Um, I think the only thing to add is that when I think about building out skills or certain workflows for my job, like explicitly defining certain success criteria is super important. And giving bots examples of like what good looks like and say like, you know, I've gone

13:09through a certain workflow five, 10, 15 times throughout my day-to-day work and, you know, here's what I would produce and here's what I would say is good and I accept. Um, giving, you know, the agent that information on, you know, what exactly to do is super super helpful. Um, but I think you covered a

13:23majority of that as well. Okay, awesome. Um, this is taking a bit more time than I'm willing to show. So, uh, for this next demo, um, when the day was my agent that helps me build the strategy, one thing I prompted it to do was, let's see, earlier I asked it to build a

13:48strategy and I can show you. Sorry.

13:57Okay, I asked it to build a strategy tied to an event. Sorry. Um, this is my current VIP plan. It's helping me build out an event snapshot. We already talked about Warriors versus Heap. The theme is this game. Um, we have a couple decisions to make, which is helping me build. Should we do a dinner beforehand? It did some research for me. This location, A Water Tavern, is a great location for us to do it. The reason why is it's a 15-minute walk uh from the tip off, so a nice and close location to bring guests from point A to point B. It seats about 48

14:37people, which may be more than a suite at the uh the Chase Center, but it's a good connection there, and it also helps you build a relationship. So a lot of the work I do is tied to relationship building. So this agent was helping me build a strategy on why we should be doing it and I've prompted it. So and given a task to help me build this. Next is guest strategy. I work on more of the enterprise focused side where we work with a lot of leaders. So, it's recommending different leaders, um, VPs of engineering, SR leaders, platform leaders, and kind of giving me like a

15:15criteria that we should work with. These are all madeup companies, by the way. Um, so the next is the guest list, helping me build out these are the types of companies we should be working with. These are the types of leaders within my actual Grockbot. This is all connected to Salesforce and data brick. So, it helps me pull in different um names and companies help me build a tool from

15:39this. And then this is the list at a glance. Everything I'm I do for work is tied to revenue. So, we try to track it before we start and before we start inviting so we can help have a plan in the success plan afterwards. And then a run of show. This is a suggested run of show based off the time it takes to get from arrival all the way through the entire game at the Chase

16:05Center.

16:11Um the next is a countdown checklist. This helps me like project manage and track everything I need to do leading up to the game from step one and I haven't read this entire list all the way through RSVPing, cutting it off, doing surveys, everything you can imagine. All right, what else? This helps me project manage my own agents and manage which which teammates I need to work

16:38with.

16:47Okay, the next section I'm going to show you since we built the actual plan is now Luma pages. I had prompted an agent earlier to build a Luma page once or when the day step was done. So, we can see if it's done that. It just came back about two minutes ago saying it has um

17:05started doing this. Let's see. And then I can transition over. I can show you the page it built for me once it's ready. Earlier built built me this one, but I can see it's not done building yet. But I've earlier it built me a page for this exact event. Um, this is just a screenshot of what the page is, but once it's done building, I'll show you how it actually made it. The way I've prompted this Grockbot is I gave it this icon up in the top left where it says Grockbot event name. Of course, I would for an actual event just use our SpaceX logo or

17:46use an actual um updated copy, but I was just trying to do something fast to show you. It manages this entire workflow for me. One thing I noticed as we're building out a lot of different events and different processes, it takes a long time for me to do all these very like minute things. Building Luma pages isn't something that's going to help me make my job better. It's not going to make me a better field marketer or marketer at all, except for being good at attention to detail. So, I created an agent to help manage this part of the job that's more mundane and just requires a lot of

18:20clicking around with different products. So, this agent builds the page for me. It takes all the information based off of what the wind did day agent had built out and then starts suggesting copy within the Luma page and then will ask add all the information. I've prompted it so it has a gray background and this specific type um because earlier if you don't do that it'll start with this and just recommend miscellaneous things but SpaceX branding it feels more black and white. So, we've uh broken it down so it

18:57feels like this. Okay, it's still taking a minute, but I can launch the one that we created earlier. Let me switch my screen again. So, this is the one I created earlier. It's pretty basic, just an event page. It wrote all this copy for me based off of what my other agent had built. It found the exact location that somebody will go have an a dinner at. It set it to private because a lot of our events are tied to executives and we want it to not be open to the public because it is something that we want to manage the guest list which will go into my next set of

19:39agents. Right now I'm going to press request to join. Uh,

19:50enter miscellaneous things.

