8 Keys To Success With Facebook Lead Generation Ads

0:00hi guys it's ben heath from lead guru and in this video i'm going to share with you eight keys to success with facebook lead generation campaigns now facebook lead generation campaigns have been around for a while more and more people that advertise on facebook are turning to them after the ios 14 update so i thought it'd be a perfect time to publish a video talking all about how to get the best results possible with facebook lead generation campaigns and that's what this video is going to be all about before we're going to actually very very quickly ask you to smash that like button and of course subscribe to my channel if

0:31you are new and haven't done so already that would be much appreciated okay so i'm in an example facebook account i've got um with sort of the campaign creation uh window up and i'm selected lead generation just so you're exactly sure what it is i'm talking about i'm not referring here to conversion campaigns where we're optimizing for leads which is of course a viable alternative often to a lead generation campaign here we're talking specifically about the lead generation campaign objective where someone clicks on an ad on facebook or instagram and instead of being taken to a website or somewhere else they're kept in app and are presented

1:03with a lead form where they can submit information and become a lead okay so that's what we're talking about we're referring to to lead generation campaigns you've probably seen the sort of thing i'm talking about a lot of people would have advertised using them and at least at least tested them out so so that's what we're talking about here with that said let's uh let's get into the these keys to success okay so the first thing i would say is that when you're running a lead generation campaign you want to ask for people's phone number so most businesses are looking to generate leads are going to be service

1:34providers or perhaps bespoke product providers or there's some sort of interaction that you're likely to have with your prospects before they then go on to become a customer asking for a phone number is going to make it much much easier for you to contact people after they submit their information one of the complaints a lot of people have about facebook lead generation campaigns is that um the quality is poor it's why people often go with conversion campaigns they say the quality is poor they submit their name email address i try and get in touch and no one ever responds well if you have someone's phone number

2:05you'll find it far easy to get in touch instead of just sending them an email that can easily end up in spam or just be ignored a phone call is far more likely to get someone's attention to get you talking to that person which is probably what you need to do in order to progress them to the next step and by the way i should already mention this but i have videos on how to put together lead generation campaigns lead ad campaigns i have videos on how to create lead forms all that sort of stuff so i'll include links to those in the in the video description below

2:31for the how to's this is going to be very much on the on the what you want to be doing um in those okay so we're gonna start by asking for a phone number the second key to success is to follow up as quickly as you possibly can okay so if someone submits their information via one of your lead generation ads and you wait 48 hours to get in touch with them the chance that you will get in touch with that person and then go on to convert them to becoming a customer of yours is significantly less than if you're able to contact people within a few hours of them becoming a lead

3:04because you know it's very easy for someone to see a facebook instagram ad open it submit their data via lead form and then forget all about it if you catch them whilst it's fresh and they're probably a bit excited about it and interested you're gonna find it much much easier so i do think it is worth either you or someone from your company checking multiple times per day to see what leads have come through um and getting in touch via the phone primarily to get people talking to them progressing the process all that sort of stuff really will make a big big difference okay those are the first two right next

3:37one is to use a low barrier to entry offer so you don't want to run a lead generation campaign that's asking for someone to commit to a 10 000 deposit on a fifty thousand dollar service you said you want to use things that are very easy for people to say yes to things like free service free quotes free consultations probably a lot of sort of stuff that service-based businesses use anyway you know if you're a product provider or something like that just offer them the first step without having to make any monetary commitment and without having to make any significant time commitment free consultation is perfect oh yeah i can meet with those

4:11guys i can chat with them i can see what they're all about to see if i want to work with them it's not scary for your prospects to sign up for a free consultation or a free survey free whatever it is okay so that's what i would very much recommend doing low barrier to entry offers for your facebook lead generation campaigns okay key to success number four is to target a look-alike audience in one of your ad sets in your campaign you want to target a look-alike audience based on people who have already submitted lead forms now this is not a well firstly not many people are aware that you can create

4:43custom audiences out of people that submitted a lead form so anyone that has previously submitted a lead form once you've been running a campaign for a while and you have a hundred plus you can then take that custom audience and use it to create a look-alike audience so people that are very similar to the people that you lead for now what you're likely to see is that your cost per lead through your lead generation campaign is going to go down significantly if you've just been targeting interests you know behaviors all that other stuff that you have available on facebook because we know that look-alikes based on

5:14the people that have already taken the action you want new people to take often perform really well so you may be using them already but if not look like audience based off of people that submitted a lead for okay uh key success number five is similar to that one but it's to take that custom audience that you used as a source audience for your lookalike so the custom audience of people that have submitted a lead form and retarget them so there'll be lots of people that submit a lead form that you aren't able to get in touch with or you do get in touch with try and book an appointment

