How To Get Instagram Followers With Facebook Ads & Instagram Ads

0:00hi guys it's been Heath from Leaguer and in this video I'm gonna show you how to get Instagram followers with Facebook ads and Instagram ads now there's something that people have asked me about quite a lot and they said how do you go about running Facebook ad campaigns in scrum I can pace to get Instagram followers because it's not as straightforward as you might think so we do some experimentation over the last couple of months I found some strategies some tips that work really well in terms of getting Instagram followers with app with ads and that's one I share in this video so they can find it useful and

0:29before I can get into that I want to quickly mention for the end of this video I'll be talking about a couple of free Facebook and Instagram marketing resources they think you're going to find very very interesting so make sure you stick around to the end of the video to hear about those with that said let's get into it so here I am inside and Facebook Ads manager I'm inside an example ad account and we're gonna go about putting a campaign together I'm going to show you the steps putting a campaign together to get you Instagram followers now the first thing I'll say is that there isn't a campaign type a

0:57campaign objective specifically for Instagram followers like there is with Facebook page likes so if you want to get lots of Facebook page likes it's relatively straightforward you run a Facebook page like campaign and you use that campaign objective or then Facebook will put your ad in front of people that are most likely to like your page it's very very effective way of getting a Facebook page likes that doesn't exist for Instagram followers there is no Instagram followers campaign objective so you have to get a little bit more creative and that's what that's what I've had to do and that's what I've I've worked out here and by the way I will

1:28include a link in the video description to that video on Facebook page likes if you also want to grow your Facebook presence and get a whole bunch of likes on that platform as well ok so what we're gonna do is we're gonna create a Facebook ad campaign was he gonna run it on Instagram we want Instagram followers so Instagram is going to be the placement option that we choose to use that makes the most sense keep them within the app and then let's go ahead and give this a go so I'm going to create a let's just get rid of that I'm going to create a example campaign I'm

2:01gonna switch to quick creation by the way so that's guided creation I prefer quick creation from all sorts of reasons but that's just a personal preference so what we're going to do is going to call this example Instagram followers campaign we are going to leave buying tapers auction and we're gonna use campaign objective as traffic now because there's no way we can track the conversion event that we're after so the conversion event we're after with someone following us on Instagram we can't track that within our Facebook ad account okay so because of that we can't use a conversion objective and we can't optimize specific event what we're gonna

2:37have to do is select traffic send as many people to our Instagram profile as possible and hope that those people a proportion of them go on to follow you on Instagram that does happen by the way as I said I've been experimenting with this a proven that it does work so that does happen but that's why we're gonna use the traffic objective campaign budget optimization leave on we're probably just gonna start with the one ad set daily budget just set to whatever it is you're comfortable with and then I'm just gonna give this you know what I'll call it example ad sex I'm gonna add some stuff in there in a bit an

3:14example at and let's save that to draft okay so the campaign level is taken care of we've got the right um campaign objectives selected CBO turned on auction boom nothing what we have to do now we can go to the ad set level and the first we need to work out here you can scroll past all this sort of stuff and get down to audiences first thing we do here is is work out who do we want to target okay what's the best audience to target now in my experience I've tested a whole bunch of different audiences the best audience to target is a 1% look-alike audience based off of people

3:53that already interact with your business on Instagram basically your existing Instagram followers if you can advertise and put an ad in front of people that are just like them those people are highly likely to follow you on Instagram as well your cost per follow as it were and is going to be much less advertising to those people than other groups and that's why I found to work best so let's go ahead and get that set up so click on ads manager up here then select audiences and I'm going to show you how to create that 1% look-alike audience I mentioned so you want to get great audience custom

4:23audience and then you want to come here to Instagram business profile that's the Facebook source we want to create the custom audience from and then I'm gonna go ahead and use everyone who engage with your business in the last two hundred sixty-five days unless you've already got thousands and thousands of Instagram followers tens of thousands hundred thousand Instagram followers you want to leave this very broad because you want the custom audience to be as large as possible the larger the custom audience the more accurate the subsequent look-alike audience will be when that look-alike audience is built off of that custom audience because it gives Facebook more data you know if

4:56Facebook are trying to find the ideal prospect for you if they have 5,000 people in the audience it's gonna really help versus 500 got more data to do it with okay so you can see there are more specific criteria here so people who visited your profile engage with an ad send you a message very very specific and but I'm gonna go with everyone engage with Instagram and I'm gonna do in the last two hundred sixty-five days which is the maximum time span as well so I'm going to call this Instagram or let's let's call them it's not followers that's not accurate Instagram engages 365 okay people have engaged my business on

