HOW TO CREATE A FACEBOOK CUSTOM CONVERSION

0:00hi guys it's Ben he's from Italy guru and in this video I'm going to show you how to create a Facebook custom conversion now in order to create a custom conversion you need to have the Facebook pixel installed that's the first thing you need to have set up on your website you have the face of pixel install and understand how that works if you don't that's fine go ahead and check out a link in the video description to show you exactly how to install the face of pixel how to set up event code all that sort of stuff now face the Facebook pixel has a bunch of

0:26different presets and in terms of things you can track so they have things like purchase leads complete registration and these are standard events that the Facebook pixel has that make it very easy for you to track those events that those actions that people take on your website custom conversions Facebook custom conversions is one step further on so instead of just wanting to track a purchase you might want to get more specific than that or track something that's specific to your business you know what is a conversion mean to you maybe there's a fit into one of those categories or maybe you want to go beyond one of those categories and

0:56specify between different options for example so that's what Facebook custom conversions help you do that's what they are and they're very very valuable particularly you've got you know as I said things that you want to track that aren't don't fit neatly into one of those presets or you want to be able to differentiate between let's say different types of purchases or something like that then custom conversions can really help you do that there are two we use all the time as a Facebook Ads agency something I'd recommend and you use as a bit more advanced Facebook advertising technique but one that can I said help you get

1:25better data for your Facebook ad campaigns which is gonna help you make better adjustments and get better results going forward so with that said let's go ahead and show exactly how to do it so I am in a demonstration of Facebook ad account don't worry about all this stuff down here that's from other videos that I've created and then what we need to do is we need to go ahead and head it over to pixels so I've got a my frequently used go ahead and select pixels that'll bring us into Events Manager I said this is a demonstration at account so don't worry about the fact that this almost no data

1:55in here that's not important for the purposes of this video you want to go ahead and select Custom conversions from the left hand side you can see I haven't created any in this account and then you want to click custom conversion create custom conversion which is just a button in the top right hand corner blue button over here okay that brings up this little window because the conversions are actually fairly straightforward to create I'm just going to talk you through the options so first thing absolutely make sure you've got the right pixel selected if you've got multiple Facebook pixels and setup within your your ad account or

2:25business manager then we set website event so here the only the only standard event I've got included is lead the vast majority of people are going to use all URL traffic it's basically selecting you know what do I what's the starting criteria for people to meet these conditions is it all URL traffic or people that have also triggered a specific event most people you just gotta want ahead and select all URL traffic okay and then we've got rule 1 so we want a custom we want this custom conversion to be registered if people do certain things right so let's say for example you've got a certain page so

3:02let's say for example you had a I here's a great example so a page on my website I'll enter it in in the URL cuz I know by heart okay if someone visits lead euro Dakota UK forward slash consulting sessions they visited the page and website that is all about the one to one consulting sessions that I offer now I might want to register that as consulting session page viewed does that make sense that's what I've named that custom conversion now anyone that visits that website get registered as consulting session page viewed that's gonna show up in my Facebook ad account provided I customize my columns to be

3:44able to show this custom conversion and that might be really useful for me I might really want to know you know all my ads that are perhaps sending traffic to a blog post or something like that are those people filtering through and checking out my consulting session page because I want to sell more consulting sessions for example so that's a good example of how you can do things you might want instead of it having a page where people someone's viewing something about a product or service this could be a specific Thank You page so let's say you wanted to track people that have bought a specific product that has its

4:13own you know Thank You page order confirmation page well you could enter that in here you know I can have for example in here something like be curator COO UK forward slash thank you Facebook Ads insiders okay so Facebook added sides of course I've corrected that people come by I don't think that's the right URL I don't know by heart but for example I could enter that in and I could put in Facebook Ads insiders purchase okay and that's now gonna track anyone that visits that thank-you page which are they'll only get to once they've bought my Facebook Ads insiders course they are gonna be tracked as a

4:55Facebook Ads in size purchased again that information could show up on my Facebook account this is really useful if I'm selling multiple items I don't just want it to show up with purchase okay I want to be getting more specific than that so you can either have it as an action that people have taken and put it on a Thank You page or an order confirmation page you could do the same thing for elite back knit so what page we will take into after they opt-in for a lead magnet and you know they take into you know a thank you page or or a page that delivers the lead back and