20:10Uh, I don't have a valid phone number.

20:29Well, my registration is pending, but this this is how my agent shared created the page. I'm going to switch back to my demo so we can show you the next part steps of it. Alex, do we have any questions that we need to answer? Yeah, I think there's a couple questions around um how to interact with multiple bots at the same time. Um you know, obviously you have a bunch of different like segmented bots that have different kinds of jobs. Um but how we start to think about, you know, using a group chat um and starting to leverage them. Um and I can kind of share some of my own thoughts on on that

21:06and kind of how I do it in my day-to-day. Um so obviously there's group chats and you can you know access them with the the plus button in the top left. um you can spin up a chat with a bunch of different bots and say, "Hey, you know, I have X, Y, and Z task that spans responsibility from, you know, bots A, B, and C." Um, and so then you'll can start to see that like one bot will take a charge and say, "Hey, you know, um, my other two bots in here go out and kind of do these tasks and and do this work, um, which you can

21:31delegate. You can also kind of access a very similar functionality um, by just at mentioning a bot within another bot. And so you can see like if you went to my chief of staff or whoever else and said, "Hey, you know, you know, mention the Luma pages bot, the trend spotter bot to kind of talk about a certain task and kind of go out and complete it." Um, and you could start to see that they're messaging one another and they're kind of aware of each other and we'll start to like parallelize a lot of work. Um, and so I think you start to unlock a lot

21:57of really cool possibilities when you, you know, delegate different tasks to different bots. You know, I have personally in in kind of my work instance like a technical context bot that retains a copy of information about, you know, our codebase, all of our product updates, all of our internal documentation. And so when I'm working with customers, it will, you know, follow up with them and say, "Hey, here's all my technically accurate information sourced from all of my different bots to kind of talk to one another." Um, which is pretty pretty

22:22cool. I've also hidden a lot of the messages between agents. I found it distracting. So I had prompted a while ago for my agents when they talk to each other to just do it in silence. That's why you can see like message from um the other agent. It's happening in the background, but I don't like to personally see it. So these are just messages that came back to me from

22:50um agents working together.

22:57All right. Um the next two steps after we created a Luma page um that's very basic. We don't need to actually watch the agent do it. It is capable of doing it but it's being a bit slow right now. The next section that I created is really for the go to market team. Occasionally our our team at SpaceX AAI gets inundated with a lot of things to

23:22do. We're a very fast growing company. So there's so many different things to do that I've created an agent for Fieldfinder. So this is for the go to market team to help find what events are coming up that matches their target accounts and matches what they can invite people to. So this is an example

23:40that I created earlier. I said pretend like you're an AE. We can say pretend like pretend you are Alex and you are a AE at our fake company. Find an event for me. This is how I made this list that I had prompted the agent to pretend like it's an AE that exists at our fake company and then it'll build out what I'm

24:11looking for. Right now, it's recommending the one I was showing you, the five nines night at the Warriors versus Heat game. And then there's another event that we made up earlier uh for VIP hosting in New York tied to their two different companies. So, this is or sorry, tied to the two different Yeah. company accounts that they have in New York. So, this agent just really helps my go to market team figure out what's coming up without them having to look through different Slack

24:39channels or notion pages that exist. This I the reason why I'm showing this also feeds into the next few steps of my agents that are coming up. One thing I notice is at cursor and SpaceX AI our AES often get have a lot of things going on. So if I am struggling to figure out how many people are attending the event um sometimes I

