5 validated startup ideas that will make you money

0:00like what's the scale of a of a big Le genen business they can easily get to be eight figure multiple eight figures in Revenue especially if they're in a profitable Niche um so I think the the thesis that Facebook is only for people over 65 which is basically in our world we're kind of like that's that's what Facebook is isn't necessarily true the long and short of it is if you have a Shopify store there's a zillion Shopify apps third party tools that will help you increase your abandoned cart and abandoned checkout rate automated SMS emails you know Shopify has their own uh Native solution to this but the best

0:41converting um fix for abandoned checkout or abandoned cart they're two different things is to get a person on the phone this is a gift that you're giving people that this exists that there's this is like an Arbitrage opportunity there's also an agency idea here um where I think the tagline could be something [Music] like and we are live Chris Kerner you're on the Pod thank God thank God because you are an idea machine you you own eight RV parks you own seven companies and you're constantly sharing ideas with the world I needed to have you on the startup ideas podcast and you said yes absolutely I needed to be here

1:34this is this is where I get my energy this is like my caffeine this is uh this is your people you're G to get a lot of comments on YouTube and stuff like that and people are gonna be like that Chris guy yeah he's one of us yes I hope so I hope so yeah all right so you have a list of ideas let's start from the top and uh let's give it to the people give them some actionable tactical ideas each one of these ideas are are better than the next um so let's let's get right into it okay so you might need to build on this

2:08first one because it's it's it's uh 40% baked so I just started posting Instagram reels for the first time in my life a few months ago it's a whole new world to me and you know in the Instagram settings you can check the little toggle button that says cross post to Facebook I'm like yeah what the heck so I started a Facebook page zero followers cross posted and then one day I log in there and it's like wow some of these videos are really getting a lot of views and so as an afterthought I commented on my own thing and I I shied all my links to all my things and people

2:43started clicking I used tracking links so then I had a video start going viral and it was getting like a 100,000 views an hour or so and I was like oh let me do that again let me put my links in there because in Instagram key differentiator you can there are no clickable links in the comments on Facebook there are and so I put in all my links and then literally within seconds I refreshed my uh what a tiny URL and I was getting dozens of clicks like a minute um and then like hundreds of clicks every couple minutes and people were subscribing to my newsletter

3:18and subscribing to my YouTube and podcast and it was it was a sight to behold and it was just this unlock where it's like wow it's almost like we've moved on from Facebook right like it's all about Instagram ads we're all on inag and Instagram crushes and it's great but Facebook's over here like hey uh we got 2.5 billion monthly active users like we're still here we're still doing fine and so that's the backdrop and I just think that a lot of creators if not the vast majority of creators are ignoring Facebook reals and they're not taking advantage of that valuable real estate uh the top comment the top pin

3:56comment and so I think there's a world where you could build a tool to automate that a simple you tool that maybe it's a Chrome extension or something five bucks a month where any Creator as soon as they cross post that automatically pins a top comment on their Instagram or you could build an agency like tool where you play middleman between creators that don't really care to pin anything in their top comment and creators that do like hey you're in the makeup Niche hey I sell a makeup product will give you you know a 20% affiliate income just automatically pin um these links in your talk comment what do you think so first

4:32of all I'm just going to put this out there I need to get this off my chest for a long time I still log into Facebook like probably once a week I'm just putting it out there you know yes I'm a 35-year-old male and yes I do log into Facebook from time to time and that's because sometimes their emails bring me back uh sometimes their memory emails bring me back I'm very like nostalgic person so uh I'm always like oh what was I doing on this day eight years you know 11 years ago um the birthdays sometimes I'll be like oh I think it's my friend

5:10Jeremy's birthday that I went to high school with but I'm it could be tomorrow so let me go check Facebook I think there's a lot of Millennials who are actually on quote unquote Facebook account as weekly active users or monthly active users um that if you ask him hey are you on Facebook they'd probably say no it's kind of like how how when you ask you know when you look at the polls people just say they don't vote for Trump but secretly they vote for Trump yeah that's that's where we're at with Facebook Jim Gaffin had a standup bit about McDonald's he's like everyone's like H McDonald's I don't eat

