Get a PERFECT Home Service Business Website in 2026!

0:00hello home service business owners it's Mike andies and today we're going to be doing a very special live stream of a whole bunch of different websites now one thing I don't talk a lot about my content um in terms of frequency is just how important your website is for growing a home service business if you look at any successful 7 figure plus Home Service businesses uh the likelihood of them having a greatl looking website that loads well on mobile devices is fast and responsive has an estimate request form above the fold the vast majority of them do and yet so many of us focus on what type of

0:38equipment we're going to buy what kind of trucks we're going to buy we can't hire people all these other things when the vast majority of us if we would just fix the lead problem in our business and we had tons of work coming in from our website a lot of these other problems would be solved you're like oh no no no I need to make profit well you'll be you can make more profit by raising prices if you had so many leads coming in that you knew if you raise prices you'd still have a lot of leads coming in and so when it comes to your website I

1:03genuinely believe if you're a solo operator or you're just getting started that you're able to charge an additional $5 to $10 more per hour simply by having a greatl looking website because the perceived value that the customer puts on your business from that website if you're a large company I genuinely believe that in addition to just having a price increase due to the perceived value you also get a massive advantage of leads coming to you without you having to pay for every incremental new lead this is in my opinion what what keeps small business small in the home service Industries and that is the fact that we

1:36are constantly renting out the attention of our customers because we don't have a great website and we pay Angie's List Home Advisor Google Facebook and all these other services fees essentially renting space and attention of the customer from them because they've figured it out and yet we just pick up the scraps and so whether it be Thumbtack that will charge you 6070 $80 and then they will go simply go run the ads they will have a great looking website that looks good on mobile and targets the customer has an estimate request form these are all things that you can do and so at homeservice webd design.com we've built hundreds of

2:13websites for every possible home service industry you can think of today I'm going to be going through all of the Home Service industries that are not in the green industry so if you're thinking Lawn Care Landscaping Etc go look at my other channel how to start a lawn care business I'm going to do it in entire uh deep dive on hundreds of other websites and what they can improve now today what we're going to do instead of me talking about how to improve your website and how to put the form here and how to do your pictures and how to do your video and how to do your branding

2:43I'm simply going to look at dozens of other Home Service businesses and their websites they have asked me to assess their website actually back on September the 13th um I turned 29 and on that day I said hey look if you want my me to uh look at your website and assess it and tell you what you you can do better fill out the form we got hundreds of applicants and people putting in their names so instead of trying to go through each of them one at a time and taking the next year to do so I'm going to make this video and put them together if

3:11you're interested in a more of a deep dive like a solid 20 30 minute session talking about your search search engine optimization your Google ranking and the kind of more the backend things in the description of this video I'm going to put a link it's going to be a link to a call with my team it's completely free and we'll go over in more in depth what exactly you can do in your business so whether you are being um you're in the video and I'm actually showing your website today at a high level or if you you did not submit your website for a review you can go to that link and we

3:39will book a call with you and we're happy to build the site for you um but at least talk about the strategies that we see as Advantage uh ways that you can capitalize on on your specific website so again I could take an hour and I have had you know the thought of hey maybe I do an hourong presentation of how to make your website better and convert better Etc I could do that um but there's a lot of other how to build website type situation uh content out there uh I want to actually just show you and over the course of repetition you see the patterns of what successful

4:12uh Home Service businesses websites look like and my recommendations by the end of this video it's going to be a long one next couple hours um I think that you're going to see the trend of the top five 10 things that I am going to see consistently across underperforming websites and you'll be able to imp then in your own business in your own website and hopefully drive more leads and customers to your business um again we do this all the time for hundreds of businesses I'm not guessing we do this at homeservice webdesign decom you can go there and see sites that we built so you're like well you're always picking

4:45on people's websites cuz that's you're seeing this video um but if you actually want to see websites that are done right and the one way that we design them go to home service webd design.com and the subscription that we pay it's there's not initial fee there's no contract you could literally cancel if you don't like us after four or 5 months whatever it is you can just cancel um we don't have people cancel because they get more leads they get more customers they start to rank well on Google and their design looks fantastic they're able to charge more they're able to have a higher perceived value from customers and they

5:15make more money and so it's a flat $4.99 500 bucks per month that we charge and there is no initial fee there is no contract and that includes us updating your website regularly and that's why I am a big fan of having a web designer that will update your website on an ongoing basis because you need season specific services and season specific offers and so if you're showing off you know for example uh spring cleanups and it's in the middle of of winter we have a problem um if if it's in the middle of winter we might be want to think about something like snow plowing or Christmas

5:50lights or some other service so we want to make sure we are all constantly updating the website not only from a design perspective in terms of banners pictures and the content and media that we're showing customers to be season specific but also for the sake of Google cuz they're always changing their algorithm we need to be updating their SEO updating which cities in your service areas Etc so let's go ahead and jump in I'm going to start just going right through this list uh we're again these are going to be for home services that are not green industry related if you want to see Lawn Care Landscaping

6:22check out my other channel how to start a longer business there's going to be another video there so our first one is from restoration Pro Ros so we're just going to jump in and I'm going to give a few minutes on each of these all right so one thing is I like the fact that these are clickable the the email as well as the phone number so if you're on a mobile device it' be easy to be able to um click on this and start emailing them or potentially uh calling them um it be nice if this was clickable the the address here I don't think it's

6:54super necessary to have all of this right at the top this takes a lot of of um attention simply because at the very top of the page and those red little uh icons really take the customer's eye to them um really what you're thinking about is like what is the customer trying to do and that is right here get a free quote and so notice how I had to scroll down just a little bit to see this ideally above the fold means that that form is shown a little bit higher so I really like your local pressure washing and soft washing experts I like that um I would like the form to be a

7:28little bit higher um ideally where when I click on this it would instead of having it go to a contact us page I would prefer this form right here you can condense this down from a design perspective and just put the form directly here so right in this space like see all this dead space right here you could put the entire form right here and the customer doesn't have to leave the page um very helpful cuz customers don't know where it's going when they click on this uh and it can be a little bit disconcerting for them like I don't know where I want to click on this have

