Facebook Ads Not Working? Try THIS First

0:00I've spent more than a$ hundred million on Facebook ads over the past 11 years and at this point I'm about as experienced as a person can be when it comes to Facebook and Instagram advertising but there are still things that happen within metad accounts that even I can't explain sometimes things just go wrong and your results really suffer as a result in this video I'm going to show you what to do if that happens in your ad account and how you can get your results back on track so sometimes relatively inexplicably um things just go wrong within meta ad accounts You' got High performing campaign High performing ad ads set Etc

0:33and all of a sudden your results just drop off and it's really difficult to work out why you might think okay maybe I've got ad fatigue right people have seen my ads too many times and that's why they're not resonating they're not converting anymore they just bored of them so you take a look at your frequency number and your frequency is not that high you think okay maybe it's not ad fatigue then maybe you think okay it's the targeting maybe the targeting for some reason isn't working like it used to so you go in and you tweak the options maybe create some new adsets different targeting options that doesn't

0:58seem um to fix it e you're sort of left scratching your head as a Facebook Advertiser thinking why was this working really well and then all of a sudden it's not and often I've spoken to so many advertisers that are in that situation I've been in that situation many times myself most meta advertisers have been advertising for a while have been in that situation and it kind of drives you mad cuz you're thinking how do I get these back I'm trying all these things how do I do I go about doing this now often the solution when that happens is to use the meta ads learning phase as

1:25your friend when you have that exact scenario just described where a campaigner adet was doing really well performance has dropped off and you just can't explain why there doesn't seem to be any logical reason as to why that would happen what I recommend you do is take that campaign or adset and duplicate it and then run a new version it could be identical to the previous version but allow mattera to start aresh effectively with that new C now it's really important that the existing campaign the original one the original campaign the original asset that you turn that off you don't want to be running identical duplicates alongside

1:56each other that's going to cause all sorts of overlap um issues and neither are likely to do very well so you pause the original and then you run a complete duplicate and you can think of that as almost like you know when an app gets sort of stuck on your phone it's just not working and you okay quit the app and then reload it and that normally solves the problem or your computer's playing up and you switch it off and switch it back on again because the way meta add campaigns work with the learning phase when you do exactly what I described you duplicate and run a new

2:24version of what you had that was working well previously it's effectively like a reboot and obviously just takes a few seconds and can make a really big difference we've seen campaigns go from a 5x rows down to a 2X rows just like I described right drop off what's going on why is this happening no logical explanation we're looking at all the various details and then we do what I just described you duplicate you basically do a an adset or a campaign uh refresh and boom it's right back up to a 5x R so definitely something to test if you've seen that happen we'll get back to the video in a second before we do I

2:54just want to quickly let you know about my mentorship program now with my mentorship program me and my team mentor people daily to help them get the best possible Facebook ad results we've actually had some amazing results recently from some of our mentees we'll pop them up on screen right now in fact 82% of people that join my mentorship program see a notable Improvement in their Facebook ads return on adspend within just 30 days of joining and that's a stat that I'm really proud of there is a link in the video description below you can click on that come through to a page on our website and book in a

3:23free no obligation call with one of my team members to find out more about it and see if it would be a really good fit for you hopefully we get a chance to work together now there is no guarantee that this will solve the problem it may well do and is absolutely worth testing but there's no guarantee that solve the problem because meta sort of delivery processes and learning processes getting stuck which is what I've described here and does unfortunately happen even though metas machine learning is really powerful and can help find great prospects and all that sort of stuff sometimes this does happen and that's

3:51not always the cause for a drop off in ad results there are other reasons why ad results drop off it may well be ad fatigue you may might might need to create new ad new ad creators things like that um it might be that there are external factors like your product or service is quite seasonal and if you haven't been running you know multiple years to sort of see the patterns it might just be that you've now moved into a time of year where you should expect to get worse results this happens to a lot of businesses maybe a competitor has just brought out a new product or a

4:18service that's better than you know anything else out there on the market and you either weren't aware of it or you didn't think that it was going to have that big an impact and they're sort of hoovering up a lot of the the market share and a lot of the potential customers so what I've described in this video is absolutely worth a test because it's so quick and easy to do and you'll find out relatively quickly if that's what happened and that's the solution so we do this for our clients all the time because of that if it doesn't then fix it you've then at least ruled that out

4:42as a potential problem and you can move on to some of those other areas that I discussed and if you're interested in other simple fixes that can massively improve your Facebook ad results go ahead and check out this video in it I show you how to substantially improve the most important part of your Facebook ad quickly and easily if you haven't already it's well worth a quick watch