How to Use Claude to Create & Sell eBooks on Amazon

0:00Hey guys, Ken here. So, it seems like every week there's some sort of new AI or Claude side hustle that everyone's cramming into. And as someone who has been an online entrepreneur for many years and has made hundreds of thousands of dollars with digital products, this is not the best way to start a business in my opinion. In my opinion, you should be starting a business that's been around for 20 years, that's going to be around for another 20 years, but simply use AI inside your business to leverage it, and more importantly save time and money to get better results faster. And selling books and ebooks on Amazon is

0:26exactly that business. And the best thing about selling books and ebooks on Amazon is you don't have to work with any clients, you don't have to deal with any inventory, you don't have to show your face. You can simply create and publish assets that compound over years and pay you passively while you sleep. I've sold over 40,000 books, ebooks, and audiobooks on Amazon and Audible. I've made multiple six-figures with this. I still earn thousands every month from it, and more importantly, I've helped other people do the same. And trust me when I say this, it does take work to get going, but once it is going and

0:52you're making book sales, it is as passive as it gets. That's exactly what we're going to be covering in this video. I'm going to show you exactly how to create and publish a book using Claude and a few other tools that will help. And more importantly, I'm also going to show you how to think about books two, three, and beyond so you can actually build a sustainable business with self-publishing. Let's not waste any more time and get right into it. And so, why is selling books and ebooks on Amazon a great business and not other digital products? You can, of course,

1:14sell online courses. You can sell PDFs. You can sell Notion templates. Maybe you even sell some coaching alongside your programs. But the problem with these sorts of digital products is you need a deep expertise to sell courses. You have to have a ton of upfront production time to create these resources. And of course, you have to have heavy marketing and heavy marketing knowledge to properly sell them. And as someone who sells courses, trust me, it's not as easy as you think it is. There's a ton of work that goes into it. When it comes to PDFs and Notion templates, they're cheap to make, but you have to learn

1:45paid ads and actually go and find a customer to buy them, and it's a whole thing. And of course, coaching, you're trading your time for money, and it's not very scalable. And there's a ton of other digital products that have the same issues, but they all share one problem. You have to go and find the customer. An ebook on Amazon is not like this. And so, Amazon already has the buyers. So, the hard way to sell things online is having a business where every sale depends on cold advertising to

2:09strangers. This is very hard to master. But, the easy way is to find a platform full of active buyers already searching for what you created. And so, most of your sales will come from this traffic on their own, not from advertising. Our advertising is just used as a lever to get our book in front of our customers. And so, if the desire already exists, you don't have to create the demand. You just have to be the best option in front of it. Customers are there. We're just creating the best possible products for them. And that's what we're learning in this video. And so, part one is what is

2:37Amazon KDP? So, you understand it fully and you can get the most out of it. And so, KDP is Amazon's self-publishing platform called Kindle Direct Publishing. It allows anybody to upload the resources for their books so that Amazon can package together in a completed book, whether ebook or paperback, and upload it to their site. And so, to understand who does what is we will find the topics, we will create the books, we will upload it to Amazon, and Amazon is going to deal with the storefront, the payment, the customer service. They're also going to print and ship your paperback books as it makes sales, which is really cool and most

3:09people don't realize. And they're simply going to pay you a royalty after everything is done. There's no stock, there's no orders to fulfill, there's no customers to deal with. And the only upfront cost is for the book creation, which nowadays with AI is a lot more inexpensive than it used to be from when I started. And of course, any softwares that you need to use to do that. And so, before we dive into the actual process that we're going to work through, we have to understand what this isn't. So, this is not an instant business. You still have to create books. It does take work. It's by no means as hard as it was

3:36when I started, but it still takes effort and strategy. It's not going to be one simple click or prompt that gets us everything we need. We still have to guide Claude in the right way to create these resources. But, I can promise you if someone is telling you you can create an app or something with one prompt and start to to it, that's complete BS. No business works that way. Everything takes work, so the best thing to do is pick the one that you like the most, that makes the most sense, and has the best end result you're searching for, and just put in the time and effort

4:01until you make it work. And more importantly, this is not free money. So, a lazy book gets ignored. If you don't create a book properly with the right strategy, if you don't launch it effectively to get seen, you're not going to see results. And so, this only works if you create the right books and you have the knowledge and strategy to

4:15get them in front of the right people. So, Claude is your research and production assistant, you're still the publisher, you're still guiding everything. And so, the whole process we're going to walk through today, and where Claude comes in, is we're first going to find a topic. This is one of the few manual parts of the process. We're going to simply search through Amazon. I'm going to show you the process that I use to find potential topics, and then we're going to validate those topics to prove that there is demand, and we can actually compete and make sales. We're then going to use Claude to help us study the market. It's

