How To Make Money with Facebook Ads (From Scratch!)

0:00if my business was taken away from me tomorrow and I had to start all over again I couldn't use my personal brand I couldn't use any of the contacts that I have in the industry what would I do how would I make money with my Facebook and Instagram advertising knowledge really fast now I think you're going to be surprised by my answer and I have proof that this works it's exactly what I would do if I was starting all over again and I guarantee that you'll make more money from this than from the crappy Drop Shipping business you started or trading ridiculous cryptocurrencies here's exactly what I

0:28would do step by step step one would be to pick a niche with the following criteria a service business B can only be delivered locally C High average customer value D standardized service and E lots of demand examples most services to do with people's homes meet all those criteria plasterers carpet Fitters tiers Etc there's tons of them now it's very important that the niche you choose meets all five criteria so if we take plasas as an example a is it a service based business yes B can it only be delivered locally yes a plasterer needs to go to the physical location in order to do the plastering services and

1:06this is actually an extremely important point because when you advertise a service that could only be delivered locally you are only competing against the other businesses that offer the same service in your local area if you take a town like chelam where I live how many plasterers are currently running Facebook ads for example definitely less than 10 probably less than five and of those five let's say how many of them are actually doing a good job with their Facebook and Instagram ad campaigns and have high quality ads running maybe one probably none that means it's so much easier to win that Facebook ads market and create the best Facebook ads for

1:41plasterers in gel compare that to a different type of business let's say you launched a sportsware brand in the US you would then be competing against Nike and Adidas and some of the biggest incumbents in that industry plus all the other people that are launching new sportsware brands just like you how hard is it to win that Facebook ads Market almost impossible and remember when it comes to anything digital marketing all the rewards go to the very best so you have to pick markets that you can actually win anyway back to the list do plasters have high average customer values well yes in my experience a

2:12plaster is going to charge for a typical job anywhere between a, $5,000 let's say now of course there going to be exceptions there's going to be bigger jobs than that and some plasters will take on small jobs but the average order value here is going to be much larger than say an e-commerce business that's got an average order value of $50 D is it a standardized service yes for the most part there's going to be variation but fundamentally most plasterers are delivering the same service and E is there lots of demand well of course anyone that's building a new home or remodeling a home needs a

2:43plasterer there's lots of demand for plasterers now and that's certainly not going anywhere anytime soon step two is to find the best reviewed plasterers in your local area there are tons of review sites that are going to give you that information and then call the best one see if they have any more capacity to take on more work if they do great if if not simply move on to the next one and keep going down the list until you find a business that is available and does have capacity to take on more work and when you speak to them make sure you ask them how much work they can actually

3:09take on that information is going to be really important in the next step step three run a leads campaign on Facebook and Instagram for plas string Services now as you know this campaign does not need to be anything special here's what it should include I'd start with some before and after images showing an absolute mess for the before and then a beautiful smooth plastered wool for the after includes some ad copy that promises to be clean and competitive on price get your work done on time Etc simply Target everyone over 30 in your local area and offer free quote all the plasters that you contacted in the

3:38previous step will offer a free quote so that shouldn't be a problem and and listen to these next two points very carefully because they're very important firstly offer to guarantee something or the customer doesn't pay now this has to be something that's actually important to your customer with plasterers for example you could guarantee that the work will be done on time for other services you might need to guarantee something else like results or a certain amount of money saved but make sure that you guarantee something and the second point that you need to pay very close attention to is to include scarcity and urgency in your Facebook ads remember

4:10when I got you to ask the plastering company how many new clients they could actually take on well here's why you need to include that information in your ad it'll help encourage them to take action inquire and become a lead for example these two really important points put together would look something like this add copy add copy add copy and the best bit we guarantee to finish our work work on time or you don't pay brackets this special offer is only available for the next 17 clients as will then be fully booked up for the rest of the year now that has scarcity because there are limited number of

4:40slots available just 17 and it has urgency because your prospects need to act fast and get their slot booked in otherwise they'll miss out on the great guarantee run this Facebook and Instagram ad campaign as a leads campaign that uses Instant forms for those you aren't familiar instant forms of where someone clicks on a Facebook or Instagram ad and instead of being taken somewhere off app they're kept within those apps and presented with a form where they can submit their contact information that then gets forwarded onto you as the advertiser that you can use to then reach out to those people the advantage to doing it this way is

