How To Lower Your Klaviyo Bill FAST (2025 Klaviyo Pricing Explained)

0:00how to lower your Cayo Bill especially with cfo's 2025 pricing update is more important than ever starting February 18 cayi will build you for all the active profiles in your account so not just the ones that you're emailing and for many e-commerce Brands this means a higher clay bill because they're not cleaning the list in a regular way but here's the good news I'm going to show you exactly how to clean your list to lower your clayfield cost while improving your email deliverability which will lead to a better inbox placement high operates and better overall results these are the exact steps that I've used to help OS

0:37Brands lower the clay Bill save a tremendous amount of cost while improving the Emil deliverability and improving the overall results so stick around and I'll walk you through the exact process step by step so let's dive into it and first of all of course reducing your clay few cost in solving that's always relevant but it became even more relevant in early 2025 now clay has a pricing increase for all their clayu accounts and this was the message that they shared with all the clayu partners and clayu users so what they're saying there are new options available to you on February 18 2025 and basically what they're saying that

1:14they're now introducing flexible sending so it means that when you're sending more emails or having more active profiles you're going to upgrade your plan automatically and when you're sending less they're going to automatically downgrade your plan um the upgrading is something that they actually already did the downgrading it was something that he didn't do so he always had to do it manually so that's actually a good feature that they're adding and they're also going to Auto downgrade on profiles which is great but the biggest news is right here so other upgrade grade based on active profiles so as part of these changes if your active profile count exceeds the limit

1:48of your current plan we will automatically upgrade your plan to accommodate the higher count so basically what you're saying that they're now going to Auto upgrade base on active profile so what is clay you trying to say to you so until February 25 you could have had more profiles in your account than you were allowed to so for example if you had 50,000 active profiles but your clayfield plan only allowed up to 40,000 active profiles this wasn't a problem if you were not sending to more than 40,000 people at the same time so your billing plan was based on the email monthly usage and not on the active profiles usage you can see

2:23example in here for one of our clients where they actually exceeded their plan in terms of active profiles because their plan was 55,000 and he had 57,000 active profiles but since the email monthly usage is within the band withd it's totally fine to have more active profiles then it was only allowed to so this is going to change so starting February 18 2025 your building plan should cover all the active profiles if you have 50,000 active profiles for example your building plan should cover at least those 50,000 active profile so what does this mean for you well for a lot of clay users this will mean a

2:58higher clay B why because a lot of e-commerce brands have a lot more active profiles in their clay account than that they're actually sending to why because they're not cleaning their list so they have a lot of unengaged people on their list that fall under the active profiles but they're not emailing them or just rarely this is because a lot of e-commerce brands have this mindset where they are like hey let's keep this profile on my email list this person has purchased from us like 5 years ago and maybe we can re-engage them with Black Friday or something like that and now if you would still maintain this Minds said

3:30this will cost you a lot of money but luckily there is a solution solution is to switch to another email service provider no just kidding that's not what I would recommend and of course there are many other esps on the market nowadays and as of now they're actively trying to Target Ecom Brands trying to convince them to switch over to their ESP but if you ask me I still think that cayia is the best software to use if you're an Ecom brand especially if you're using Shopify for your e-commerce store so the real solution is to clean your email list and the good news is that if you're going to do this you're

4:01probably going to pay less than that you're doing right now so there's no price increase you're going to reduce your clay view cost and there's even more good news because if you're going to clean your list there's another side effect that's going to happen and that's that you're going to improve your email deliverability so more of emails will lend in the primary inbox instead of the promotion step or even worse the spam box and this will lead to better overall results AKA more revenue for your store and you might think okay how does this work well if you're sending emails to unengaged people you're sending a a bad

4:30single to inbox providers like Google and Outlook because those unengaged people are not opening your emails because they're unengaged so what do you think that Google will think when they see that happen Google thinks well if person a doesn't open this email person B might open it as well so let's just send it straight to the spam folder so if you make sure to just send to your engage people you will lower your clay cost and you will improve your email deliverability which will improve your overall email marketing results so how should you clean your email list well it's a simple three-step process first step is to make segments of unengaged

5:01people on your email list second step is to suppress those segments so it will lower down the amount of active profiles on your Cayo account then the third step is to go to your billing plan and to adjust your billing plan based on the new amount of active profiles in your Cayo account so let's start with making these segments of the unengaged people so step one the first segment that we want to make is a segment with unage people in the last 180 days so what we're going to say is a segment what someone has done has opened email zero times in the last 180 days has clicked

5:34email zero times in the last 180 days has active on site zero times in the last 180 days has received email at least 10 to 15 times in the last 180 days and person can receive email marketing so what we're saying this person hasn't opened an email hasn't been active on your website in the last 10080 days but this person did receive at least 10 to 15 emails from your s so they did had the chance to actually engage with you and they can receive email marketing AKA that are a active profile right now so this OB an interesting segment to have and an important segment to suppress later on

6:12because if someone hasn't been active with your brand in the last 6 months uh while they did receive like 15 emails from your side highly likely that your emails are landing in the spam box and the Chance isn't that big that they will actually open one of your emails so that's why I like to suppress those people from your list of course each situation is different might be in your case it makes more sense to go with 240 days or even longer but in general I think 180 days so 6 months is like a good starting point then the second segment that we want to get rid of is a