4:40going to overview the competitors, find the gaps. From there, we're going to create our book title and positioning. I always like to create my titles first. The reason being is because this is going to create the scope of the book. Your book title is going to be directly competing with other books and other book titles. So, when we create it first, we know what we need to do to make it enticing, and we can build the book off of that. We're then going to, of course, write the book. Claude is going to help us build our book outline,

5:03and then write each chapter one by one. You don't need to be a writer at all to do this. You just need to understand the prompting process to go through, which I'm going to show you in this video. And more importantly, we're going to go through the publishing and launch process, so you can get your book live fast and start to make your first few sales. And you're going to be using Claude for basically all of this. There is a few places where we're going to use something else, which I will show you, but it's getting super easy to create

5:24and publish high-quality books online. So, part two is the most important part of what the process how to find a book topic. If you don't have a topic with demand, no matter how good of a book you create, it's not going to sell. We need to make sure we have that foundation to start, and then all we have to do is create a good book that captivates that foundation and that customer, and continue to optimize it, get reviews,

5:43and improve it for the long-term sales. And when it comes to what types of books we want to look for, is we're going to skip the low-content books. These are things I'm sure you've heard of. These are things like journals, planners, coloring books, puzzle books. We're not going to create these. These are incredibly saturated, and in my opinion, it's just a game of luck. You want to create as much of them as you can, hoping some take off. But these types of

6:04topics are dominated by big brands. And like I said, they're such low barrier to entry that there's a million of them. In my opinion, we want to take a step up. We want to not just create the easiest books that we can make, but find problems that people are looking to solve. And these are through non-fiction books. And these non-fiction books are just practical books that are solving one specific problem for one specific reader. Someone is searching up, looking to learn something, and that's the

6:30topics we're going to be looking for. These are things like emotional regulation for teens, strength training for total beginners, budgeting for new parents, money skills for teens, any sort of workbook or guide that helps walk somebody through something to an end result. These are all still going to be cookbooks, fitness books, inspirational stories for kids, written

6:49books anywhere from 10 to 30,000 words. These are way less saturated than the coloring book style of book. It's easier to sell because we know somebody is looking to solve a problem. We just have to sell our solution in the best way possible. It's a lot less saturated. And so, finding a book topic is essentially two main steps. The first one is to browse Amazon and collect some ideas, and I'll show you how I do this. And the second one is to check if that topic actually makes money, and we can make money, too. And as someone who has done hundreds of one-to-one coaching calls with new or existing self-publishers,

7:19this is one of the biggest bottlenecks I see. They've done everything right, but their topic simply doesn't have demand. So, they're not going to get a result. So, make sure you hit this right, and you have a good foundation. It's only going to make things easier. So, let's dive into step one, which is collecting our topic ideas, and then we can go and validate them after. I will leave a link below to the Amazon bestseller categories. This is what we're going to use to go and find these potential topics. We're going to look in categories like parenting, teens, self-help, sports and outdoors, hobbies, personal finance, health and fitness,

7:47and just write down 10 to 20, even more, potential ideas that we find. And these are the best categories to start doing this. And so, this is what the best seller categories look like. We're filtered under books, and we have all these places to choose from. And so, we can just get comfortable, put some music on, and start looking through these

8:02categories and writing down some ideas. So, let's go into children's books. I'm not going to be looking for coloring books, but there is other type of children's books that we can create. Things normally solving a problem. We can go to sports and outdoors. Let's see what's in here. And once I'm inside a category or two, I'm just going to look at the books that are ranking and see if

8:19I can identify some topics. And to make it super easy for you, if you look at a book and you don't know what it's about, just keep looking. That's not a topic. We're looking for things that are very specific. The more specific, the better. This means when we properly validate it, we know that customers are actually searching up this

8:34term and buying those specific books. But if you're going too broad, like diet book or children's stories, you're never going to make sales because that's not how people shop on Amazon. People shop on Amazon very specifically. They're searching up what they're looking for and buying what's presented in front of them. So, right here we have inspirational baseball stories for young

8:51readers. One thing for one person. Perfect. We're going to write that down. And don't worry too much about if these topics are good or not. We're just looking for some ideas. We also have inspiring soccer stories for kids. Once again, one thing for one person. That's absolutely a potential topic. If you're wondering what this tool is, this tool is called a Book Beam. It just shows me how well books are selling, as well as a bunch of other things. But we will get into the tools when we go to validate our topics. And of course, you don't need to have a paid tool to do this. You

9:18can get a free one as well. I'm going to go into some other categories here and just see if I can find some potential options. We can go to teens. We can go into, let's say, social issues. I'm just getting creative and seeing what there is. Right here we have Teen Girls Handbook. It's one thing for one person. Perfect. We can write that down. We have Life Skills for teens, that's probably a topic too. Let's write that down. If you want to create a cookbook or a fitness book, you can also go there as well. Go into health, fitness, and dieting. We