7:57the form they can fill it out right away also I don't know what your service area is the first thing I'm thinking about as a customer as I'm coming to your page is number one um do they do my services so yes pressure washing and soft washing fantastic but do they service me now I see local and I see Woodstock Georgia so I'm going to assume and I could see my the the 770 ZIP code or area code I would assume that this is their service area but I don't know for sure and that's what I would recommend from a customer's perspective their thought process I'm trying to think about how do

8:31we um make it very clear to them what services we offer and what our service areas are so they can be like oh this is for me so I like these uh pictures I think some of these could like this one's before and after before and after okay ideally you're showing your brand a little bit more I really think that the before and afters are strong here um but what I would say is I'm really trying to see your logo and your branding and if you get your crew on the pictures or your truck parked along these uh driveways or walkways or in front of a

9:05like it shows your brand otherwise these images could literally be off of any single you know Google images for example or whatever I'd also look at just your overall spacing see how the spacing here on like concrete clean and house wash is about equal but then with roof wash because it's a rectangular image this aligns upwards making these all straight across the board would be easier on the eyes for the customer I saw the similar thing down here like with all these different frames that you're using left and right and different like squares Etc it can be a little bit hard on the customer's eyes even these color palettes uh this kind

9:39of matches your logo I don't I don't I don't completely oppose that I love the fact that you have this Google schema that pulls in your Google reviews um makes it much more believable than just pasting random people's names with text of what they've said um one thing I saw good yeah very good so you have a separate URL for every single service so restoration wash.com Housh I assume then SL Ro this is fantastic this is really good from an SEO search engine optimization perspective so very very good all right let's go ahead and move to the next one let's see here that was a prh

10:20company okay I think the next one is softw wash company so this next one is also in the softwash um Universe IND industry and it is Aurora softwash decom looks like we're out in Texas so a couple things that I like right off the rip first off inside of the um tab or the page title I have Allen Texas so I'm assuming that's our service area now as a customer I see it right here Allen Texas and surrounding communities fantastic also I see their truck now I do think uh thinking about your design here would be important because your text and the button is covering up the

11:00one thing you want them to see which is your truck so I would ideally try to get this image moved up or below so that we can see the full truck um because I really like the fact that you've included your brand in the images and not just some random you know stock images or Google Images so that's fantastic um I like that in terms of SEO let's go ahead and see here residential so something with your your fonts when you're clicking on a font it goes the same color so this purple it kind of readjusting on residential when I went here I basically I can't see it

11:34might just want to look at your coloring a little bit um when it comes to here I like the fact you have the get estimate right here right at the top that's where customers are coming to your website for so it's like easy for them to find what exactly they're looking for let me see if you do have okay so all of your services are coming to either SL residential or SLC commmercial I would try to make a different page web page for each home service with a different URL that's going to match the keyword that customers are looking for on Google okay so basically all these are

12:08pressure washing these are exterior cleaning okay there's really a service oh you're showing all your services on this homepage okay all right um get a free quote would probably go to your contact page okay okay that's good this is here okay got yeah overall very good um I think just mostly from a design perspective like I would really love if this text was brought up to the top this a form was brought up just a tiny bit and then this was be became a video one of the best things I can recommend to almost every person with their website is get a DJI osmo Pro I'll

12:50actually look it up for you DJI osmo Pro all just do Amazon uh it's DJI 4 that's the one I want if you get this bad boy osmo action 4 here we go okay here we go I want the gimbal what am I calling it I calling it the wrong thing oh the om4 here we go there we go this is what you need this is literally 79 bucks um this gimbal will make your web videos your videos look so much better like it'll take you from a 7 out of 10 to a 9 out of 10 in terms of quality um cuz cuz these videos behind on your

13:30website you're going to compress them significantly so that they don't take a whole bunch of space and cause the page to take forever to load but if it can be really nice and fluid like this will make it look like you had a TV production company following you around so highly recommend this it's 80 bucks for crying out loud it'll take your your videos make them look super professional and even if you just bought it for the video that you're going to put behind here I'd highly recommend it it really separates you from everyone else it gets people to stop and actually and see your trucks actually doing the work some

14:02videos of you doing softwashing uh doing all the services that you actually talk about in here every two to 3 seconds you switching out the video um what's being shown on the video super beneficial and separates you massively so those would be a couple takeaways I would have for that company all right the next one looks like we got a realy service this might be like a real estate company let's find out this is called future reality service is let's see what we got might be a camera company actually like a h like a uh what's it called scan interior scanning oh yeah your your trusted 3D capture and design partner

14:41okay very cool all right see this video in behind that's very cool especially given the fact that you are selling video Services I like that I would probably cut to different um pieces of real estate this is scanning one specific site um keep in mind that this is going to alienate a large population that is not looking at this type of real estate they might be looking at residential they might be looking at single family they might be looking at multif family they might be looking at commercial um so I would recommend trying to like switch this video up to like at least Encompass every 3 4

15:16seconds a different type of real estate so you Encompass all of them or if 90% of your um customers are coming from say commercial just focus on that um yeah so I think like again I would have a form here I'd have some sort of form trying to GA gather customers information I can see you switch to a different property here that's awesome I would just switch this up faster um and I would also try to talk to the customer in terms of like this these are the services you offer but who do you Ser like Who Who Are You serving um it might even be good from a website perspective

15:52to break this in ter in terms of like uh real estate uh uh professionals uh property managers uh developers um uh home buyers like segment this a little bit based upon what your who your Target customer is like if you're only selling it to people who are selling houses I would make that very clear like um your trusted 3D capture design partner doesn't encapsulate what you do very well like if you are trying to sell property like if you are used all the time to sell properties I would focus on that like you know we 3D capture and uh present your pro your real estate in

16:33the uh best light to be able to get a buyer like like focus on what your actual uh benefit to customers are um it would be my my suggestion like these are your services but who are you serving what do you actually do for them and ultimately I would imagine most of the time you are selling real estate um and there might be some other little things here but I'm still not sure what you do to be honest with you I know I know it service you provide but I don't know who you Ser who you service like drones can be used in so many different