6:44segment of people who didn't receive an email from your site in the last year so what we're going to say first is first active at least 365 days ago or created at least 365 days ago so what they're saying is slave your account active profile has been created at least a year ago and received email zero times in the last year and has opened email zero times in the last year and has been active on site zero times in the last year and person can receive email marketing so this is a clay account that has been created a year ago in the last year they did receive an email from your

7:17site and this person hasn't been active on your site in the last year but they're still active profile so this is obiously a segment that you also want to get rid of and you might think okay but yeah we haven't email them of course what you can try before suppressing these people is try to make a re-engagement campaign for this segment try to re-engage them you might be able to re-engage some people but for the majority you can't like re-engage them anymore because haven't been on your website in the last year they haven't received an email from you in the last year so the chance that they're actually

7:46going to re-engage with you is very small because if you're now going to email them you're most likely that these emails are ling in the spam box so of course try a re-engagement campaign for this audience but for 99.9% of the people you still have suppress so that's a really important segment to make then the third segment that you want to make is a segment of people who didn't open any email at all so the segment is going to be first active at least 365 days ago or created at least 365 days ago so it's a cayia profile has been created at least a year ago and received email zero

8:20times over all time so they never never never never received email from your site but they can still receive email writing so they are an active profile so it could be that in the past you had some issues with your welcome flow or whatever some reason they didn't receive an email from your site but they have been on your email list for over a year most likely again you can't re-engage them same as with the previous segment you try to re-engage them with like a re-engagement campaign uh but the chances are actually pretty small that it's going to work so the next segment is to get rid of people who have marked

8:51your emails as spam so pretty simple what someone has done has marked at spam at least once overall time and person can receive email marketing so these are the people that have marked one of your emails is Spam your emails are lending in their Spam box so these are people that you want to get rid of because if Google sees this email is going to the spam box they're more likely to send your emails to the spam box for other people as well so this is like a non-negotiable suppress those people immediately and the last segment basically the same so we now want to get rid of emails that have bounced in the

9:18past so what we're saying has bounced email at least four times over all time whereas bounce type equals soft or has bounced email at least once over all time where bounce type equals hard and first can receive email marketing so there are two types of bounces hard bounces and soft bounces and hard bounce means that there's no chance that your email is even going to enter their inbox because the email address is not active anymore or whatever reason so this is like a thing that won't change anymore so that's why we're saying if it happens at least once they should join the segment soft bounces can be a temporary

9:51thing so could be that there was like a server outage and Google it could be that the inbox was Full temporary so these are temporary things can be fixed so that's why in this case we're saying at least four times so at least four soft bounces and then they will join the segment if their one of emails has bounce like four times for this person then obiously it still makes sense to get rid of them because if it happens four times it's most likely this is like a longer temporary thing and then we just want to get rid of them because emailing to bounc emails sends a really

10:20bad signal to emox Providers like Gmail and Outlook so yeah these are the five segments that I would recommend to uh to make first of all and then we going to suppress them so how can you suppress those segments let me show you when you're in your Cay account you're going to list and segments in the left menu and let's say you made your segment let's say this is the segment that you made that you want to suppress it's not the case it's a different segment but just to show you you're going to click on the three dots in here then you click on suppress current members and then you

10:51hit bulk suppress so it's that easy then caia will suppress those people and then these people will go to suppress profiles in instead of active profiles which I can show you if you go in the left menu to profiles you can see total profiles in here you can see the email profile count so it's divided between active profiles and suppressed profiles so when you suppress an account it goes to suppressed profiles means that these people are unsubscribed you can't email anymore uh but they are like gone from the active profiles and this is what they look at at Cayo for their building plan now if you have suppressed all

11:23these segments that I just mentioned it takes around an hour or two before Cay has fully processed everything and before you see the actual good number of active profiles in here there's some delay in it because especially if there are a lot of profiles that you have suppressed it can take like an hour or two before it's like updated in here so two hours after you've suppressed all the segments that I mentioned you go back to your clay your account what you're going to do in the left corner you click on your brand name going to billing and then at this billing page you're going to change plan

11:53based on the new amount of active profile so you can now update your plan so let's say you first had 50,000 active profiles which means it cost you $720 per month and you've now suppressed it to 40,000 active profiles then you select 40,000 profiles and now the new plan is $600 so it means that you've saved $120 on your monthly playay bill and then you just enter your details and continue to payment and then you've updated your billing plan and now you're paying less for your clay account you only have engaged people on your list email deliverability will improve and your overall results will improve so

12:28this is like win win win situation and that's exactly how you can lower your clay Bill while improving your email deliverability in 2025 so by cleaning your email list and by optimizing your active profiles you're not just saving money but you're also setting up your Ecom brand for Success optimizing your email deliverability by getting better results from your Cay account and if you found this video helpful I've got something even better for you so I made a 100% free email marketing course which is more than 275 pages that goes in- depth into email flows email campaigns email deliverability and list growth and you can download it for 100% free if you

13:06click on the link in the description and this free email marketing course contains proven strategies that we use for over 50 Ecommerce brands at their own Agency for these will give you the insights to scale your own e-commerce brand and again it's 100% free so don't miss out click on the link in the description and if you enjoyed this video make sure to like it and of course subscribe to the channel if you want more weekly updates on how to skill eom brand with email marketing thank you for watching and I hope to see you in the next one