Boring Businesses Will Pay You $297/Mo to Fix Their Google Reviews

0:00Would you start a business if I told you it could make $10,000 a month, but you had to work with tree companies? And apparently, I'm dressed for the occasion. But no, I haven't been sponsored by trees. But going after tree companies is pretty much exactly what I'd do if I were starting over because you can keep the whole thing ridiculously simple. No sales calls, no audience, no website, no revolutionary idea. Just one boring niche, one obvious problem, and a simple automated $297 a month monthly service that you can set up once and then sell over and over again. And the key to all of this is

0:32finding a problem that's easy to spot and easy to solve. And one of the easiest problems to find is a business that's doing great work, but sitting on Google with barely any reviews. And that is exactly the kind of problem you want because you don't need to reinvent the wheel every time you get a new client. You can install the same simple system that helps fix it. Charge $297 a month to keep it running and then you can do the same thing for the next business and the one after that. So, let me show you a real business now because this makes a whole lot more sense when you can see

1:02it. So, this is Reno, Nevada, and I've typed in Tree Service. I'll click more businesses to open up the full list. And then you can see at the top, ignoring Arbor Pros, which is a sponsored listing, you've got American Arborists, Tree Service with 750 reviews, followed by Urban Woodland Tree Care, and Grizzly Tree Co. But keep scrolling down the very same page and you get Alpha Tree with 21, Selenus with 17, Nevada Roots with 21, and Arbitry with 17. We're looking at the same city, the same

1:31industry, and the same kind of service. But when a homeowner in Reno has a dead pine hanging over the garage, one of those companies gets that homeowner's business and everybody else doesn't. And from what the homeowner can see, the only difference is the number sitting next to the stars, which is exactly why I'm telling you to pick something boring. You see, everyone who wants to start an online business goes after the same shiny, fun, new, and exciting stuff. Whether that's the AI thing, the app, the med spas with the giant marketing budget. Meanwhile, there's a guy with a bucket truck, a five-star rating, and three reviews who has never

2:07once had a message from anybody offering to help. Everybody's going after the same fun sounding businesses, but nobody's fighting you for boring. And boring gets paid. Sure, it's a little harder to explain at a dinner party that you help businesses like tree companies get more Google reviews. But on the bright side, at least this way, you can afford to pick up the bill. And suddenly, everybody is very interested in your tree business marketing. So, how do you pick your niche? meaning the type

2:31of business that you're going to help. Well, I use four checks, and you might want to write these down or screenshot them. One is that customers find this kind of business on Google Maps rather than through Instagram or ads. Two, the job is expensive enough that one new customer pays for the entire year of your service. Three, the business owner runs the crew himself, which means he's up a tree when the phone rings. And four, he has very few reviews compared to the leader in his city. Now, I get people reaching out to me, whether through the comments or inside of our private community, asking me at least

3:02five times a day, what I think the absolute best niche is for them to start with. So, let's put the businesses that everyone keeps asking about through those checks. Garage door repair and gutter guard installation both pass all four. Appliance repair passes, too, but the jobs are smaller, so it'd be my third choice behind those two. Med spas fail check three because they already have a front desk and a massive marketing budget typically while HVAC meaning heating and air conditioning companies pass, but a lot of people like you have already found them. Tree services though passes all four with plenty of room to spare. So rather than

3:37you just staring at a list and trying to make the choice, let me just make that decision for you. We're going after tree companies. And if you're in a city with more than even 50,000 people, there are tree companies in it that look exactly like the ones that I just showed you. Now, over the past 10 plus years, I built three seven-figure agencies, worked with over 1500 small businesses, and run thousands of campaigns. And today, I do it all as a oneperson agency with zero employees. So, this isn't something that I just read about somewhere. This is what I actually do every single day. So, in this video, I'm

4:05going to give you the exact messages to send, the exact system to install, and the exact math that takes you from one $297 a month client to $10,000 a month. And we're going to use real Reno Tree companies on the screen. the whole way so you can see how this works. Now, there are four steps to this process. You find the leak, meaning one visible place a business is losing money. Then show the business owner proof of the problem instead of leading with an offer. From there, you install the system that fixes it. And then you get paid every month to keep it running. So, let's start with step one, finding the