17:03ways um so you're obviously capturing VDS for inspection and marketing purposes okay so that's something very different okay then you got modeling and drafting so I'm just a little confused in terms of who are you trying to serve uh and I would make that very clear in one line like who are you trying to serve so if you look at like any of my websites for example like for example let's just do copot CRM just for the sake it right front the CRM for home service entrepreneurs oh I get it this is a CRM for Home Service entrepreneurs when it comes to your website you want

17:35to be talking like who who do you serve what do you do for them and where do you serve them and so given this like too like I don't know if you even serve my area and your service area isn't anywhere here or up top like do you service the entire country and then you sub it out making that really clear in my opinion would be really really helpful the customers that first come to your site because really you only have a few seconds to really hook someone in um once they get to your website and if they're like confused or they don't know what what's going on or what services

18:03you provide or whether or not you service them in their service area it's going to lead to a lot of bounceback and less conversion into actual leads all right next one's perpetuals remodeling all right love the fact the forms over here love that revamp your space with expert craftsmanship discover un pillared remodeling finesse where every detail is T to Perfection enhancing your home's value Okay cool so I want to be really clear one thing on this one is there's only one thing that tells me you are res residential Remodel and that's this one word homes I would say instead of your space if you're targeting homes I would

18:40probably turn that into homes like to make it very clear that this is your house and it looks to me like this is mostly residential you're not doing a ton of commercial stuff so I think it'd be safe to say revamp your uh living space with expert craftsmanship um if you did a video you'd want to highlight all the home aspect because like again when I'm talking remodeling this could be commercial this could be going after industrial Etc um there's a lot of words here I think from just a design perspective I would think about hey you got one Banner here for a special offer see what that

19:15is okay then we have your contact information then we have your uh your actual banners in your uh menus then we have all this text over here this is a lot of text and like this is text driven so I would really think about using words like unparalleled remodeling finesse I don't know if that's going to actually deliver on what you're providing those are fancy words but I think you could really say revamp your space with expert craftsmanship servicing homeowners in KD Texas like I would really try to condense this I think a lot of this stuff up top too could be at the bottom like if you had a

19:56call now button with this number that'd be fine the special offer I don't know if that's worth putting the very top of your website taking up that valuable space reaching out to us I would assume it's going to take you to a contact us page that's going to be the form anyways um I really want the form to be used as much as possible or have a call us page or a call us tab or button uh would be fine um but I really think your advantage here would be a great video in the background because you're going to have so many cool spaces it gets people

20:28inspired especially when it comes to design any sort of anything that's creative like that um some more of pictures this what I'm about to say love this this is great I would love to see some sort of like a process like what is the process for design all the way through remodeling there's a lot of information here oh you know what I think there's a onepage website let me think let me see here okay your homepage is super big and and I don't think you need to have it that big so see all this all this information it looks like to me is on different pages this homepage is very

21:07very very long um yeah I don't think this is is required and this doesn't really show a service whoa what's happened here okay what's why are these here though yes so I'm a little confused okay so I don't even know what these buttons are until I clicked on them there's a YouTube button and that's a map a Google Maps button so might want to have those be icons or some sort of buttons but this page is extremely long and it literally felt like you took an entire website and put it on your homepage I would try to keep this to like your probably your uh review schema

21:44from Google reviews I'd keep it very uh driven by the the pictures I think what would be really helpful is like a uh a diagram of like the process so for example I'll just use us for example Augusta lights when you go to your our our our site we have step one step two step three step four step five I think something like this for your um your uh design process and how you do that with interior design would be super helpful um highly recommended uh in terms of making I was like why is that font weird um there you go um but yeah I would something like this would

22:30be super cool make it Graphics driven using pictures that's what your homepage you want it to be like draw people in if they're interested in other stuff they'll click on stuff I think you're going to slow your site down massively by having this big of a page as well as like things like this are little uh you know code Snippets that are being put on your site that number one are going to create user frustration because they don't know what these do until they click on them and secondly it's going to just slow your site dramatically and that hurts your Google ranking so I'd be looking out for a couple of those

23:01things um yeah a lot of times like instead of having a long email address like this just have a button that says email us and behind it put the URL of what your email is yeah missing some logos or something there but okay yeah so on that one I think the long and short of that one is like try to make your site a your homepage a little bit uh smaller uh in terms of not as long all right next one is from Lift Away jump junk removal let's see what we got here all right so we got junk removal Lift Away o I like this red black and

23:36white okay so strong brand love it I love the fact that you had a web chat going on let's go serving Northern New Jersey this is great this is awesome okay so the only thing I can think of like right off the rip here is I would love to see an area for me to be able to start filling out my information cuz that's as a customer that's what I'm expecting instead of having to go clickbook now um some people they they don't know the price yet so they don't know exactly where they're going to be going here so this is great I love the fact that you do instant instant like uh

24:08scheduling they can immediately get on your schedule that's awesome um what I would recommend is doing some sort of a form here what you could do is gather information collect the lead and then at the end of getting the lead it directs them to the booking section so that way you have their lead information so that way anyone that is like there's going to be people that don't want to go directly to booking with you but they'd be happy to be able to fill their information so they'd fill their information then at the end of that you would direct them to your web uh to the booking now page and

24:38it's like the natural progression it's like hey fill out your information book your schedule it's book your service and if they don't book their service you have their contact information so I would consider that as like a form thing they click submit and it takes them right to the book now since that seems like what you're trying to push people towards I love the fact that you show your crew you show your trucks your your brand in the image this is like a case study for just how important this is um I would say good you have a different URL for each of these uh Services get instant

25:11quote over the phone same day only yeah it takes right to your book now okay this is good is the only thing I can really see here see this is this is a textbook case of exactly what to do for your pictures all right it's showing your crew your brand this is is not a bunch of copy and paste for the internet this is fantastic I absolutely love it one thing is no this is good Lift Away J removal you have your service area there I think the form would be super helpful I think you'll increase the number of leads you're the people booking with you

25:45might go down a little bit because not everyone that gives you information will book but I do think right now customers coming to your site are going to be like wait I don't want to go booking now yet like I want to know like what's the price going to be well then you have your pricing page so from here I really like this is's a lot of text I think we could simplify that a little bit um but this is good this is great I love this our pricing brackets yep okay so what are your prices though I don't think you give them any numbers let's see here

