The NEW WAY To Get Instagram Followers with Ads

0:00did you know that it's possible to run Instagram ads and get tons of Instagram followers very quickly in this video I'm going to show you exactly how to do it if you want to grow your Instagram following quickly don't want to go through years of constantly posting this is the strategy I'd recommend so I'm in an example meta add account and here's where we're going to run our Instagram ads from to get these Instagram followers I just want to quickly touch on why you would want Instagram followers why why why there's the very obvious reason of you want to following because you can then post to sell

0:27products and services and things like that to them and that's an absolute Ely valid reason that's why I want more Instagram followers it's why many people want more Instagram followers but another reason that I think is less appreciated is that it really helps with your credibility so if people see your ads online your content online whatever it is you're doing online to try and generate business they will check out your social profiles and if they come through to your Instagram account and see that you've got hardly any followers nothing going on that is going to hurt your credibility and people will be less likely to purchase from you this is

0:56obviously more important in certain industries over others but it is a factor having at least at least a few hundred or a few thousand followers can really make a difference in someone going oh this person's legitimate I'm going to buy from them I'm going to book them for my speaking gig I'm going to have them on a podcast all sorts of different things can come from having an Instagram following I think that's a good reason to build one as well so with that said let's go ahead and get into it so as I said I'm within an example meta add account if you're not familiar with

1:22how to set one of these up you don't already have a meta ad account I'll include a link in the description below to another video that shows you exactly how to go about doing that so from here which is ADS manager we want to go ahead and click on this green plus create button and then we're going to create a new campaign here we're going to go ahead and use the traffic objective it'll make more sense um in a minute we go ahead and click continue um and as that loads just want to quickly say that with other types of Facebook ad Instagram ad campaigns we would almost

1:50certainly not use the traffic objective but we do want to in this specific circumstance so if you watch my other videos thinking hang on you don't normally do this I just wanted to quickly clarify um that point okay so this is the campaign level if you're not familiar with a a typical Facebook ad Instagram ad campaign structure you've got campaign ad set and then ad level um and what I'm going to do in this video is touch on the things that you do need to do and do need to change if you want sort of full walkthroughs on Facebook ad campaign creation then you can find that

2:16out again there'll be a link in the description to another video that walks you through the entire process I'm going to touch on the things that really matter here so let's just quickly rename this so that we um we know what we're talking about here so I'm going to call this an Instagram follower campaign and we don't need to do anything else at the campaign level unless of course you fit within a special ad category we can leave all the rest of the the settings as they are then I want you to jump over to the adet level now we'll come to adset name in a minute before we get

2:41there I want to quickly talk about this conversion um section particularly the conversion location now you see the default here is website most people that are running traffic campaigns um on meta they want to send people to their website because they want people to become a lead purchase all that sort of stuff but we don't want to do that we want Instagram followers that's what the the topic of this video is about therefore what you want to do is Select Instagram profile and when you do so you may or may not see this little um popup saying that this destination is supported by standard enhancements which

3:09is something that happens at the ad level um so just don't worry about that basically if it pops up click continue and crack on we don't need to worry about stand enhancements anyway okay so this Instagram profile um option as the location so when people click on your ads they'll be taken through to your Instagram profile is relatively new it hasn't been available that long so previously we might have recommended different strategies for running ads and getting Instagram followers um we may have used different campaign types or we may have um recommended simply running ads from within the Instagram app and because you could send people to your

3:39profile directly there and a good way to get followers but now we do this because this is the option and what we found is that when testing this setup a traffic campaign within a proper um ad account using ads manager will perform equally in terms of cost per follow as actually running ads from within the Instagram app but with this setup here we get more control more flexibility we're used still operating for it and if you want to be serious about your advertising and getting good results you definitely want to be operating out of ads manager so just wanted to clarify that cuz I imagine one of the comments that I would

