Zapier is using AI to sell to AI

0:00Are you marketing to agents now? The agent is actually choosing what products to buy on behalf of a human. And so, you're no longer advertising to the human, you are trying to get the agent to say, "Pick me, pick me, pick me." Is SaaS dead? Our CPTO vibe coded like a meeting recording software. It's a cool proof of concept, but we're not canceling our subscriptions anytime soon to our

0:22meeting recording software. You have a Claude skill that helps you lead. He calls it his war council. What the skill is is if you have a particular problem or a decision you're making, you can just say, "Hey, I want to invoke the war council to like advise me on this." Do a screen share. Let's see how you

0:36work. Sure. Okay, here we go. Wade Foster is the founder of Zapier, the AI automation company.

0:47You told me about someone who you hired recently who impressed you, this agent marketing guy. What's agent marketing? Well, so I think this is a new thing that folks on the cutting edge are paying attention to, which is the agent is actually choosing what products to buy on behalf of a human. And so, you're no longer advertising to the human, you are trying to get the agent to say, "Pick me, pick

1:12me, pick me." And that is often a very different skill set than marketing to a human. You know, with human, there's all sorts of like advertising history around like consumer psychology and like how do you position these things? And the way an agent makes a decision is somewhat different than how a human makes a decision. And so, you know, this person is building all sorts of tools to like track like, you know, when does ChatGPT recommend this tool or not? When does like, you know, Claude recommend this or that? And why do they recommend it? Uh and then trying to figure out how do you like you know,

1:41structure your content, structure your APIs, structure your CLI tools such that, you know, more often than not it's going to say, "Ooh, when I have this problem, I want to go use that vendor versus that other vendor." You know what, I had that experience. I used Claude code, and I said, "Okay, now how do I publish it?" It said, "I can just publish it to Vercel. I go, I never heard of Vercel before, but okay, go ahead if that's what you can do. And I did it. Um and then a few days later I was at a Cloudflare event and they talked about how they can do the same

2:07thing but better. And I said, "Wait, I would have preferred all those features, but I had no idea you even existed." So, what are you finding that is effective for marketing to agents? Well, so agents care a ton about like clean documentation, like fast web pages. So, you know, it's like the thing I'm seeing a lot of folks do is serve up a separate version of their web page that is meant just for the agent. And so, that content is like plain text that's served up like really fast. It's like written like very um it's like very descriptive uh uh almost like mechanical because like that's what

2:48the agent prefers. It's like I want to have just like give me just the facts in like an easy to consume way. Um very clear, uh very direct. And as a result, like it you know, it it's able to like understand what you're offering much better. Um whereas like, you know, a human cares a ton about the design, like

3:04the visual design and things like that. Agent, it's not so much, right? So, it's a different you just kind of have to like figure out like what is the thing that it's actually optimizing. And I'll be honest, like a lot of this is you know, very much like a more art than science right now. Yes, people are building evals and you know, things like that to kind of track it, but um it it you know, when you ask like people who are really good at this, their answers are like very hand-wavy [laughter]

3:32still. So, what did he say or do that made you think, "Okay, he's got this"? Well, I think just the level of experimentation is just much much more experimenting so much. Exactly. But how do you even figure it out, Wade? You do a test, it takes a while for the agent to even know that you existed, let alone to know that that made the the change. What do you do to test and know

3:53quickly? I mean, they're just like running a bunch of queries or having their friends run a bunch of queries or trying to pay attention to these things. There's like automated techniques that they're using. Um Yeah, so there's there's, you know, uh it's it's just like a lot of trial and error. It's a lot of trial and then going in and doing a query and seeing what the response is and then there are tools that you use to figure that out. We did a I did an interview frankly with people on your team who talked to me about some of the software that you use. We'll have

4:20it up on the channel for people to see that. Okay, so it's trial error, keep measuring and seeing the results, and start to get some clear understanding of how they think. And one of the things that you said is clear a lot of documentation, clear writing, serve up even a second page just for the agents.