25:03send out automated outbound by myself. This is an example that I created earlier. I asked an agent to create an outbound list for um our team. This is a fake example of one um to my old graphite email so we can actually send the email while we do it. But I had said fine, please find a a good six customers that

25:30we can invite to um our upcoming event. And then it created not only a list of customers, but this is obvious, of course, a fake customer, but it drafted the email and information and as well as the Luma page in there. So, it's all connected. And then we can even once we review it, we can send the email and then it'll show up in my email, of course. Um, yeah, but this agent really helps like do the entire outbound process. So, our team doesn't have to then go and recreate the template. It just pulled all the information from existing pages that we created with our other agents to

26:11build an outbound campaign. And then last, my favorite agent that I'll show you that works in real time in Slack is the green light agent. So, I've automated this agent um to go look at our Luma pages. One big thing that I struggle with and that our team struggles with is Luma is a one-way mirror. So, I can see everybody who registers, but not all of my entire go to market team can see it. So, they're always asking me who's registered, has this specific person registered, and different examples like that. So, I build this agent to then go review Luma pages and um share who has who is

26:53attending and who um and just kind of manage that entire process for me because it was really tedious and it took a lot of time, but it's something that an agent can review for me. So, I'm going to show you my Slack messages and how it works within Slack. Any other questions while I switch,

27:12Alex? Um, I think I've answered a majority of them in the chat, but I think also maybe a couple things on like using Teach a Task for showing bots exactly, you know, how to use or how to use certain tools, you know, go through certain workflows. Um, I think there's been a couple questions on like how do we, you know, make sure that bots are doing the things we want them to, they understand how I do work, etc. Um, so I think an important kind of cool thing to do, um, is use teach a task. I think we actually just moved the button. it sits under the

27:43plus button in the chat icon. Um, you can record your screen, show it a way of working. Um, you know, go through and understand, hey, you know, here's what I do on my computer every single day. Can you go through and watch this video that I've created? Um, and understand exactly, you know, what my work is and how to do it and how to repeat it. Um, is kind of a cool way to also kind of um, set up good context for the bots. I know we've talked about like success

28:04criteria a couple times. Cool. Um, with this next agent, I've connected it. So, this green light agent goes and reviews the Luma pages that exists. So, it'll go and look through this because I am the manager. I see who has accepted and approved, but no one else can see that. So, this agent then goes and tracks. This is all made up data that I did. So,

28:36every single name you see is not real. Neither are the numbers associated with it, but every day at a certain time, my agents will then share a list of who's coming tied to each account and then tag each AE in the channel. Right now, it's just me and Alex to uh give an example for this demo. But this is what my agents will then do to set up and uh allow other people to see who is attending. One other fun thing is I have set it so and we'll see if it works in real time. Um, usually when someone go and ask um if a certain person is

29:12attending an event, the agent will then auto reply for me. So, we're going to see if it works.

29:29Might not work because I am myself, but In my other channels, I've said it. So, if like Alex ex asks for example, oh, there's are you automated

30:06See, and one thing to add here, and this is kind of the cool part, is that the setup for a lot of these automations is super easy, right? Like we're using natural language to build out a lot of these systems. And so it doesn't really require a ton of like extra work to go through and have bots run these automated systems, you know, like you previously would have with with other AI systems. Um, which is really cool. You know, you see Gemma says, "Hey, you know, please automate the answering of questions." And you know, in what was

30:29that 15 seconds, we're good to go. Yeah. And then I often type too fast and just press enter and have to follow up multiple times to my agents. So if you just re add another line underneath it, it's great. And it's like a human. It'll automatically review that and understand the context you're relating it to.

30:50Also in here, it shares the routines. Now that I've asked for it to have a review routine, it's um on and it's tied to the Slack channel. I gave it only one Slack channel since this is a demo. Um let's double check that cursor's in here.