4:08get from people is um can I just run ads from within the Instagram app instead yes you can I recommend this but it's not a big deal if you go with the other option one I'm about to show you going forward will still apply okay so select Instagram profile now once we've got that selected the performance goal and that is what do you want meta to get you more of so you say to meta look I want purchase I want leads I want whatever that's what the performance goal means and they use that to optimize the campaign it's really important it defaults once you select in Instagram

4:38profile as your destination it defaults to maximize number of Instagram profile visits and we can't change it that's absolutely fine that's great so we're going to go ahead with that and then move on you don't need to worry about bid control you don't need to worry about Dynamic creative yet I have other videos on Dynamic creative Link in the video description in case you're interested bit more of an advanced technique but we don't need to worry about that here and then the same's going to apply to budget and schedule I'm just going to leave leave it at the default 20 per day my recommendations is to start small see how it performs then

5:04look to scale um but of course I have other resources on budget again another Link in the video description will be on a to a video all about how to set your budget things like that I know that's useful for people um so lots of links in the video description but you can check them out if you do or don't want to go through that stuff this video is going to remain focused on what the topic of this is which is getting Instagram followers okay so I'm then going to go down to audience control now we can see that we've defaulted here to the the location in which I'm in which is the

5:31United Kingdom but we can of course open this up and change this narrow it down all that sort of stuff so when it comes to location targeting I'd recommend you go with one of two strategies now if you want your Instagram followers to be potential customers clients of yours going forward which most people will then you only want to run ads in the locations in which you are actually able to deliver products or deliver services or something like that so for example that might just be the one country my business for example as a as an ads agent agency you know we would look to add in some of our core markets like the

6:03US for example we have clients that we run ad campaigns for in the US as well as UK as well as all around the world to be honest but but that would be one of our main markets you can look to add those in you could also go the other way let's say you're a service based business and you can't operate you know Nationwide you just operate in a local area you could delete these out I could delete this for example and we could go for something like um this chelham is a town in England that I live in and when I add in England we get the top result

6:28here so I can just add in chelam this is where I live um and then we can set a radius around this we could be chelam plus 25 miles or we could change that to less more depending on how far we're either willing to travel to do the work or how far we think people will be willing to travel if say for example they come into our office or our studio or whatever happens to be okay so you really want to change this to be wherever your customers are pretty straightforward there is also another option so let's say that you're less concerned about uh building an Instagram

6:56following that is only of people that could potentially become customer of yours and you just want to build an Instagram following you want to increase that number because of some of the things I mentioned you're more likely to get booked onto podcasts or speaking gigs or you know lots of people have different objectives here then what I'd recommend in that scenario is that you really broaden out where you Target and you include some uh locations that are less expensive to advertise in where you will see a much lower cost per new Instagram follower than you would targeting other locations so for example if I was taking that approach now we

7:27would still add in um the main locations that we've got you know places like the United Kingdom um where we're based and the United States but we would also look to add in some cheaper locations where there are still plenty of English speaking people because my ads are going to be in English countries like India for example where we're going to see a much lower cost per follow now we do also have clients from India and countries all around the world but we know that on average if you've got a thousand people that you know consume my content follow me on Instagram in say the United States versus a thousand

7:58people in India we're going to convert more of those people in the US because of affordability and all those sorts of things right but if we're looking for the following you want to get as many people as possible um make your budget stretch as far as possible then we're going to look to add in countries like India and other english- speaking countries countries they're less expensive to advertis in particularly for us it' be in Asia and Africa and places like that okay um so really just have to think about what your core objective is you could always try a little bit of both you could perhaps run

8:25a broader campaign to try and get um just boost that number so that you look more credible online and then switch and focus more on okay we're only now going to get new followers in places where we think those people can go on to become customers so really just sort of tailor that to your specific approach I'm just going to go with the United Kingdom for now and then we're we're going to move on and we're going to scroll down to this uh audience section then in this Advantage Plus audience section there's a few things um that we need to to to work out and go through here and a few

