How To Generate 100,000+ Facebook Followers With Facebook Ads

0:00in this video i'm going to show you how to use facebook ads to generate tons of facebook page likes and followers it's a lot easier to do than most people think it doesn't have to cost a lot of money and can be done really fast you can generate thousands tens of thousands of facebook page likes and followers in weeks maybe even days when you know how you've just got to follow the steps that i'm about to show you so i'm here on my own facebook page just to show you and i'm talking about i've currently got 154 000 facebook page likes 157 000 followers and i'm going to go through

0:28the exact process of creating a facebook ad campaign in order to generate followers how easy it is the settings you want to use and all that sort of stuff so you can implement it right away i'm also going to talk at the end about what you can do with those followers because it's more to it than you probably think there's more advantages and they're slightly different to what most people expect when it comes to building followers on facebook so make sure you stick around for that but before we get into running this facebook ad campaign to generate the page followers what you need to do is set up

0:56your page and and just take a little bit of care of housekeeping and make sure your page is something that people are going to actually want to follow when they go ahead and check it out so just a few quick things that you need to do firstly make sure you've got a cover photo in there right and these things aren't difficult to create you could do it yourself you could hire someone on fiverr for example it's gonna be very inexpensive just to get a nice cover photo here this page is all about me as opposed to as opposed to my company and different people may want to

1:22make that decision depending on where you how you've built your brand and how you want to position it and all that sort of stuff but it's just a very simple obviously image of me my name a little bit of info and that's it you could use an image here potentially from your portfolio if you're a portfolio-based company and you produce you know product services that have something really visual to use or you can get something similar to this created where it's just about the brand that you're looking to present really straightforward right and make sure you've got some stuff on your page as well it doesn't you don't

1:50have to have tons you don't have to have hundreds of posts but you know six to a dozen posts if it's a brand new page is a good idea that could be content you created if you created any content like i've got a lot of i'm in here it could be links to other articles in your space you know other things other people have done it could just be curated content you just want to make it so that this looks active people come to your page this is what they're going to see they're going to go look at your posts they can see okay um there's stuff going on here there's like

2:19positivity and stuff going on here this is a real person or a real company they're they're active they're engaged you want to tick those boxes and then of course enter in some of your basic um information about the page you know contact information link to your website what kind of page is it maybe a little intro a little bio about you or or about the company depending on which option you're going for so just make sure you get those simple things taken care of and now we can jump into ads manager and go ahead and create this facebook account so here i'm in an example facebook

2:50account i'm going to use this to walk you through the campaign setup before i do to quickly mention that the reason why we're running a facebook ad campaign as opposed to using organic methods to grow a facebook page is because organic methods to grow a facebook page are very ineffective if you're trying to spam facebook groups or any sort of other sort of cold outreach spammy type techniques the sort of things people do even just regularly posting to your page hoping that people see it hoping that you're going to get followers that way none of those things are going to work the spammy type end of stuff like

3:21spamming groups for example that just leads to your account getting banned your page getting restricted and if you're just posting trying to get followers organically you could do that for the rest of your life and you're not going to get as many followers as you could get with a day of advertising it's just not the way facebook works the platform it's not like instagram where there's still um some organic traction there it's just it's a pay to play system and that's just what it is doesn't mean they're not worth getting i'll explain more why as we go through this but that's just something i needed to

3:49explain up front so in order to create a page likes campaign or a page followers campaign they're basically the same thing the system has changed slightly so if you knew how to do this you know a couple years ago well facebook have gone ahead and changed the setup which they do from time to time and it's not surprising so you want to come into ads manager and then you want to go ahead and click on this green plus create button and then if you've got the new odac's um campaign menu you want to go ahead and select engagement and even if you've got the old campaign objective

4:15and you also want to select engagement but the next step changes slightly so we're going to go ahead and select engagement and click continue and that's all we need to do at the campaign level if we're using the new odac's campaign objective menu i want to quickly show you what this looks like in the old cafe objects menu so i've just gone into another one of our ad accounts that doesn't have the new odac's campaign ejection menu why meta does roll out some things for some people not to others i don't know but uh but there we go so if with this campaign objective menu if you click on the plus create

4:42button and you still want to go ahead and select engagement like i talked about with the other option but once you've selected engagement you then get these options down here below and what you want to go ahead and select is page likes then click continue and then from there you can sort of join up with what i'm about to show you on the other ad account right um you just have to take that extra step it's slightly different with the new campaign objective and you just wanted to make sure in case you've got this old setup okay so here we are back in the original ad account with the