4:34What else? What am I missing? Uh you know, those are those are kind of the the the big things that I've heard of um right now. Wait, everyone uh is talking about whether companies are going to be buying SaaS or they're going to be building everything internally. You told me about someone on your team who built something really cool internally that you could

4:51have bought. What is it? And who is it? Well, our CPTO like vibe coded uh like a meeting recording like software, you know, sort of like a like a fathom or a granola or, you know, a grain or something like this. And uh you know, it's it's a cool proof of concept. Um but we're not canceling our subscriptions anytime soon to uh our

5:11meeting recording software. Why not? Why not? You can build it, you can save yourself some money. You can you can't. Like the maintenance on this stuff, like the tokens you burn setting it up, like you know, at the end of the day, like these products are not that expensive and the teams behind them are just putting so much effort in polishing them, making them better, advancing their capabilities, and those are all things that we would have to staff engineers to keep working on them. And yes, it's gotten so much cheaper to build things, but I think we would rather deploy that engineering power to making our stuff

5:43better versus, you know, improving our internal tools. You know what? I have an example of that. I built myself the ideal calorie counting app and wait, it is so perfect. [laughter] It's like right on my watch, which is the the app that I use all the time. And still, there's always like an edge case random thing that comes up that I have to go and handle and makes me realize, oh, of course that company already thought of that. That's what you're talking about. You don't want to divert

6:06your people. Yeah, exactly. It's like for you know, for for I think vibe coding is fantastic for building tools that you can't buy or these like um like smaller utilities where it's like, hey, this is core to serve like a one-off piece of software that I need need to use to solve a particular job. Fantastic. We're seeing so much more of that stuff happen. But for like load-bearing infrastructure inside of a company, there's not a lot that we're building or replacing. Like there's a lot of really good software out there that we're very

6:38happy to continue being customers of. And overall, software is what would you say? What percentage of the business spend? It's minimal, you know, it's it's like a single-digit percentage. Uh it's so small compared to like head count. Essentially really, that is what it comes down to for enterprises. One thing for an individual like me to say, I don't want to spend money on a calorie counting app that's going to charge me 20 bucks a month. It's another thing for a company to say it's it's just a small price and a big

7:04distraction. Yeah, it's a drop in the bucket of and another thing to maintain, support, pay attention to, etc. Um let another company who cares about that deeply um be awesome at that thing. You know what? Let me be honest with you, wait. I'm kind of shot out of a cannon right now. Like this energy is a lot of high energy and I'm trying to restrain it, but I have to be honest with you. Even when I'm off mic, I'm talking like this all the time. I'm like, "Hey, Olivia, check out what I could just do right now. This is amazing. Look, my claw but just did

7:31this and that." She's like, "I I get it. Tone it down a little bit." But I can't. I'm so freaking excited about it that sometimes and honestly, it clouds my judgment. Before we got started, first of all, do you feel any of this or is it just me? Well, I'll tell you what I built. So, I a guy who runs all our social stuff built a a skill that's going viral inside the company right now. It's It's something you've been able to do for a while. So, it's not actually new, but it's the the the way in which he deployed it is somewhat

7:57novel. And he calls it his war council. And so, what this skill is is um it spin If you have a particular problem or a decision you're making, so say like you're trying to uh decide on hiring a new person or say you're trying to decide whether you should enter a market or not or buy a company or not or, you know, just think of any like type of decision you might make on a day-to-day basis, no matter how big or how little. And so, you know, you can give it all the like you know, research you've done on the decision, and then you can just say,

8:27"Hey, I want to invoke the war council to like advise me on this." And so, what it does is it spins up sub agents that represent personas. And they're standing members of the council. So, like I have the ruthless the ruthless CFO, the war time operator, the like compassionate, you know, customer support person. And then for each scenario, it will also spin up dynamic