9:45can go into exercise and fitness. See what there is. Maybe quick workouts. And once again, we're going to find some topics. So, we have military calisthenics workout for men over 50. That's one thing for one person. That's super specific. We'll definitely write this down. We have balance exercises for seniors. Once again, one thing for one person. We'll

10:03write that down. You kind of get the idea. Do this process for at least 20 to 100 topics. It might only take you a couple hours, maybe even less. Then we can go into the validation phase. And real quick, if you are ready to dive in headfirst and do everything properly, I will leave a link below to my AI Amazon KDP Accelerator course. It essentially walks you through the entire process we're going through in this video. However, it covers it in a lot more detail, as well as gives you all the resources that I use to do this properly, such as the writing prompting process, and basically everything you

10:30need to create every part of your book, and a clear plan to follow. So, if you're someone who likes this systematized approach, I will leave a link to that below. And I have moved some things around, so it's never been more accessible to join than it is right now. And you'll also have the community support to ask any questions if you have them. And so, step two is to now actually check and see if these topics make money, so we're not wasting a bunch of time publishing books if they're going to go nowhere. All we're going to do is install the free Chrome extension called DS Amazon Quick View. This is

10:56going to show you the best seller ranks of books. This is the same as the tool we looked at earlier, which was green. And the best seller rank tells you what rank the book is out of all the books on Amazon. So, number one being the best seller, number 5 million being the worst. And by knowing what that number is, we're going to know how well the books are selling. We can properly prove demand. I will also leave a link below to BookBeam, which is a paid tool. It's going to show you some things like the royalty amounts, the BSR history of books, and it has a whole web app that

11:23does a bunch of other things for book creation. So, you can look into that, too, if you like. If you do use my affiliate link, you will get a bit of a discount. From there, we're going to simply look up these topics that we found on Amazon. We're going to look at the search results and the books that are ranking underneath it and just find a few books with a low bestseller rank to prove that they're selling. And on top of that, we're also going to check and make sure there's a few different books selling, not just one. And more importantly, that these books don't have

11:46a ton of reviews so we can actually compete. Now, if we can find topics that have multiple books selling, but they don't have a ton of reviews, that means that we should be able to sell too as long as we execute our book well and launch it properly. So, you can definitely record any topics you find in a spreadsheet, in a document, whatever you like. Let's just search up some of the ones that we

12:03found. We can go teen girls handbook. Once again, we're just looking for a few books on this exact topic that are selling and trying that we can compete. In this case, we have this book here that's making about 230 bucks a day. However, it does have 1,000 reviews. The next book here makes about 15 bucks

12:18a day with 2,000 reviews. And basically any other book on the topic isn't really selling. There's a Christian teen girls handbook, so maybe this is another topic we want to go look up cuz this is a different demographic and audience. Remember, specificity is important. But in terms of teen girls handbook, I'm not seeing any proof of a demand because the only book that's selling has 1,000 reviews and basically nothing else is making any money. So, there's no proof that we can actually sell and make money. So, if we search up the topic military calisthenics for men over 50, this looks a bit better. So, we have a few books

12:48making 30 bucks a day, 20 bucks a day, 60 bucks a day. However, the important thing is here, there isn't a ton of reviews and there's no books with really over 100. So, the competition is very low. Yes, there is some saturation, but as you can see, there's a ton of books ranking here with no reviews at all and this is right on the first page. So, as long as we get anywhere from 20 to 50 reviews, we're going to be able to directly compete with these high-earning books. Now, if we take it even further, get 50, 75, 100 reviews with a proper launch strategy and a desirable book,

13:19there's a good chance we can rank high and start to make some money. So, this of course isn't a perfect topic, but this is just what you want to look for compared to the teen girls handbook. Simply prove that books are selling, and prove that we don't need a ton of reviews to compete with them. So, pick a topic that has some demand that isn't super competitive. From there, we can go and actually create our book using Claude. It's going to be super easy to

13:38do so. The book creation process is simple. The first thing we're going to do is study the books that are already selling. We're going to get Claude to analyze our topic and look at the titles, the subtitles, the table of contents, the book descriptions, their positive reviews, their negative reviews, and just tell us what people liked, what people didn't, what the books have, what they don't, so we know how to position and angle our book. In this case, I'm looking to create a book on inspiring stories for amazing boys. This is a topic that I found. And I just asked Claude, "Can you pull competitor book

14:07info from the Amazon keyword inspiring stories for amazing boys? I need titles, descriptions, and reviews, and anything important that I should know or to have in order to create a book to compete." And so, it's going to do a full analysis. It goes and searches up Amazon for you, finds some of your competitors, and it gives you the links here, and it tells you a bunch more about the book. Now, you can use this to do your own research, but from here, all I did was ask it to write me five book title options that copy the overall style and structure of the topic, but sound more

