SHOULD YOU HIRE A FACEBOOK ADVERTISING AGENCY?

0:00hi guys is Ben Heath from lead guru and in this video I'm gonna answer the question should you hire a facebook advertising agency now our state up front that I am the owner of a facebook advertising agency I'm obviously biased and you probably expect me to say that yes you should hire a professional Facebook advertising agency and they will help you get better results once you get professional onboard etc etc but my answers not as simple as that because I think there are times when you should hire a Facebook advertising agency and there are times when you shouldn't hire a Facebook advertising agency so I'm going to go

0:29through those very quickly cuz I think they'll be quite useful if you're thinking about it so when shouldn't you hire a Facebook advertising agency I think you shouldn't hire Facebook advertising agency if you don't yet have proof of concept on the platform so there are certain products down that many from what I've seen but there are certain products or services that just don't sell very well on Facebook it's not the right marketing channel for that particular business they'd be better off using other avenues I think Facebook has the broadest scope in terms of there's so many different types of businesses that can have success but there are

1:05businesses particularly in the b2b sector very high-end work with a small number of clients that perhaps not don't shoot at Facebook advertising very well and there are some other examples so before you go ahead and hire our Facebook app of today's Facebook advertising agency who probably have a minimum contract length in place so for example if you hire a Facebook advertising agency you're probably going to have to sign up to a three months six months maybe even a 12 month contract you don't want to tie yourself into that unless you've already demonstrated that your products and services can sell through Facebook ads now your campaigns don't necessarily have to have been

1:43profitable that's what the professional Facebook advertising agency would then have to do they'd have to take your campaigns see what you've previously done and improve them but at least show that it can be done you can generate leads and sales and before you go ahead and make that commitment the next thing I'll say is around the type of Facebook advertising agency you hire so like most services you get what you pay for I would recommend not hiring a cheap low end Facebook ads agency it's unlikely to work and those businesses rely on getting tons and tons of volume they know that you're gonna leave after a few months

2:17because you're not gonna be out there not gonna be able to deliver great results but that's fine they'll keep you for a few months take your fees and then move on I think if that's all you can afford you'd be better off managing it yourself building up improving your campaigns generating more revenue and then hiring a quality Facebook Ads agency once you're ready so if you're looking at you know agencies that are willing to charge $100 $200 they're very unlikely to deliver great results for you that's just not enough money because Facebook ad campaigns when they're done well when they're managed correctly and optimized properly takes a lot of time so for

2:52example in in my own agency we have one full-time ad account manager to between 5 and 8 advertising accounts so if you think that person's full-time job 40 hours a week is just to manage between 5 and 8 advertising accounts and they will also have help from other people they'll have help from you know graphic designers and things like that to have great assets they're just in the Facebook ad account itself and you can see how much work that is on a monthly basis to manage just one account so if someone's going to be charging a hundred two hundred dollars something like that they're just not going to be able to

3:25spend the time when your account that's required for your campaigns to be profitable so don't try and save money when you hire Facebook Ads agency if you can't afford a more expensive one and then make sure that then basically wait keep building up the revenue manage it yourself and wait to the point where you can get and you know where you can hire a proper established Facebook advertising agency there's a few ways you're gonna you're gonna see that you know how do you distinguish the the professional companies from the ones that are case studies example screenshots of previous results that's the main way that you're gonna find out

3:59whether a company can deliver what they say they can so for example if you had to come to our homepage you would see a page that looks something like this and you can see that we've taken some screenshots here from some of our clients Facebook ad account so you can see the sort of results that we're talking about so for this one client we generated almost 16,000 leads spend a hundred two thousand dollars for just six pound fifty each the business has an average customer value of about 3,000 pounds leads for six pound 50 are phenomenally profitable sessoms Apple Valley based company here we've got an

4:26e-commerce opening obviously with e-commerce it's easier to track the the value that you're generating because the purchase value is fed directly into the Facebook attic app so you can see here we're looking at sales of just over half a million pounds from an ad spend of just twenty six thousand five hundred pounds which means that for every pound they spent on Facebook advertising they generated 19 pound thirty-one in return a phenomenal return on investment so when you're thinking about hiring a facebook advertising to see Facebook advertising agency look for signs like this have they got this sort of data have they proven that they can deliver

4:58fantastic results the other thing I would be wary for is really long contract lengths if they want to sign you up for twelve months that's something I'll be very wary of we just have a three month initial commitment that's all we require we're not looking to tie people in for 12 months if you look at the tie you in for 12 months I think there's a good chance that they're not confident in the service they're going to deliver so therefore they want to tie you to them with a contract as opposed to doing so delivering great results we just say three months because we know that if we deliver great results

5:24which we're very confident that we will people will keep working with us after that the next thing to watch out for when you're thinking about hiring a Facebook advertising agency is who's actually going to be doing the work is the company that you're dealing with you might really like the business owner or the salesman whoever it is you're interacting with and you want them and they're them and their team to be involved in your Facebook ad account but aren't they going to be doing it or are they going to be shipping that out to somewhere that's far cheaper and delivers you know that whether communications difficult if you're

5:54operating in English where the service isn't delivered to a high enough standard and all that sort of stuff so make sure you ask someone you think you're hiring are you going to be managing this yourself for example as it as a facebook advertising agency ourselves or our Facebook ad accounts are managed by our internal team none of that gets outsourced to other businesses so that's another important point too to keep in mind and that can really help you and give you a higher chance of succeeding when you are hiring a Facebook advertising agency couple other points you want to quickly mention number one no matter how good the

6:27Facebook advertising agency is they will not be able to deliver miracles if you're expecting if you're let's say your cost per purchase is a hundred and fifty dollars and you need that cost per purchase to be $5 unless you've set up your campaigns absolutely terribly in the first place and they're all wrong and your ad creative is illegible and all that sort of stuff a Facebook ad agency is not going to be able to deliver that level of improvement that's I'm realistic but let's say for example your cost per purchase is currently $20 $25 and you would like that to be sub 10 then again depending on your business your products

7:01and your industry how you set up your existing campaigns a professional agency might be able to achieve that and of course if they're able to half or more your cost per purchase or cost per lead they're gonna more than pay for themselves and that's going to work out really well for you guys so hopefully that mitt has been useful and if you are looking to hire a professional Facebook advertising agency we'd love to hear from you so you can check out the link in the video description below there'll be a link to our website and you can see the sort of criteria of the types of

7:25businesses we work with we have minimum revenue requirements and things like that you can book in a free strategy session with me if you meet those requirements and we can have a quick 30-minute phone call to find out what it is you're looking to achieve with your facebook advertising and how we can help you get there so if you're interested check out the link in the video description another thing I quickly want to ask you to do is please like the video I'd be very much appreciated subscribe to my youtube channel if you're new for high quality Facebook advertising content I release a video at least once a week and I told you soon

7:53thanks a lot guys bye bye