31:26And then I like to if it's like too slow because sometimes when you ask for for it to automate itself, it doesn't give like it's not doing it at a specific time. So we can say let's review every two minutes. Oh, I just got a ping from it. Okay. So, he had asked if this madeup person, Nenah, was um had RSVPd yes to the event. And then it goes and responds, "Yes, Nenah has registered to this event. This is the group she's in. This is the potential ARR AE, all of that information." Um, this is more specific to me and our AES helping to track, which is why it says title, it says

32:12company name, it says potential ARRs. That's something that's important to our team. And then one thing I is added is her status is pending because I haven't approved for this AE to or for this agent to go and um automatically press approve. Um, I can then say go back to this green light agent because what I've created it to do is to automatically approve in Luma approve if the person has a title that matches BP+ and

32:57cool. And then it should, it's not quite set because this is just a demo example and the only person who's actually registered is me, but um you can approve it. I just approved it in both Slack and Luma. So now moving forward, if Alex were to ask that question, it would look it would tell you its pending status and then it would go back to my page. Right now, it's only me who is registered, but it if it said Nina, it would then approve Nina for me and then go back and update Alex once

33:27she's been approved.

33:36I'm going to ask it because this is a fake environment. Can you simulate like you approved it in Luma? Okay. And then it'll come back and um automate it here. And then the next status it would show she's approved in this status update which shares like every single day at certain time

34:04and then it's connecting back to Slack and should update. Um sometimes it's a it's kind of a lot when this does it but it approved a new rule that I just fed it. So it says these are all the VP titles with potential upcoming error that have registered for our event and then it tags all of the AES. Right now it's only me and Alex in this channel since it's a demo channel but this would help all of our AES know who's been approved. Um it can structure it better too if you give it a little bit more prompting. So one thing that I would have learned um from this example is to

34:40tell my agent to list it one by one. And I like to organize it like how I did earlier up here by types of enterprise types of accounts. So enterprise is one level, bid market is one level, and then strategic is another level. Um, and another fun thing that I've had to add because so many people are uh getting answers from Grockbot. I've added this is automated by Grockbot. So, I might not have seen this because sometimes I go into a message and instead of me going to reply, my agent has already replied. So, they just kind of get hidden because it's like I've

35:16already replied. Yeah, this is actually a good call out now as we're internally navigating how to work with all these different bots in Slack. I think that's a good thing to have is say, hey, you know, if you're sending messages on my behalf, make sure that you're noting um that you're a Grockbot. And then you can see underneath that a little bit, it'll say sent using cursor. Um, so any Grockbot message will also say that as well,

35:36which is cool. Awesome. Um, those were kind of the six steps that helped me run a event. Does anyone have specific questions on this? Do you want to see anything else? Alex, do you have any other tips? Yeah, I'm looking through the Q&A to try and see if there's some good questions um that everybody's kind of been asking. Um, another good question was, and I I can take this, is can bots create their own bots? Uh, yes. So, I actually have a bot manager called Botbot um that will go through and I I do a lot of demos kind of similar to this in my day-to-day

36:14job that, you know, work with different customers who have different use cases. And so, my bot has um the ability to spin up other bots that incubate different jobs and kind of manage them from end to end. Um, and so that kind of also plays into this like chief of staff, um, you know, kind of way of working that we've talked about. And then somebody just called out in the chat. Yes, Dr. Eggbot. Um, we have a template, um, built out online from one of our principal engineers, Lauren. Um, that we I also highly recommend using this. Um, it has a lot of like baked in

36:43skills that we've created internally um, to understand, you know, what is good bot design, how do we surface good rules and good context them and make sure that outputs um, are what they need to be um, and using Dr. eggbot to kind of manage the creation of all of your other bots um is really really helpful and I find um results in in very high quality bots

37:00that do what I need them to. Yeah, while you were speaking I asked it to build an an agent to manage all of our bots. So that's what it's setting up right now. Yeah, and we put a link to Dr. Eggbot in the chat as well. So I recommend checking it out. And then you know we have a number of bots that we also surface in the marketplace there. Um, I think there's also a link in the chat to that as well of kind of our like starter