5:09that you don't need to make a website as I said this really is the easiest way to make money with Facebook and Instagram ads and right now you might be thinking hang on a minute Ben is that all the detail you're going to go into about the Facebook ad campaign I need to know all the specifics don't worry I've got you covered so firstly I've created a full detailed tutorial that shows you exactly how to create lead campaigns that use instant form I'll include a link to that in the video description below plus I have over 400 Facebook ads related tutorial videos on my YouTube channel so

5:37you can go through anything you want there and you've got all the information you need to turn this fairly basic Facebook and Instagram ad campaign that I just described to the super duper Mega Deluxe all singing and dancing bells and whistles Facebook ad campaign that's going to take your results to the next level let's move on to step four work the leads lead followup is actually really simple it's just a bit of effort and a bit of not caring about being a little bit annoying so with the leads that your Facebook and Instagram ad campaign generates call them and book in a free quote if your leads don't pick up

6:06the phone leave a message then wait a few hours and call them again then wait a day and call them again and keep going until your leads pick up the phone most people give up on leads way too early but if you call a new lead twice a day every day for a week after they become a lead you'll get in contact with many more people you'll have a much higher contact rate and you'll get a lot more free quotes booked in as a result also as soon as you've got this up and running you can hire someone to do this lead followup for you so in the meantime

6:32just suck it up and crack on step five call the plastering company that you had previously contacted explain the situation to them and get them to go around and provide a free quote now it's really important that they send that quote to you not directly to the client I'll explain why in Step six I know some people would be nervous about this step but you shouldn't be plasters are used to being subcontracted by General Contractors and interior designers they know how this process works they know how to play the game and the same is true with other similar traits then step six once you receive the quote from the

7:01plaster add 50% and send it onto your client so if you receive a quote from the plaster for $4,000 for a particular job charge the client $66,000 for that job and you get to keep the difference that means that for this one job you would make $2,000 for basically booking in a free quote and then booking in the work with the plaster and the Clone not a bad hourly rate at all of course not every client will say yes but more than enough will and 50% is the smallest addition I would make if you want to charge more than 50% you probably can there's quite a lot of variation in

7:31price between different plasters anyway now really important Point here when you book the work in with the plaster and the client make sure you add a lot of extra time otherwise you could run into difficulties with the guarantee that you made for the work to be completed on time or the customer doesn't pay so if the plaster tells you that it's going to take say 4 days to do the work tell the client it's going to take 8 days just to be sure step seven repeat there is nothing stopping you from hiring more plasterers hiring people to manage the booking process for you and scaling this

8:00up to something very significant very quickly like I said at the beginning if I had to start all over again this is exactly what I'd do now before you go anywhere you're probably thinking there's no way that this is this easy nobody in their right mind would buy anything after a 50% marker that's way too much right so let's have a little think about that and I'm going to use my very first job as an example now my first job was in a mailbox Etc I was 18 or so and I remember that we used to have offer a packing service and we would charge per hour to package items

8:33ready to be shipped and that packing service was charged out at 35 per hour now me as the employee doing the work I was paid an hourly rate of £6 per hour that's almost a 500% increase on what I was paid versus what the customers paided if you work in a service based business and you offer a service and you look at the discrepancy between what your company charges for your time and what you're paid for an employee it's almost certainly going to be much much larger than the 50% that I'm recommending here so yes you can absolutely sell at a markup of 50% or more and once you've got the system in

9:07place you can expand and hire full-time service providers and find way to improve the quality of service and build out a full business in that sort of Market it would be really easy to build a million dollars a year or more business because it's really easy to be the best marketer in that niche in your local area the second concern that you might have is what if the people delivering the service don't do a very good job well the solution to that is pretty simple simply stop working with them I think you are a lot cause in this process Steven you're fired there are tons of skillful people out there and

9:37you could absolutely find other ones to work with whether that's plasterers or patio cleaners or carpet cleaners or whatever Niche that it is that you're using once those people understand that you are a great potential source of business for them they're going to try their best they're going to want to keep you happy and to be extra safe I'd also look at grabbing a simple insurance policy now in this video I talked about running a lead generation campaign on Facebook and Instagram in order to generate the leads for the service that you're marketing I'd strongly recommend that you check out this video here which is a full walkthrough on exactly how to

10:06set up lead generation campaigns it goes through all the steps shows you everything you need to get great results strongly recommend you check it out next