26:12half a load because you don't actually give pricing on this page um you do it based on volume based pricing that's great um I think you could simplify this a lot in terms of like this is a little bit hard to read uh for customers this is this this graphic is great this stuff I just like the text there's a lot of text right here um I would I don't think this is the most important part here when people come come to this page having something like this I I don't know like if you have a charge per truck I would probably show it here to be honest uh maybe you

26:51don't for competitive reasons but um you know the if someone's coming here for pricing they're not really caring about the size of your truck they're caring about how much does it cost me to haul all the stuff away from like in the truck so I would consider putting your price per truck if that's flexible or it's very uh malleable I understand that um but just be careful with like doing something like pricing and then having a whole bunch of text here that they have to read or understand this would probably be what I'd put first cuz very visual like oh one of their trucks is equal to seven of my pickup trucks

27:27that's a fantastic deal oh one of their trucks is $300 oh that's not bad that's only like 50 bucks per truck per pickup load that's not bad at all like that's enough for me to know on pricing page I don't need to know all this other stuff um now you are asking or giving rece giving them a quote so that pushes me further to even say like definitely have a form on your website like right here people are much more liberal with giving their for their contact information than clicking book now and actually scheding service um so there there's a lot less people will click on the book Now button

28:04I would test this split test it and put the form here move your service areas over put the form here and I think you can make this work I love the pictures though you absolutely nailed it in that regard the pictures are exactly what um every home service business should have and that is customize photos using your crew your trucks your equipment and your brand all right this is ultral lit.com safer simpler smarter your all-in-one solution for permanent outdoor lighting right so this is permanent outdoor lighting this is not Christmas lights so fast quote easy scheduling sit back and relax I would love to see some more

28:40pictures in here click or hover to see the button to see the button information okay this is tricky okay all right this this plugin on your site I have to look at the source code a lot of times not saying this one specifically a lot of times that will slow down your site a lot so be very careful about plugins like that also these images let me just see how big this is be careful about large images such as this um because it can really slow down the site if these are you know 2 three megabits in size so this one's a web page that's fine yeah this is cool I love these

29:19These are super cool the picture the uh sliders color white that's super cool the advantage of doing the permanent lighting love it um let's see here does anything about pricing okay get a quote Yeah so some sort of pricing would be super cool I would I would love like if you look at obviously Augusta lights we have you know approximate ranges of prices for Christmas lights I'd recommend that um and then again get a quote going to a different form I'm not as much of a fan I like having the form on the homepage because that's the reason the customers are coming to your site and so making it

29:53super easy for them to be find exactly what they're looking for especially if you're requiring them to get quote is helpful um I would if you're going to do how it works keep these texts as low as possible like two sentences tops um I would try to improve your schema here which is the uh the code you're using for bringing these Google reviews um I don't know like it's not showing any like it just it doesn't look clean it doesn't also it also looks like it's not from Google like I have some Google schema on this Google logos they could click on it and be able to go directly

30:26to Google these are are from you and that's great um but the customer immediately doubts this cuz they can't click on this and go to Google um I would highly recommend trying to directly link that with Google um I do think these this video behind here is super cool I think if you swapped it up like every two or 3 seconds it add even more uh flavor so people can see the different options um I would also be wondering like right here I do not know where you service I don't know where you service I know from theca that you're in Canada but let's try to figure out where

31:01you service okay you're in Alberta so you're round Foothill Alberta so I'm guessing that's your service area but make that very clear right when the customer comes here so like if you're going to say these exact words which that's debatable whether or not you should but if you're going to say you're all-in-one solution for permanent outdoor lighting I would say something like Foothills Alberta all inone solution like make this C unless you're servicing the whole country um you want to be very specific to your area otherwise there's no like customers if they're if they're confused they will leave your site and your click-through rate your conversion rate into a lead

31:36will be far lower all right let's keep moving along we got another Christmas lights action happening here all right this one's Deck the Halls Deck the Halls christmaslights.com oh we got a video this is what we're talking about see this so much more engaging even me just clicking on this everyone here was so much more engaged with this video it's beautiful now my concern my concern is that all I can see right now is the video um but the video is engaging so I'm giving you huge credit for that let's go okay points oh no oh no this okay this is a great video the site needs a

32:16little work okay let me just refresh to make sure that's not just cashing okay yeah like all of your fonts are different than your logo and then your logo isn't positioned correctly yeah so you don't have a mobile friendly site so highly highly recommend making sure your site is mobile friendly and it scales to the width of the page um like I can't see that you're licens sure because of it like so this is probably built on like JavaScript or something crazy um very old or something like that um but highly recommend yeah oh this is out of Middle Tennessee okay so I just found out the service

32:53area um I got the contact info at the bottom a free estimate see if that's where I go so there's my there's my form I'd love to see that on the homepage yeah just different fonts all over the place this is a different font than this one that's a different font from this one that's a different font from this one this green color kind of sprang up on me so yeah like I obviously there's service areas and you're like oh they just need to go to the service areas and then then they see where I service in Tennessee wait a second I thought it was some place else oh no okay Tennessee

33:22okay got it um try to make this clickable if you can um but I would be making your form for getting estimates like at least right here I wouldn't even mind if it's overlapping on top of the video the video is just like literally a nine out of 10 here but um the rest of the site just needs a little attention I'm guessing this is a chat okay cool yeah great webs a great great video the site though is extremely slow it's extremely laggy because the the large video file size as well like the overall design just very um very old this this could be a a carousel for

34:05example is a save space and like right now when I load this page I have to load all of these web these uh these images versus it being on some sort of a gallery or like a uh Carousel where it just loads one image at a time also notice in the title all right you can't see what I'm looking at right now if I if if I look at the on a chrome right now you're not seeing is me scrolling over the tab if you do that you can see what the title code is like the title of the page there's nothing to do with your