8:47personas. So, if you ask it about hiring, it will spin up like a hiring expert. It will spin up a domain main expert for the role. If you're asking about like a product you know, experience, it'll spin up a CTO. It'll spin up like a, you know, like a Steve Jobs like, you know, uh design visionary type person. And then all these like sub agents go out and like debate and critique the problem, and then come back and they give each one gives like their response to it. And then there's a master agent like the head of the council that sort of summarizes it and says, "Here's what

9:16I think it should do." And then it says, "If I had a thousand dollars, like here's what I would bet, you know, that the answer happens to to be." And again, like you could you could have done this like the you know, any time in the last couple years you could have spun it up, but like the new skills like techniques, the ability to launch sub agents, the ability to think for longer makes the experience so much more fun. And so like, you know, I was like telling my wife, I was like, "Chelsea, like can I show you my war council?" Like, it's just it's it's just

9:45I don't know. Like, I feel like a kid playing video games again. Right. So, is this like an internal tool that they built using using Opus? Well, so I'll tell you how I built it. Um my the the guy that runs social for us, we catch up 15 minutes every other week. And he's always like building crazy stuff. And so I'm always asking him like, "Tell me what new thing you built." And he's like, "Wait, I got to tell you about my war council." And so, you know, he he explains what it is to

10:13me. And I was like, "That's incredible." And so, here's how I built it. I got off the call and I have cursor hooked up to Granola. And so that the meeting was recorded with Granola. And so I said, "Hey, Granola, uh go go fetch that meeting I just had with Ryan." And in it

10:30he describes the war council he built. Build that for me. And it just went in. did it. It just did it. Yeah. And like, you know, I I popped open the skill and looked at it and I was like, "All right, looks good to me." Like, I didn't I didn't have any other critiques, but it was like it was perfect. And that's all I had to do is like I I never actually saw what he specifically built. I literally just had him describe it to me. And then I just told Cursor, I'm like, "Hey, can you take the notes and

10:57just just do the same thing, please?" And the way that you do it is you do it as a skill, not as like just a software. Yeah, this is a skill, like which is just a like a markdown file that, you know, I can call anytime I want to use it. So, like if I'm going back and forth on a particular decision, I can say "Hey, I want the war council to advise me on this." And then the skill fires in and like launches all these sub agents

11:21and, you know, goes and does the debate. You know, funny, I'm actually talking to a guy I can only talk to him at 7:00 p.m., 7:30 cuz he works during the day, but he's been selling skills online as a subscription. Um SAS, skills as a subscription. I'm wondering, what do you think of that? Do you think that skills will eventually be anything near the as

11:42nearly as valuable as software? Uh I think skills are um the inspiration behind skills is way more useful. They're not hard to build at all. Like they're they're just a document with instructions and guides to them. They they kind of remind me of Like this is Remember like I mean shoot, this would have been like 15 years ago. There was all these like WordPress

12:06theming this businesses. Right. Where, you know, you could go find like a a skin for your WordPress site and people would sell them for like, you know, buy this one for $10, buy this one for $15, things like that. I could see skills kind of having like a business model like that where it's like you could buy, you know, buy one for five bucks, 10 bucks. There'll be a bunch of

12:24free skills out there. Um you know, it's it feels kind of like a very commodity thing at a certain point in time. But, there is value in just seeing what other skills people have have built because you know, the like the creativity of these users is what's so cool is you're like, oh wow, I like the way you did

12:42that. I I want to use that, too. What's an example of a question that you took to your War Council skill and what's the outcome that you couldn't have gotten to without that was valuable? Well, I love using them for hiring decisions. Um because it is very critical and so um you know, I find that uh humans, when you go through hiring processes, have all sorts of like biases built into them. Um like one, it you you find this it it's hard for humans to say no to like candidates that are good. It gets harder to say no as the interview goes along. So, like two people before

13:19you said yes, now are you going to be the person that says no? So, you get more of that. And also humans I find are not often as like critical. And so, you know, they'll ask a surface level question and then kind of move on to the next thing. And they don't necessarily dig as much to be like is this person really, really good? And so, as a result, when you score against the rubric, I find that human graders on average tend to be a little softer. Now, that's not generally that's not universally true. I've seen like human evaluators be