5:55McDonald's like look at their sales like you guys just don't admit it everyone's eating McDonald it's delicious it's like who who Who's eating it right like there's someone eating it yeah so that's that's where we're at with with Facebook um so I think the the thesis that Facebook is only for people over 65 which is basically an hour World we're kind of like that's that's what Facebook is isn't necessarily true shh don't tell anyone but I've got 30 plus startup ideas that could make you millions and I'm giv giving them away for free these aren't just random guesses they're validated Concepts from entrepreneurs who built hundred million plus

6:41businesses I've compiled them into one simple database compiled from hundreds of conversations I've had on my podcast but the main thing is most of these ideas don't need a single investor some cost nothing to start I'm pretty much handing you a cheat sheet the idea bank is your startup shortcut just click below to get access your next cash flowing business is waiting for you yes it is for older people it does skew older but it's it's not necessarily just for old old people there are some random waus like me weekly active users this is a gift that you're giving people that this exists that there's this is like an Arbitrage opportunity I

7:32do think that there's obviously this is a growth idea so anyone who's building anything could go and now start posting uh cross promoting so thank you for sharing that there's also an agency idea here um where I think the tagline could be something like we go where you don't have time to go and it's basically there's a bunch of social networks there's a bunch of places where um you know you should be there but you don't have the time because you you really you know if you're building an audience you want to focus on one platform or two at most so for example Kora like everyone knows that you know

8:13answering questions on Kora is really great for SEO and drives traffic but no one had who does that do you know anyone who does that I did that in 2014 and it it went great I got millions of views but uh it's you know it's been 10 years so no I don't yeah neither do I you know neither do I but like I I go on to Google sometimes and cor comes up and I'm like that was a great answer and just just like Facebook cor's over here like Hey we're still here we're actually doing fine in fact people are forgetting about us and you shouldn't totally so I

8:49think there's an agency like that you can build here small to mediumsized business businesses you you approach and and you say like we'll do it for you there's also focusing it just on creators so you're like hey for $500 a month I'll go do this for you you don't have time to do it you're not thinking about it I'll do it for you yeah or or threads I mean if someone were to cold email me right now and say hey few hundred bucks a month I'm just going to copy and paste all of your long form tweets starting with the ones that did the best the threads because there's

9:21from what I've researched there's no API that allows for that right now um and shoot you roll in Cora while you're at it just repurpose all the the best performing long form tweets as Kora questions and not answers totally we can call that thread heads.com I love it it's it is interesting because like with all the opportunities that API and zapier creates type and uh like air table and all that for the platforms that don't allow for those things there's still an opportunity to just have someone overseas do it affordably you still make a really good margin with it because it's you're literally copying pasting yep cool anything else before we

10:05hop on to the next one um no no I think that's it all right what's numero dose all right number two programmatic SEO been around for a little while I feel like it's making a comeback there's a a startup that just got funded have you heard of them I can't remember their name but they're basically you know oneclick programmatic implementation using AI um very very expensive by the way like I want to say it's like $5,000 a month maybe upfront in a $ thousand dollar a month I'm over here thinking like man you're using AI why are you charging so much this is what I would pay a human to do it um

10:48anyway we started a programmatic SEO agency or not agency um a project and we just did it all ourselves and I won't tell you the niche because I don't want people to copy me but we didn't do anything special in that we we just went to Google uh keyword tool and said what's a home service that everyone's searching for that no one's bidding on and there's hundreds and we could talk about that all day so we picked one that we were familiar with we went to webflow uh we used this tool called tag parrot whale sync uh and then um Believe air table tied it all together it auto

11:25indexes wait I got to explain what those tools do for people who don't know what that is so whale sync I believe it auto indexes all of your pages um and tag parot um will I could be getting this wrong but it will it will give you keywords in your niches um and so basically zapier enables us to connect all these things and start pushing out content to thousands of websites so we went to the five most Search keywords in our Niche that have low competition and we built 1100 landing pages for each one of them 100 for the top 100 Canadian cities by population and a thousand the top