14:36valuable. You can add numbers, you can use stronger words, add fully illustrated if it makes sense, just add more value, but still be on the same topic. And I asked it to make it appeal to the customer without losing the scope of the topic or outcome, which is very important. This will help me understand the scope of the book and how I can outline it. And it's going to come back with a bunch of different options, because now we're creating a title that is meant to directly compete with the

14:59other books. It's going to give us important things like having it fully illustrated, having 30 stories or 40, and the overall scope, which then we can create the book under. But if you create the book first and then go to title it, you're going to realize that you're actually missing a lot of important things to sell. So, we do have a few options here. My favorite one is this one here, The Big Book of Inspiring Stories for Amazing Boys. It's the exact topic I'm targeting. However, it has the big book in front of it, so it stands out and it has some more important points like 40 fully illustrated

15:28adventures teaching courage, perseverance, and real-world confidence. So, this covers the entire scope while having some important attributes that make it stand out from my competitors. That's exactly what you want to do. Just target the exact same topic for the exact same person, but make sure you're going above and beyond, you're giving more to the customer, and you're standing out from your competitors because all people want to do is get the thing they're looking for

15:50in the best and easiest version of that. This especially works well if you're in a fitness topic or a diet book because if somebody wants to lose weight, they're going to want to lose weight faster and easier. We will get into a few examples of this in a second. So, we're going to dive in and actually outline and write our book in just a second, but the most important part about this writing process is our title and making sure our book has what it needs to have. And so, based on this research, we want to find the gap. You can, of course, get Claude to do this,

16:15but it is also great to look at it yourself, look at your competitors, and see where you can stand out. So, which complaints come up again and again in the reviews? What questions aren't answered? Could the reader get a clearer step-by-step plan for this exact topic? Are there worksheets, other examples, or illustrations that people wanted that aren't there? Just things that we can add to our book to make it more appealing to the customer. So, going into more of a comparison-based example so you can see exactly what I'm talking about because this makes a huge difference for selling books, is we want to make it immediate, the obvious that

16:45the topic is what they're looking for, but give them a reason to choose our book over others. People are shopping and they're deciding which one they want to buy, and if we're not the most enticing option, they're going to click a competitor. And so, let's say our competitor is Inspiring Stories for Amazing Boys, a motivational book about self-confidence, friendship, and courage

17:01for young readers. Arguably, a fine or great book title. But now, if we're competing with this book, we have to be better. So, in this case, we have Inspiring Stories for Amazing Boys, or we can do The Big Book of Inspiring Stories for Amazing Boys. 50+ True Stories of Courage, Confidence, and Kindness to Inspire Boys Ages 8 to 12, fully illustrated. So now have a number they can picture what they're getting and it's a lot. We have a

17:24demographic for boys ages 8 to 12. Specificity works well. We also have fully illustrated, so they know it's not just a textbook. It's going to be a fun read with lots of cool things inside. I also like closing the loop and having it end result. So this book is to inspire this demographic. Looking at another example here just so you understand exactly what we're trying to do. If you have a look at this book, it's making about $600 a day right now. It's only 1 month old. Of course they're going to is going to be some ad spend. And launch to this, but that's fine. They're probably still

17:54profiting. But if you look at the actual scope of the book, we have chair tai chi made easy for senior women. Very specific, one topic, one person. Lose weight, slim down, and tone up with gentle 10-minute seated workouts. 10 minutes to feel younger, desirable outcome. Boost energy and improve strength, flexibility, and mobility over 50. And so it's only 10 minutes, it's targeting all of the important things they want, and it's calling out a specific demographic. So almost every woman over 50 who searches up chair tai chi is probably going to buy this book because it's the easiest version and calling them out specifically. More importantly, as you can see, all these

18:29important points are highlighted on the cover to easily see even at a small thumbnail size. We have lose weight, slim down, and tone up, 28-day plan, quick and easy workouts, 10 minutes a day, large print and meal guide included. So this doesn't look cluttered at all. However, it still covers all the main points. And you have to think, let's say we type in chair yoga for women. When it's only a thumbnail size and very small, and someone's scrolling through, and they see this one here, it immediately jumps out at them. Compared to the one above it, as you can see, I can't really read or see anything. But

18:59this one, if I'm just glancing, I can see exactly what it's offering. And more importantly, it's the main things I'm looking for. So this rabbit hole does get very advanced. There's tons of strategy to this. And as you start to create and publish books, I recommend subscribing and checking out my other videos because I go into all these

19:14concepts in extreme detail and depth. And we don't hold back here. As you can see, I have hour-long videos going into all this strategy and nuance detail. And these videos will really help you learn the process properly so you can get results faster and you're not just running in circles. So, now that we have an understanding of how to structure our book, we can then go and outline the entire book, which makes the writing a lot easier. So, every chapter should