34:34service area in here um and I'd highly recommend making sure your service area is in here so if I go over here so this one says middle and East Tennessee that's good it's in I would want those words though like right up top here like where's your service area like this is fine but like I would put this right dead center I'd name off the the two or three major cities around around you so people know right off the get but most importantly like you got to redo this design so that it it it conforms to the size of and the width of the uh of the

35:08web page so that's that's a that's a low hanging fruit there you can fix that pretty easily all right the next one we got is a pool company let's see what we got here got scottp pool.net usually not a huge fan of Nets ums is okay why is this one the same way okay so see I'm I'm at 100% zoomed in right here but it's too wide of like it's not scaling let's see if I yeah it doesn't scale so usually this means you're you're not creating a mobile friendly site where based upon the width of the uh website it adjusts so right now your logo is being cut off get a

35:47free quote is off the page over here um this is clickable that's good find out more okay green pool cleanup weekly Pool Service okay um okay there's a lot here there's a lot of text and stuff so okay I don't think your logo needs to be here assuming I can see your logo here but the problem is I can't see your logo here so I again the main thing here is just making sure that the left and right justification on this website design is like there's so many elements you've done well like this schema for Google great um I don't think you need to list this all a lot of times this

36:27used to be an old SEO tactic put all the zip codes put all the city names this is a lot of wasted space in terms of customers um this like you could do this in a third of the space if you really wanted to name them all off um I think that a up top here I think you said it already didn't you oh you didn't so up here if you just generalize the top two or three cities or County or East State whatever up top here is is what you want to want because you just need customers to know oh this is for me the only way would know that

36:58right now is the area code on the logo right here 904 it's the only way I would know what your service area is I want very clear so you probably do pool uh regular pool maintenance and repairs in XYZ cities or service area that that that's what I'd be focusing on um I would try to eliminate all of this extra fluff from covering the the uh image and that image I would try to make sure it's it's accustomed to your business not just a generalized picture that could be you know snagged off the internet all right the next one we got is a roofing company we got Stone and steel Roofing

37:36oo this looks nice see we got here ooh look at that photo that's beautiful please change please change oh I want another image all right so yeah again same here love the image I just don't know if it's your work and I don't know if it came from Google um if you parked your truck right here with your brand the stone and steel Roofing that' be sick I would know it's you I would love to see this on a carousel or a video a video of you guys installing groes oh it'd be beautiful um little gimbal action using the uh DJI um osmo just little quick action coming up over

38:19your truck seeing this beautiful like this roof is gorgeous my goodness okay we got some uh got some design issues here so you got you got text hiding behind this image this image is floating which tells me this is a very Antiquated coded website this a lot of times sometimes will happen if you get a customly coded website um where they aren't using more modern forms of code um and that's like images that can float so um yeah if I can see your brand inside of these that would be fantastic your truck your equipment your crew this is great obviously Yelp looks like you're really building the off the back of Yelp

39:03and that's where you're pushing people this contact us page I like this this is spelled wrong consultation yeah so look at your spelling here I really like the fact that it's up here in terms of um the the form the Hill Country again I assume locally everyone knows what that is so you're probably fine just realize people outside of Hill Country have no idea this is I have no idea what hill country is like I'm in the Pacific Northwest we have mountains is that considered Hill Country don't know is Hill Country an actual city name that might be true um Frederickson Texas so um I would

39:42probably get a little more clear with your service area here I would change the videos I would and picture in the background here I'd try to make sure it includes your your crew your trucks your logos your uniforms your branding um I love this this uh very out of the way form here really lean into that I think this I would redo this whole idea of the no pushy sales rep just fast friendly Professional Service I'd redesign this everything here is mobile friendly realize folks that like literally more than half of your website traffic typically across the board we see this at home service web design typically

40:18most of your traffic is going to come from mobile devices so if your site is not built for mobile devices literally more than half of your traffic is seeing a subpar um representation of your brand again if you want us to take a look more deeply at your specific business um and do an actual call with you and go over things go to homeservice webd design.com and we can help you out I love love love love love love love love this video okay it's all about his truck your truck is your brand remember people come to from your website because they usually have seen your truck or equipment or your

40:54crew and so you there's a three-step process first they have to find you that's usually them seeing your truck your equipment your crew your your uniforms then they got to recognize you and that's when they come to your website they like oh that's the same truck I saw in the wild so like this is beautiful I love the logo I love the mascot this is fantastic okay this this is just an epic video I'm telling you this is fantastic oh yeah this is this is where it's at folks so this is this is a great video for everyone I would say again if I could recommend one thing on this video

41:27is get the little gimbal thing cost you literally 80 bucks and it's going to make this video seem 10 times more professional although this is awesome every one two 3 seconds you got things switching out you got different um uh videos being shown here is exactly what they do now a couple things I would say is I don't know what their service area is again only besides the 708 in the top right hand corner I don't know what that is um also this links to something weird don't know what it's not link linking correctly to your your phone number to call but this video is fantastic I would

42:01just want to see um what your service area is uh so let's try to find out where you serve whoa whoa whoa whoa whoa that a lot of text okay this is an old coded site okay okay okay so this is why I think I do believe it's important to constantly have um updates to your site so see you hear like all this dead space this okay man this this is so whoa whoa whoa okay okay this is this this was built a long time ago I think okay this is in Hickory Illinois okay so I just found out that they're in Illinois um and I found out all their service

42:37areas at the bottom of their homepage what what most customers are not going to do is scroll all the way to the bottom they need to know up top that you're servicing certain part of Illinois um I would do that right inside expert Heating Cooling and Air Duct Cleaning Services for a comfortable home your comfort is our mission expert cleaning so this is a replicate of this I don't think you need to save these things twice I would change this to your service areas um I would I like I like this free estimate thing this flying text thing uh they just really I don't know if I'm a fan um those sort

43:13of let's see here again see what you did this might be an image that's what I'm concerned about is this an image no is text okay yeah I think some just modernization of this this site would be great it's has so many good elements um so many good elements but um God this is fantastic I love the fact that your truck you put front and center of all of this are on this rooster idea this is great your homepage gets pretty long you're starting to put like a bunch of service related things on your homepage this is just not required these days um what are these linking