13:48like very, very strict, too. But, you know, I think uh the the Work Council is like it it it plays its role and it tells you exactly what it sees. It's not influenced by you know, these other things. It just It just calls it like it sees it. And as a result, I find it to be a really helpful tool at keeping the panel honest, keeping me honest on a decision where I can find myself sort of like feeling one way or the other and then you you talk to it and it like really grounds the decision and you're

14:19like then you have to think about it. Like if it disagrees with you, you're like, "Hmm, why does it disagree with me?" What's another decision that you took to it? Uh let's see. I've I've got um What was a recent one that I was working with it on? Uh I had um Oh, I was I was reviewing a bunch of um

14:43sales data. And uh I was trying to um figure out like like so some of the stuff was good, some of the stuff we were doing wasn't so good and I was like trying to figure out what kind of feedback I needed to give. And so, I first like went back and forth with it without invoking the skill, just like pulling in a bunch of contacts, loading in a bunch of data. And then finally, I was like, "Okay, I want the Work Council to advise on this. Like, what is like where are we winning and where are we losing on this? Like, what what do you see and like what kind of

15:11feedback do you you know, needs to be given?" And so, it like quickly summarized and was like, "Here's the three things that are like most important. You're killing the first two. The third is like a bloodbath. You need to fix it. [laughter] And so you're like, oh, okay. Like that it it like it put language to a thing I was maybe feeling, but couldn't quite articulate

15:33yet. Can we give people your skill? Sure. Okay. I would love by the way at some point to see how you set up cursor because you're essentially using it the way that some people use chat GPT, but with invoking different skills and different context. I guess you're kind of using it the way that that Claude wants people to use Claude co-work. When

15:53can we see that? Yeah, it's I mean I use it as like a second brain. And so, you know, as part of this I have a bunch of context inside a thing I call my co-pilot. And the co-pilot has the company strategy, it has our product strategy, it has the company background. even I know you you got some things that are open or private. Can you just show us the layout, the setup, and how you

16:14how you use it? Sure. Um so, I look I like you know, there's a lot of these tools. I like using cursor because you can switch between a bunch of different models. So you can see here I have like Clopus uh Claude 4 6, but I can switch into you know, 5.3 Codex, Gemini 3, etc. like very fast, um which I find to be pretty useful. And you know, you just have this like chat tool here where you can talk

16:37to it. what what are you finding that's more useful in one versus the other? So, I think the I find switching is really useful when you're working on a problem and you want to get again different perspectives. So like I'll have it have it critique its work. Um one thing I've found is that like Opus is like more enjoyable to just like talk to and go back to. It like sort of is a is an easier conversation list. But like when I'm having it work on hard problems, it sometimes just like bugs out and doesn't do as good of a job. And so oftentimes for those I'll switch over to Codex 5.3,

17:12which is the um OpenAI model. And that again, it's not as good conversationally, but it is just like much, much better. And so, like I was dealing with this like annoying bug with the I had to build this like old MCP server for a a tool that I was using, and Claude was just like it just it just like kept I I just kept going and going and just couldn't seem to get it right. And so, I toggled over to uh GPT 53 Codex and I said, "Hey, critique the prior agent's entire work and tell me where it's getting stuff

17:45wrong and then go fix it." And it was like, "It's making this dumb mistake. I've got you." Oh. And it just went and fixed it. a great idea. You know what? Even when I with my little programs, there times when it's just stuck and it can't solve it. To be able to go say, "Hey, go

17:58critique, figure out what it's missing." Okay, brilliant. Okay, so now I see your setup here. I see the beginning of it. What else? How else do you get context into it? Well, so, you know, basically, you point cursor at a fi- at a file system, which, you know, the file system is just like files on your machine. And, you know, I usually keep the file system closed, but, you know, you can see here um all the like context that I've got into this thing. And so, you know, I I have all my like daily I I have it created daily brief and a daily review for me, so you can see a whole bunch of