8:53different strategies I'd recommend depending on where you're at right now so ignore custom audiences for a minute we're going to be coming to that in just a second uh first thing to change is age so if I was to think of the people that are typically interested in the sort of stuff I post on Instagram it's like Facebook ads Instagram ad tips um they pretty much span the age ranges we might put an upper cap limit on of say 55 60 but we've got clients people who have bought courses of mine and things that are older than that so we would probably just leave it open but for some

9:22businesses this is going to be more significant um than others because of the type of stuff that you share you want to make sure that the people who go on to follow you actually are interested in the stuff you share otherwise it's pointless right so just have a little think about that and then again gender we would just go with all genders um but some businesses may be very heavily skewed you know one way or the other and you can you can adjust that um as you see fit nothing wrong with keeping that nice and open though then we get to the detailed targeting section so if I go

9:48ahead and click edit in here so what you want to do now really depends on where you're at so if you're just getting started you've got a new Instagram account or you've only got you know a couple dozen followers anything less than say a 100 followers then what I do is I'd start in this detailed targeting section and I wouldn't overthink this just enter in some options that you think represent the stuff that you talk about that that are going to be a good descriptor of people that are interested in the things that you have to talk about so for me for example I could simply come in here and go with

10:16something like social media marketing I know that that's an option and then you know when I'm talking about how to get good results with Instagram ads and Facebook ads and things like that then social media marketing I want to select the interest option by the way here watch out for that not you know job title um the interest social media marketing is a good option to go with there are other options I could include like digital marketing so just type in some terms that are closely related and you'll find some stuff no need to overthink it you can also browse so you can click on browse and you can just go

10:44through all the various categories to find things that that are applicable um for your uh for your business and and for the content that you talk about okay so if You' got less than 100 less than 200 say followers I just go ahead and start with something like that as I said no need to overthink it now if you've got more than 100 200 followers but less than say 2,000 followers I would change up the targeting strategy so instead of putting in some detailed targeting options I delete that out leave that blank and instead what I'd recommend you do is create a lookalike audience based on your existing Instagram followers and

11:15what that means is you're basically saying to meta look these are the people that follow me on Instagram I'd quite like you to create an audience of people that are very similar to the people that already follow me on Instagram because I think those people are likely to want to follow me on Instagram as well makes sense right and I'll show you quickly how we go about doing that we need to set that up in the custom audiences um section so if I just go ahead and delete uh to minimize that down click on these three little lines all tools here and then what we want to do is find

11:41audiences so if we scroll down in here we should make our way down to this audiences section just going to click on that let that load up then you'll probably come through to a page looks something like this we've already created a bunch of custom audiences look alike audience this is an example ad account so I use it for that sort of stuff um if you don't see a page looks like this because you haven't done anything in here yet don't worry about that that's absolutely fine and if you want to find out more information about how to create customer audiences which allow you to retarget things like

12:04website visitors people on your email list that stuff there'll be a link in the video description and I'll also include another link to a full tutorial on lookalike audiences as well so lots of extra resources for you guys today uh but on this video I want to focus on the one I talked about specifically which is creating a lookalike audience based off of our existing Instagram followers so if we go ahead up here and click on create audience and then custom audience so we need to create the custom audience first to then create the lookalike and then the source audience well the the custom audience itself which is going to

12:30be the source we're going to go ahead and select Instagram account now make sure you've got the right Instagram account selected up here if you don't have that already hooked up within your uh meta business account that'll be covered in that tutorial I already mentioned on how to set everything up in the first place and then the default event here is everyone who engaged with this professional account now if you don't have many followers at all I'd recommend starting with this CU that's going to give you the largest possible audience but let's say you're within that window I talked about that 100 to 2,000 uh follower range and you want to

12:57use this strategy but you already already have you know a good 4 500 followers then I'd recommend changing it to people who follow your professional account on Instagram okay um and then we want to give this an audience name so let's go with just very simply Instagram followers and then go ahead and click create audience and it'll take methro a little bit of time to populate this but that's absolutely fine we're going to go ahead and select done for now and minimize this down so we've got our Instagram followers audience you can see over here it says it's populating but we can use it so if you select Instagram

