I Tried Selling Digital Products for 365 Days

0:00These are my sales dashboards. This is what I've made selling digital products. I'm not saving this for the end of the video. Between the two, that's over 30 million in sales. And it all started with one product. When I made my first digital product, I gave myself 365 days to make it work. And I did over 500,000 in less than 8 months. So, in this video, I'm giving you the seven simple steps it takes to sell a digital product, whether you have a full-time job, you're a coach, you run a business, or you just want to do something on the side in your spare time. And by the end,

0:31you'll know exactly how this works and how you can do it, too. A little context on me, back in university, I was first posting on Instagram, on YouTube, just giving out some productivity advice as a university student. And people kept asking me the same question, "How did you get such good grades? How did you wake up at 4:00, 5:00 a.m. in the

0:47morning? How are you this disciplined?" And I remember telling my business mentor, the first business coach I hired, and he said, "Just make a digital product on it." So, I built a productivity course, I priced it at 500 bucks, and the price scared the heck out of me, because I didn't think I was allowed to charge that much. It was my

1:02limited mindset. But, I sold it anyways. And today, most people are doing this on Instagram, which is where my audience is the largest one now. And by the way, you don't have to show your face. Plenty of people, they do this completely faceless. I didn't, but you can. You don't need a complicated setup, either. Whop, Wix, it doesn't matter what tech you use. What matters is that the store is yours and the traffic is yours. And I'll be straight with you. I

1:26make my money selling digital products. Those are info products, coaching, software. I think it's one of the best business opportunities out there, and I'm not going to pretend otherwise. It's a high-profit margin business where you genuinely get to change someone else's life. But, one thing multiplies everything else, and that's your brand, which is why that's step one. Step one, your

1:45brand in one sentence. Picture someone finding your page and sending it to a friend. What do they type in that message? If it's, "Yo, check out this guy, he posts cool stuff," you don't have a brand yet. If it's check her out, she helps new runners finish their first 5K. Well, now you do. That's the whole job. I help X do Y. People can only share you if they can describe you. They should be able to do it in one breath without

2:11scrolling your page. And when they can, you become the go-to category king person for that one thing. And the go-to person is the one who gets paid. So, before the product, the post, or the logo, write the sentence down. I help blank to blank. If you can't fill that in yet, that's exactly what step two fixes. Step number two, you only need to be ahead of your buyer by one

2:33step. This is where most people stop. They look at what they know and they think, "Well, how am I supposed to teach this? I'm not some expert. I didn't go to medical school. I don't have some crazy degree behind this." Well, here's the thing. You don't need [music] to. You need to be just one or two steps

2:47ahead of the person you're helping. Think about being lost in a new city. You don't need the person who drew the map. [music] You need the person who walked that street yesterday. They still remember the wrong turns that they used to take. When I sold that first digital product, I was 21 years old. No credentials, no company, no

3:03reason for anyone to listen to me. And students at Harvard, Stanford, Cambridge, even Princeton, all these top universities, students bought them. Not because of my title, but because I had solved a problem that they had and I could explain it very clearly. So, look in five places. Something you've done, something you've learned, and something you've been paid to do. Something you're obsessed with. Something you fixed for yourself. Write one thing down for each of them. I've seen people sell a skiing offer, a gaming offer, coaching on one specific video game. One client of mine, an Uber Eats driver, launched a productivity high-performance coaching program. A teacher sold an English

3:40learning digital product. I even had a student make a product on teaching people how to make friends. None of them were the best in the world. They were just ahead of the people that they helped by a few steps. Step number three, your buyer is who you used to be. Once you know where your head, you pick

3:56the X. Who exactly are you helping? Reading comments in forums helps a lot here. But if you've been where your buyer is, you already have the best research there is. You've lived all the pain points. I don't need a survey to know what college students were struggling with. I was a college students. The late nights, the decent but not great grades, the frustration and the stress and the burden felt by my family. The feeling of being behind

4:21everyone. And that's the way I sold it. So write down who you were before you figured this out. How old were you? What were you doing? What was driving you crazy? That person is your buyer. Next, we turn that person into an offer. And this is where most first products quietly die. Step four,

4:39sell results, not a topic. Here's how they die. People name the topic instead of the results. The ultimate productivity guide. What is that? Who's it for? What changes in my life after I buy that product? Nobody knows. So nobody buys it. Not at $500, not at $1. My course was never productivity. It was better grades for college students. That's a result. So, here's

5:05the formula. I have helped X do Y without Z or even if Z. X is who you help. Y is the result they want. Z is the thing that they're dreading or the thing they think that rules them out. I help beginners get down their first intermediate trail even if they've only skied twice. I help new parents get their baby sleeping through the night without hours

5:28of crying. I help nurses keep their energy on night shifts without living on caffeine. You know exactly who each one is for and exactly what changes. Then, you pick how to deliver it. A guide, a template, a course, a community, a coaching call, and you price it on how far and how fast you move someone toward that result. Nobody's paying for pages. They're paying to get there faster. So, do this

5:52now. Write your sentence in the comments. I help X do Y without or even if Z. Putting it in writing makes it real. Step five, build the path from contents to purchase. Here's where it usually breaks. People post a few short videos, put some text on the screen, and wait for sales. That's not how it works. Think about dating. You don't propose on the first

6:17dates. One video is a first date. It gets attention. It doesn't earn enough trust for someone to buy. So, your content should teach small pieces of the results. If your offer is better grades, post one study method. Then one way to fix your mornings. Every post is a piece of what they get in the product. And then, between the content and the product, you add one free step. A free guide, free training, a short call. That's where they get to know you well enough to

6:48trust you. Contents, then a free step. Then the offer. On Instagram, that's a link in your bio, a keyword people comment to get the free thing, or a real conversation in the DMs. And your store sits at the end of it. And there's a step after the sale that almost nobody plans for. We're two steps

7:07away. Step six, get the first sale, then get them to the result. Your first sale matter is more than any other because it proves someone will pay for what you know. Don't wait for it to happen. Go back through everyone's who's commented on your posts or message you. Start real conversations. Answer their questions. Help them.

7:28And then, deliver. The results is what they actually bought. Check in with your first buyers, and make sure they get it. Because the first person who gets a result becomes your proof. What they say about you will always be anything you say about yourself. And whatever [snorts] they struggled with tells you exactly what to post next. Step seven,

7:50grow what each customer is worth. This is the one. Most people think making more money means finding more customers. That's the hard way. Think about learning guitar. You buy a beginner book, then you want lessons, then you want to learn one specific style. Nobody sold you anything. Each one was just the next thing you needed. Your

8:12products should work the same way. Each one gets someone to the next step faster. Say your first product is 27 bucks. If the next step is 97, and the next one after that is 297, one customer can be worth over $400. That's easier than finding 15 new people at $27 each. [music] And this isn't upselling. It's saying, "Here's what comes next, and here's what

8:35gets you there faster." That's the whole thing. Those are my sales dashboards. Over $30 million between them. And it all started with one product and a 365-day deadline. One sentence, be ahead of your buyer, know who you used to be, sell results, build the path, get the first sale and the first results, then give them the next step. If you want to see how the product, the buyers, and the traffic all connect into one system, I recorded a free master class training. It's going

9:04to be the first link in the description. It's also going to pop up right here on the screen in a few seconds. So, give yourself your own 365 days. Start with the sentence, put it in the comments below, and tap right here, and I look forward to seeing you on the other side.