How Often Should You Post On Your Facebook Page?

0:00hi guys it's been Heath from lead guru and in this video I'm gonna show you how often you should post on your Facebook page now this is something that a lot of Facebook marketers social media marketers get wrong now five six seven years ago people used to talk a lot social media marketing experts would really advocate posting to your Facebook page tons like ten times a day post lots of hits of you know content from other people curate content and put out interesting stuff get people to engage get people to like your page then they'll see your post you can build this massive audience and you can then sell

0:32to them and that may have been the case once upon a time it's not really the case anymore the value of Facebook page likes and in terms of them seeing your stuff has diminished significantly therefore the approach that you need to take to posting on your Facebook page also needs to change significantly okay I'm gonna get into that a little bit more in a minute one thing I'll quickly mention is at the end of this video I'm gonna be talking about a couple of free Facebook advertising related resources that I think going to find very very valuable so make sure you stick around to the end before those okay so what am

1:12i sort of getting out here you know Facebook page likes aren't as valuable anymore you know I'll explain so here we have my Facebook page it's just my name Ben Heath and you can see that on my Facebook page I have a hundred and twenty nine thousand followers so by anyone's measure a lot of Facebook followers of course their Facebook pages with millions but you know that's quite a lot but here's the thing let's have a look at this right so here's a poster posted recently it has reached one thousand one hundred and sixty one people so I have a hundred and twenty nine thousand people that like my

1:51Facebook page only just over a thousand have seen it so just under one percent okay and that generated eight comments twenty-nine like six etc okay let's have a look at another one here's another video these are both videos by the way both links to youtube videos on my Paige here's another video and this one has reached even less 560 people okay is how much this video has reached which resulted in 11 likes two comments again out of 129 almost 130,000 people the following my page so if you are posting to your page with two objectives in mind with the first objective being to get more Facebook page likes just stop it's

2:38not gonna work even this many likes only gets me that much reach so people who don't like your page the idea that they're gonna see your stuff just not gonna happen so if you want Facebook page likes posting to your Facebook page is not the way to go about doing it number two if you want if you're posting on your page in order to take the people that already like your page and warm them up or potentially sell to them with a more sort of direct offer posting strategy again basically stop I've got a hundred thirty thousand people I get five hundred and sixty people reached on

3:11that one this one did a bit better hundred and well just over a thousand people reads from that one so if you've got let's say five hundred likes or two thousand likes it's not really gonna do anything so if that's the case you might be thinking well why should I bother posting on my Facebook page at all and that's a valid question I'm going to answer why in a second first thing I will quickly mention is that if you do one Facebook page likes I have got a whole video that shows you exactly how to go about them it's not through posting on your Facebook page it's

3:44through running inexpensive ad campaigns that's very very effective you can get lots of likes very cheaply I will include a link in the video description to that so if you do want Facebook page likes make sure you check that out and the reason why you would want face a page likes is the same reason why you still want to post to your Facebook page and that's for credibility and credibility particularly for just starting a business might not sound like a big deal you might think I know and I want customers I'm not you know trying to present myself as this industry leading expert or anything like that but

4:18it really is very important I've always been a big fan and I don't think marketers digital marketers talk about this enough that appearances matter they really matter how professional your stuff looks has a real impact on how many people work with you how many people hire you for your services how many people buy your products it really it does matter okay which is why we invest time and money and things like creating nice thumbnails and simple design elements and and stuff like that but one of the things that if you're trying to generate business through Facebook if you're running Facebook ad campaigns which is something I'd recommend most businesses can see

4:55amazing results with Facebook ad campaigns you know Facebook marketing is something you're relatively new to having a Facebook presence and profile that lends credibility can make a massive difference if it's a success of that campaign I mean let's say you're running an ad campaign and customers are worth $100 on average to you or maybe you are only willing to pay twenty dollars to acquire in your customer if you look completely uncredible on facebook so let's say someone checks out your Facebook page and nothing has been posted on your page for a month two months and you have a hundred and forty five likes you just don't look credible

5:35and of course it's more important for me because I'm a facebook advertising expert so it's more important than my presence on facebook look significant but I think that still applies no matter what sort of business you have if you're advertising a product people come through to your Facebook page and it looks dead empty it looks like nothing's really going on with your business that's a better big issue they might go oh I'm not gonna order they might not deliver they've got customer service they're gonna process and refund is this a legitimate company if you're a service based business you know if you're a specific particularly something