18:26stuff there. Um you know, I've got uh a bunch of strategy stuff in there. Uh you know, I've got uh Oh gosh, this is I can't show you this. [laughter] Oh good. Cuz it has all your meeting notes? Well, it's just like some of the file names are just like like a giveaway on certain stuff as well, too. But you can see I've got like strategy, decisions, leadership, people, meetings, initiatives. Uh It doesn't have It doesn't look at all of those, does it, to consider any one question? It just has the ability to and

18:57you invoke it with an at symbol. Well, so, here's the thing. I have It does It all this stuff is in the context because it's pointed at my copilot. So, it can go like crawl the system and find it on its own. But, I can also say, you know, uh I hey like um I you know, let's see. What's a What's an

19:18interesting example? to decide whether to continue this interview with Andrew. Yeah, [laughter] I I want to figure it out if the I should keep working with Andrew or not. Uh remember So, like I could just ask it like this and it will, you know, sift through all of the context that I have shared, but I can also say remember to keep in mind uh the you know, company strategy, right? Something like that. So, if I really want it to like hey, like really index on this, I can do something like that. Um

19:52Okay. And do you usually do multiple skills at once? Like would you Or sorry, would you say company strategy and use this skill or are you just picking one time? you can skills usually just have like keywords that you can evoke them invoke them on. So, I can say, you know, uh you know, should I work with Andrew or not? Uh whoops. Uh [laughter]

20:13It probably doesn't know. We'll see. It's just thinking. What if you pick the wrong Andrew? [laughter] I know. There are multiple Andrews. So, should I work with Andrew or or not? Uh and then please invoke the war council. So, like that I didn't have to do anything fancy. It just knows that I have a skill in here somewhere uh that is the war council. And I actually don't know where it is in this

20:36system, but it's in here somewhere. Uh and you know, the the reason you know, like there's sort of like like the the fancy thing about like that I see a lot of people doing is you know, a lot of people will get caught up on like the file system. They're like, "How am I supposed to organize all that stuff? What is that all over there?" It's like very

20:56confusing. Honestly, it doesn't matter. Just like ask the agent to like build all that stuff for you. And so, you know, if I'm building out a skill, I'll just say like, "Hey, make me a skill for this and put it in the skills like put it where you think it goes. And so it just organ-

21:09it keeps everything organized for me. And when I when I built out this whole structure, the way I built it out was I said, "Hey, I want to build out a system that makes me amazing as a CEO. Like help me build out like cre- create you to be an amazing co-pilot, a amazing like chief of staff for me as a as a uh a system. And build out a whole set of like markdown files and and files and systems and all that stuff that like helps you help me. And you should get better as we work together more." And that's all I told it. And so it

21:38organized that entire file system for me. I don't really look at it all that often. It just it's just there. You know, my one frustration with all this is that it's not in the cloud. And I know that that's a benefit, too. But sometimes I'm on a different device where I want to be on I want to be on my

21:52phone. Totally. Okay, what one other thing that I'm wondering about with your setup is do you use MCP, like Zapier's MCP, to be able to, for example, draft an email? So once you come to a conclusion, you will. How do you invoke uh that? How do you say use the Zapier MCP and draft an

22:11email for me? So you um you just can turn on like a bunch of um uh and you can create your Zapier MCP server and then you add tools to it. So you could add like Slack, Gmail, calendar, you name it. And then you don't usually you don't have to like again, you don't have to do any spance fancy stuff. You can just say,

22:31"Draft me an email, please." "Add add this to my calendar event." Now, if you do say, "Use Zapier MCP to draft a email inside of Gmail for you," you will find that it like definitely gets it right. Sometimes if you don't like if you're not that like verbose with it, it will forget that it has access to use those tools and you'll have to remind it and say like, "Hey, remember you have access to these

22:52tools." you give it the tools? Uh where? Yeah, where? Um so you can go to mcp.zapier.com and just start turning on tools. And then how do you tell uh Opus 46 in this case or or Codex, how do you tell them that you've got that they have access to it? So they will know because you authenticate