5:09new odac's campaign objective menu where we just selected engagement and came straight through to here there's nothing else we need to do at the campaign level unless of course you're involved in special outcasts we've got videos on that so if you are make sure you check that out but we want to leave buying type as auction and don't touch the campaign objective we're not gonna do any a b test and you don't need to turn on advantage campaign budget what used to be called campaign budget optimization same thing just a different name and because we're only gonna be having the one ad set so no need to

5:35worry about that it's gonna work exactly the same now if we do jump over to our ad set the first thing we need to do if you've got the new odax campaign eject menu if you don't you won't see exactly this you'll see something similar is we need to select the conversion location as the facebook page that's what effectively makes this a page like or a page follow a campaign that's designed to get more followers to your page very very very important that's where we're going to be sending people that's where we're going to go ahead and get the action that we want to take which in this case is follow the

6:04facebook page obviously make sure you've got the right facebook page selected if you've got multiple facebook pages associated with your account then we get into budget so when it comes to page like campaigns you don't want to overspend at all this is not going to be something that completely changes your business overnight it's definitely valuable nice to have i'll explain why later um but therefore you don't want to go mad you want to start nice and small now what small is for your business might be 25 pounds a day it might be 100 a day it might be ten pounds a day you know something like that ten dollars a

6:36day would be absolutely fine to start with you could even start with a couple of dollars a day that's also fine i'd much rather you run a campaign on something that's very affordable for you see how it performs then you can calculate okay i've spent you know five dollars i've got this many likes um i'm quite like a target to get you know a few thousand likes therefore i didn't spend this much okay i'll do that over the next two weeks and you can go about it that way once you've got the data from a few couple days of running ads add a small budget you can then make

7:02those projections so absolutely fine to go with something small to start with um go ahead and do that then we scroll down to the audience section now what i'm going to recommend with a page likes campaign is something that i would recommend with any other type of facebook advertising campaign but if we go ahead and select edit and i'm going to get rid of the united kingdom which is the default and instead i'm going to go ahead and enter worldwide and select that as a region this goes contrary to a lot of marketing advice where you think you want to be specific and target people that are really good prospects for you

7:35and that's all true but when it comes to page followers at least initially we want to just get some we want to get some because it gives your page credibility and it establishes some authority in your space when people come and check you out they will feel like you know what you're talking about um and that's what we're initially trying to the very first stage of generating facebook page followers is getting some we can then get more specific so let's say for example you were like i just want a minimum of 2 000 facebook page followers so the page doesn't look embarrassing and when i run my other ad

8:06campaigns to try and sell my product sell my services i've got some credibility there and it absolutely does do that by the way if you run a conversions campaign trying to sell your product people come to your page and they see it's got you know 23 followers like oh i'm not going to order from this company they don't look legitimate so this there's a lot of value in getting some page likes initially so page followers initially um by targeting worldwide now the reason why we just want to get a couple thousand really quickly easily inexpensively and we're targeting worldwide is because it's a much much cheaper to do so than probably targeting

8:41the country that you're the specific country that you're watching this from um markets like western europe the us canada australia are much much more expensive than targeting worldwide from worldwide you're going to pick up markets in asian countries and african countries where the population doesn't have as much disposable income and therefore they're less desirable to advertisers advertisers are willing to pay less to reach them and because facebook operates on an auction a competition system if advertisers aren't willing to invest as much to reach those people they are cheaper to reach so even if you're a local business i don't see any problem with generating a couple

9:18thousand worldwide and then you can come in and be a lot more specific so let's say we got a couple thousand that's just what we wanted and then we wanted to build a facebook page following that's more representative of our target market you can go ahead and take that out in a business like mine a facebook ads agency we could go ahead and add in you know the united kingdom and the united states and we'd go ahead and add in things like australia and canada and our main our main markets you know you can go and be more specific after that but to get started with if i delete those out i

9:47would strongly recommend you go ahead and do worldwide and the difference by the way in terms of cost per follower from going with worldwide versus versus say just the us is massive worldwide you might be looking at a couple of cents per new follower in the us you might be looking at 40 or 50 cents per follower it really can be that significant once we scroll down i would like you to leave the rest of this really open even adding in say detailed targeting options that make it more specific to your industry are likely to increase cost and the beginning of this is establishing credibility and just getting some

