Is 50 Conversions Per Week A Facebook Ads MYTH?

0:00is 50 conversions a week a facebook advertising myth this is something that's talked about all the time you need to have 50 conversions a week if you're running conversion campaigns you must have 50 conversions a week well actually is that true that's what i'm going to cover in this video so first thing we need to say we need to have a look at what facebook says right so and here's an article they've got around troubleshooting conversion optimization it's just about perfect and they see very clearly right at the top if the conversions are optimizing is the conversion you're optimizing for happening frequently enough as a question and then they say when

0:32optimizing for conversions we recommend choosing one that happens about 50 times per week at a minimum our system needs that money to learn from our system needs to learn so we can deliver your ad to the right people at the right time so you get the best results um to get you the best results even okay so that might make you think absolutely you have to go with the 50 conversions per week in order to have a campaign that performs what people are doing with that piece of information is they're taking it far too black and white they think that a conversion campaign that is optimizing

1:02for a conversion event that generates less than 50 conversions per week can't deliver at all and that if you get past that point you're effectively guaranteed to have a well-performing campaign that is not the case at all is it better to have more than 50 conversions per week absolutely and in fact it's better to have 100 conversions a week a thousand conversions a week 100 000 conversions the more conversions you have the better facebook is going to be able to uh learn and be able to deliver your ads to get your best votes possible it's like 50 is this sort of number that they chose but the more the better okay

1:36so that's the first thing to say the second thing though and i think this is where people are implementing this incorrectly is that people assume that if they're not perhaps generating 50 conver purchases per week but they are generating 50 active cards per week so let's say you're generating you know 90 add to carts per week and 30 purchases per week something like that they think okay well i need to go with add to cart because that's over that 50 mark and i can understand the logic but when you test it that does not hold up that does not perform best if you test a facebook ad campaign

2:12optimizing for purchases um that when you're generating about 30 purchases a week against the facebook ad campaign optimizing for add to carts are generating about 90 ad cards per week and you want purchases which is obviously what in that scenario all facebook advertisers going to want the one optimizing for purchases performs best nearly all the time even though you're not meeting that 50 number anything well why why is that surely that contradicts this stuff and not really okay the reason why is that a partially optimized facebook ad campaign will perform better if it's targeted at exactly what you want it to go for as opposed to a fully optimized facebook ad

2:51campaign that is trying to get you something that you kind of want but not really if you go with the ad to cart optimization for example you will very often generate a ton of ad to carts but instead of one in three of those going on to purchase might be more like one in ten or one in twelve going to purchase and when you measure cost per purchase it performs much worse and this is why people are taking this this 50 markers as far too black and white your facebook ad campaigns don't just it's not like they don't do any

3:20optimization at all until you reach 50. that would be nonsense they are optimizing yes they optimize better when you've got 50 plus but your campaigns will still be partially optimized if you're generating 30 20 even 15 10 of whatever conversion event you want per week and in very extensive testing you go for what you want you select that you end up with better results even if you're not meeting the 50 mark if you if you're confused or skeptical or not sure what to do then you can absolutely test this out for yourself you'll quickly find out most likely that what i'm saying is true so is the 50

3:58conversion events per week or myth no it is beneficial to get over that but you can do more damage to your campaign by optimizing for something that you kind of want it and get the 50 as opposed to sticking with the lower number and going for exactly what you want partially optimize is better if it's targeted in the right direction okay i hope that's been useful before you go one thing i want to quickly mention is a free webinar i've created called one killer facebook ads technique to supercharge your results and in this webinar i break down the single most important thing that you can get right as a facebook instagram

4:30advertiser to really take your what you've got right now and just supercharge it and get much much better results completely free link is in the description below strongly recommend you go through it's about 40 50 minutes long you'd be very very glad that you did if this video is useful please give it a thumbs up comment below to let me know comment below if you've got questions and of course subscribe for more facebook and instagram advertising related content thanks a lot guys bye for now