Facebook Ads Disapproved?! AVOID this...

0:00hi guys it's ben heath from lead guru and in this video i'm going to talk about something you should really avoid if you find that you're getting your facebook ads disapproved now before i get into that should i very quickly ask you to smash a like on this video and subscribe to my channel if you are new and haven't done so already okay so there are many different reasons why you can have your facebook ads disapproved it's something that most facebook advertisers will have to deal with very regularly and it is very frustrating and it may often seem like there's nothing you can do to help this scenario

0:31whatever you create an ad about it just gets disapproved i've certainly been there but it but it's not the case there are always things you can do to help prevent your ads from getting disproved no guarantees as i said there are other reasons other than what i'm about to talk about as to why your facebook ads might be disapproved but if you can avoid this big issue it should certainly help and that's personalization in your facebook ad copy either in the headline or in this case i'm going to use the primary text facebook really doesn't want you to sort of personalize copy or make anything seem too personal

1:06and too personal is by facebook standards not necessarily by what you might think so one thing to absolutely avoid is direct questions in your ad copy direct questions that are personal so you want to avoid things like are you or do you put them on different lines or have you so you don't want to say things like are you in the market for have you just gotten divorced or do you have certain medical condition all that stuff is an absolute no-no okay you really the word you should basically be avoided at all cost particularly within a question you can get away with things more things like um you know make sure you take

1:55advantage of the special offer is fine but you don't want to be asking are you do you have you there are some industries where this is even more important than others anything to do with medical um fairly understandably is very very sort of close to the wire and face is going to be very very hot on that and disapprove ads if they have enough questions um but in general even outside of that you're often going to run into things with this sort of stuff so first thing i'd say about getting personalization out of your ad copy is get rid of all of those it doesn't mean that you can't still ask

2:27questions so instead of saying things like um how let's think of an example okay so instead of saying things like are you in the market for dot dot dot you can literally say things like in the market for dot dot dot and you know let's say it's a new home in the market for a new home that's far more likely to be approved than this version are you in the market for a new home makes almost no sense i know but remember when you're submitting your facebook ads for approval the first round is just to go through an algorithm it's not to have a person take a look at

3:11it and and that's a lot of what we're trying to avoid here is get past the algorithm because you can get past the algorithm you make yourself a lot easier so things like are you in the market for a new home um yeah that would be a perfect example of things we might just slightly change the wording to make the ad seem a lot less personal for things like you know if you had a medical condition um of some sort or you know in a medical condition that sounds quite big but even something fairly minor that people just want to fix like let's say you've got bad

3:42posture or something like that you don't want to say have you got bad posture instead you would want to focus more on the product itself so instead of saying have you got bad posture our product helps fix bad posture you could say things like well you basically get rid of that first part so you say um our product helps fix bad posture it has been shown to be successful in cases here's how it works so if you're talking about anything to do with sort of the body or or anything with a slight medical hint to it just focusing on your product or service is usually the way to go get out of

4:20talking about are you have you do you um trying to resonate with the prospect now i know that goes against best marketing practices because you want to ask questions and and sort of connect with an audience and um make sure that they know the product or services for them and that they have the issue you know aggravate old-school copywriting expertise is like aggravate the problem then provide a solution a lot of facebook you just can't aggravate the problem in a lot of cases it also doesn't so that's one thing to do if you anything medical or anything is slightly controversial is just focus on the product or service

4:54so you know if we think about the different strategies you can use here the first is make sure you get rid of are you have you do you all those sorts of things um just take those out so that's just quite a simple copy variation so instead of saying are you in the market for a new home you just say in the market for a new home and kind of a bit cleaner as well from a copyrighted standpoint the next is to focus more on your product or service and the benefit it brings so you know you don't have to focus on the features you can focus on the

5:18benefit of the product it all and this product will help improve your posture which will help relieve back pain yadda yadda make you appear more confident in front of others all this sort of stuff comes with good posture so that's uh that's another tactic is to really focus on your product or service and another thing to do and i think this is this is something that you don't want to miss out on because it's a really good copywriting technique and if you've seen my videos on facebook ad copywriting techniques you've probably seen this come across is use the call out method and ask your audience questions but in a way that

5:48would be acceptable so you can't say things like do you live in west london you know you could say do you live in west london if you do come check out my local restaurant but you could say west londoners okay you're basically saying the same things do you live in west london versus west londoners dot dot dot is a similar idea it's gonna grab people's attention who live in west london and that's the point right that's the point of what you're trying to do with the the opening eye on your copy and then you could still after this you could start the exact same thing so

