How I Built a $7M Sales Funnel

0:00Today I am showing you behind the scenes of the most profitable salesunnel I have ever run that has generated more than $7 million and we are currently running it right now and it's crushing it. So let me show you. So this is the product. It is called Hey Brand and the general idea about this is that it is a series of upsells and downells with products that are related or similar. And so if you have a SAS product or you have an info product or you sell something high ticket and you want to run ads to it right now on Meta, a lower ticket entry point is absolutely crushing it right

0:37now. Meta is pushing it to all the right people. And so we are running meta ads to this and we are charging $47. So let me show you all of the pages and all of the upsells and how it all works so you can kind of see how it might work for you and your business. So this is the product Hey brand. It allows you to take one photo and generate up to 500 assets across photooots, banners, thumbnails, business cards. It even creates a website for you. And so the structure of the page is like this. You have an offer banner below the fold. You have social

1:09proof above the fold, CTA above the fold, and a VSSL that's usually about 2 to 3 minutes unpacking everything that they get. And so this is the formula that I have used probably six, seven, eight times across different products and different funnels. And so what we do is we go unique insight. So in 2026, your personal brand is everything. And then we unpack why that's the case and

1:35we show proof. But what if every asset your personal brand needs, every social profile, your website, even your business cards was built from one photo in one click. And so we we project it out into the future and we we future pace them and then we introduce the solution. One photo in your entire brand out and then we show the actual thing and like what it looks like and then we unpack everything that they get inside of the software. And then what I like to do is I like to take some of the standout features and unpack them and there's always something like that. So in this case, the thumbnails

2:09are allow you to change the uh expression of the face. And then the fact that you can even build a personal website in one click that's hosted for you without any recurring fees is outrageous. And then I go through a whole bunch of sort of feature benefit things where it's uh everything is in 4K one kit so everything matches. And then also if you don't have a photo, you can just paste the link to your LinkedIn or your social

2:38media. And then I like to talk about like a a really standout feature that might be something that they didn't even think about, which in this case is the editing. And so they can edit with a prompt. They can change things without uh regenerating the asset, right? they can just come in and they can type make the background cyberpunk or change the

3:01text to this and it'll just change that. And so then I like to show them how it works. And then I like to start addressing some of the objections in their mind and comparing things to other things that might be in the market. So for example, chat GPT, can't you just do this with chat GBT? Well, you can kind of do half of it, but not really. We built in all these templates, so it's literally just one click. There's all these prompts in the back end and this is what the results look like across these different um LLMs. And then this is the kind of unique mechanism unpack

3:30where we're like well not only is it better, quicker, cheaper uh and easier than chat GBT but actually this is how the technology works in the back end to show you that you can't replicate this without this product. So and then I like to talk about uh any free bonuses. So, they might have been

3:50thinking, "Oh, well, this is worth $47." And then I'm like, "Well, what if we threw in something that was worth $67?" And then I like to remove any sort of risk. So, for any reason at all, if they don't get the dream outcome, they can get all their money back within 30 days. And then a final sort of carousel showing all the different types of things that they can create and then stacking all of the value that they get, right? And so this is something that we would usually charge a monthly recurring fee for. But because it is a one-time lifetime purchase at a low ticket price,

4:27it's very easy for somebody to go, "Yeah, why not? What's the worst that can happen?" and make an impulse purchase. And so that's what we want, right? Uh and then FAQs. So after they make an impulse purchase, they get hit with an upsell. The upsell looks like this. And a good way of thinking about it is that what can you take on the front end? So, we've just sold them the software that uh with a small amount of one-click templates, but what if we took that same thing and we 10xed it? And so, we give them a,000 premium templates. And so, this is exactly what I do for every single

5:02funnel that I run using this method. We just take the front end and the thing that they just purchased and we give them 10 times more on the upsell. And so we give them 400 photo shoot scenes, 120 business card templates, 80 banners, 70 head shot, all of these incredible extra templates so they can just come in in one click and then they

5:26can have their assets all done for them. And so now I'm comparing it against other things in the market. So you can hire it out, you can do it yourself, or you can try and prompt it with chat GBT backwards and forwards or you can just pick a template and in one click you have everything done for you perfectly

5:41every time. And then again, I'm just comparing it price-wise. I'm like anchoring the price against other products in the market that are that are popular. And then I'm I'm making a crazy claim here. Land one client or you don't pay. And then a little bit of long form copy that's kind of like a bit of a come to Jesus moment where it's like in 2026, the most valuable thing you own is your personal brand. And then again, unpack everything, stack the value. And so one