37:25pack of bots, if you will. See, and then I know there were a couple questions about like proactivity and dreaming kind of similar to how you know other um platforms have. And so, um, this is actually something that we've shipped, I think probably within the last, um, couple days where chief of staff bots will start to now be more proactive and take actions for you and kind of say like, hey, you know, I noticed this calendar event that's coming up. Um, you know, here's, you know, a prep doc that I created for you

37:55automatically without even prompting it. Um, and so I I find that to be super super helpful, especially as my day-to-day when I have, you know, backto-back calls, I'm doing a lot of different things and it can say, "Hey, you know, I've prepared this for you on your behalf. Um, take a look and see if it's helpful." Um, and so, you know, obviously we're like continually iterating on these bots and a lot of

38:12cool features are coming down the pipe. See a couple other questions. Oh, this is a good one. Great open-ended one, I think. Jenna, maybe for you a little bit more open-ended. Um, I think broadly, what has been the most useful tip or trick for productivity that Grockbot has unlocked for you from a marketing perspective? like if you had to pick maybe one or two things, what's

38:38been kind of your favorite use case? Um, for productivity, I think what's helped me a lot is I build a lot of events in notion docs. So, I have all the information in a notion doc and then I give it to the bot saying take this notion doc and that's what I was showing you in um this step is like here's the plan that we made and this has all the details from step A through all the way through leaving the entire event. Um and then my agent will take this and can answer any questions. A lot of times we have so much information happening like

39:14this is all the messages that I'm missing during this entire presentation. So there's a lot of stuff happening. So I have an agent that automatically will reply to different teammates. That's why we've added that like this is sent by Grockbot. um because it knows like to answer all these questions that yes it's helpful if I answer the question for you but what's more helpful is if it gets the question answered as soon as possible so our teams can then go and u manage their workflows by themselves yeah super super helpful see a couple other questions um another question I think and this is important around context management is do you store all

39:52of your kind of key documents in notion and then let access those files Uh for my workflow, I do have a lot of things in both Notion and then in Google Drive. So because we're at SpaceX AI, I gave it access to both of it and it manages back and forth. Before I had Grockbot, I had to use a bunch of different tools to find information. But now, like um if we have an event coming up, like I can just go ask my chief of staff or this is my executive assistant to then find information from Notion Docs, Gmail, um Google Docs, Slack. I forget information all the time. So, I

40:31just rely on my agents to help me find that specific information. Yeah, I've I've found very similar u ways of working with Grockbot in my day-to-day as well is that a lot of my context um and Grockbot has actually built like a lot of like databases for me of like all the information that I kind of work with on a day-to-day um inside of notion that it can kind of you know reference and and use which has

40:52been super super helpful. Yeah, here's an example of how I would use it on a very basic level. Like I remember someone asking me about Nenina tied to an event that is just going to review all the different Slacks, Gmail, notion and then give me the exact context so I can go back and follow up.

41:10Yeah, which is super helpful. See, got a couple other good questions as well. Oh, okay. This is a good one I think about your trend spotter bot. Um, can you just chat a little bit more about like research doing source like research sources around like news feeds, YouTube, Rumble, other platforms? Like how did you start to build out this bot and think about you know what sources to watch, how to parse through, you know, all the noise that exists on the internet and like kind of how did you

41:37create this bot? Yeah, that's a fair question. I started my agent um I don't even know when, maybe July, saying I just want trends tied to AI, tied to marketing, specifically sports and entertainment marketing. And then I've filtered it by feeding it um like X posts. I'm like, is this relevant? I want to see more of this. Um I am really into like Hype Beast because I like really interesting swag. So, I've said, "Can you like run against hype beast if I find things on Instagram?" I'll just like slack it to or um message my agent to give it different things. So, it did take a bit