19:33move a reader closer to the end result. We're going to get Claude to create this entire outline for us. However, it's good to understand what we want to create. But essentially just want to get to the reader to the end result, which is maybe it's lose weight, maybe it's it's balance, maybe it's who knows. And it's nice to have each chapter has a few things. It has, of course, what it teaches and the core concept of it. It has a practical example. Maybe even has an exercise or a workbook prompt in it to give some actionable steps for the

19:59reader. Maybe even a bonus worksheet that goes along the entire book. It just gives the full package. It teaches them the topic, gives them examples, gives them action steps, and gives them bonuses to make it easier. Once again, we can start to build up this outline in the exact chapter that we're already in. So, I said that I like this title here, The Big Book of Inspiring Stories for Amazing Boys, 40 fully illustrated

20:19adventures, etc. Now, can you build me a table of contents for this book? So, we always want to build the table of contents first so we can see the scope and then build each chapter outline out one by one. As you can see, it came back with the table of contents here. I'm super

20:33happy with it, nothing I would change. This book is relatively simple to create compared to let's say an exercise book. So, something like this is a good starting point, but if you find somewhere that has a lot of potential and people are making money, then definitely dive in there and do the extra work. But I'm happy with this. From here, I'm just going to start building out each individual chapter outline and then we can go and write the book. So, I said, "Perfect. Can you build out an outline for chapter one that I can use for writing?" So, as you can see, it gave me

20:58the outline. The chapter one, first day at new school. It shows the character and the situation of this story. It outlines the story and what it should be. and now we basically have a point form version of this chapter that Claude can use to write it. This is exactly how you get the best result writing with AI. You don't want to just wing it and get a full output right away. You want to create the title, the table of contents, the chapter outlines one by one, and then you want to write each chapter individually, and then go through another editing process with AI that refines the text so much

21:29that you can't tell the difference between a human writer and AI. So, now that we have this chapter outline, I'm going to do this for every single chapter and put it into a separate Google document so I save it. But, moving on when we are ready to write our book, now we're going to need a prompting sequence. So, what you can do is get Claude to create a prompting sequence for you to write each chapter, edit it properly, and refine it to finish. In this case, I asked Claude, "Can you give me a strong prompting sequence to turn each chapter outline from AI pattern text into a conversational human-written

21:57manuscript?" And it essentially gave me the prompting process to use. We have our initial draft for each chapter. We have one that kills the AI patterns. We have one that adds a real voice for a child that actually resonates with them. We also have a line edit for rhythm. And then from there, we can do a final pass ourselves. And we can get Claude to use all these simultaneously to write an

22:17entire chapter and then go through it. Or we of course can get the initial draft and go through each prompt one by one, refining in between. But, if you do want to dive into a bit deeper of a process for writing good books with AI, this is the main prompting process that I go through and teach. Basically, it's

22:31very simple. We want a starting prompt. We then want to remove any AI patterns. From there, we want to read and refine it ourselves, make sure it sounds good. From there, we want to add some sort of voice to have good flow and tone, make it conversational, make it sound human and not robotic. From there, we get AI to actually analyze it. We're going to ask AI, "Hey, can you analyze this chapter and show that it sounds human and find any AI flaws that it might

22:54have?" We're then going to apply the changes that it has. We're going to read and refine it one more time. We're going to look for any awkward sentences that come up naturally. There's always going to be some awkward AI phrases and we can get AI to identify these and essentially remove them. We're going to go through one final edit to get any grammar, punctuation, M

23:13dashes, and things corrected. And more importantly, we can also compare it to the first draft. So now when you have your final draft, you can compare it to the starting prompt and the starting draft, you can very clearly see the difference. That's going to allow you to identify even more AI patterns and just ensure that you get the best product possible that people enjoy reading. And if you do actually want all these prompts, I do recommend joining my AI Amazon KDP Accelerator course. It basically walks you through

23:37my entire writing process step-by-step. That one video alone is over an hour long just for writing, as well as gives you all the prompts I use and shows you the bonus tool that I use to edit your manuscripts properly. I don't mean to keep plugging in the course, but if you are wanting to do it properly, it's just too much content and resources to put into a YouTube video, which is why I

23:54have the place for it. But like I said, it's never been more accessible than it is right now. So I definitely recommend you at least check it out and see if it makes sense. And if you want to do everything in Claude, I simply asked it to now use the chapter outline for chapter one and this prompting process it gave me to write the chapter. And of course, it's going

24:11to write the chapter for me. I can read through it and just optimize it if I like. The main things you're going to want to look for is the robotic text, lots of periods, lots of M dashes, and just any redundancies. But you can prompt further for that, but the best thing to do is just give it a skim. You're going to know right away what needs to be changed and just simply ask Claude to make those changes. And then once you're happy with the chapter, copy it, put it into a document, save it for later, and do this for every single chapter. It normally goes pretty quick as these

