My Community Asked THIS, And My Answer Was…

0:00if your community asks you answer I've noticed you've got questions and some of them were so good that I thought it was worth answering them in a video so here is my first ask me anything where I'll be answering some of the most interesting questions that my community have asked me on my socials stick with me until the end because maybe your question will be answered too so the concept of making someone's life easier is the backbone of an impactful solution it's the humancentric appr approach that we Embrace in product design has there ever been a time when this advice significantly influenced one of my business decisions and the answer is

0:43absolutely I mean when you're thinking about developing products you're developing products because people have problems just replace the word product with Solution that's really what it is so it's always about how do you basically be a good host how do you make it easier for people the simplest products win and the products that really make people's lives easier are the ones that uh people remember and when they're thinking about a particular brand uh you'll come top of mine because they want that itch to be scratched next question I tend to agree with your take on short video being the way forward from there you can transition to

1:24newsletters subscriptions links to blogs in fact I believe short form video will be the new blogs can blogging really survive without videos redirecting traffic to them now that SEO is becoming sort of irrelevant due to people using llms people have been saying email has going to been is going to die forever and it's the same thing with SEO people have been saying SEO is going to die SEO is going to die I remember when social came out YouTube Facebook those platforms and everyone said well if people are going to be searching on YouTube and if people are going to be searching on Facebook they're not going

2:04to go to Google and the reality of the situation is yes llms are going to take some market share away from Google um I noticed in my own behaviors but it isn't going to be irrelevant it's just going to change and I expect that Google I mean you're seeing it with Bard you're going to have more AI results within the Google search results so I don't think blogs are going to die I think blogs if anything are going to thrive in this period if you actually look at Google Google's actually been prioritizing ugc content because if you think about it in a world where AI is creating 99% of the

2:44content if you have human created blogs with unique points of view then uh you know that will be prioritized so don't give up on SEO uh we actually have a business that uses AI tools uh to actually help companies with SEO and we're seeing some incredible results that's called boring marketing.com uh you might want to check that out here's the question I have no idea what to get loud about on the internet I've always found to be what hold me back with creating an audience and eventually an audience but I'm all for Building Products any tips basically this question is asking I want to get loud on

3:26the internet I want to make noise but I'm not sure why what to make noise about that's why I love tools that basically search and scour uh places for underserved niches so that's why you know I spent a lot of time talking about Reddit uh Reddit is a culmination of hundreds of thousands of communities and micro communities and you can see the growth rates and different trajectories of some of these communities and you could see that here's where some opportunity is and and this is where other opportunity is I think also it's just about you know we all have our personal interests and instead of just

4:04exploring your personal interests in sort of a solo way how can you explore it in more of an Internet way where you're sharing your journey exploring your interest so for example you know maybe I want to learn how to play Blues guitar and I'm a beginner what if I actually live streamed it every day and allowed people to follow my journey and i' probably attract the blues community so there's a lot of benefits with being loud on the internet and that's why I like to be loud on the internet next question what cities have I been spending my time in so I actually split my time the majority of my time is in

4:42Miami Florida maybe 8 months a year and then I spend a few months a year 3 months a year in a small town in Quebec I love both but for different reasons I've got the beach here in Miami and I've got this you know Mountain small town where I can really connect with my roots in Quebec serious question how would you create a program to help us become less addicted to our phones i''d be curious to see the replies in order for us to be less addicted to our phones I think we have to be honest that the people who make the phones and people who make the apps

5:17are designing the apps for it to be as addictive as possible so it's up to us to refrain and limit our use of some of these apps a glass of wine a day is is fine but having three glasses a day or five glasses a day is not fine so I think education is just a really big way for us to be less addicted to our phones I also think that making it easier to basically download a particular app that is literally designed for us to stop using the phone so I think there's going to be a whole new economy for different apps different Chrome extensions to get

5:55us to stop using our phones and I actually think that there was was a point where using your phone was high status and I actually think we're moving to using your phone out in public and stuff like that has now become low status and it's going to continue to be lower and lower status and I think that hopefully will get people to be more living in the moment to summarize I think that piece is there's a cultural Zeitgeist that's happening where I think we are all starting to realize that we should probably be on our phones less quick question why school and not Circle why did I build on school and Circle uh

6:30why is community Empire on school and the short answer is it's built by this guy named Sam ens who comes from the internet marketing world and really really cares about retention and engagement so for example when you create a post as an admin on school you can actually create the post and send that post as an email to all the people in your community that's really big for retention there's also uh leaderboard and a gamification of the whole Community experience so the way School works is you can set up different levels and the more you engage with the community the more you can unlock certain content that helps with

7:13engagement so I think the reason why 95% of communities are zombies is because they don't really nail engagement and retention and school to me is the best platform to go and nail those problems next question what is the best social media platform to start writing in today you know this is a great question but I think the the way to think about that is like what is your goal with your handle what is your goal with building an audience where does your audience live like what's an app that you love the best like what's an app that you're going to come back to so that you can consistently create content

7:51you know for me I actually find video to be really difficult but I find writing to be uh a lot simpler cuz I'm a writer and I've always l loved English growing up and and writing and creative stories and all that stuff video to me feels awkward so if I would have started on YouTube that probably wouldn't have worked because I wouldn't have done my 10,000 hours and continually showed up every single day and every single week ask yourself where is your audience and where are you going to consistently show up to um because consistency really outperforms anything else so that's it for today's video I hope you found it

8:27useful if you've got question questions leave them in the comments below and I'll make sure to answer them in a future video and of course if you don't want to wait for a future video you can join my free 5-day course at community empire.co and at the end there'll be a link to my private Community where you can answer me all the questions you want thanks for watching

8:58bye

9:08all