23:13your clients with Zapier MCP. So on Zapier's site you press the button, you connect it into Claude, it now has it forever. Exactly. Just like if you were connecting like your, you know, authenticating your Gmail account to a tool or your Twitter account to a tool or whatever. It like big window pops up and says, I grant access. And then it

23:31sort of can go work with it. Honestly, I found it's so much easier. We can stop sharing soon. I found it so much easier to connect it to Claude than I did to connect it to uh to chat GPT. Like the other day I just said to Claude, do you have access to this? Can you do

23:45it? It goes, yeah, you gave it to me. And I gave it to you gave it via Zapier MCP. Chat GPT is kind of frustrating that way. All right, you got all kind of at different like parts in their journey on how the good they are at working with connectors right now. You told me a few months ago, I'm not a developer, but I'm getting really into Claude code. You've gotten into it. Now you've got a team of how many people

24:05working at Zapier? There's 800 people at Zapier. How do you get them to feel this level of it's not me, but I'm going to try it and ideally the level that where you are where you want to go say to Chelsea, you got to find out you got to see what I'm doing. How do you get them to that? So I you know, at Zapier we have this value, don't be a robot, build the robot. So like I think we have a culture where the employee base is probably more leaned in on this stuff than probably most. Even still, we try and have a like

24:36very vibrant culture of show and tell. And so we had a big summit last couple weeks ago where everyone came to LA. At the summit we did all sorts of workshops. And so at the workshops people were showing off, here's my AI chief of staff. Like and you know, those those workshops were like standing room only cuz people are like, how do I I want to learn how to do this stuff. We had hackathons where people are sitting around learning from each other, training notes on this. Um you know, this week now we're rolling out company-wide. We're getting everybody uh in every function, not just engineering. So, like marketing, sales,

25:07accounting, HR, all set up on either Cursor, Claude Coder, or Codex, one of the three. It's like you need to be using a tool like this as a daily driver of your work because the power of these tools is just so um it's so incredible. And especially when you hook them up to something like that, your MCP, and give it access to your tools and your data, the types of things you can do

25:31it it's just like jaw-dropping. Like what? So, now I'm understanding what you're doing. Sure. I wouldn't have thought of it 2 years ago, but go ahead. I'll give you an example. So, that's um analysis I did I had the war council help me out with on uh analyzing our sales data. What that was was I had four different

25:48spreadsheets. Those each spreadsheet had like 10 or 12 tabs in it. They all had like hundreds of rows of data in it. Mhm. And so, I don't know about you, but like I don't consider like a spreadsheet my natural habitat. And so, I'm looking at all this stuff and I can like I can start to like poke out some interesting things going on in there, but I'm like it's hard for me to spot it all. And so, I just fed all four of those spreadsheets into my AI system and I said, "Help me review First I said just like help me review this stuff. Like walk me through what's in

26:27these spreadsheets because I don't I'm not exactly sure how to go through them." And so, as it's going through, it's like pointing out different things to me. I always like to start here, too, because I don't want to assume I don't want to try and one-shot the thing thing. Like I like to I like to check its work and if I say like, "Hey, help me review it like step by step." I can sort of get a feel for the files in the same way that it has a feel for the finals. But then eventually when I get to the end, I'll just say like analyze all the themes that you see

26:56in here that you think are important for me as the CEO to know. And then it just loops over all this stuff and it says, you know, here's your top performing reps. Here's reps that haven't closed a deal in the last 6 months. You know, here's where your lead hand-offs are failing. You know, here's

27:11all this stuff and I say, "Okay, great. Where in the like which which sheet tells you that?" And so then I go in and look. And look, it's not perfect. So, like um you know, the for for example, it it came back one of its feedback was like, "You have five reps that haven't closed a deal." Now, of course, like for me I'm like, "Whoa, five people that have not closed a single deal?" Like I'm immediately like, "That that's not acceptable, right?" And so I'm like,

