Facebook Ads: Estimated Daily Results?!

0:00hi guys it's ben heath from lead guru and in this video i'm going to talk about facebook ads estimated daily results it's something i've received a lot of questions about recently there's a lot of people seeing poor estimations facebook's estimating they're going to get very poor results and that's stopping them from running campaigns making them worried so i thought i'd talk about what that actually means the estimated daily results and what you can do about it if you do see poor results in this video so before i get into that just want to very quickly ask you to smash a like on this video click that thumbs up button

0:27that would help me out be much appreciated and of course subscribe to my youtube channel if you are new and you haven't done so already okay so i'm in a facebook ad account i've brought up an example campaign with an ad set this is just an experimental campaign that we've been running that's just all about generating um instagram followers and having a little play only on tiny budgets we've got a whole bunch of ad sets up with with tiny budgets on um at five pounds a day now this is actually a reach campaign i said we're experimenting with a whole bunch of different things but the part

0:53of the point of this video is to talk about what's going on over here with the estimated daily reach so facebook is estimating that for five pounds per day we're going to reach between 39 and 113 000 people with this campaign okay so the first thing you can see about estimated daily results is that the window they give you is enormous so between reaching 39 000 113 is what two and a half times as much um so that's a huge huge difference between those windows so the first thing they'll do is they'll give you a very broad estimation that may or may not be useful the other thing that's important and i'm

1:30going to read out what facebook say about this estimated daily results down here so they say the accuracy of estimates is based on factors like past campaign data the budget you entered and market data numbers are provided to give you an idea of performance for your budget but are only estimates and don't guarantee results that's very important and it's absolutely crucial that if you've set up a facebook ad campaign and you've seen poor estimated daily results or particularly good estimated daily results that you basically ignore that i get questions about this all the time people say oh i set up my campaign it's saying i'm gonna generate zero leads a day

2:03should i still do it and i'll say yes run the campaign after five seven days you will have a much much better idea of how many leads sales whatever it is you're optimizing for you're going to generate than what the estimated daily results will give you when it comes to um when it comes to setting up your campaigns these estimated daily results are notoriously inaccurate particularly if you have a new facebook ad account or a new campaign that doesn't have much data this campaign's been running a little while but even that window is very wide and in my opinion very generous i cannot imagine that for five pounds a

2:36day we're gonna reach 113 000 people even though this is a worldwide test and the target audience as you can see the potential reach up there is um is enormous um i don't buy it i don't think it's very accurate so i can understand why facebook provides estimated daily results a lot of people want some sort of indication of what's likely to happen but i think this often does more damage than good more harm than um than benefit because it stops people taking action it makes them rethink it i've seen people try and change elements of their campaign to try and help improve this number you think no ignore that run your

3:08campaigns two things happen you'll actually see the conversion data the reach the whatever metric you're going for so you can make a judgment based on that but also you will give facebook more data which will actually help improve your estimated daily results so when we run campaigns for quite a long time you can then go back in and their estimates of what you're going to get let's say when you change budget they'll give you you know an estimated daily results like this and when you change budget those will be more accurate they can still be way way off by the way guys so it's not something that i want

3:35you to worry about in the slightest it's not something to really focus on and you can see here you've obviously got this section on the right hand side you've also got this this part here where what facebook's trying to basically show you is that look the more you spend the more results you get in this example they've got a bit of a a kink here in the line which is very important i've talked about this in a lot of detail which is when you scale facebook ad campaigns at some point your cost is going to increase obviously more than just a scale amount so what i mean by that let's say your

4:01cost per conversion is 10 pounds and if you scale beyond a certain point you will not generate a cost per conversion of 10 pounds that will increase that's because you're targeting larger audiences people are less specific and having to reach more people et cetera et cetera so facebook kind of showing that in that little drop-off there you can see once you start spending your reach is not going to keep going up and up and up and again this i think is somewhat of a sales tool to perfectly honest to try and convince people to um spend more because you know they put them on the graph right down below

4:31and they're like look if you just spent one you could have this monstrous reach these huge amount of conversions these this huge amount of link clicks but it's not very accurate i think it's very helpful just my advice is if you're getting stuck at this point or you've seen this pop-up and you're thinking what is going on my advice is just to give it a go don't spend a huge amount don't break the bank think of it as money to learn money to test not to generate a return on and you're gonna very very quickly find out you know what facebook estimated i'm gonna get 15 leads a day i'm actually

4:59gonna get about four leads a day or vice versa facebook estimator is going to get no leads a day we're actually ticking along nicely at eight to ten leads a day and you'll find that out really fast so that'd be my recommendation just wanted to quickly cover that and help you guys not worry about the estimated daily results just explain basically what's going on there so hope that's video hopefully that has been useful before you go a couple of things i quickly want to mention the first is a free webinar i've created called three killer facebook ad strategies to double or more your revenue and these

5:26are three sales funnels that we use for our clients all the time and strongly recommend you check it out it's completely free it's in the video the link is in the video description as i said we've got three sales funnels in this webinar that i break down a lot of detail i'll show you the exact steps um that we use they're very much tried and tested we i also explain which sales funnel you want to use depending on your type of business which is really important and something overlooked when it comes to facebook advertising there's no one-size-fits-all you know 30 product needs to be sold in a

5:53different way to a 5 000 service you know it sounds quite obvious but people don't approach it that way that webinar help you do that completely free check it out link in the description other thing i want to mention is our facebook ads mastermind group completely free we have more than 51 000 members as of the recording this video an amazing community full of facebook advertisers just like you wanting to get better results everyone in there's helping each other out asking questions getting them answered i do free live trainings in there every single week so that sounds like something you want to be part of make sure you go ahead and join us we'd

6:23love to have you in there just click on again a link in the video description completely free and then finally our services so we offer as a company my company lead guru facebook advertising agency full facebook advertising services we can create campaigns manage them optimize them and to be quite honest we can always certainly get much better results and you're able to achieve by yourself we're spending millions dollars on the platform across dozens maybe even hundreds of clients at this point and then yeah you know we can help you take that next step forward if facebook advertising is a very important part of your business we do work with companies that have a

6:54budget of three thousand dollars or more per month that's our cutoff point so we're not able to work with businesses that aren't at that level yet unfortunately but if you do meet that criteria and you are interested in working with us go ahead and book a free call with me and my team and so there'll be another link in the description right down the bottom click on that go through to our website book a slot directly into into our calendar and um and yeah we'll give you a call and basically we'll tell you about our service find out a bit about your business see it for a good fit and if we are we'll

7:24we'll go from there and uh and hope to do some good work so um yeah fairly informal and easy okay that's it for today hopefully this video has been useful if it has please click that like button subscribe to my youtube channel if you're new and of course uh leave any comments below if you've got any questions if you found this useful or that sort of stuff that would be much appreciated thanks a lot guys and i will talk to you soon bye for now bye