Will Facebook Ads Work For You?

0:00hi guys it's ben heath from lead guru and in this video i'm going to talk about how you can tell if facebook ads will work for your business before you even spend a penny there is absolutely research you can do that can give you a very very good indication of whether facebook ads is something that's really worth pursuing or not i'm going to show you exactly how to do that um in this video before i get into that trying to quickly ask you to click that thumbs up button that really helps me out and subscribe to my channel if you're new if you're interested in facebook ads

0:26then then go ahead get subscribed and i think you'll you'll find the content quite valuable okay so i am in a free facebook ads tool called the facebook ad library and what the facebook ad library allows you to do which is really awesome is see exactly what people are doing on the platform like what ads they're running um how long they've been running for which is absolutely key essential ingredient and you can see the exact ads you can click through on those ads through to people's websites like facebook introduces as part of their commitment to um alleviating privacy concerns sort of in society at large they wanted to make

1:06their ad platform a lot more transparent but for us marketers and us advertisers also provided an amazing competitor analysis tool and that's really what we're doing here to work out with a facebook ads is going to work for you ahead of time the best way to do it is to find businesses that are very similar to yours and work out exactly what they are doing on facebook and instagram okay from an ad perspective now what i'd recommend you do okay so let's go through the process so first thing you want to do is select the country that you're going to take a look at like i could put in

1:41obviously united kingdom which is my default because that's where i am but obviously choose the countries you country you're going to be advertising in and then add category you can go with all ads issues and exposures the ad category selection will be slightly different depending on the um country you're in so for example if i selected the united states you will now see an ad category there are more options but we can still just go with with all ads now you can search by keyword or advertise so you could just search for keywords related to your products and services or you could find specific advertisers and see what they're doing advertiser

2:15wise advertising wise i would recommend the second option i would compile a list of competitors of businesses that offer products and services like yours the more the better i would i would like you to do this with say 10 at an absolute minimum or like 20. how do you find them well firstly you've probably already got an idea of who they are secondly just spend some time on google just spend some time googling like if i wanted to find out about who are my competitors in terms of facebook ads agencies in the uk i would search in google for facebook ads agencies in the uk and just go through the list and take

2:5130 40 50 of them and then come into the ad library and see what they're doing okay so that is what i'd recommend that's how you get to it so i'd search by advertiser and you'll see why in a minute so for this example i'm just going to use instagram right like as a as an advertiser so you can see that you can put in related searches instagram but i want to go down here and actually look at instagram as a um as a profile because this is what you'll be looking at here so obviously instead of it being the instagram profile it's that this is an instagram the platform this

3:21is instagram the profile okay hopefully that hopefully that makes sense so you would just swap out here instagram for your competitor right whoever your competitor happens to be and you can see a lot of information you can see obviously well it depending on what they've spent in you can see some ad spend stuff but the most important part because this won't be available for everyone the most important part is well firstly are they advertising right are your if you find 20 competitors and none of them are advertising on facebook now it could be that you're really lucky and they just haven't thought about it and you're going to jump into a market

3:56and have a massive competitive advantage or it could be that some of them tried it and it didn't work that's less likely because i mean there's very few businesses that facebook and instagram ads won't work for if done well um but that's possible so first thing are they advertising if you see that a good number of your competitors are advertising that's the first tick in the box going yes i know there's a decent chance that facebook ad is going to work for me because it's clearly working for some of my competitors because they are advertising and people don't like to waste money um they wouldn't be advertising if they

4:28didn't believe it was gonna work so that's the first thing second thing is how many ads are they running are they just running one it's kind of ticking along in the background maybe nothing really doing or they're running obviously instagram's running a whole bunch but are they running a dozen plus ads 20 plus ads again the more ads they're running the more likely it is that this platform is working for them but i think one of the absolute best ways to work out whether facebook instagram is working for them and therefore extrapolate that to will facebook ads or instagram ads work for me is if you scroll down scroll scroll

4:58scroll and take a look at some of uh at the dates at which some of their ads were launched okay so i just keep going for a bit um okay so i'm already back here we can see those are inactive but there we go uh yeah these are these inactive because they're a while ago so let let's let's find some that are still active because i think that's more relevant um here we go here are some active ones perfect right so these ads here oh here we go even better these ads here right again just forget that this is i'm looking at instagram's ads themselves but

5:36imagine this is one of your competitors these were launched this december 18th 2020 okay that's seven eight months ago as of the recording this video if your competitor has ads that are active that were launched more than even a couple of months ago but definitely if they were launched more than six months ago the chances that those ads are delivering good results are very very high like if someone just launched an like if one of your competitors advertising but they launched an ad three days ago or they could just be experimenting you don't really know whether it's working for them or not if they launched that six months ago and