12:11American cities by population because Canada is about 10% as big as American that left us with 5,500 landing pages and we started getting clicks lots of clicks and leads like actual leads worth hundreds of dollars and this just kind of unlocks something for me so we didn't invent program SEO it's been around for a while but the idea of a programmatic SEO agency that acts more of an alternative to a franchise so if I'm you know 30 to 50 something working in 95 wanting to break out into entrepreneurship I'm looking at pressure washing franchises and poop scooping franchises and what have you framing this as an alternative to a franchise of

12:52like hey um we found this home service maybe it's gutter cleaning that very few people are bidding on and a lot of people are searching for we will charge you $10,000 um and deliver this business to you quote business um like with a bow on it you still have to manage it you still have to respond to leads it's yours after that and then we'll charge like a nominal fee uh per month to maintain things for you and fix them as they break versus just starting a programmatic SEO agency and it's like H five grand to make a programmatic website like it's just the framing of it

13:25is a little different that's interesting so so basically what you're saying is let's just say uh painting like um house painting so I'll use programmatic SEO to generate you know a ton of demand in house painting in Miami Beach and I built the landing pages and Suite of landing pages it's generate you know I built the SEO juice it's working um I just need someone to fulfill the service at a high quality and I'm willing to basically partner with someone to and then basically split the revenue with them so basically focusing on cash flowing businesses I would imagine um local businesses um because SEO is especially good for local um

14:19and is that what you're saying so yeah I I didn't even give enough detail that's one thing you could do you could use this as a platform to launch a brand new painting business like an actual business where you're doing the painting in Miami and you you hit all the neighborhoods you get all the ZIP codes in the areas and you start generating leads that way or you could sell this as a a franchise that's like a lead gen franchise where it's like we're going to put you know house painting in city name in 10,000 different American cities you're going to get leads and then you're going to sell those leads to

14:51house painters in those local areas um so basically it's like a lead generation franchise do you know much about lead gen businesses I feel like they're not really talked too much about in in like Tech Twitter Silicon Valley yeah I love it I love lead generation businesses who who's doing like who can we study that does lead generation really well and like what's the scale of a of a big Le genen business who can we study I'm not sure on that but they can easily get to be eight figure multiple eight figures in Revenue especially if they're in a profitable Niche for instance there is a um there's a

15:33nationwide dumpster rental company and unless you know what you're looking for you would never know that they don't actually have a presence in all these cities because they have uh Google my business profiles they have reviews on all these profiles they have all the city names but there is no physical location um they're just selling these leads to local dumpster renal companies but the hard part of the lead generation business is finding um a centralized buyer for all the leads otherwise you're having to Wrangle up 500 different house painters and begging them to say hey my leads are better than Thumbtack or Angie list and so I think the key here is to

16:10pick an industry that's fairly Consolidated that has big players maybe their franchises maybe it's just a big national chain where you can talk to one person who has locations in hundreds of cities and say hey I'm going to give you the first 100 leads for free you're going to love them after that I'm I'm going to charge you 40 bucks every time we send a lead your way it's just one point of contact I was driving with a buddy of mine he's a he's a a big real estate agent and we get to a red light and we see these signs that say We Buy Houses for cash and then a phone number

16:44so it was like a bit of a lull in the conversation so I just like brought it up you know making small talk I'm like I wonder who actually sells their house by calling these phone numbers it's also like a really nice area like I just didn't really make that much sense to me if you're going to sell your house your house is you know the average house in Miami Beach is at least a million dollars let's say um are you really going to call this random phone number and then he goes oh you don't understand this is actually a lead gen business so they have these signs all over North

17:19America and then they call these people they get insight to people who are kind of on the fence if they want to sell their house they're just basically fishing to see like what is their house worth so and there's so many people that are just curious that you know oh if it's if you can sell your house for $1.2 million today yeah maybe you would um but if it's only worth $ 800,000 maybe not and then they sell those leads I don't know who they sell it to um like are they selling it to re other real estate brokers are they selling it to um private Equity who want to buy you know

17:53Blackstone who want to buy them I don't know but it was just interesting to see how you know this one funnel that isn't digital at all was was is probably crushing it yeah so I love those signs they're all over Texas and they work they're mostly selling them to wholesalers or they're using them themselves as a wholesaler are you familiar with real estate wholesaling no so basically you you put up a a bandit sign you get a phone call and say hey I just got divorced I really need to sell my house and you go look at it in person and you say okay well you know I can