13:27followers that's now the actual people that follow us on Instagram and then order to create that lookalike audience I talked about where it's like please meta go and find people that are very similar to people that already follow me on Instagram you select this little check box here then these three little dots and you select create lookalike now when you do this um your Source up here the source audience for your loal like audience as Instagram followers should have been added automatically sometimes it's not but you can just select from the drop down if you've got a few different options and then we need to add in our locations right so in this

13:55case we're advertising in the United Kingdom for the demonstration so we're going to add add in United Kingdom now we need to select the percentage look like that we want to use and this really depends on where you're advertising so if you're advertising somewhere where there are a lot of people then you want to go with a lower percentage so if we advertising whole UK it's absolutely fine to go with 1% because that's 550,000 people that that's how many people have um Instagram and Facebook accounts within the UK it's roughly 55 million so 1% is 550,000 um if you adverti into whole in US absolutely fine

14:27same with a lot of countries if you're just advertising in a local area and your potential audience is much much smaller then you absolutely want to go ahead and use a large percentage so that example I gave where we were just advertising in to chelham and the surrounding area we would be using a 10% um for sure just because there are far fewer people in there so we need to reach a larger percentage of the population within that area hopefully that makes sense uh and isn't too confusing I'm going to go with 1% cuz that will work for us for now then click create audience and it will take once

14:56again meta a little bit of time to pop calate that but now what we can do is we can jump back over to ads manager we click on all tools and then ads manager and then we should be brought back into our ad account into ads manager and then we can jump from campaigns go back to the adset level because that's what we were working on if we click edit on this and then um now that we've set up that loal Lu audience based off of our Instagram followers um we can then come down to this Advantage Plus audience oh by the way if you see this audience

15:24suggestion optional um I would definitely recommend clicking into that because that will present uh this option in here and then in this custom audiences section that's where we're going to add in a local like audience I know the names are difficult and confusing but it's absolutely fine you just want to go ahead and add in your 1% Instagram followers and that will then Target people that are very similar to people that already follow me on Instagram which logically is a good targeting option to use now that's another strategy when it comes to targeting a third strategy is that if you've got more than 2,000 and certainly

15:55higher numbers I don't think you even need to go with this step and include the lookalike audience so what I'd recommend at that point is that you delete that out you don't include any detailed targeting you don't add anything in age gender no no um restricting criteria and you just go with what's called open targeting broad targeting and you target everyone now the reason why we do that is because if you've already got thousands of Instagram followers meta has got a pretty good idea of who is likely to go on and become an Instagram follower of yours anyway they don't need the guidance and this way you get to take

16:25advantage of the largest possible audiences so that's the logic behind having three different targeting strategies for this Instagram follower campaign based on how many followers you've got and where you're at I'm currently on about 18,000 so if I was to run um an Instagram follower campaign then I would just go with open targeting and and that would probably work best again I'll include another Link in the video description to another video talking all about open targeting Pros cons how it works it it just in case you are interested okay so that's our targeting setup the next section down here is placements now it's important to get this right but provided You' set

16:57things up as I have done you won't get this wrong I'll show you what I mean Now the default is Advantage Plus placements which is typically everywhere on Facebook Instagram and a couple of different options we obviously only want to run ads on Instagram but because we selected the Instagram profile as the location to send people once they click on our ads that's taking care for for us by meta um anyway so if you just click on manual placements to just confirm this you can see that look Facebook Audience Network and messenger are all grade out Instagram is selected if we wanted to we could get more specific we

17:28could say look I want to show up on Instagram stories but not Instagram feeds and vice versa we've tested this a whole bunch and I think it makes sense just to go with all the Instagram placements and let meta work it out they will see now that we've got that location and the performance goal as send people to my Instagram profile they'll work it out and put your ads in places where you are most likely to get that action um people coming through your Instagram profile which is obviously going to be the people that are most likely to then go ahead and follow once they get there assuming of