43:55to okay so you're creating a different one of these for every single City uh don't know about this okay so you're doing a different web for every to duck cleaning duck cleaning duck cleaning dryer vent cleaning okay I see what you're doing here you're trying to get all the links in um this is just an Antiquated way of doing SEO you're doing a bunch of city names and like this this this used to work um but Google is smart about this stuff they much more looking at your design how fast the site loads this long of a page is going to slow you down a little

44:34bit um and I think if the energy that you put into doing all those links and stuff was put on some of the design elements making this this page load faster making sure that it's mobile friendly um focusing on your service area stuff I think that would probably serve you better this is Google's picking up on this stuff a lot cuz back in the day you could just put like a white background do white text and put like all your city names and zip codes and all the rest of it and it it help now it's just not it's not moving the needle um so I'd reconsider that um

45:04design Choice um and then just trying to make your first page a little bit lighter and then connecting out to these other ones okay so this looks like oh what's this okay so this looks like a different design I just try to try to create some cohesion between all the different Serv service Pages um I like that you have a different uh service page for each type of service but like these look like different sites honestly um I would really just try to create some cohesion um between all these [Music] Brands okay that's funny that's AI generator let's go duct Heroes okay wait AE a minute

45:58here wait a minute is a different brand let's see here one second oh I see this's a YouTube video you're playing in the background got it that's why I see that copy link thing shows up okay all right folks that makes a little more sense let me see here though okay duct her.com okay cool yeah I think I think just some this literally is an awes has so many oh so much things I love about it I just think a lot of it could be improved it's just some Design Elements um and being brought together a little more cohesive between these different these almost feel like

46:38different brands to me um because they just like the site looks so different in terms of the overall uh design but um you know hey uh honestly that video is so good I think I literally give you a pass because it's that good it's just it's just that good so if everyone could take notes of this one and that junk removals pictures um we'd be a we'd be in a good spot all right Greyhound handyman and Lawn Care all right so we got handyman services and you do lawn care services okay handyman services in the Hamilton region all right get rid of this cookie thing oh no

47:17get rid of the cookies but it's hidden behind an accessibility thing anyways all right the reason accessibility thing is important technically I've seen several people get uh sued simply because people can't like read their website it's crazy but it happens especially if you get larger okay so this would be kind of like stage one of building website I feel like this is kind of like a business card online has your contact information um but this is definitely something that has a huge potential to get much better design whether it be pictures of you with your do you doing the work looks like you might have some

47:54of that here in projects this this is great see this is this is nice oh I love that something like that man is what you want to show in the front homepage yeah these are great images these slider back and forth for handyman remodels yeah I took off that wallpaper ooh I want to see a deck done oh yeah beautiful this is great see the these These are these are these are awesome okay A little painting action yeah I love these sliders I I'm addicted to these sliders this might make this page load pretty slow i' be careful about that um because you have so many images on

48:35one page I might try to make this where it kind of like uh loads as you go down um I'm a little confused on the logo it's a dog i' try to make it a little more uh clear i' make this logo bigger like fill this whole Space up make it a little more clear what the logo is um outdoor Solutions I'd try to make a separate web page like Greyhound handyman.com and then like the four or five top things they do like bathroom remodels deck building um whatever you're doing the most of because the like all of these things that you mention here should have a different

49:09service page or at least grouped into three or four CU into the keywords that people are actually searching for so it looks to me it looks like you're probably doing remodels decks and then landscaping jobs so um you know try to make that clear on the the the image here but using your brand if you have a truck that's decaled and wrapped or uniform Etc try to put that here on that website up right front it's going to separate you from you know you and other 500 handymen that are also chucking a truck totally fine if you're truck on a truck just come across more professional so that the the premium

49:47customer will come to you and they'll have a higher likelihood of paying a premium price simply because you uh stand out from everyone else all right let's do a few more we got Grand what's this grand Grand Strand I can't read this sorry let's copy it in here Grand Strand forestry mulching whoa okay all right so a lot of this is just color and font Choice it's hard to read that blue I love the image but it's just hard to read um all this text on this like grayish background um it looks like you have a big image in the background yeah that's what it is and it Scrolls up like that

50:27so that's going to slow your site down most of the time cuz this image is huge behind here and then you just have text scrolling in front of it um lots of text whoa lots of text okay so I'd really really break that down I know you're trying to use keywords but you could break that down into like different pages so the about us page whoa there's a lot of text try to condense this even if you copied and pasted this into chat GPT you literally could put this in chat GPT say hey summarize this in half as many words and it would do a great job

50:58like what is forestry mulching could be probably explained in two sentences we don't need to have all of this other stuff in terms of a customer customers just they they just want to know how much is this going to cost can you take care of it will you do a good job and they want proof of that on your website so there's your service areas but again I have to get to the about us page I don't know what your services areas are up front I'm not going to read all of this text so I'm going to keep scrolling and then I'm like oh this is

51:27where so you get different fonts these this is technically yeah different fonts different sizes just some continuity here is good for for everyone I'd recommend getting like a what's called a brand book or like here's the fonts here's the colors that we use here's our logo um this is just a lot of information a lot of which does not need to be included uh or has been multiple included multiple times already like the phone the email the contact all of us look at all this dead space here because you have three columns and you filled one of them way up but like most of that information is down here so um I like

52:01the idea of having the form up top instead of they literally have to scroll all the way to the bottom here click contact us oh it just goes here oh it opens up an email okay um yeah I think a form a form would be super beneficial on this site as well just to be able to actually gather the leads remember customers are coming to the website to be able to get pricing they're coming to your website to get get a problem solved and So the faster we can do that the better and uh they're they're inherently uh taught that they come to the site and they're they're looking to

52:35submit an es request form all right we are going to Coastal pools Coastal pools doca okay this one's looking good this one's looking good don't know if I like the menu like that let me see if that changes ah there we go let's go all right good so right off the bat I know that they have done a mobile design because as the page got smaller in width it automatically changed the what my page looks like so that's great that's a huge win that's what you always want to be building sites as mobile friendly mobile responsive all right so request quotes big I like that we got' be nice if we