5:34Instagram within the last two hundred sixty-five days and then you can see the option here create a look-alike audience that's exactly what I want to do so the custom warnings have been popped in there now where do you want to create this look-alike audience okay that's a really big question now if you just want Instagram followers in the sort of country that you operate in or the countries that you operate in which makes a lot of sense obviously go about putting those in there so for example I could put in you know United Kingdom in here I could go ahead and create one percent look-alike just off that I could

6:04also add in you know United States Australia Canada Canada those have sort of major countries that we do business in as a Facebook I say you see the majority we have clients or some other countries but the majority of our clients come from those four countries so I could go ahead and select that if that's what I wanted to do and you could also really broaden out where you want your look-alike audience to apply or you even look to broaden this out significantly and if you add in let's say some less expensive countries to advertise in that are english-speaking so that would be countries like India

6:49Pakistan Philippines you know these sorts of countries where you can get the CPM s cost per thousand impressions are much lower you can get followers for a much lower price and if all you want is as many followers as possible for the lowest price possible then that's what I recommend really broaden this out I mean you could add in a load of African countries that are english-speaking I mean I'm assuming you're creating ads in English of course so you want to pick english-speaking countries but you know you can add in a load of less expensive locations to really get you as many followers as possible if you're looking

7:25to get followers in a country like India and they're probably going to cost you 10 to 20 percent as much as followers in countries like the UK the US etc okay so that just really depends on your strategy if you're really looking to build a profile and you want the credibility of having a large Instagram following that's important you go ahead and broaden it out if you really want these people to become potential customers of yours and you know that your customers are far more likely to come from certain countries certain locations then narrow it down and go ahead and just select the the countries that you operate in the most okay then

7:58you can go ahead and click create audience now obvious is populating it's gonna take a little bit of time to you know to do so to go through the process you should take Facebook about 30 minutes but then we can go ahead and use that audience which is absolutely fantastic so now we can jump back over into ads manager and go back into our campaign so here we have our example Instagram followers campaign that we just created if I click into the campaign level I'm taken to the answer level let's go ahead and edit this okay so let's scroll down to the audiences section and here we want to pop in our

8:33here we go look-alike based 1% look-alike for Australia Canada US UK 1% Instagram engages 365 now one thing I'll quickly mention about that look-alike audience is that if you just operate on a local basis do you want all your Instagram followers to be within that geographical area firstly you probably gonna paint quite a bit more per follower so just be aware of that and secondly and you're gonna want a much larger look-alike audience so go with the 10% look-alike audience okay you may have seen that that 1% look-alike audience across the four countries was 3.3 million people but if you're just based in one city let's say

9:09plus 20 miles or something like that you're gonna want to make that audience as large possible because obviously the people within that location there's far far far fewer than there is across all those countries I just listed okay so just a quick note if you're a local business to make sure that you do that okay whenever you're adding in a local look-alike audience obviously want to make sure you add in your location so we've got the UK in there we obviously want the United States we won Canada and Australia okay so we've got this four locations added in there whenever you're using a look-alike audience you can keep

9:49age gender completely open Facebook is gonna know based on the data that you've give them given them that if you know females aged 35 to 45 at most liked to follow on Instagram or males aged 18 to 23 and most likely follow on Instagram Facebook screen know that from your look-alike audience and that's what they're going to primarily target so you don't have to worry about adding in criteria you also make you don't want to add in any detailed targeting criteria either don't go and narrow this audience down further keep it nice and broad okay you're faced with a lot of leeway connections you don't have to worry

10:23about automatic placement is not something we're gonna use so we're going to go ahead and select manual placements we're also gonna get rid of everything that's not Instagram you can run ads on Facebook get people to go over to your Instagram profile and try and get them to follow you there from what I found I have tested a little bit it just didn't work the cost per follow was much more expensive than obviously advertising in Instagram which is not surprising in the slightest you want Instagram followers advertised on Instagram and now what I'm gonna recommend that you do is get rid of Instagram explorer get rid of

10:54Instagram feed and just go with stories now I've tested this so I've tested fees by itself against stories by itself stories perform significantly better it not only perform better in getting a lower cost per click so it cost me less to get someone to my Instagram profile but it also when I tested that and took of the numbers these people were slightly more likely to follow me as well which is fantastic so very very limited place and options for this type of campaign but that's what you want to do you just want to go ahead and use Instagram stories scrolling down there's nothing else we need to do link clicks absolutely fine