17:56course they like what they see so that's all set up I just just wanted to quickly highlight it cuz some people might be like surely you need to manual placements um actually in this scenario no you don't so we going to quickly rename this adset um because we're going with um open targeting aren't we UK just as little side note I like to name an ads set whatever the targeting is so that when we've got lots of different adsets we can quickly and easily see and by the way if you're confused which of those targeting strategies to use you can always create new adsets and test

18:22them and see which one forms best so you could test open versus an interest versus 1% look like based on your current Instagram followers and just run those three alongside each other see which form's best and we run tests all the time oh and by the way if you would like the results that we got for this client or for this client you can click on the link in the video description below there you'll be able to find out more about our done for you Facebook ad Services okay now let's jump to the third level which is the traffic ad okay so this is where we're going to actually

18:50create the ad that gets put in front of people that is hopefully going to convince them to come through to our Instagram profile and then follow so um partner ad is almost certainly not something you need to worry about then you've got the Facebook page that might be default selected Instagram account obviously make sure that you actually select your Instagram account you do not want to have your ads appear on Instagram as from your Facebook page that would make no sense especially when you want followers so I would just go ahead and click on here and make sure that you've got your actual Instagram um account selected because we want

19:20obviously our ads to come from our Instagram account then we come down to the ad setup section Now the default here is create ad but you can select here use exist post and if you click on that you then be taken through to a page where you can just simply select a post or some posts from um your Instagram profile and then you can use those and run those as ads I would probably not recommend doing that because I imagine what you've already got there isn't going to be as tailored to convincing people to follow you on Instagram as the ads I would like you to run I'm about to

19:49give you um an example so I would create ad but just be aware that that is an option and I'm going to go ahead with single image um or video here normally I would deselect multi- Advertiser ads but I think in this scenario it doesn't matter that much okay then I'm going to focus on this media section so I'm going to go ahead and click add media here and I'm going to add a video and I would recommend that you do use a short video for this because I think it really helps it gives you the time and space to convince people to follow on Instagram

20:16you can present a case as to why they should do so and about to to show you an example okay so I'm just going to quickly upload a video Once that's uploading I'm going to quickly show you the actual video itself I would normally use nowadays something a little bit more sophisticated than what I'm about to show you cuz I now have the the the skills and the team to make all that sort of thing happen but I don't want to do that and give that an example CU I feel like that's quite a barrier to entry for people they think that oh I wouldn't be able to produce something

20:40like there I wouldn't be able to use this strategy so what I did instead is dug out a video that I used four years ago to run an Instagram follower campaign to get I think I got a couple thousand Instagram followers with this to get my account um up and running and started so I'm going to quickly play this video now so you can see um what this is and how simple and easy it is and feel free to just basically completely copy what I say here um and just customize it slightly for your particular industry and and let's quickly go through it and then we can

21:07discuss hi my name is Ben Heath I'm the CEO of lead Guru which is a social media marketing agency that generates millions of dollars every year with Facebook advertising and Instagram ad campaigns if you want to see how we do it make sure you follow me on Instagram just click the link below that'll take you to my profile and I'll talk to you soon so you can see that that is super simple right I'm just walking the dog in the words I've got my phone now and I've just said look I'm the CEO of this digital advertising agency we generate results like this I talk about this

21:34stuff here's why I think you should follow click the button to do so really really simple but people can very quickly watch that and be like oh I am interested in that stuff I will go ahead and follow this guy's profile or no I'm not or do something else so I'd recommend you create something very simple like that as I said create something like that yourself probably today and get this campaign up and running in in a matter of hours okay so in this video we've covered how to get the campaign set up the ad set level and the creative part of the ad level in

22:00terms of creating the campaign that's going to get you these Instagram followers that you're looking for but I haven't yet covered how to write headlines how to write primary text how to bring the ad together and get it live and the reason why I haven't is because I've already covered all of that stuff in a very detailed video which you can find right here in that video I walk you through the entire ad creation process so I do touch on Creative as well but primarily I start with headlines primary text and things like that and those are the other elements you're going to need to get this campaign up and running so

22:25strongly recommend you go ahead and check this out