I Built A Business With Only $90

Greg Isenberg· 8 min· 1,184 words· 5 min read· English ·Watch on YouTube

This is the full transcript of I Built A Business With Only $90, published on YouTube by Greg Isenberg. Every paragraph carries the moment it was spoken, so you can click any line to jump straight to that point in the video, search the whole thing for a word, or copy it out.

0:00I built a multi-million dollar company with an investment of $90 and it only took me 40 days to do so I know what you're thinking this guy is full of crap but I promise you that this is not clickbait so if you have a dream and $90 sitting in your pocket right now you're going to want to watch to the end hey friends welcome back to the channel 99% of founders will tell you all you need to succeed in life is a great idea what most don't tell you is that going from an idea to reality takes a lot of work and often a lot of money

0:44or at least that's how it used to be in this video I'm going to show you how I turned an idea into a profitable business with almost no money involved and how you could do the exact same in fact you don't even need 90 bucks bucks to do it earlier this year I was fascinated as many of you probably were with everything AI had brought to the table in terms of productivity and how it could potentially revolutionize the way we work there wasn't a single day I logged into my Twitter and didn't see at least 10 viral Twitter threads that had AI as the main subject people were just

1:26craving AI knowledge they couldn't get enough it but most of these threads were generic trash and barely scratched the surface to be fair there were some threads that had real value but it was like looking for a needle in a hay stack I wanted more and I knew that there were millions of other people out there who also wanted more that's when I came up with the idea to start a community around Ai and productivity I just needed to know if there were people on board first step one validate your idea you don't want to start building a community or a business without first validating to see if it's a good

2:12business to build but how do you do this well I didn't send a survey and I didn't make a poll I just tweeted it as soon as I hit publish notifications started blowing up I knew I struck a nerve A good rule of thumb is if one of your tweets gets a 20% retweet to like ratio that means you're on to something so I knew I was on to a good idea step two build a community I now know that people are interested in my idea but to build a thriving Community I needed to solve a problem or need why well people hate being sold to the most successful

2:59products are the ones that directly solve an audience's problem because there's a ready inbuilt need for it so how do you figure out what your audience needs you ask them it's as simple as that as soon as I saw the response my tweet had I rushed to typeform.com and created a simple form to capture that demand I only ask for two things first an email address duh and second what's interesting to you about Ai and productivity most people will tell you to avoid using open-ended questions in a form because most respondents tend to skip them I think that only happens when people really don't care about your

3:46product but when they do it becomes an absolute gold mine there's no better way to find out what an audience wants by just asking them before I just had a fizzy idea of what I wanted but now thanks to the insightful answers I got I knew exactly what I needed to build in order to solve my audience's needs amount spent at this point $25 step three create scarcity this is similar to supply and demand but better do you remember when American stores ran out of toilet paper in the beginning of of the pandemic fear was a huge factor for sure but mostly people were just afraid that there

4:35wouldn't be any toilet paper when they needed it so they just bought an absurd amount of it scarcity is a powerful motivator that urges people to take action and you can actually manufacture it for whatever you're trying to sell at the bottom of the type form and in several tweets I wrote six words that probably 10x the amount of signups I ended up getting free for now but not forever at this point I've spent $25 and I have validated my idea conducted market research and collected contact details now here comes the part where I dropped the big bucks step four marketing around the same time A guy by

5:24the name of Jackson great house fall wrote a viral thread where he shared his hustle GPT experiment he basically told Chad GPT to help him make smart Investments that he would actually follow through to see if it would make him any more money as Jackson kept updating the exciting results of his experiment the thread was blowing up so naturally I wanted in on the action suddenly a golden opportunity presents itself hustle GPT a robot told Jackson to to sell a $65 ads slot on Twitter I saw it I didn't hesitate I immediately messaged Jackson and sent him the $65 all of a sudden my community which I

6:12named you probably need a robot.com landed a promotion that has 1.3 million impressions so marketing expenses $90 worth every penny the lesson here is you should always look for nonobvious ways to promote your community and remember how I said the open-ended type form question showed me exactly what to build the most common answer was some variation of hey my company needs help implementing AI into our workflow we already knew there was demand for it so we built a productized agency around this exact problem and it's on Pace to hit seven figures in its first year and we've helped help design some of the world's biggest AI products we're

7:02basically bringing businesses into the AI age so it started off as a simple curiosity turned into a community with 60,000 members and a profitable business it only took 40 days and a $90 investment so the main takeaway is to remember to find audiences who share questions around on your interests create communities to help them answer those questions and build products to help them at scale there will always be opportunities to replicate this system you just need to pay attention if you are interested in implementing AI in your workplace or just curious about the product we built I'll leave the link to you probably need a robot.com in the

7:51description so you can join the wonderful community and of course if you like this video make sure to subscribe to my YouTube channel and turn on notifications it's really the only way I know if you like these videos thank you so much for watching I'll see you next time

8:26bye

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