5:21it's something like that you can pop that on there or you could have it someone's checking something out like I did with my consulting session page that's before they've booked that's them finding more information or as in this example you can have it after they've purchased or taken a specific action like that it's a lot of different things okay now that's four equals you can also use more broad activity to track a specific customer version so let's say for example I had you know different categories on my website and anything to do with Facebook I wanted to track any one visits a page that has facebook in

6:01the URL I want to register that as you know Facebook page visitor okay that makes sense and this particularly valuable let's say for example I'm a digital marketing agency and they offer Facebook advertising services they offer SEO services I offer you know Google Ads services whatever happens to be let's say I'm running ads for one of those categories well I might want to see do people go and check out other categories on my website you know so if I'm running ads for my SEO services are people going and checking out the Facebook pages of my website if so I want to be able to see that because that

6:35might give me more information in terms of how about campaigns performing okay so that's what a setup could do it and then all likewise I could do doesn't contain so that's just obviously the reverse of that so if it's um you know if I wanted to see I want people that visit pages that doesn't don't contain a certain thing because you know I want to track people with a visit the other stuff if that makes sense okay there's different ways you can set that up hopefully that makes sense in terms of how you can use this for your business specifically he didn't also add multiple rules so I could say for

7:04example look I want to I want this custom conversion to be triggered when someone visits a page that has Facebook in the URL and also has a page that has services in the URL so perhaps I've got four or five different pages all to do with our Facebook advertising services and each one has the word Facebook and the word services in the URL and therefore this would tell me instead of a Facebook page visitor I could say this was a facebook services page visitor okay so it can be a little bit difficult to wrap your head around this but basically there's tons of different options when

7:43it comes to tracking the actions people take on your website using custom conversions you can do it based on the URL as a equals contains doesn't contain etc makes it very very straightforward setup you don't need to go get your website and mess around with them with specific things and hopefully you can think about how this might work for your business or for your clients if you're doing this for clients and so here's a good example of using multiple rules okay so let's just go ahead with this example we've got Facebook services page visitor I want to track everyone that visits one of my website pages that has

8:14Facebook and services in the URL because those pages are all about my facebook advertising services and that's an important thing for me to be able to be aware often track they need to select category so just select the one that makes the most sense for you here so in this case if I'm getting people to view these pages I'm going to go with view content but if I use the previous example of just tracking people that buy my Facebook Ads insiders course then I was instead go ahead and select purchase yeah and of course all the other various options been this one be view content I

8:45can enter a value if I want so let's say for example I know that you know I don't know each customer visits my each em you know person that visits my facebook sir one of my facebook services page is worth on average $500 you know on a bunch of pounds cuz my accounts in pounds and you can calculate that you could be like okay my average customer is worth ten thousand pounds to me over their lifetime and you know warned in what would that be one in twenty the visitors page goes on to work with us something all those lights but that's completely optional you can pop that in

9:17if you want and then you click create and it will start recording from this point forward and then you can go back into your Facebook ad account and you can see it's got this date here obviously no activity yet because you know this is a demonstration account conversion see over the last seven days at cetera et cetera but it really is that straightforward to set up a classic conversion then you can go back into your Facebook ad account and you can take a look you can check the just your columns and you can make sure that this custom conversion is displayed you can see how much how many days you're

9:45generating what the cost is etc etc really really valuable tool hopefully that has been useful now something on acquit you mentioned before you go and that's my Facebook Ads mastermind group which is my free Facebook group it's got over 10,000 members all Facebook advertisers Facebook Ads agency owners and people looking to get better results a Facebook advertising they're posting questions they're getting help from other members fantastic fantastic community so if you've got questions around Facebook advertising you want help go ahead and join there'll be a link into the description completely free to do so and we would we would love to have you in there and if you join this video you

10:17found it useful please give it a thumbs up please leave a comment below to let me know I always really appreciate it when you guys do that and don't forget to subscribe to my channel release more Facebook advertising I really space book advertising related content all the time and you know if you want more useful videos like this then I subscribe to the channel to make sure you receive those and click the little Bell notification when you do so that you get notified when I release a new video thanks a lot guys bye-bye