6:13they're still going i mean the chances that that business is getting good results from those ads is like really high because otherwise why would you keep running an ad for six months if it wasn't working so that is something to really look out for as well another tick in the box if will facebook ads work for me yes it is really working for my competitors otherwise they wouldn't still be doing this then of course you know this isn't the purpose of this video but of course you can take a look at you know i can see ad details right so i can take a look at the

6:41copy that's used the headlines i can click on the buttons and go through to the landing pages i can watch the videos i can really take a look at all that sort of stuff which is what i recommend you do i think modeling is under-appreciated digital marketing and you can save yourself years of trial and error by modeling from your competitors and so that's the next thing so we've so far we've answered are your competitors advertising are they succeeding with their ads and we're not going to know 100 but we can be pretty confident from the information we can gather in here the next thing to work out is whether or

7:17not that will translate to you or not okay so if your competitors are you're pretty confident they're delivering good results that's a very good sign that you can get facebook and instagram ads to work for you but the one caveat i want to throw in there is can you match or get close to what they're offering so for example you take a look at some of and this often happens with the bigger competitors in your industry and you take a look at their ads in facebook ad library and you can see all the details and you're honest with yourself when you go you know what they have a price that we cannot come

7:55close to they have a way better price than us will this work for us i'm not saying the answer is no but you don't necessarily have that super super confidence that it will whereas if you come in here and have a look and you go no i think our service or our product or whatever is comparable with this this competitor of mine you don't have to look at the big competitors you could look at the small competitors and i encourage you to look at a whole range but if you come in here and you go you know no my products are really good my products are better than this

8:20yes we were a bit more expensive but the products better quality or actually i reckon our product is just as good quality but it's better priced or we're in and around the ballpark of our competitors if you then tick that box as well there's effectively no excuse not you know the platform is going to work for you you know that if you do it well enough it's going to work for you and that's an important distinction that i should put in there because just you know like all things you have to execute well to see good results um and you know that your offer your product services could be competitive

8:52with other businesses that are clearly having uh clearly generating good enough results to keep advertising on the platform um as well so then it all comes down to you can put that question behind you of will this work for my business and just fully focus on executing as you go along because if you don't put that question to bed as you go through your facebook ads journey it can really trip you up because you think oh i'm not sure whether facebook ads is going to work for my business i don't know i'll i'll just create a quick campaign and and i'll try it okay but that lack of confidence

9:26is a self-fulfilling prophecy because you don't think necessarily this platform is going to work for you so you don't put your all into the campaign you create a quick campaign that's not been really thought about not got the best creative in there not perhaps done the targeting research you need to do and then guess what it doesn't work and you go see i didn't really think it was going to work in the first place so having the belief that facebook or instagram can absolutely be the platform that changes your business that works for your customer acquisition um objectives and then acting with that belief in mind

10:03knowing no i've done the research i know my competitors are getting good results i know they're continuing to advertise i know i can get good results as well it all comes down to how will i execute that belief will help you execute so much better you don't phone it in you don't um just come up with the easy options and and hope it works and then see it fails and give up no you do it properly you create a fantastic campaign you do a better job than your competitors and you can see exactly what they're doing so there's no excuse not to and then you can reap the rewards in the

10:37confidence and going through it knowing that you're highly likely to uh to get those great results okay so hopefully that has helped answer that question either whether you haven't advertised yet you're trying to work out will this work for me or if you already have and you're still on the fence and unsure do this process take a few hours to do it get that question answered and move on um with the right information okay hopefully that has been useful before you go a couple of things i want to quickly mention the first is our facebook advertising services so my company lead guru is a facebook ads agency specialist facebook

11:10and instagram ads agency we create manage and optimize campaigns for our clients now if you want a professional company like mine to help you get the best results possible we can absolutely do that so if you're interested in finding out more about our services the best thing is to book a free call with one of my team members link in the video description below no obligation call just a quick chat we can tell you about our services costs associated you can let us know um about your business what it is you're trying to achieve all that sort of stuff um we do ask that you have a 3k

11:38or more per month budget we're just not able to work with companies that are beneath that level um at this point i'm afraid um but yeah hopefully we get to chat and hopefully we get to work together that will be awesome um other thing i want to mention is a free webinar i've created called three killer facebook ad strategies to double or more your revenue now if you've been through this process and you know facebook and instagram ads can work really well for your business hopefully that's the case i would strongly recommend you go through this webinar because this webinar is going to show you the strategy the sales funnel

12:05that you need for your products and services right not just a one size fits all but how you tailor it for what you offer which is absolutely key so go through that completely free link in the video description um it's probably just about the best use of time you're gonna have when it comes to facebook instagram advertising is going through something like that to set your strategy right at the very beginning before you before you move on if this video has been useful please give it a thumbs up comment below to let me know um comment below if you've got questions i'm not able to answer every single

12:35question but i see them all and i get to as many as i can which is still a good proportion of them and yeah subscribe to my channel if you haven't already thanks a lot guys and i'll talk to you soon bye for now bye