10:21followers showing that your page has some legitimacy so you don't want to add in any demographic interest behavior targeting option that's related to your industry if you've got some interest that you just that are really broad that you really want to add in that's like i need these people to be somewhat related to what i advertise which is fine then you can go ahead like in our example for example we could go ahead and add in something like digital marketing you know there's how many people interested in that 150 to 175 million okay that's massive that would be fine social media marketing but what i really don't want

10:50you to do is add in some of the smaller more specific targeting options definitely not big broad ones are fine but it's also fine and this is often how i get started to just go with open broad targeting once that campaign's been run been live even a few minutes facebook's gonna work out oh okay this is a page all about digital marketing we'll put this in front of people that are just digital marketing they will work that out for you with something like a page follower campaign where you get so many conversions really quickly the advice is completely different for other types of campaigns i want to make that really clear as i go

11:23through this um so i don't want you to implement these settings in other types of campaigns i've got lots of other videos that show you how to set those up properly and differently from this but anyway we're going to go ahead and um and leave that nice and broad not mess with age not mess with gender not mess with languages for the most part sometimes you might want to you know we only want spanish speakers for yourself fine you can go ahead and add that in but most most of the time it's not necessary okay when it comes to placements it's absolutely fine to go with advantage plus placements what used

11:54to be called automatic placements and the reason why is because facebook's only going to put um this type of campaign where the conversion location is your facebook page on certain placements if i go ahead and click manual placements for example you can see that ads are only run on facebook not on instagram message or audience network which makes sense because you don't want to be taking someone from instagram over to facebook people aren't going to like that they're going to drop off so it's just within facebook and even within the facebook platforms it's only um certain locations within facebook you can see not all the options you know it's not on

12:26facebook stories for example and other various things you can go through so absolutely fine to go with advantage plus placements because you're limited to a few anyway optimization for ad delivery is page likes obviously that's absolutely what we want that's what we're looking to do i would not recommend adding in a cost per result goal and that's all you need to do at the ad set level very very straightforward for a facebook page follow a campaign now let's go ahead and jump over to the ad level okay so when it comes to running a facebook page follower campaign um the ad format is a little bit different than usual you can

12:58see that things like your headline is fixed and we'll go through that you can obviously see the preview on the right hand side to see what it's going to look like so the first thing is you want to go ahead and add in your primary text now your primary text wants to give people the reason for following your facebook page why should they follow your facebook page what are they going to get out of it what content you put on there what's what's the incentive here what's the benefit of them taking that action so if someone's gonna follow my page for example that's all about digital marketing facebook advertising

13:26in particular i could use something like learn how to generate low cost leads and sales with facebook okay something really simple like that and you want it to be nice and concise and short we're not asking people to take a big action here we're not asking them to fill out a big survey we're not asking them to purchase a product we're asking them just to go yep click on this little thumb over here i want to follow um that page and potentially see the content they produce and all that sort of stuff right so really short simple to the point learn how to generate low cost leads and sales

14:03with facebook is great you can add in other text options and this is something that's relatively new with facebook advertising where you can add up to five text options been available on other ad platforms like google for a while and if you're not quite sure which one to go with just simply go ahead and add in a text option we've got one there and you add in another one and you can keep going up to five that what will happen then is facebook will just test a number of different options see which one works best and that's what we'll be wrong with so a good way to just uh slightly

14:30improve your results particularly if you're unsure i'm just gonna go with the one and four now next thing we need to do is add in an image and i would for the most part recommend you use an image as opposed to a video or other media because again it's a really simple ad really simple ask we want people to glance at this and just very quickly take that action we don't want them to think they need to watch a video first and get lots of drop off the more complex the ask the more complex the ad is a general good rule of thumb here the ask is super simple as easy as it gets

15:01on facebook therefore the ad should be super simple as well so in terms of adding an image if i go ahead and click add media and add image so for demonstration purposes i've just gone ahead and grabbed this image the one that was the header on my on the cover photo on my facebook page for a business like mine this is the sort of thing that we're going to use where there's not like a visual element we want to be really simple we know that within you know the potential market that facebook could reach they're going to be people that are interested in facebook advertising digital marketing that might

15:28recognize me you know this guy yeah yeah i know therefore this is what we're going to go with are there people that might recognize your brand or or perhaps the product or even you know if you're just getting started you don't have that you could use your product or a picture of your service or a portfolio or the same sort of thing that you would put as a cover photo on you know on your facebook page and of course if you don't have any of that stuff and you just want to advertise a stock image that's related to what it is that you offer again all that's fine