18:32only pay 300,000 like well Zillow says it's worth four yeah but I can pay cash and close in 30 days okay I'll sell it for 300,000 you get it under contract maybe you put in $500 earnest money and then you take the contract and you go sell it to the end flipper or investor uh for 20 to $30,000 and so this is a whole sub genre that's taught in you know Hotel seminars all over the country where you know how to how to make millions in real estate without putting any money in it's wholesaling and it's really kind of scuzzy there's a lot of shady stuff that

19:04happens but a lot of it originates with those bandit signs intersections idea number three what do you got for us all right so AI tool to automatically repurpose viral content in your Niche across platforms so one thing that's surprising to me is that something that's going viral over here let's say Tik Tok uh people on Twitter or Instagram have no clue about for instance I I post about entrepreneurship and so back in October I saw an article and it was on like some random CBS affiliate side cbs13 Dallas for worth.com or something and it was about a high school um here in in Dallas Fort Worth that is opening only for

19:47entrepreneurs and the whole downstairs was dedicated to entrepreneurship the upstairs was dedicated as a high school and I put it in like my content Bank like things to tweet about one day back in October and then a couple months ago I was like oh oh yeah let's get around to this and I just tweeted about it offand and it went massively viral and then I posted about it on Instagram and it went massively viral but it was nothing new and I don't even think it was viral on this CBS website um it just resonated with people and there have been other times where I've just I've seen

20:20something that went viral and then I repurposed it and just kind of talked about it and it it goes viral over there and so uh you know six months ago this is all a very manual process but today I feel like there's a prompt you could do that says hey here's all my keywords put it into Claud or or or open AI or something here's all my keywords is is what I'm looking for um these are the metrics that I would like to see maybe number of comments number of shares um I want you to fill my inbox every morning uh and tell me like how viral is it or

20:53how much engagement is it getting and what platform is it on today and then I want you to go ahead and repurpose it for me on my platform of choice and it's just a numbers game there's only one thing that's missing from this idea that I would love which is give me a prediction of how many Impressions likes follows I'm going to get from posting this and I know that's not going to be perfect and sometimes it's going to be wrong but I think that one killer feature around tell me how many Impressions start with one platform how many Impressions will I get on Twitter that itself is so so so

21:37valuable and I think you're absolutely right there's there isn't really um a lot of data on on the life cycle of content and news stories and I know I would be willing to pay for a service that served that up to me on on a silver platter I care less about scheduling it and automating it to be to be honest because there's there's tons of platforms that do that but I think that there's a huge opportunity around uh definitely an eight figure opportunity around uh exactly the this the trending nature of stories and content have you found any good AI tools that will like an llm that will enable

22:23you to upload all your tweets and say like write 10 more Tweets in my voice based on like here are my tweets here's all the engagements I got on these based on what you see goes viral for me write me five Tweets in my voice that is likely to go viral have you seen anything like that I created a Greg GPT like a custom GPT I uploaded all my newsletters that I've written for years all my tweets I exported all my tweets I trained it on that and it's not there like I don't get I I I'll I'll say I'll give it hey I want to write a tweet

23:01here's my outline you know write it in a listicle format like I normally write it and it's just maybe it's just I I just hate anything that isn't my me personally um because it's my voice um but so maybe it's me um but I actually think that I don't know man these the it's just not there yet it's not there yet yeah have you tried dely have you heard of that that's basically d l p hii it's like create a clone of yourself oh dely yeah I tried that with the same thing and uploaded YouTube videos and and I just I wasn't happy with it like I'm I

23:44sure you are too I'm very picky about what I I don't have any ghost writers or anything so I would love for it to say like hey you wrote about these eight really interesting business ideas here's 80 more that are just as interesting right about these and I'm not get that um friend of the Pod I won't I won't say who he started a billion dollar uh business sent me a text yesterday Hey brother do you do your own writing or do you work with a writer and I wrote 100% myself and he's like you have no idea how much I was hoping you say working with a writer or