24:38tools are getting so good, but the important thing is you do read it and make sure it sounds nice and you don't just trust that it's going to be perfect. There are publishers who do that, but I just like to create things that are high quality and people like and it will help your books in the long term because more people will leave positive reviews and just have a better experience overall. Now we of course have to package it a real book so it can be uploaded to Amazon and print and ship to customers. And so we need of course a formatted book with a title page, a table of contents, page

25:07numbers, a copyright page if you want to have one, just consistent headings and formatting, and Claude design can actually do this for us. So Claude can format our book and get it ready to upload to Amazon. So all you're going to want to do is take the document that has your book. You want to export it as a PDF and we can then put that into Claude design. So I put that into Claude design and asked it to format the book in a 6 by 9 PDF file and just design it nice so it makes sense. And I also mentioned it's going to be uploaded to Amazon KDP. And

25:36the first thing it came back with I wasn't super happy with. It was on brand with my video slideshows. It just pulled that for some reason. So I asked it to just redesign it for me and just have it align with a children's book and this topic and it did a pretty good job. It came back with a title page. I didn't actually give it my book title so that was my mistake. But scrolling down as you can see we have the copyright page, we have the first chapter, and it goes through the chapter that we wrote. When you keep scrolling down there's going to be a little bit of a quote at the end

26:03here which looks super good. And it's just a simple book that reads nice. It's going to be a good experience. And if you want to use Claude design to make some images as well or even ChatGPT, you can do that and get Claude to incorporate them where they make sense. And what you can do is export this as a print PDF. Most of the time it should be fine to upload and work well as long as it's in the margins and doesn't go outside the margins. But more importantly, if you're having some issues when you upload it, you can go to Canva, upload it there, and you're going

26:30to be able to easily adjust it. But what some people like to do as well is if you are saving a ton of money on the actual book creation process, I would just recommend going to Fiverr and getting a professional formatter to do it for you. This way it's going to be publish ready right away with no headache. It's going to be super high quality. You can go and find a designer that looks good that has a good portfolio. It'll show you exactly what it looks like here with some reviews. It's going to show you the price. So normally it's anywhere from 50 to a couple hundred bucks

26:57depending on how big your book is and what topic you're in, how many images there are. But in my opinion, it is definitely worth it cuz we can also use this as marketing material on our parts page. And so now we have to make our book cover which is the second most important thing to our actual manuscript. But the cover is essentially a thumbnail. This is what customers see and people are going to click your book based on your cover and your title and your reviews. And so the book itself doesn't matter if you don't package it correctly. And so what we want to do is

27:25we want to study the top five covers in our topic. Let's see what they look like. In this case, I actually recommend using Chat GPT. It's way better at creating cover designs. It works super well. And we can essentially take these top five best-selling books, put it into Chat GPT, ask it to create a book cover that competes with these books and give it our book title, of course, and show that it does look good at thumbnail size. And so that's exactly what I did here. I gave it a competitor cover. I said, "Create me a strong book cover for my book on inspiring stories for amazing

27:53boys." I gave it my title. This is what it came back with. So it was good, but you want to keep prompting to find the one you like the best. So I said this looks kind of AI. I want it more of a custom illustration-looking book. This just looks a bit nicer and softer on the

28:07eyes. It came back with this. I still think it looks too much like the competitor. So I simply told it that it copies the competitor. It needs to be different and stand out. And this is the final version it came back with. So of course you can keep making covers, but I'm super happy with this. It showcases the title which is really cool. I like the interactive design. It's going to stand out compared

28:27to the other book that's a bit simpler. It also emphasizes the 40 fully illustrated adventures. And in my opinion, I think this will work very good. So this essentially is ready to upload for our ebook. But what you can do if you want a full paperback cover, which you'll need the back and spine, is you can go to the KDP cover size calculator. You can put in the information for your book. In this case, we want paperback, premium and color interior, white paper, direction is left to right, measurement is in inches, trim size is 6x9, and if you click on one of your competitors, it says the trim size

28:58right underneath the description. So, just do what the market is doing. And the page count will just be your manuscript after it's formatted. So, let's say it's 125 pages. We can go calculate dimensions. And from here, we can give this number to ChatGPT. Say, "Hey, I need a full cover that's 12.5 by 3 inches in width and 9.25 inches in height." And it should create this for you. But, the alternative is just to get uh backup cover made from ChatGPT as well as a spine and just put them together in a Canva canvas that is this size. Relatively easy to do. If you made it this far,

29:31you're probably smart enough to figure it out. Now, once of course we have our manuscript, our title, our cover, we can then go and upload our books to Amazon and start the launch process so it ranks high and gets seen and starts to make sales. And so, now that we have our manuscript, our cover, our title, we can go and finish any necessary accessories we need like our description, and then