53:14had a form up top here as well um it'd be nice to see this logo branding in these images the videos instead of just like these are very generic photos you'll see your branding what separates you apart what customers are going to see in the wild would be super valuable I'm still not sure where you service one second yeah I still don't know where you service there's no service area um yes I I still don't know where you service so let's try to find that out let's do uh contact see if that's in there uh it might be on the about us page let's check that oh we got a logo

53:53oh on is it in Ontario Canada okay all right all right so again took me a while to figure out that you you service London and St Thomas I want that right when I come to this this page refresh in your pool Paradise just do what services design and build or maintenance or whatever for pools in London and St Thomas on or whatever it is that would be my recommendation and then just really customizing your your media your your pictures your video to be more centralized around your brand instead of just random um email uh random pictures that could be taken off the internet okay this next one I'm not

54:39sure what this is give me one second I'm going to make sure this is like a legit email or uh website this email is uh or website is a little strange okay this a mobile car Valley ooh what do we got here this is in the UK okay cool I love this video love the video this is this is like satisfying to watch try to include um things about your service like so show you show your uh uh your truck your van whatever you're using to do this mobile de decaling or uh detailing with this is great love this but just like try to include Half

55:18of these images to be you the cleaning not it's not about the car the car is like whatever um this is more about what you just showed at the beginning which is like all of your tools and you like pulling out the hose uh you know showing your your truck your van your uh uniform that would be super cool I love the fact you got some pricing ranges on here love that see this is cool showing a little bit more of you if you could get some like a cool uniform and then like your truck if it was wrapped try to include that as much as possible cuz that's way

55:49that way people can recognize you when they come to your site also um you serve London that that's prob I'm assuming you kind of serve all of London which is which is great but yeah this is good I think I think having a form would be helpful here too just for people to like if they wanted to immediately give you information um your services here a lot of these Pages taking a long time to load and it's in part because you do have a lot of very high quality images you'll want to reduce those image sizes so the page loads faster Google will hurt you and penalize you for that long

56:19long load time I really like the fact that you have the uh the cost kind of ranges in here makes it really simple um easy um it might be worth trying to think about the images being more reflective of the packages instead of just random cars um interior deep clean I like that full valet it'd be cool if you somehow branded this with even like the package names being something about uh sapu sapu yeah sapu um I see you did here okay Val so yeah one thing you're building this on infrastructure that uses a a strange URL situation that's like even me coming to the site I was like oh this is strange

57:01um instead of using uh these these uh numbers inside the URL I'd be trying to get these numbers to be turned into you know slash uh valet or whatever yeah SL Ving like your services so because that's the key word people are going to be searching for they're going to be searching London valet that's what they're going to be looking for um they're not going to be looking for 1 66056 like from an SEO keywords perspective I'd be really inclined to try to get that changed um from a URL perspective up top in the web page I I think across the board in all your web

57:37pages oh this one this one's about us this is cool love this three years extensive experience conci great yeah this is honestly man you did a great job on the site I think you you could tie it up with just a little tiny bit I'd love to see more of you doing the work and your brand like what's the brand here that sapo logo is beautiful you put them a light blue van um with that white sapo car car car on the side that looks super premium and every two or three shots in this video is going to that truck you and you're in that uniform that light blue shirt with

58:14the the logo uh and create some uh some brand awareness like uh some brand Affinity here would be great um I I would like to I kind of like what you did here um sometimes people if they're new to uh Car Care they don't know what the steps are like so do you come to me do I come to you how does this kind of work so having like a step one step two step three would be super cool I think um the book now if you're pushing people to that let's see what this looks like okay so you actually have automated booking thing okay so you okay I want to

58:47do mini valet then you put your address in great cool so I really like that I would do if I was you is I would make a form they'd fill out their information so I get the lead and then it would push them to like you know book now and it would go to that page and but I'd have their information regardless of whether or not they actually booked so I can keep them in my database and constantly be marketing to them um but yeah overall great job dude let's go all right next one we got is we got let's do three more let's do three more

59:19metal and Oak designs that's what we're doing today folks what's this metaland oak.com okay I'm going to go out and Elm say there's some heavy images on this this web page yeah just take a long look so I'm assuming these are very high quality images uh just be based upon the yeah and see it's a long website yeah see you want to be careful of this this is going to take a very long time to load the web page uh I'm assuming sometimes this happens when you do a website builder and allows you to build the entire entire website on one p page and then up

59:57top all it does is like scroll down to them like tables oh so you do have different web web pages see but yeah see what I would probably do if I was you whoa whoa whoa what do we got here where's my home how' I go home oh okay like what I would probably do is I would probably take your homepage and I would try to block it down into different web pages um instead of trying to do like the media wall with cabinets for example like I would make that different like a Services page or like uh projects page so now you have a home improvement

1:00:31contractor then you have a contact us you have testimonials like this could be condensed and all these images are slowing down the site dramatically it'll really really hurt your your uh search Eng and optimization and Google ranking and then furthermore I don't know what you do right off the get I'm guessing home interior if I was right here but like I would put like home interior design serving and like what areas again what service area like people need to know what you do and who do you serve they need to know those questions they need qu answers to those questions as fast as possible otherwise they will lose time they will

1:01:04get lost in your website they won't submit es request forms and ultimately it lead to less customers all right next one's coming in from better liners.com looking good all right so I'm guessing these are pool liners guessing we are dedicated enhancing your pool experience with our premium pool covers and pool liners okay do well aesthetically pleasing pool solutions that make home pool ownership a joy rather than a chore okay great cool cool cool all right I see a pool I see the word liners I assume I'm doing liners okay and this is a looks more like a product based that's cool okay so you sell products okay ooh I like this okay

1:01:45very cool ooh very nice okay so we got our sell some liners you're selling these more of like a retail a direct consumer I assume and these are the liners for the pools okay cool protect your pool with our liners and covers okay again I got a lot a lot going on in this homepage I like this situation here that like the little icon that's very cool um we got 1 2 3 4 5 6 7 8 we basically like eight different chunks of content I think this could be simplified a little bit like in terms of work wordss um like the goal here is for