24:17working with AI you know we're we're GNA say this and people listening are gonna be like oh I wish they were just going to say the one here's one tool I used um there isn't one tool you can use you can definitely use AI like uh you can definitely use chat gbt or Cloe um as I say um Cloe uh to to to to to train a little bit and be like right in this style um it's not going to get you ready to post material but it might get you it's not going to get you from point A to Z but it might get you from point A to B

24:57that's the St where we are with AI writing and AI content it gets you could get you from a point A to B which is great it moves you forward and and and that's awesome one thing I'll give a tip for for Content creation and using some of these AI tools what you can do is you can give it an outline of here's the tweet I want to I want to write and this is the style I wanted to be in ask me questions if you don't know how to do this or you don't and you're missing any information then you and then it becomes your

25:35writing assistant so you've now turned uh you've now turned chat chat gbt into a writing assistant and you're going back and forth and then the chances that it gets from point A to B is instead of 30% it's like 70% yeah it's like tell me what to ask you yeah what's my problem you just you be hon you'd be vulnerable with it and you're like listen I know you don't might not know me I know we're just getting to know each other like make it fun have fun with Chad jbt a little bit yeah I like it quick ad break let me tell you about a business I invested in

26:13it's called boring marketing.com so a few years ago I met this group of people that were some of the best SEO experts in the world they were behind getting some of the biggest companies found on Google the Secret Sauce is they've got a set of technology and AI that could help you outrank your competition so for my own businesses I wanted that I didn't want to have to rely on Mark Zuckerberg I didn't want to depend on ads to drive customers to my businesses I wanted to rank high in Google that's why I like SEO and that's why I use boring marketing.com and that's why I invested

26:52in it they're so confident in their approach that they offer a 30-day Sprint with 100% money back guarantee who does that nowadays so check it out highly recommend boring marketing.com all right next idea uh number four let's let's I like this idea tell me more about it okay so shady Rays is a $130 million um sunglasses brand and their entire business was built on their lifetime warranty and so forget like patagon and what all the other brands do because that's a different expensive product Shady Ray said know that you're going to break or lose your sunglasses don't worry about it you know we will replace them no questions asked so it's not like

27:35you know you have to return them if they're broken it's if you lose them we will replace them and then they work like a a restocking fee into it to where they they break even on All The Replacements they work the numbers into it where they're like all right you know most people replace their glasses seven times over their lifetime so and then they the the lifetime warranty allows them to charge a lot more than a competitor and they crush it so I just love the idea of copy pasting this exact value proposition in any other Industries such as sandals like flipflops lifetime sandals um same thing right you can go

28:12to AliExpress and buy nice looking flipflops for three to four dollar shipping is 50 cents to a dollar um sell them for $50 to $70 you have amazing growth margins you charge $5 um every time someone needs to replace them the $5 covers the $3 in shipping and the $2 sandles and you're great so it's just all it's a whole business built around a lifetime warranty value prop in an industry where it doesn't exist today okay so this is the first time I've heard of shady Rays did you know that they have this VIP program I don't think so so the way the stocking fee works is the restocking fee

28:53is if you lose your glasses if you're a part of the VIP program it's like $15 to restock um but if you're not a part of the VIP program it's like $20 let's say um and to brilliant and to join the vi and and you get you know what do you get by being a VIP is you get like 5% extra discount priority order Early Access to sales dedicated customer support um now it would be really smart if they charge for this VIP program I don't know if they charge for it um yeah I was going to say what does it cost like they should they should I

29:33don't know it doesn't say um it just says it just says are you in um so I'm not in I'm just gonna go ahead and so I guess you you just have to have made two purchases within 12 months wow okay so that could be optimized that could be optimized I think of I'm them I'm creating A5 to $10 a month uh call it even yeah $4 a month something no-brainer and it the whole goal is to get you to buy more things um so I I love it I love your idea I think there's probably a hundred other niches you can go and apply this

30:17to yeah this is this is brilliant Shady raay was like all right you we've got 60% net margins like well I I'd really like to have my cake and eat it too like how do I get more loyalty out of this maybe a little more recurring revenue and they just launched this it's bold but I love it love it want hear next one yeah this this is your last one this is your last idea so oh geez should I go for the Shopify or the Etsy one go with the Shopify one okay you you passed the test because that's the one I wanted to go for um so this this business is proven