11:28that's all we can optimize for okay and that's your ad set set up now we want to click into the ad the third and final option and what I'm going to do here instead of creating an ad from scratch when I show you the ads that I've run and so you can take a look at those so I've got those up in another tab so here we go we have here and an ad that was run and so you can see the okay so let's talk about the rest of the ad and then let's get into the creative so we have oh one quick thing to note up here

12:00Instagram account just make sure that your Instagram account is in there and by the way if you're watching this video go ahead and follow me on Instagram Benny's marketing I release videos a few times a week short little ones that give you Facebook and Instagram marketing tips I'll include a link in the video description below okay and then in the primary text I have absolutely nothing when you're running just the stories ad there's no real advantage to having much in the primary text minute would appear down here next to the learn more button but it's what's in the video that's going to grab the good attention okay

12:30now the website URL very very important this is as you can see instagram.com forward slash Benny's marketing that is my Instagram profile so you want to grab the link to your Instagram profile and pop it in there because when people click on this learn more button down here they're going to be taken to my Instagram account and you'll see in a second when we get to this I'm basically telling them why they should follow me display link is left blank learn more I haven't done a lot of testing on the call-to-action I'm pretty sure learn more is what's going to perform best so that's what I go ahead and use you could

13:01test a few different options but barring bear in mind that when it comes to testing variables with an ad campaign that's trying to get you Instagram followers it's very difficult to work out exactly what delivers the results because all you can track is link clicks you can't track who actually goes on to follow so I end up doing things like I'd run one option for a few days see what the results were like run another option for a few days see what the results were like because of course just because you've got a lower cost per click with one option doesn't mean there's people are going on to follow so

13:33you need that time difference to be able to tell this difference if that makes sense if you see I'm saying so I for example when I ran the feeds is the only option the Instagram feed is the only option and I ran that for four days how many followers did I get right then the next four days ran it with just going to stores how many followers do they get okay story significantly beat feeds and that's how you can run those sorts of experiments so just be aware that when you want to test things like oh I'll test to learn more button versus something else it's not as

13:59straightforward to to test that with this option because Facebook doesn't have an Instagram followers campaign objective yet hopefully they do in the future but we will see everything else can be left as is very very simple ad let's have a look at the I created a cell so starting again now hi my name is ben heath and the CEO of lead guru which is social media marketing agency that generates millions of dollars every year with facebook advertising and instagram ad campaigns if you want to see how we do it make sure you follow me on instagram just click the link below that will take you to my profile and i'll

14:28talk to you soon so very very simple obviously ice gun to the 15 seconds so it can be an Instagram story ad and it's highlighting the benefits of why someone would want to follow me and it's telling them exactly what they should do so it's saying hi my name is Benny so I'm introducing myself on the CEO of lead guru which is a social media marketing agency that generates millions of dollars every year with Facebook advertising and Instagram campaigns so this is who I am this is what I'm about and the CEO of a social media marketing agency and you should follow me because I know what I'm talking about we

15:03generate millions of dollars every year in revenue from Facebook and Instagram ad campaigns if that's something that's interesting interesting to you if you would like to know how to do that yourself go ahead and follow me and I tell them exactly how to do it click on the learn more button and find a karma exactly what I said here let's wait for to come around yeah if you want to see how we do it make sure you follow me on Instagram just click the link below basically the button and take you to my profile and I'll talk soon very very simple I've just recorded this out walking on a dog walkers you've

15:34seen I record videos doing that every now and then very easy way to just grab my phone and do it and the vertical profile also works well on whether were the various crime stories that you can record on your phone and that's it so I tested that as an option and then I've got another one here so all the other videos are exactly the same but it took a little bit of a different approach instead of just saying this is what I'm about come and follow me which I'd recommend you test I did this instead it's gonna stock in hi my name is Ben Heath and if you want to see how my

16:03company lead guru generates millions of dollars every year with Facebook ads and Instagram ads go ahead and download my free five part Facebook ad template you can find it in my Instagram profile just click the link below make sure you follow me whilst you're there and grab it so you see I'm taking a little bit of a different approach there very very similar in terms of am out walking you know the dog with a phone just quick 15-second video recording but instead of saying we generate millions of dollars therefore you should follow me because I'm gonna give you content instead I say why not download my free five pathway

16:34for the guide template to see some of our best performing ads and how we've been able to achieve those fantastic results I'm giving them something free that they can then they have to go through to my Instagram profile and then my Instagram profile in the link that you're allowed to put in it is a download of my free five part Facebook ad template so if you go and check out my Instagram profile said link will be included the description you'll see it just there you can go ahead and download that if you want as well something I'd recommend doing and but it's giving something free and what I actually found