42:17of time, but it's kind of curated off of my taste across all of my social platforms. Um my agents, I believe, are connected to my ex account, so he can kind of see what I'm already interested in in the news. Um but you could connect it to all of your other accounts as well. No, which is super helpful. I actually have a fun answer to this question and I'm I'm very passionate. Um, Alex came up with another question about like using Grockbot to drive Grockbot. I've actually started doing this in the last couple days. The question was, [clears throat] is it possible to connect my personal

42:50Grockbot account to my work Grockbot account? Um, which is yes, you can. It's very cool. It starts to get into like bot seption. Um, but you can download the Linux version of Grockbot onto the bots's computer. you can sign in with your other account. And so then you can have, you know, your personal Grockbot drive your workbot. Obviously, there's, you know, some considerations around like, you know, how data interacts between your personal and your your work Grock bots, but yeah, it's it's botception. It's very cool. Um, and that's how you can kind of link the two accounts together. I've started doing that myself. Um, which can be very very

43:23helpful and honestly really really cool. Oh, I didn't listen to what you said all the way, but I also do this. I make my So, this agent, Donna, slacks my or um emails my other Grockbot and they manage my calendar, what's on my personal and work calendar. So, Donna, my SpaceX AI agent, will email um just because I haven't figured out what Alex just shared. Um will email my other agent um and share like Jenna has a SpaceX meeting at this time. just like sharing no information so it still stays within like the privacy that we need but it shares like

44:04the calendar holds and then vice versa. Yeah. So I never have to do it because I also don't like calendar management. [laughter] Uh, another question and I think this is actually something to talk to Jenna that might be important is like how do you think about um sitt like staying human in the loop um with Grock bots and like approving a lot of the actions that it takes to make sure that like you're okay with all the messages that it's sending or if it's sending emails or creating things like where do you start to build

44:30in like these approval steps? Yeah, that's super fair. So, one example is this outbound um agent that I made. it drafted all this information based off of uh the event that we created it. All of my agents are set to don't send anything outside of the company. So, this is a draft that we created um that I need to go then and review. If I wanted to change this, let's change the intro to something warmer. Um it'll change it and then it won't send until I say send email or I can send it. I've only automated things internally for that specific reason because we're at a

45:13company that's open to like playing around with different um AI agents because we're building them of course. But before that, I used to have to create um different workflows and make it like share back to me before it goes live. So another example is before we greenlight VPs, can you draft

45:41So sometimes I just have it draft information here before I then send it back to my leaders. Um I work with a lot of higher level leaders within SpaceX AI and cursor. So the messaging is very important. So I draft it here. Sometimes I just ship it but pre prefer to like organize it in a way that makes sense. And then I usually have a lot of different edits. I sometimes either keep it in here, make it re-edit it like I was doing with the other one or just edit it myself, but uh there's definitely a lot of like gates that I give it and just don't give her free

46:16rain. Yeah, I think it's important to I almost think of this as like a trust ladder. It's important to, you know, see the end state that you want to get to and start to like crawl, walk, run kind of down the line with crockpot and say, hey, you know, okay, I want you to do this task and I want you to completely do it, but

46:33don't execute and show me your output. And then you see that you say it's okay. Do it three or four times. Say, okay, great. You know, this is repeatable. You know, the output is good. Then we can start to add additional layers of automation downstream um as the bots gets better and kind of learns your job

46:46a little bit more. Let's see a couple other good questions while we have some extra time here.

47:03Um there's been a number of questions about like which models um power Grockbot and like do you get to choose? Um this is kind of a cool difference between Grockbot and Cursor is that you know we get to you know run Grockbot on our own state-of-the-art models. Um, so you guys don't have to worry about, you know, choosing different models and kind of how to power it. Um, you know, we run a lot of that on first party models,

47:24which is really cool.