4:38leak, which for a tree company is almost always in its Google listing. Now, when you're looking at these Google listings, you're looking for two of three different signs. One, the profile hasn't been touched in years. So, the photos are old and the description is only like a sentence long. Two, the review count is low compared to the companies around it. And three, nobody is replying to their reviews, which is a dead giveaway

4:59that no one is looking after this thing. And one more tip here on where to look. The companies that need you are pretty much never at the top of the results. So, scroll down or go to page two if you're in a busy city. Then, once you found a business with those signs, step

5:14two is showing the business owner proof. This is how you sell the service through written messages. No cold calls, no sales calls required. So, I want to slow down here to make sure we get this right. So, here's how it works. You start by pointing out the problem, then offering something useful for free, and finally asking permission before you build anything. And it's that last part that matters a lot because you do not want to build reports for a list of like 50 strangers. Speaking from experience here, but doing free work for people who may or may not acknowledge your existence is not a good way to provide

5:45for your family. So instead, you send one short message and only build the report for business owners who reply and tell you that they're interested. The beginner who builds 50 reports when nobody asks for them burns out by Thursday. But the beginner who builds them only for the people who want them builds a real business. Now, you're going to send this message by email or through the contact form on their website if there's no email listed, but you're using the exact same words either way. You want to keep the subject line lowercase. And if you can find the business owner's first name, you want to put it in front like this. Hey, Adam,

6:17quick question. And yes, the example that we're using today, Arbor Tree Service, the business owner's name is also Adam. So, hopefully this doesn't get too confusing here. Anyway, here's the exact message you want to send word for word. So, you might want to write this down or screenshot it. Hi, Adam. I was looking at tree companies in Reno on

6:33Google and came across your listing. You've got a really solid rating, but I noticed nobody's responded to your last few reviews and you're sitting well behind the other tree companies in Reno on review count. That can make it harder for people to find and choose you when they search for tree service in Reno. I put together a short report showing a

6:51few simple changes that could help. Would it be all right if I sent it over? No charge. It's yours either way. Now, when a business owner replies, this is where you create their report. This is the prospecting tool which helps you find potential clients inside the software I use. I'll tell you more about the software in just a second, but how it works is that you type in whatever industry you're going after, which in this case is tree service, and then the same for the city, which in this case is Reno. And it then gives you every tree company in the city with a score showing

7:20how likely each one is to become a client, which is pretty nifty. You click add on the businesses that reply and minute or two later you've got a full report on his listing, his reviews, his website, you've got an overall score right there on the front page as well. Now, if you want to pull this exact same report for tree companies or any kind of business in your own city or any city

7:40really, here's the fastest way to do it. I've got a link in the description below this video where you can grab an extended 30-day free trial of Highle, which is the exact software I use to run my entire oneperson agency with zero employees. And when you start through the link below, you're also going to unlock my complete agency OS, which has over $15,000 in pre-built funnels and follow-up automations and client outreach scripts and sales scripts and a 30-day highle quick start, all installed

8:06into your account with one click. There's private community access as well and a whole lot more. Links in the description below. Okay, so now you've got the report for the business owner who replied. The next step is turning what you found into a simple offer. And that's what message 2 does. So here's what that says. Here's the report. Your listing scored 28%. The biggest gaps are the reviews nobody's responded to and how far behind you are on review count compared to your competitors. I can take care of the unanswered reviews, keep the profile current, and install a system that automatically asks new customers for reviews. Then I keep it running each

8:39month, responding to new reviews as they come in. It's $297 a month flat. Take a look through the report, and if you'd like me to take care of it, just reply here. And if he replies and says yes, you don't need to start selling all over again. At this point, you just make the next step as easy as possible. So, your

8:56third message is just this. Perfect. I'll send over a payment link and the 2-minute instructions to add me as a manager on your Google profile. Once that's done, I'll start the fixes and send you the before and after. Okay, so he said yes, he paid. Congratulations, you've now got a client. So, now the question becomes, how do you actually

9:12deliver this service and get results? Well, good news here because this service is pretty small, simple, and it's almost completely automated. So, here's what it looks like. In month one, you fix the listing yourself by adding fresh photos that he can send you from his phone, writing a proper description, and replying to the old reviews that nobody ever answered. That's about an hour of work, maybe two, and you do it one time. Then, you turn on the review engine, which is the part that keeps