30:55like people aren't doing it but it's proven I know it's proven because I've done it I launched it when I owned a 3pl a third party Logistics business as a side project it worked it was great but we abandoned it because opportunity cost we found something better so the long and short of it is if you have a Shopify store there's a zillion Shopify apps third party tools that will help you increase your abandoned cart and abandoned checkout rate automated SMS emails you know Shopify has their own uh Native solution to this but the best converting um fix for abandoned checkout or abandoned cart they're two different

31:32things is to get a person on the phone right to get them on the phone um we could talk about using AI for this there's tools that have you know AI voice cloning we won't talk about all that we're talking about a a literal call center of preferably like stay-at-home moms like a demographic that matches the customer um that just says hey you know you had this makeup in your cart but you didn't check out can I give you a 30% off discount like what what did you have any questions and a lot of times they're like yeah I just didn't understand like is shipping three

32:04days or 10 it wasn't clear so a you get this amazing feedback that's hard to quantify B you get you know your conversion rate if it goes from two to two and a half% your sales increase by 25% it's amazing um and so we tested this with our own brand and it worked but what wasn't great about it was that our aov our average order value was like 60 buck and it was kind of a tight profit business and so it it financially didn't make sense but there's a lot of products out there that have an aov of 100 plus or that have 80% gross margins where

32:40your your cost your labor cost to to make these calls um it's like you know single digit dollars call it three to six dollar um and it can really really make a big difference on your conversion rate and on getting feedback so the business here is to just be an agency use builtwith e extract all the Shopify Plus stores and say hey I know you're not doing this because no one's doing this but I know this works here's a no-brainer offer um we won't charge you anything we're just going to take 20% of everything that we convert if we don't convert it we won't charge anything and

33:15we'll give you all the feedback we get about your store for free okay and say someone wants to start this business how do they get to the Shopify Merchant someone might be listening to this and be like yeah cool I like that there's a no-brainer offer I love the ICP I love that it's you know going to bring in monthly cash flow but I I just don't know how I would get to hundreds if not thousands of merchants so you go to builtwith decom and it's $450 which I'm too cheap so I go to upwork and I post a job that just says hey I need someone with a built with

33:52account I'll give you 20 bucks just run a quick export for me I've done this before there are people that have up accounts that have built with accounts and 20 bucks and you can have all three million Shopify stores contact info in your inbox and then from there just use your imagination you can cold call them cold email cold text them um and I I would start like I would I would name it something broad but my branding on my website would be in a very specific Niche like apparel or makeup something high margin and or high ticket and in my pitch it's like we only do do this for

34:28makeup shop 5 plus Brands that's it then you you know you build some good Mr with that you make a name for yourself and then as you start to exhaust that Niche you broaden out and offer it to anyone else my man drop them gold appreciate you coming on uh where could people get to know you a little bit better on the internet yeah um the cner office podcast YouTube channel um spelled like my last name beautiful you got any qu you got you got a last question for me what's on your mind um I want to know what what platform are you most excited about

35:07growing your personal brand on today like where what are you most bullish on and why uh I mean it's really just this podcast YouTube thing you know the startup ideas podcast Spotify Apple YouTube and why just cuz the it's the it really does build Affinity with people and if they listen to you every week um that Affinity compounds and it's cool it's really cool like especially the audience that I'm attracting right now which is a lot of people building Indie hackers people who you know are at their desk job but at Google or something but daydreaming about building a startup zero to one um like we talked about in the beginning

35:58these are these are these are your people these are my people and uh I feel lucky I get to this is my job like I don't do this fulltime right I just get to come on here a couple hours a week and and and and jam ideas and someone told me this morning yeah I love the startup ideas podcast it's like junk food for my entrepreneurial brain um I don't know how I feel about that junk food but I get it I get it right there there's ideas people and there's non ideas people and there's this uh people people say like who oh uh ideas are nothing execution is everything but