6:10click, they can add this to their order. And if they don't, we have a downell. So always have some kind of downell because you will capture people in a state of buying and you want to make sure that you increase the average order value as much as possible so you can spend more on ads, right? And this is how we do this with multiple upsells, multiple downselles. And so if they don't want that, well, hey, how about you just want some credits for 50% off? You'll never be able to get this ever again. And this is what this looks like. And these is this is an example of all the things

6:40that they can use the credits for. And then if they take the upsell or they take the downell, we hit them with this, which I believe is a absolute game changer. So we've sold them the front end. It's simple, easy to understand, super valuable, only 47 bucks. We hit them with the upsell. The upsell is 10 times what they just purchased. Now, upsell number two, as a rule of thumb, should be something that is very very similar to the front end, but is uh extremely more valuable. So, as an

7:11example, all of these are photos, right? All of these are still images. Well, this is moving images. So, this is these are videos that you can create from the still images. So it's a perfect complimentary product. So what sort of thing I want to like give you an idea about all of this so that you can think to yourself what sorts of things can I offer in my upsell downell funnel. So you can create 16x9 one by one or 9x6 vertical uh videos and you can clone your voice, you can use text to speech and you can

7:54turn any image into a talking video. And this is how it works. And then I basically go through all the different types of content that you can create with this product. So you can create sales videos, explainers, you can create tutorials, educational. So I'm trying to hit on all the different types of avatars that are landing on this page that might be thinking, "Ah, this is great, but I don't do social media. Oh, well actually I create uh educational explainers or I create ads." Okay. Well,

8:26this is for you. And so I show and then I even show some of the fun ones. Well, this is a fun 3D style, isn't it? What could you make with this? So, like it's pretty crazy powerful what you can do. And also feed me and I will read anything you type. So, you can see that you can take any animated you can take any image of anything and turn it into an animated video. So this is like these are the core features. These are kind of the fun

8:57extra things that you can do with it. Trying to show them as many use cases as possible. And then again just comparing it against other products in the market that are popular and show how $97 once is a no-brainer compared to paying $29,39 $89 a month. And then if that wasn't crazy enough to give it a to push the people over the line, I even say we'll give you $100 [snorts] of credits. So basically the $97 pays for itself. So you're basically getting

9:27the thing for free. And then uh the guarantee and then again we stack all of the value and then we close. And finally we have the upsell three here which is how to turn Hey Brand into a $625 a month business. And so what this does is it allows them to create unlimited brand kits and they're able to sell them with unlimited commercial use rights as well as a couple of other goodies. And so if we are talking to people who are a business owner, they're a freelancer and they're using this and they want to be able to sell this stuff to other people. Now,

10:03this is how they do that. And so I unpack everything that they get. They just paid um $47 for one brand kit. Now they can pay $97 for unlimited brand kits. And then here is proof of all of the different types of assets that they can create that they can go off and sell if they want to. So you can see here people are selling these head shot for $60 on Fiverr. People are

10:28selling thumbnails for $55. It's crazy. Or a website for $150. You can do this in one click now. And so I'm I'm trying to like logically unpack this is all the amount of money that you can make. And it's so easy. And now that you have Hey brand, you have this secret weapon that's going to allow you to do this

10:46fast, easy, and profitably. And so, did they miss out on the internet? Did they miss out on apps? Well, AI is here, and this is how you get in on this opportunity. So, it's like a bit of a bisop, I suppose. Um, and then this is the two things that turn the app into something you can

11:03charge for. So, sell what you make. create a separate brand kit for every single client that you take on. And then on top of that, to make it an even more no-brainer, we add another $100 of free credits. So, it's basically like a free upgrade for a onetime payment. And so, that is the like the funnel end to end. What what I would expect is that on cold traffic, this might convert at two two to 3%. Uh, also

11:35look how cool this is. We even have a bump offer here. So, the bump offer you'll find is taken at about a 40% take rate. The upsell one should be being taken at about a 30% take rate. The the downell should maybe be taken at about a 20% take rate if they deny the first one. The upsell too should be taken at about 15 to 20% and then the

12:01last one should be taken at about 10%. And so those sorts of metrics make a very very very compelling funnel and you're able to take an AOV an average order value of let's say $47 up to around $200 which now allows us to go to Meta and spend more money. So if that sounds interesting, I have left all of these systems in the first link in the description inside of the AI system society. Not only do I give you all the funnel and launch systems, I also give you all the copy systems, all the lead generation systems, all of the reply handling SDR systems that I use to

12:39run my profitable agency. So, if that sounds interesting, make sure you click that first link in the description. We're running a crazy crazy deal right now. You can get 70% off and it's closing in 3 days. So, thank you guys very much for watching. Make sure to subscribe. I'll see you in the next one. face.