1:02:28them to shop now in like uh that you provide liners I I would probably make it clear that you they purchase liners from you um yeah even if you took something like we sell we sell premium pool covers and pool liners that would probably be what I would go with even if it was like up here like I want to very very clear to customers what I do if they don't know what I do they will get lost and so I would make it really really clear to them right up at the get that we we sell premium pool covers and pool liners shop now baby let's

1:03:14go this is cool though I see I think you could probably make this form this drop down a little cleaner just like even if you did a half one here like 12 to 21 and then 24 to 33 was here just so it didn't cover the whole page P whenever drop down covers a whole page like this it's very hard to kind of like uh Orient for customers sometimes but um this is great really really good I think it looks like this is director consumer you probably don't want people really doing a form um you do have a chat here which you could push people to that um it

1:03:45might be an idea though if if you wanted to have a form I I I know in contact us you have this like this you could condense this and probably put it on the top of your page you could even create like a quiz be like don't know which pool liner is right for you don't know which pool cover is right for you and then just have like a series of questions that kind of like filters it down to tell them exactly what they need and they buy now so like like for example if it was like don't know which pool ler to buy click here take our quiz boom they take

1:04:13the quiz it's okay what's the sizing is it oval you know what's the depth is it above ground is a blow ground whatever and it tells hey this is the one you'll buy the likelihood of them buying that is far greater online um if they've been customized the buying experience has been customized and they know that that's the service they're supposed the product they're supposed to be getting uh that's why people go in person to stores a lot of times it's because they need someone to tell them what to buy okay what do we got here the best choice for your windows is a wolf window

1:04:45cleaning okay so oh cleaning the Quad City area I would make this much bigger clean the Quad City here I'd make that much larger I like the picture I would love to see it with you washing the Windows though um your brand I'm guessing it's like a light blue colored so like your trucks your uniforms you up there doing the windows again get that little uh DJI gimbal little be great um this is a very large form you could condense this into about a fourth of the space just by a little bit of changing the UI ux and and condensing this it takes an entire page

1:05:23length essentially um you can that I think you could probably I don't know if having this Banner here is going to help you a whole lot and this Banner takes up kind of like your primary space the the Christmas lights I would be careful about putting that as just regular text it gets kind of lost here it's Christmas lighting yeah this this whole little tag is not clickable um and it just kind of covers the picture um um it doesn't really do anything that you can't do with regular text so I would probably get rid of this I'd probably condense your form massively like the size it

1:06:05looks like right now before it expands wait what's this why isn't it opening refresh the page okay like this form could literally be a fourth like this a fourth of the size and then it could basically be replacing this whole Banner thing the lighting situation I would probably just put as a banner up top here and in like a block of of color like say blue background with white text uh instead of trying to make it where it's like integrated into the design this can be get very confusing for customers U cuz I what them I need them to see is that we clean your windows and

1:06:39we service this area that's all I need them to see I would NY this button I would NY this banner I would n this text and I would replace it with a very very scaled down form of this SM request form and then the video in the background showing you cleaning the Windows like this is great if you're wearing that collar like this would be great for video um this is a little hard to follow the one two three going from like left to right and then back down you might want some arrows or even box these create boxes around each of these six and then have like arrows between so

1:07:11they know that you're kind of following in this diagram um I don't think there's a real I see what you're doing okay one through six I would probably make this list format there's no real reason to have this 1 2 3 4 5 six across like this design I'd probably list these out if you're really trying to make like here are the six reasons why to choose wolf um wolf cleaning I think the things that you want to focus on is like this is grabby forget the search 7day rain guarantee also um uh grabby every single Window Cleaning company is going to say attention to detail five star service um

1:07:46Etc like I would lean into the things that make you different like 7-Day rain guarantee so for example like again I'll just use co-pilot in here it's like hey this is what we do and we guarantee you you'll grow Revenue in your home service business like that's what makes us different I'd try to lean into that instead of what everyone else is saying like they give attention to detail they want customer satisfaction like instead of saying there's other ways to say this right so like 100% customer satisfaction guarantee five star service forget the search all of that could literally be boiled down to if you're not happy we'll give you

1:08:21your money back right like same thing with attention to detail like just tell them that if they don't like the service you you the like this this service will cost you nothing if you don't like it right like this is a win-win situation you either get your money back or you get your get your windows clean and you're extremely happy right so um this design with like the the image in the background this is a floating image too um this will slow down your site a lot so be careful that I would just take this entire chunk out um lots of space lots of dead space that can just kind of

1:08:54be condensed cuz you're your home page just don't want it to be super super duper long on your services page I would if if you have residential window cleaning pressure washing I'd make this a separate web page I don't like that um wolf window cleaning.com pressure washing I would make a page for that from an SEO perspective it looks way it'll perform much better these are great like looking like the way you have the skin I like the the the fade of blue to the darker blue the fonts are nice I just like all of this just make a different web page for each of them um would be my recommendation

1:09:30then nyck this whole bottom thing this whole yeah this to situation just take it out so cool all right folks well that is it for today um I appreciate everyone submitting their website if you would like us to do a oneone with you and Tori and the team here at uh Home Service web design can go over it with you again if you're in the green industry go to Lawncare webd design.com but if you are in any home service besides lawn care and Landscaping definitely check out homeservice webd design.com see some sites that we've built that we think are really really good um we are constantly

1:10:03updating them improving them they load fast they are mobile responsive the form is there we always are asking what service areas and what services do we provide the customer so they're not confused and we just try are always trying to optimize for getting more leads you have a fancy website if it doesn't convert because Google never shows it cuz it takes too long to load it has too big of images um like you got to first get them to your site then you need them to actually convert into a lead getting them to your site is going to come in the form of searching and optimization the page load speed make

1:10:33sure you don't have popups and things that slow down the site and Google doesn't like and then the next part is once they are on your site making sure the design is in a way where you get as many people to convert into paying customers and so um hopefully that was helpful again instead of me doing an hourong presentation I figured I would do an hour's worth of just showing you what good what is what good looks like and if you know what good looks like you can do it yourself or again uh reach out to us here at homeservice webd design.com we'd love to help you and are

1:10:59happy to hop on call with you too the link is in the description or just go to Home Service web design.com we'll see you guys