29:50upload our book to Amazon. So, creating the listing is simple. We just want to go to kdp.amazon.com, create an account, then you can easily upload books. You're going to need your title and subtitle, your book description like I mentioned, your back-end keywords. These are just similar phrases to your topic that indexes your book properly. You're going to need a pen name, you're going to need your book categories, and

30:11just your manuscript and cover files. And I will show you how to do this. We can preview the entire book, make sure it is set up correctly, and then upload it to Amazon. So, once you make your account on kdp.amazon.com, you'll have access to your KDP dashboard. You can simply go create new title or series. We're going to create our ebook, and then we can create our paperback linked to our ebook after. You're going to need a special file called an EPUB file for your ebook. I recommend giving your book to somebody on Fiverr to convert this

30:35for you. It's not going to cost a lot. You can just go to any ebook formatter and ask them, "Hey, can you you do a EPUB file from this book?" and it should be fine. Just quickly going through the upload process, it's super straightforward. We have our title, our author, our description, which you can get Chat GPT to write. Just ask it for a strong compelling book description based off of your competitor structures in the same chat as writing your book. It's going to have all the context and do it properly. You can click I own the copyright publishing rights. We can then select our categories. So, when it comes

31:04to categories, as you can see, they're just a set of category strings. It's like five different things that you click into. To find this is super simple. You can click on your competitor books, scroll down, you're going to see that they have this section called from the publisher, which I have a video on how to do this. You can watch that after. But right here, you're going to see their categories. If you have the BookBeam tool, it's going to show you the exact string to click on when you're selecting the category when you're uploading. Or you can simply click on one of the categories and look at it

31:30here. In this case, it's books, health, fitness, and dieting, alternative medicine, Chinese medicine. So, we can write that down and go and upload our book properly. For the backend keywords, like I mentioned, these are just other keywords related to your topic that indexes your book properly. But because you found a very specific topic, made a book for that topic, you're going to rank anywhere

31:48that's relevant. This is just a bonus. So, put in any sort of other similar keyword that isn't exactly the same as your title, cuz your title is already indexing your book. Don't stress too much. Just put in what makes sense and go from there. And then you're going to upload your manuscript. In this case, we're going to upload our ePub file we got made from Fiverr. For your paperback book, it will just be your PDF

32:08manuscript. You can upload our cover. For AI-generated content, we're going to click yes. However, we're going to go entire work with extensive editing because we went through a detailed prompting process. We did not just prompt it, get a result, and upload it. We did refine it properly. And if you're in my accelerator course, you would have used Grammarly as well to refine it even further and make it even better. We'll also outline some spelling errors, which you can go and double-check in the previewer. But from here, we're simply going to click save and continue and go and price our book. You can then price your book. For your ebook, you can just

32:38go 70% royalty and price it at $2.99. And then for your paperback book, we're going to price it a bit differently cuz we want to launch our book properly, which we'll get into in just a second. So, once your book is uploaded and live, we then want to launch it. Even though we have a customer, if our book doesn't get seen or doesn't rank high, it's not going to sell. And so, we just need to jump-start it, get some social proof, drive a bit of advertising to it. That's going to allow us to rank higher. But, the beauty about Amazon advertising is it's simply just showing your book to

33:05people. More importantly, showing your book to your customers that already exist. We're not running cold traffic and hope that it works out. We know our customer is there. We've hopefully created a desirable book for them. Now, we just need the social proof to validate that our book is good and to run some advertising to get it seen and get it ranking. And so, the launch process is simple. We want to publish our paperback book at a discount. Normally, this is going to be $9.99 if you've created a few of the books that we talked about in this video. When you have a desirable book that has some reviews and it's at a

33:34discounted price, it gets a lot of impulse buys, which drives the ranking cuz Amazon is simply a performance-based system. If your book sells, it will rank higher. But, of course, we want to collect some reviews as well once our book is live. I will leave three sites below that I recommend. I'm not going to dive into them deep into this video, but they are super straightforward. We then want to, of course, run some ads. Like I said, we're just showing our book to our existing customers, which will, most of the time, bring sales as long as they're there and help us in our ranking. Once you get ranking high, people will then

34:04be searching and finding your book organically. You don't need to rely on Amazon ads for sales. They're just kind of a bonus to keep your book ranking. I do have my Amazon ads set up guides on my channel, so you can go and check those out after. But, the goal here is to just get Amazon to show our book to everyone searching. And if you have enough reviews, a desirable book that's discounted, and you run some traffic to it, it's going to slowly work its way up and start to make some sales. And part five is how this compounds. So, how should we think about our business

34:29moving forward with books two, three, and beyond? And so, book one is very much going to be learning the process. You don't have to do this perfectly. It doesn't matter if it sells or not. Of course, if you do follow a very proven system with some guidance, it will work out better. But more importantly, don't really sort of with this. Book two is going to be when you know the process