27:36"Okay, give me the names." And so then I went and looked and checked all five names. Turns out one was on maternity leave the last 3 months. Okay, like it's freaking out, but that's that makes sense. Of course, she's not closing deals. Um turns out two of the other people had joined one had joined less than a month ago and the

27:54other had joined less than 2 months ago. And so I was like, "Okay, like that's tolerable. Like that that that sort of makes sense based on sales rep size." And then there was two that had joined 7 months ago. And so those were the two where I was like, "Okay, what's going on here?" And so, you know, it was freaking out

28:12over five. It should have been freaking out of two. But, like I would have the time it would have taken me to get to that answer would have been I I don't know. Like I don't know if I would have even gotten to it. In in this, I went back and forth with it for like 15 minutes and immediately had like, you know, not just one example like that. I probably had like three or four like very critical things sitting on my desk where I was like, "Okay, I need to go figure out how to solve these problems next." And that's the kind of stuff that

28:41um you can do with these tools. I see. And so, if I'm thinking about even your assistant, Mihal, she'd be able to use this to analyze a spreadsheet or to analyze something that was sent over to her. Yeah, you could just like you can kind of like you don't like the thing I'm I'm finding is you still need to have some level of like like if you've never used a spreadsheet before, if you have no like data fluency at all, you're probably going to make mistakes

29:08with these tools. But like if you're like just okay, and I consider myself like an amateur like, you know, data analyst, um I don't spend up all day every day inside of spreadsheets, but like I can kind of like sniff out BS when I see it. I find that now with these tools, I'm it's like putting like a rocket booster on my back, where I'm like, "Oh my gosh, I can work so much more effectively with this stuff." because it does all the things that I would want to do, but just can't because I don't spend all my day doing this stuff, and so I'm just slow and, you

29:40know, not as like my intuition isn't as strong. All right. I'm I'm going to ask you for software that you're excited about recently, and then I'm going to close it out with a quick personal question, but I'll tell you one of mine. I just tried something called Wideframe. I got early access to it. It's a Y Combinator company you that does vibe video editing. I essentially throw a bunch of video at it, and then in the chat box I say, "I want you to do this." It analyzes the video. It says, "Okay, I

30:07see he's got this. I see he's got that. I'm going to put it in this order. I think the hook should be that." And I didn't even tell it it's going to be a social post. It just found what the opening was. It was fantastic. It's 50% there. Little quirks have to be worked out, but boy, it's so beautiful. And and largely, I don't want it for work. I want it for all the family videos that I have. Like, "Here's family vacation, 30 hours. Go do something." Anything that

30:29you're especially excited about? I I mean, I am like it's I don't know that I have anything beyond just like I am using cursor and the models and all these MCP servers to do just like more and more stuff. Uh and so I find that like these CLI tools, these MCP servers are where I am getting more and more valuable, which is which is odd for me as a non-developer to say like those are the tools that I'm finding

30:55really, really great. I do, too. All right, the final personal question is why do you have a hat behind you that says no? [laughter] So, that was a gift from Brian Halligan. So, Brian Halligan is the founder and former CEO of HubSpot. And one of the things he was coaching me on is he said, you know, HubSpot, we would go through these periods where um we do all our planning, we come out with our priorities, and you know, the the new year would hit, and immediately, you know, we would have new ideas and we'd start to get distracted with all sorts of other stuff. And so, he said I

31:31started wearing a no hat just as a way to remind people like, we know what we got to go do, stay focused, like go execute on the stuff that we said was important. And um so, he gave me a no hat cuz I have that exact same problem. I just get too excited about the new thing and I need to remember to be like,

31:50stop. Like, that's a cool idea, but we have cool ideas. Let's go execute on those. It does fit really well in the frame here in the video. [laughter] All right, Wade. Hell yeah, thanks for doing this and I'm going to hit you up for that skill. All right, I love it, Andrew. Bye, everyone.

32:05Bye.