6:07expertise base which is what most service providers are you know and if someone comes through to your page and nothing's going on no matter what you're an expert in you could be an expert in you know something completely unrelated to business health and fitness if you haven't got much of a presence they're gonna go you know this guy this girl doesn't really know what they're talking about because there's not really anything you know that I have any following that have anything like that so I think it really really matters and going back to the original if you want to sells for $20 and you're generating sales for let's say 30 dollars if you

6:40can make your setup look a lot more credible you really can't bring that down we've seen that happen with a number of clients so credibility on any advertising platform appearances matter which is why you do want to run out campaigns to get followers even though they may not become customers but that's fine they're gonna help you generate a lot more customers or a much higher conversion rate from other people that's why you do want to run ad campaigns and that's also why you do want to and post to your Facebook page so how often the time this video is how often should you post your Facebook page you absolutely

7:13don't need to be doing this every five six you know every two or three hours five six times a day something like that like we used to recommend because as I mentioned that strategy's no longer viable but it's very important that your Facebook page looks active and like there's a real legitimate engaged company behind the Facebook page it's very important so what does that mean it means you want to be posting to your Facebook page I would say at least once a week that really doesn't need to be more than that but at least once a week just so that when someone checks out your timeline they can scroll through

7:45and they see videos and you know etc etc all that sort of stuff you see I've got so what have I got here this is on the 10th of April that was on the 9th that was on the 7th that was on the 7th as well got that on the 3rd about on the second so you can see I'm posting far more often that but again I'm a Facebook advertiser once a week is perfectly fine what I recommend you always do is any content you create make sure you pop that on your Facebook page so you can see here that this is a video record and

8:17how to generate 30 thousand Facebook group members you know place on April 7th then I did another video do not buy a Facebook page likes post on April 9th so these are videos created this is a blog post I wrote on April 10th so me my team cradled of content and we publish that all to our Facebook page if you don't create content yourself you can absolutely post interesting things in articles and videos about interesting things to do with your industry you can absolutely post those that's not a problem to make sure your page looks active once a week is absolutely fine so the rule basically to summarize pose

8:48at least once a week to your Facebook page something interesting and all your content and that's it very very simple and that's one little marketing box ticked and you go around you can go about getting started with what I would say is much more important things to be careful noticed don't waste all your time just posting to Facebook every day you know six times finding stuff and posting it get this taken care of so it looks you look credible and then move on to more important things like Facebook and campaigns for which I have tons of resources to help you out with absolute stuff okay I mentioned it beginning this

9:21video free facebook advertising resources first one is my Facebook Ads mastermind group so one of the value of getting Facebook page likes is you can then invite those people to join your Facebook group and Facebook groups are tremendously valuable this is my Facebook guys mastermind group it has 31 just under 30 1000 members right now which is absolutely fantastic full of people wanting to get better results with Facebook and Instagram advertising they're helping each other out asking questions answering questions I do live trainings I've got one set for this afternoon in here all the time strongly recommend you join completely free link will be in the video

9:57description okay if you want better results Facebook it's a no brainer and now the other free thing that I wanted to mention is a free webinar crater it's called three killer in fact I'll bring up the page to it here ego three killer face began strategies to double or more your revenue in this webinar about 60 minutes long I detail three Facebook advertising strategies that produce incredible results we generated more than a million dollars with all three strategies for our clients and strongly rap when you check this webinar out it'll show you exactly how the strategies work how you could implement them which one you should be using

10:32depending on the products and services you offer which is very important as a completely free again there will be a link in the description to this strongly recommend you go ahead check that out watch it might be the most valuable content you ever watch in terms of improving Facebook advertising performance anyway hopefully you found that really useful if you did please give this video a like now you know you should be wasting a huge amount I'm posting to your Facebook page and subscribe to my channel I release Facebook marketing facebook advertising instagram marketing instagram advertising rated con every single week so subscribe click the little Bell notification so you're

11:04notified when I publish a new video comment below with any questions comment below to let me know if this was useful if you disagree agree etcetera and and yeah I'll talk to you guys soon thanks a lot bye for now