17:01interestingly is that this second option slightly outperformed this first option here only a little bit not massively it wasn't groundbreaking but slightly outperformed it okay so this is the one that has been run more and if you have a free lead magnet or something like that then great go ahead and try putting it in an Instagram stories ad like this give that a go if you don't the first option is absolutely fine and you can absolutely model from these ads and use them for your specific industry in any way that you want okay so you know if you're a health and fitness expert or you know a sales coach or whatever

17:42happens to be why do people want to follow you what finally were they're gonna get what have you done what can you show them how to do that's what you want to very quickly get across in your Instagram stories add as a 15 seconds long my recommendation would be to record a whole bunch of these they take so little time you can do it you know with a sort of nice video setup like I've kind of got now in the background all that sort of stuff or you can just do it out at a walk and like I've done here you can keep it very very simple and straightforward okay

18:08what results did this get so as I said I'm you know I can go back into my facebook ad account show you the data but it doesn't really mean a huge amount because as I said you can't track cost per follow what I found is that let's take this option because this won't perform slightly better when I was targeting countries like UK US Australia Canada I could still work out what my cost per follow was because I could work out how much I'd spent and then how many followers I'd got and it cost me about 20 P so about 25 cents if you're in operating in US dollars per follower

18:39okay which you might think is relatively expensive I mean I have to to an hour thousand followers not a huge amount and I probably generated over a thousand of those with this strategy has said I've been experimenting with it and so if you wanted a thousand Instagram followers and you're advertising those markets you might be looking at let's say 200 250 dollars to get that now you might think that's really expensive if that's the case and you want a couple thousand followers 5,000 followers 10,000 followers go ahead open it up to those less expensive countries when I added in countries you can see I've tested it here worldwide

19:10when I've added in countries like India and the Philippines and some African countries that cost per follow came down to about 4 P 5 cents so significantly less about 20% and I barely ran that I just wanted to see how it would perform because to better tell you guys in this sort of video it's not something that I want you know my Instagram profile to be full of people that are from those countries cuz I know they're very likely to go ahead and use our services but that's in terms of cost what you can expect if Facebook do bring out a Instagram followers campaign objective I

19:42would expect that to come down enormous ly okay and different industries will have lower costs I mean I'm talking about social media marketing which is probably about average and I'd have thought as I said if you're anything to do with me in health and fitness industries where there's way way more people that are interested in that that cost is gonna come down a lot in comparison to what I've been able to achieve here but hopefully that's useful that is a viable way to get some Instagram followers so if you're looking at your profile and you've got 55 followers and you think ah that's just embarrassing that's not

20:12gonna do anything for my business I'd like to have 500 600 1,500 5,000 you can run ad campaigns in order to acquire them it may work out actually being a lot cheaper in terms of you know if you put a value in your time they're trying to do it organically which as we all know is very very difficult to do okay Hopi that's been useful before you go so Neil quickly mention and that's a free webinar I created called three killer Facebook advertising strategies to double all more your business now I call them Facebook advertising strategies but obviously as I'm sure you appreciate when you run a Facebook ad campaign

20:45Instagram is often included in that as well and this webinar basically breaks down three different strategies that we've used for our clients we generated more than a million dollars with all three they perform incredibly well very much try and test it and I break down each three of these strategies so I explain what we've you know exactly how they work I show you how they work why they were I also explain which type of business wants to use which one which is very very important you know if you sell a $30 products got to advertise that differently to a 10,000 dollar service so explain all that in this webinar it's

21:15completely free link in the video description I would strongly recommend you go ahead and give that a watch 6070 minutes long P well worth the time another thing I want to mention is my Facebook Ads mastermind groups there's over 30,000 members in my Facebook Ads mastermind group right now fantastic community full of people wanted to get better results with Facebook from a marketing standpoint whether it's Facebook Ads it's de gram ads Facebook groups all that sort of stuff questions are being asked answered and I do live trainings in there and so I strongly recommend you go ahead and join that completely free again link is in

21:46the video description so hopefully I see you on one of those two things hopefully both and either way bested up your Facebook ad campaigns if you and your Instagram ad campaigns if you enjoyed this video please give it a like please subscribe to my youtube channel I release Facebook Instagram advertising break and every single week when you do subscribe hit the little Bell notifications so you are notified and I will talk to you soon thanks our guys