9:37working long after you've gone to bed. You don't have to build this from scratch either because on day one, all you've got to do is just copy it from my agency OS into his account. Change his name and his review link and it's live. Now, technically, if you wanted to, you could run this entire thing by hand, manually texting every customer yourself

9:56and writing every reply one at a time. The software just does the remembering and the asking for you. To understand why this works though, there's something that you need to understand about every tree company out there sitting at only 10, 20, or 30 reviews. You see, business owners don't actually have a review problem. What they have is a remembering problem. The business owner forgets to ask for a review. The front desk forgets to ask. The technician finishes the job and just leaves without asking. Even the customer, who is totally happy and who totally meant to leave a review, well, they forgot to because life just gets

10:28busy sometimes. So, the business does great work all week long, and Google sees pretty much none of it. And the fix for a remembering problem isn't more effort from the business owner. It's a system that remembers so they don't have to. So, the review engine handles that remembering with three text messages that go out automatically after every job. Let me show you what those look like. The first goes out the same day, and it simply checks in without asking for anything. The first one here is deliberately low pressure. You don't ask for a review yet. You just make sure the

10:57customer is happy with the work first. So that's what this message looks like. Hey Sarah, this is Adam from Arbor Tree Service. Just checking in to make sure everything looks good with the work we did today. Then the second message follows up and makes the actual review request. Hi Sarah, Adam here from Arbor Tree Service. Just wanted to say thanks again for the opportunity. If you have 30 seconds, would you mind sharing your experience in a quick Google review? It helps other homeowners know they can trust us. Then a few days after that, she gets one gentle reminder if she hasn't clicked the link yet. The system

11:28also checks whether she already left the review, and if she does, it stops so nobody gets bothered twice. Just a quick follow-up. If you haven't had a chance yet, we'd really appreciate a quick Google review. That third message is the one that almost everybody skips, which is crazy because that's the one that generates most of the reviews out of all three of them. But before you turn any of this on, there's one part of the setup that you need to make sure you get right. And that is that one thing here is not optional, which is that every single customer gets the same message and the same Google review link. You

11:57never want to send it only to the customers that you think are happy. And you never want to offer anybody anything in exchange for a good review. To stay compliant with Google's terms of service, we send the same message with the same Google review link to every single customer. Picking and choosing who gets asked, that's known as review gating, and it goes against Google's terms of service, so we just don't do it. Now, once all of this is installed, there really isn't too much left for you to do manually. I mean, with that installed, you're getting paid each month just to keep it running. So, what

12:25does that actually mean for your time then? Well, most months it's probably going to take you around 15 to 20 minutes per client. I usually just say 30 minutes, though, cuz I'd rather overestimate the time than make it sound easier than it really is. And this is where the business model starts to get really interesting, because $297 a month is only your starting point. Once that tree company trusts you with his reviews, you're going to sell them two more things one at a time to fix other problems that you can already see. The second problem is missed phone calls. A tree company owner is often 40 ft up in

12:54a tree with a chainsaw running, which feels like a perfectly reasonable time to not answer the phone. The problem is though, when a homeowner calls and goes to voicemail, they usually don't wait around. They just call the next company on Google. So the second service you sell is an AI receptionist. It answers the call, talks to the homeowner, books the appointment, and then texts the business owner the details, and you charge an additional $397 a month for that service. Then there's the third problem, the website. A lot of tree companies are still using websites that look 10 years old, barely work on a phone, and somewhere near the bottom

13:27probably still say, "Follow us on Google+." Some of them don't even have websites at all, and are still using a Facebook page as their main place of contact. So, the third service is a clean, simple, onepage website connected to the same system, and that's another $497 a month. And when you add those services together, one tree company is now paying you $1,191 a month, which means nine of them is $10,719 a month. But here's what really separates this from every other make 10

13:54grand a month video you've ever watched. All you're looking for here is nine tree companies, which means you don't need to become an expert in like a hundred different local businesses that each need something completely different. When you stick to a single simple, boring niche, the ninth install is the exact same messages and the exact same system as the first client. So by client four, you could do the whole thing with your eyes closed. That is what boring buys you. But bit of a side note here, you don't want to sell that second and third service right from day one. You don't even mention them. What you want