47:36Couple other questions around managing multiple fleets of bots and how to know like when to spin up different bots, when to get rid of others, like when to trigger a review and deprecate bots. Um, curious, Jenna, if you have like thoughts on like when you like add bots to your fleet, you remove bots to your fleet, like what

47:55does your work look like for that? Yeah, this question is actually what I just started typing because I was like, "Wow, in this one hour, we accidentally spun up like like four more bots than I was planning to do." So, I set time on my calendar every week um to review all the agents. That's also why I have like real job versus uh unassigned bots because these are ones that I'm thinking about like like killing or like getting rid of or combining together. But um this I just asked the question like how would you recommend I clean up the these

48:32agents? Does anyone or anything overlap? And then it gave me like a detailed recommendation of what to do. Um so this is one direction. I also like to give my agents very very specific like lanes because it I notice it's easier when it has one lane and it's one track minded rather than the WTD agent I originally created used to do a lot of different things and I'm trying to narrow down its scope so it can be more focused rather than having one agent do all of the

49:02things. How do you manage your agents, Alex? That's actually a good question and something that I wanted to chat about a little bit too on like best practice is like giving one very specific job to each bot and then you biasing more towards having more bots than having like a couple bots that do a lot of different things is helpful um just because it's important and just kind of with LM in general it's important to give them one task that they can specialize on and make sure that they're kind of working in that lane um is is kind of a good way. I actually manage my

49:32bots. I have like a bot auditor um that will run on a routine. I think I have it do it also once a week. Um and so if I've spun up any bots um during the week, it'll say, "Hey, you know, you have two or three redundant bots. You know, I propose that you get rid of them or combine them into one." Um and so it

49:47can kind of manage a lot of that for me. Um so I don't even have to think about it, which is nice. Yeah, I should actually do that. [laughter] Yeah, that way I don't even have to think about managing all my bots, which is cool. Um let's see a couple more questions

50:09I think and maybe kind of a little bit more about ways of working. Um someone's asking about like why did you or didn't you use group messaging? Um I have some thoughts but I'm curious like just in your day-to-day like when do you find yourself working with single bots versus using group chats for bots? Like how do

50:25you kind of segment that? Um it would probably be easier honestly to use group chats. I think I haven't fully tapped into that because when we they first gave us this product, group chats didn't exist. [laughter] So, Alex, I guess if you have a better recommendation of how to use them. Clearly, this is a lot. So, group chats

50:46would be easier. Yeah, I am forcing myself to use group chats a little bit more because I'm also in the same boat where I'm very used to just like working with different bots for different jobs because we've had it for a little bit longer. Um, I think I start to use group chats when I have like a broader task that I think is a little bit more vague and I want to see like all the bots coordinate their work and understand the steps that they're taking. Um, I think that's like the really cool feature about group chats as opposed to like calling on other bots within the conversation is that like

51:14when I, you know, work with my chief of staff and I say, "Hey, like you know, work with bots A, B, and C to to do a task," it will just message them and it's kind of obfuscated away from you. you can see like, you know, if you have to click into it and kind of read the messages of each bot to understand the type of work that's going on. Um, but with a group chat, I can kind of watch the whole group take a task. They're messaging each other and then I can steer all of them at the same time. Um, so I think that's kind of when I start

51:37to think about like if I have like a super broad, a little bit more vague task that's more open-ended. um that's when I start to bias towards group chats as opposed to maybe a little bit more targeted um smaller scope work that just needs to get done is when I start to use like a cheetah staff or a primary bot

51:53that just calls on my other bots.