15:55don't overthink this don't over complicate it just use something that represents your page or your business or your product and something that's relevant that is congruent with learn how to generate low cost leads and sales with facebook for me well of course this image is but that might be something different for you depending on what your business is just go ahead and use that obviously when it comes to this image i would get my graphic designer to re-edit it to you know make sure the crop works and things like that but that would be fairly straightforward and easy to do hopefully that's clear as i said don't

16:24overthink it simple and just representative of your business your industry works great tracking don't worry about that don't worry about picks or anything like that we're just keeping people on facebook here so that doesn't matter very very simple ad as you can see now of course once you've got it all up and running and once facebook has gone ahead and approved it if we jump back to the campaign level you'll start to see results coming in and this results will show you how much you're paying in terms of cost per um facebook page like cost per page facebook page follower you can then start to make a

16:53decision like i talked about before start with a small budget and go okay targeting worldwide we're generating new followers for three cents each i'd like a thousand therefore we're gonna have to spend this much or at like 5000 or i'd like 800 or whatever target you have and i'd like to spend this much we'll get there then we might run a page like campaign that's on a keep it with a nice small budget but it's more representative of our target audience like it's just in the u.s or just in the uk or something like that that's also absolutely fine or you could just decide to turn it off move on to

17:23other facebook advertising campaigns and then um you know use that as the credibility indicator that it is to help improve the rest of your facebook marketing efforts so i want to quickly talk about the value of these facebook page followers i've just shown you how to go about and get very easily quickly and inexpensively it's not for organic reach the same way in that you can't um use organic methods to get followers in the first place you can't really post your facebook page much and get much in the way of organic reach to those people that follow your page let me give you an example so if i just scroll down to one

17:56of these posts and we click on see insights and ads you'll see that of my 150 odd thousand and people that follow my page we've got post reach of 2400 so a really quite small fraction is actually what's coming it is what's seeing that post organically and i haven't put any money behind this i haven't you know boosted this to my facebook followers people do that sort of stuff but i haven't done any of that in this scenario this is just pure organic so there's a little bit in there but it's not much that's not really where the value is the value in facebook page followers and having this sort of number

18:32is i've already said about the credibility that it gives you if you're running any other sort of advertising campaign on facebook trying to generate leads and sales and whatever it is you're looking to achieve it's all going to be easier if you look like you have a larger presence on the platform gives you credibility i know you now know that these facebook page followers don't do much in terms of organic following but the people you're advertising to there's a good chance they don't know that and this also translates to larger business opportunities so there's loads of media publications youtube channels podcasts all sorts that will take a look at

19:06things like your facebook following and use that as a deciding factor of whether or not to invite you on their podcast will you be on my podcast tomorrow because they only want to invite people on that have larger followings because that helps grow their podcast they're hoping some of your audience will come over when you promote it to them so doing this sort of thing can help you get can help open a lot of doors in terms of promoting yourself promoting your company providing your brand because again you look more established more credible more like someone that people want to do business with then the other thing you can do with these

19:36facebook page followers and i think this is the most valuable part of a follower this is the best reason to continue running facebook page follower campaigns and try and build these followers up and up is because you can then invite the people that follow your facebook page to join your facebook group because you're invited and you're invited and you're invited and you you and you and you whereas there is not really anything doing in terms of the organic side of things on facebook pages there certainly is on facebook groups and if you can build a facebook group by first building a page inviting the people that like your page to follow

20:13your page to join your group which a lot of them will and then using that to grow a group and marketing within that group that can be a fantastically effective business strategy and to show you that i know what i'm talking about here is my facebook group it's called the facebook ads mastermind group it's got 168 000 members actually larger than my page at this point and this is a serious generator of business for us both in course sales and leads for our agency and interest in our services all sorts we've even hired staff when we've done that loads and from members of this group that follow my stuff that follow

20:46my methods and we can then hire them take them on as account managers this group has been a tremendously valuable asset and you can do it by as i said generating facebook page followers and getting those people inviting those people to go ahead and join your group this is actually the largest facebook group in the world is specific to facebook advertising which is something that's pretty awesome if you want to go ahead and join haven't already then just check it out on facebook i'll include a link in the video description below um but if you want to know more about that strategy around how you go about

21:16getting those facebook page followers and converting them into group members because there's more nuance to it than i've covered here then i've got a video on that just go ahead and check it out here walks you through the details step by step just like i've done here but for that strategy and if you're interested in going a facebook group which is something i'd recommend this is gonna really help you out