14:25to do is wait until that first system is visibly doing what you said it would, which for most clients is typically about 30 days in. By then, the reviews are showing up, the profile looks alive, and the business owner has watched it happen right before their eyes. Now, you might be thinking, "Yeah, but isn't everybody already doing this?" I mean,

14:42aren't agencies completely saturated? And look, agencies aren't exactly a new concept. They've been around forever now. What's changed, though, is where everybody seems to be competing. Right now, everybody's rushing towards AI and automations and more AI and whatever the next new shiny service happens to be, which leads to this giant red ocean where everybody is trying to sell the exact same thing to the exact same businesses. Meanwhile, there are more than 36 million small businesses in the US alone. And most of those business owners aren't waking up in the morning

15:14thinking, you know what I really need? More AI. What they want is more customers, more phone calls, more jobs, more sales. And if you can be the one to help them get those things, they don't care whether the solution sounds cutting edge. They care whether it makes the phone ring. And frankly, I will happily make a million bucks a year doing boring ass stuff if that boring ass stuff works. And it does. Which brings us right back to the whole point of this video. Boring is an advantage. Because while everybody else is fighting over the shiny stuff, you're looking for simple, obvious problems inside businesses that most people aren't even

15:48paying attention to. So, let's look at the actual numbers with all that in mind. There are 36.2 million small businesses in the United States alone and 1.1 million new ones opened in the last year alone. And we just found like a dozen on the first page alone in just one city that nobody is helping. It took us like 2 minutes. Next, hearing people talk about agencies doesn't mean they're actually doing it. I've watched enough home renovation videos to know that watching videos about fixing my kitchen and actually personally renovating my kitchen are two completely different things. Sadly, over the last 10 plus years, I've watched a lot of people get

16:21really excited, but very few of them ever send that first message. That's why this entire video is built around the smallest possible step so you actually take it. Now, the nice thing here is that the numbers are pretty simple. Everything I've shown you runs inside High Level, and the plan I'd recommend is the 297 a month unlimited plan, which

16:38gives you unlimited client accounts. That means your very first client covers your entire software cost, and every client after that is nearly pure profit. Texts, calls, and AI usage add small costs as you grow. So, you build those into your price. And you don't need to build any of this yourself. You copy the same system from my agency OS into each new client account and make a few small changes for their business. But before you go out and do this, I've got three quick warnings that I need to share with you. Warning number one, only promise results you can control. You control completing their Google profile and

17:09installing the review engine, replying to reviews, and reporting the numbers. Google, on the other hand, controls the rankings, and customers control whether or not they leave a review. So, promise the work you're going to do, never the rankings. Warning number two. You just watched me add up $1,191 a month and now you're going to want to walk in and sell all three services at the same time. But don't. You see, he hasn't seen you do anything yet. So all three services is just a bigger number,

17:36a bigger request from a stranger. Instead, you want to sell the 297 service first, get him a visible result, and then those other two services become really easy to offer 30 days later. And warning number three, before you commit to tree companies or any niche for that matter, you want to spend five minutes checking that that gap is actually there in your city. See, when I looked at Reno, the leader had 750 reviews and five companies underneath that had less than 20. When I looked at Colorado Springs, though, everybody already had reviews, so there was nothing really to sell. Same niche, different city, completely different answer. It only

18:10takes like 5 minutes to do this, though, so make sure to check first. So, here's exactly what I do right now. Grab the extended 30-day free trial of High Level through the link in the description below. Then import my agency OS so the review engine and those messages are all sitting inside your account. Once that's done, open Google Maps, type in Tree Service and your city, and find one company with two out of those three signs that we covered. Then send them the message. And remember, Boring gets paid. But here's the thing. Everything I showed you today is just one piece of

18:39how a oneperson agency actually works. If you want the full picture, how to pick your niche, how to price your services, and how to put every system together, I put together a complete free master class that I've got linked up right here that's going to walk you through the entire thing step by step.

18:52So, feel free to tap or click that now. I'll see you in there in just a