52:01And then um there I think I've answered this a couple times in the live chat, but also wanted to um address it live as well uh around like context windows and memory and persistent context. Um and I think Jenna can also speak this a little bit on like how bots have learned to work with her. Um, but an important very cool thing is that like you guys don't really have to worry about context windows or like performance degradation with like you know a large context window like you typically would with something like you know cloud code or anything else that like has that context window functionality. Um the bots have

52:34persistent memory and they learn from you and the way that they work and they kind of contain they each contain their own brain of information and so a lot of that the worries around oh like how do I make sure that my context is good um you don't have to worry about with Crockpot which is really cool. Um, and I'm sure Jenna has some things of like, oh, she's told a bot something two months ago and it still remembers it to this day. I'm sure with like, you know, automating messages being like, hey, like make sure if you're sending messages on my behalf, people know that it's a Grockbot. You

52:58know, it will it will learn from that. Yeah. I So, Grockpot has been super helpful to like pull information from months ago for me on the email side. I started my role at graphite and all of the graphite emails got transitioned into cursor when we got acquired and all my cursor emails got transitioned into SpaceX. So I just pull and ask my agent to pull all the context because there's just a lot of information for me to

53:26remember as well. Yeah. Yeah, it's super helpful. See if we can get maybe one or two more questions um before we run out of time here.

53:45Let's see. Um, can a bot post on X and can it run your social media? Jenna, do you have any thoughts on that? Um, I have a personal bot that drafts messages for me on X, but it doesn't post them. I haven't signed into it to have them post. Um, have you, Alex? I do not have bots run my social media. Um,

54:11you could, uh, if you really wanted to. U, but I guess that would kind of take away from the point of social media being from people. But yes, the answer is you could. Um, I have not. Yeah, sometimes I share like for this demo, I drafted a post for X and then I shared it um back to my my bot to edit and revise based off of like the my larger picture and like my role and where I want my future to go. So, it remembers that context and then helps me rep everything. So, that's helpful. But, I still own all the control because I want things coming from me to be human

54:49Jenna, not always agent Jenna. Yeah. Yeah. Um I think one kind of good last question to close things out. Um people are curious about like team bots. I'm curious if you've started to build these out or use them with your team um at all as we start to think about like multiplayer and a bunch of different people interacting with like a more

55:07curated agent. Yeah. So I started to play around with team bots, but I haven't like honestly like created one that's super great yet. This fieldfinder one is one of the first ones I made as like a team bot that I shared with different AES at SpaceX AAI, but Alex, do you have any better

55:27example? Yeah, I think there's a few. I think to preface in case anybody hasn't seen team bots. Um, they're more multiplayer bots. And so what you can do is you can start to build a bot that has a specific job. It has a specific set of knowledge. It's scoped to do certain things. Um, and then you can share it out with your team. And so everybody can kind of access it inside of their Grockbot client and then you can also put it into Slack which is really really cool and you can mention it like you would a teammate. So instead of you know I you know we shared the Slack instance where

55:56you know Grockbot was messaging from Jenna and it looked like Jenna um as opposed to now you can add the bots directly to um Slack channels which is really cool and you can kind of mention them and so you know we've built a couple things internally where we have you know deployed team bots that will watch like our bug fix channel like somebody will come in and say hey I had a bug on you know my cursor can you take a look at this and try and fix it and we've got like a reproduction agent that will go through and say hey you know my name's reproduction and I'm going to go

56:24through and see if I can reproduce this bug that you ran into. And then you can kind of talk with it and a bunch of different people can talk with it to kind of go out and implement a fix, which is really really cool. Um, you know, and you can create these like marketing could create a bot and say if anybody has a question on the marketing schedule or some of the things that they're working on for the next couple months. um it could go through and live in like a team marketing channel and instead of somebody having to you know manually answer those questions themselves, the bots would have all the

56:49context from the work that the marketing team is doing to kind of answer it themselves.

56:57But yeah, I think we are up on time. Um so thank you everybody for joining. Thank you Jenna. Um if we could give some, you know, clap reacts for Jenna. She did a fantastic job today. Um, hopefully this was super helpful as you guys start to think about using Grockbot for marketing. Um, we'll share out the

57:14recording to the Luma invite afterwards. And then again, I recommend checking out all the bots that we have or the guides for bots that we have online. I believe it's just XAI or X.AI/botguides. Um, and then the marketplace as well. We have a bunch of these pre-filled bots to kind of go out and start trying

57:30yourselves. Thanks everybody. Thanks everyone.