6:25instead of saying do you live in west london come check out my awesome new restaurant you say western londoners come check out my awesome new restaurant so there have been ways there are ways you can say things in your this applies to both your primary text and your and your headlines that aren't as personal that's another example you can also identify people by things they're doing in their lives so things like you could say things like uh getting married would probably go through but are you about are you getting married or have you recently got engaged they're not gonna like that you know i've used this one in the exact in the past where

6:58you could say like moving home question mark if you're a moving company or you know like something like that uh redecorating uh what how do i spell that redecorate it's hard to type in text at the same time hard to talk and type at the same time even redecorating you know uh need a new kitchen might get through much better chance of getting through than do you need a kitchen or do you want a new kitchen um it's also cleaner as well so hopefully you can see the sorts of things that i'm talking about you don't need to abandon like yes to some extent you want to focus on your

7:36product and service as opposed to as much on the prospect but you don't need to abandon anything that identifies with the prospect so things like west londoners moving home um redecorating you know any either based on a life event or someone's location or something they're interested in you know you could have something like uh soccer fans you know if that's for your target market it's something a call-out method can still be applied and is a very effective facebook ad copywriting strategy so don't throw it out but you just need to change the wording on it the other thing i want to mention around that when it comes to making your facebook ad

8:15copy less personalized which is going to help you get your facebook ads approved and help prevent them get disapproved is you can't do that sort of identification call out method with all things so it's perfectly fine to say things like soccer fans dot dot dot but if you try to say something like uh bring that up if you try to do something like republicans or democrats or some sort of political affiliation yeah that's not likely to work as well okay that's not going to your farm would like to get it disapproved because politics is obviously much more of a controversial topic right and same with anything to do with like someone's

8:55background or ethnicity um you can you can identify your target audience or the callout method based on what they're interested in but not based on anything that's even slightly controversial so nothing medical stay away from anything political religious um unless of course you you know you absolutely have to because it's around what you sell and yeah anything to do with someone's ethnicity all those sorts of things are are pretty difficult finances even you know you couldn't re i'd be very surprised if you could get you know low income income earners um through you know it's just not really going to work but someone who's interested in cars

9:37you know if you put car enthusiasts um that's going to be fine so with this you have to be a bit smart about it just think like water face facebook don't want ads that are controversial they don't so what can you avoid to make your ads seem less controversial they also really don't want ads that are have too much personalization as you've been over the are you do you have you i think facebook recently has been giving less reasons as to why your facebook ads have been disapproved so previously they would be better off at saying your ad has been disapproved for this following policy violation

10:10they're getting less and less good at providing that detail which is annoying and i think this is one that when people sort of send me ads you know say this has been disapproved wine and so take a look at it i think often i'm telling people your copy is too personalized and it's just something the algorithm can easily pick up on and that's likely to um to lead to issues okay so i think this is a relatively quick and easy tip but something to take out your facebook ads if you find that your facebook ads get disapproved try and add copy variation that has no personalization in it focuses more on

10:46your product or service get take all the use out of the not the users in the letter but the you use out of your copy and just see i wouldn't be surprised if it goes through and actually works okay now hopefully that video has been useful if it has please comment below and let me know please uh subscribe to my channel if you're new and haven't done so already before you go a couple of three things i want to mention the first is my facebook ads mastermind group which is a free facebook group that um that i've created that has as of the recording in this video

11:1572 000 members an amazing community one of the biggest communities of facebook advertisers in the world it's full of people just like you that want to get better results with facebook ads and they're asking questions getting them answered very often i do free live trainings in the group fantastic place to be if that sounds like something you want to be part of go ahead and join it's completely free to do so link is in the video description below another thing i want to mention is a free webinar i've created called three killer facebook ad strategies to double or more your revenue and in this webinar i break down three different sales

11:46funnels that you can use to help improve the results you're currently getting from facebook ads these are three sales funnels we use all the time as an agency very much trying tested they work really well and i sort of break them all down into detail so i strongly recommend you go through that webinar again link will be in the video description completely free to watch and i'd recommend you do so as i said if this video has been useful please give it a thumbs up please um subscribe to my channel if you're new and comment below if you've got any questions i can't answer them all but i do see

12:13them all and i do get to as many as i can so um so yeah get involved thanks a lot guys talk to you soon bye for now