36:40that's not how we talk about ideas like when we talk about ideas we're talking about okay here's this Shopify abandoned card idea but here's actually how you go and start it and here's the idea of like the the sub ideas on how to do it and so I don't know where this this podcast goes and I don't know where this YouTube goes but I'm I'm getting energy from it that's for sure yeah okay last question it's along the same vein if you take a YouTube subscri a loyal YouTube subscriber a loyal podcast listener and then a lawyer a loyal newsletter subscriber three things in my opinion

37:21like the three best type of followers or subscribers and someone comes to you and says hey wave a magic w and you can buy as many as you want of all three uh what what do you offer to pay them for each one right so three bucks for newsletter two bucks for YouTube $1 for podcast you know what I'm saying where do you rank because I could say like which is the most valuable but that doesn't tell me what the waiting is for each it's a trick question because I know a lot of I'm not going to name them but I know a lot of other podcast like B2B Creator

37:55type people who have tons of sub subscribers but it's low quality views and lowquality comments and just low quality um let's say we know we know they're high quality and they're not just a subscriber but they're watching or listening or reading every week I think that YouTube is the most valuable because they're listening to you they're watching you and they see you so I don't know a YouTube subscriber if it's high quality um $7 um I would say close second is probably Spotify and and apple like audio listeners maybe $6 and then newsletter subscribers like quite low like a dollar or less interesting I wonder if you're G to

38:47get a bunch of spam emails after this saying hey I'll buy you all the YouTube followers you want oh no $7 here here's a 100,000 no and and that's like I'm not trying to grow my YouTube to 5 million subscribers I'm not trying to goow my podcast of you know 20 million you know followers stuff like that I'm I'm I want to grow slow and steady and I want people every week there's more and more people and it just feels like this ground swell and and just and I don't need to be Lex Friedman I don't want to be that big I just want this group of

39:24people who are interested in building stuff and do think that audio and video is the best I will say this weekend this past weekend something cool happened to me I uh I'm drinking my coffee and actually I drank a few coffees and that got me to tweet a lot usually you can tell that I have a lot of coffee is when I'm tweeting a lot that's how I I get it out and I tweet something and then all of a sudden I see my notifications blowing up who replies to me Elon Musk oh that's my bucket list dang it could you believe that oh what did he say what

40:02what was the context so okay I'll pull it up oh I've been dreaming I tweeted about Tesla yesterday went massively viral nothing for Elon it's like he doesn't even know who I am I'm sorry about that that must suck you know that must suck so here's here's what went down so I go the current state of the X algorithm is your Tweet will literally never be seen by a soul or you go ballistic with one to 100 million impressions and nothing in between so then he goes I agree we need to fix this so then I go I want to help I first of all context it's 114 it was like 1113 or

40:49something or whenever I I got that you know was like 11 something when I got that when I saw it and and I was on my way to go work out with a friend and I didn't want to be late so I was like oh my God Elon mus just tweeted at me and I don't have Twitter on my phone because it's smart yeah right because I'm a yeah I'm a I'm not gonna put a Twitter on my phone of course not you know why so I down I'm like oh I'll download Twitter I download Twitter I responded and I just responded quickly um and yeah I was like I want to help I

41:29advis some of the biggest social apps before like Tik Tok and Reddit DMS open so then I'm I'm like doing dumbbells just like checking Twitter my DMs I'm like is Elon is Elon writing is Elon writing because I don't have notifications again because I'm a sane person yeah um okay and then one more quick thing happened that Elon said so then he said uh because Robert scobble this other guy was like oh no here's what he said hold on Elon mus writes I saw his post because a friend sent it to me forwarding links is taken as a signal but should be a far stronger signal so first of all the fact

42:11that someone forwarded my tweet to him is insane yeah and then then the fact that he later tweeted out that he's changing the Twitter algorithm to focus more on small accounts and he acknowledged it so like did I just change social media I hope not I'm not a smaller I I was like I've got almost 400,000 followers did I just R it for myself that's amazing you're totally true like things are go doing nothing or going crazy viral but I think it's a net positive yeah and that's the story of how I met Elon Musk and he never dm'd me there's still time I'm jealous all right Chris this has been

43:04fun I'll catch you later all right thanks Craig [Music]