5:44something like that and they just they're busy they slip through the cracks you never hear from them again and it's easy just to go okay nothing doing we'll just leave them be but that's a waste opportunity you want to be retargeting those people specifically with a campaign to try and get them to resubmit re-become a lead i'm sure you've done this i do this all the time where you have an idea about a service that you'd like you find a website or you see an ad on facebook you click on it you submit your details they get in touch life gets busy you don't follow up um

6:14you just it just doesn't happen if you've got that same company getting in front of you again and again over the next weeks and months you're far more likely to go you know what actually i have got you know five minutes to quickly get this arranged let's let's do that now i've done that load so make sure you're retargeting the people that have submitted a lead form but that haven't gone on to become a customer and you can do that by excluding and the people who have gone on to become a customer and again i've got videos on how to exclude audiences and things like that so

6:44so check those out via my uh find my youtube channel okay key to success at number six is to integrate your crm if you're if you're using one of course not everyone is but if you're using a crm and integrate that with facebook and you can be automatically notified every time a new lead is generated it's linked to the first ones i talked about where you want to be following up with people really quickly that can help most of the major crms integrate very easily with facebook just basically google whatever it is you're using um and facebook or facebook lead generation and it should all pop up and it'll integrate in

7:16there or your data be passed in there so you don't have to get someone to do it manually um and it just makes the whole process a lot easier and you can get notified so you can follow up really quickly which we know is an important component of succeeding with facebook lead generation campaigns okay number seven is to try not over complicate what it is that you're offering in your facebook lead generation campaign and just focus on the one offer and make that super clear so if you're a service-based business and you offer a free consultation as your initial step just have free consultation don't try and pitch the full services

7:52yet don't complicate things um don't try and offer three or four different things in one ads it's one it's one of the things i've seen before and that's not great with any facebook advertising but particularly with lead generation campaigns you want the process to be simple to be straightforward you don't want someone to click through and then feel like oh am i setting up for this or am i signing up for that and confusion always leads to problems when it comes to optimizing an online sales funnel you want the process to be as simple as straightforward people as possible um so focus on one thing one offer

8:26free consultation free survey whatever it happens to be for your business and make that super super obvious okay um yeah so you'd have free consultation in the headline but you wouldn't just have free consultation it needs to be wrapped around the services have free uh free roofing survey if you're a roofer free um kitchen design consultation you know that sort of thing and then finally number eight um less is often more for lead generation campaign uh the lead form process after someone clicks on your ads so there are all sorts of options within facebook where you can add in qualifying um stuff in there and ask bunch of

9:11questions and not just get phone number email address and name but also ask for tons of other stuff if you want as many leads as possible the best cost per lead you want to take all that stuff out you want to make it as easy and seamless people to see your ad and go on to become a lead as possible the one caveat to that is if you're really trying to improve lead quality let's say you've run a facebook ad campaign a lead generation ad campaign and you're getting lots of leads but they're just poor quality well then maybe you want to add some stuff in

9:39add in some friction to the process which will then weed out the ones that are not as interested and leave you with the best quality ones but to get started with a lot of people want volume they want lower cost per lead i would recommend making it as easy um as possible and taking a lot of that stuff out that's often where we will start at least and then if we have quality issues we'll look at backing okay right so before i get into something i really think you'd be very interested in i'm just going to run through the eight keys to success with facebook lead generation campaigns

10:06okay so number one is to ask for a phone number make that a requirement number two is to follow up as quickly as possible preferably within a few hours number three is to use a low barrier entry offer free consultation free survey stuff like that number four is to target a lookalike audience based on people who have already submitted the lead form number five is to retarget the people that have submitted your lead form but not actually gone on to convert number six is to integrate your crm with facebook makes your process a lot easier number seven is to offer one thing and make it really clear what that one offer

10:40is again free consultation free survey something like that and number eight is less is more you want to take out as much of the additional fluff that there is around lead generation campaigns like qualifying information extra questions unless you're specifically doing that to tackle a lead quality issue okay so that's been useful before you go something i'll quickly mention is my facebook ads mastermind groups it's a free facebook group we have 104 000 members right now an amazing online community full of people just like you facebook advertisers who want to get better results facebook ads they're asking questions getting them answered all the time really is amazing community one of the

11:16biggest facebook advertising communities in the world uh very very proud of it and if you want to be part of that i do free live trainings in there most weeks as well by the way if you want to be part of that it's completely free there'll be a link in the video description below just click on that come through and we'd uh we'd love to have you and when you do please get involved it's what makes the community so useful for uh for everyone who's in it um thanks a lot guys please comment if this was useful please comment below if you've got any questions i don't answer

11:43all of them i can't i'm afraid but i do see them all and i get to as many as i can subscribe to my channel if you haven't done so already and don't forget to hit the uh the thumbs up on this video that would be much appreciated okay thanks a lot then guys and i will talk to you soon bye for now