34:48and you can create a book a lot faster. It's going to be a lot easier, a lot more fun, and you can maybe even gain some momentum in sales and start to see how this actually works. From there, book three will be even easier. You're going to know where a few different topics look like already. If you're getting traction or not, I recommend really deciding if you want to continue to create the type of books you're creating or pivot to something totally different where there's a lot

35:09more demand. But from here, you should have enough information to go off of, and you should at least see a bit of results from this if you're doing everything properly. Book four is when we now have a repeatable process. We have three different topics we've published in. We can see what's happening with them, and we know what direction to go in, and more importantly, we know the book

35:26creation process. From there, book five is when you really start to bring it all together. You can have five listings live, even if they're only making 10 or $20 a month, it's all going to stack up. But more importantly, when you do publish and stack your income, your knowledge is also going to compound. So, book five is totally different from book one. And you have to understand that any business you're starting, you need to learn the process properly. You can't expect to start learning a language and know it by the next week or start learning how to ride a bike and then suddenly you're riding with no hands within two hours. Doesn't

35:58really work that way. It takes time and effort, but the important thing is that you believe there is an end result, and you trust the process enough to get there. Any online business works, trust me. There's people making money doing basically anything. You have to pick the business you like the best, stick to it, and get so good and do so much volume, it's unrealistic you wouldn't have results. But more importantly, you have to understand that you are building a very valuable asset. You're building a catalog of books that earn passive income, and you can take this as far as you want to take it. I know people that

36:28have over a thousand books on Amazon selling and even if those books made $5 a month, that's $5,000 a month. And so think of it that way, you're compounding your catalog and if you slowly learn every time and get better and better, you will definitely start to see some results over time and you'll more importantly know how to get those

36:46results and you can repeat the process. And so each book has its own listing and ranking, own reviews and sales history, own keyword ranking and positioning. And even if one book stops selling, it doesn't matter because you have others that are earning as well as their own individual assets. And if you have 20, 30, 40 of these all selling, this is how you can actually

37:04sell this business too. And there's many people who have sold their businesses for multiple six figures, even into the seven figures as well because they have a catalog of assets that are selling consistently, which is a business people want to buy. That's of course down the line, but just understand that that's what you're building and why it's so much more valuable and effective than other online

37:23businesses. So part six is where people go wrong. How can you avoid the main mistakes that people make and actually get something out of this business? And like I said, I've been in this business for multiple years. I've coached hundreds of people. I live and breathe this stuff and I see the same mistakes over and over and over. The first one is people don't check demand properly. They pick a topic that just doesn't have what it needs to have. Maybe it's a topic they like, maybe it's a topic they thought was good because they went through the wrong process, but you have to pick a topic

37:52that people are already searching and buying and you can compete in. This is very important. The second thing is their book doesn't stand out and so it looks like everything else on the page or maybe it's worse than everything else. And if you don't create a book that people want to buy over your competitors, you're never going to sell books because if people have a better option, they're going to pick that all day long. And number three is they don't publish enough books. They don't spend

38:13the time to learn the process properly. They don't spend the time to compound their catalog and you have to just think of it like anything else, going to the the learning something new, learning a new sport and you have to give it enough time. You have to trust in it enough and give it enough time to start to see the something from it. But, if you just always jump from business to business, you're never going to have results cuz you're never going to spend enough time on one specific thing to see it through till the end. And so, if you have tried a few other online businesses without

38:39results, it's probably not the business model at all. It's probably that you didn't spend long enough doing it. So, I suggest you actually spend a good amount of time building this out and learning the process, and you will have a better result, I promise. And so, the important thing here is that AI makes these reps easy, so you can continue to build and publish books without spending a ton of money. And so, research that took weeks now takes an afternoon. Publishing itself cost nothing but your tools and your time. A book that flops costs you maybe a couple weeks, maybe a couple hundred bucks at most, and a book that

39:09works will keep paying you for years even with this low overhead. So, I really hope this video gives you good direction for creating and selling ebooks on Amazon. If you made it this far in the video, you're already ahead of most. Most people don't follow through with anything, and that shows that you actually want to put effort into things, and I promise you if you just keep moving forward and keep following through, you will get to where you want to go. Like I said, if you do want to join my accelerator course, I will leave that link to blow. It's going to walk you through this entire process

39:33in great detail and dive deep into the strategy as well. You also have a community to ask questions if you get stuck. And of course, as most gurus, I also have a one-to-one mentorship program that's linked below. So, if you want to work with me directly to optimize the books you've already published, as well as build a clear plan moving forward, even if you're brand new, it's going to be a link to book a

39:51call for that. That's it for this video. Make sure to subscribe as I do post one to two videos on Amazon KDP directly every single week, and they're extremely in-depth and valuable, and will help you out if you are actively publishing. Thanks for watching. We'll see you in the next one.