This is the full transcript of How To Recover Banned Facebook Ad Accounts (Still Works!), published on YouTube by Ben Heath. Every paragraph carries the moment it was spoken, so you can click any line to jump straight to that point in the video, search the whole thing for a word, or copy it out.
0:00if you advertise on Facebook long enough it is inevitable that your ad account will be disabled [Music] and that's if you've done nothing wrong and you haven't broken the rules that statement should not be true but unfortunately it is the automatic ad account disabling process that meta uses is terrible it's the worst thing about Facebook advertising but fortunately there are things you can do to get your ad account back when it has been disabled that's when we're covering in this video now I imagine that a lot of people that have found this video have recently had their Facebook ad account disabled if that's you my first piece of advice is
0:34to not panic oh my God okay it's happening this happens all the time it's not a disaster by any means there are things that can be done this even happens to us we're an agency that has a hundred plus client accounts in our business manager at any one time and I'd say at least once a month we will have a client ad account get disabled oh come on we obviously know the rules we don't break them they're being disabled incorrectly so if you've had an ad account disabled doesn't mean they're anything wrong and we always get them back there are things that can be done and that's what we're going to be
1:03focusing on here it's also important for me to explain that if you have broken metas Advertiser policies you've broken the rules you're not going to get your ad account back there's sort of no hope really if you've gone completely against what meta want you to do what I'm about to explain is more helpful for those people and this happens all the time that haven't actually broken the rules but have just had their ad accounts disabled by mistake as I said this happens all the time you can get those back there is a bit of a gray area where if you've broken in the walls a little
1:29bit and you sort of go to meta and say look I'm really sorry it was an accident I didn't mean to do it I wasn't aware of that policy I won't do it again [Applause] there's a good chance you'll get it back in those scenarios but if you sort of tried to advertise something that's banned on the platform or you've used really personalized language things that matter really doesn't like then you're not going to be able to do it you're gonna have to create a new account and start again and not break the rules this time but for those other people I imagine most people watching this video
1:55that get your ad account disabled when they shouldn't have been there are solutions that you can use so if you're in the situation where your ad account has been disabled you don't think you've done anything wrong there are three actions that I recommend you take now the first one is quick and easy to do it's a no-brainer but doesn't really get you that far I'll quickly explain it so when you first get that notification to say that your ad account has been disabled they'll almost certainly be a link included in that notification to request a review so go ahead and click on that and then provide the information
2:20that will ask you for a little bit of information basically say I haven't broken the rules it takes a few seconds well worth doing the issue with just relying on that and waiting for that review Quest request to actually be done is that it might take two weeks three weeks sometimes longer for you to even hear anything back from meta and if the leads and sales that you generate from your Facebook Instagram campaigns are important to your business that might be really damaging really stressful to not be able to generate those lead sales etc for an extended period of time things are a little slow here and there's only
2:50so much cold calling you can do in a day so take that step but don't rely on that the next thing I recommend you do is this go to facebook.com forward slash business slash help that'll bring you through to a page that looks like this this is basically meta's business help center and they've got all sorts of FAQs and things like that but the part that I want you to focus on is to scroll down here and click on this find answers or contact support section they've got a get started button underneath and you can see there's personalized help there's loads of um standard questions where you can
3:19click on these and find answers and things like that it's not normally that useful particularly if you haven't actually broken the rules because the only way you're going to get your ad account back is if a person actually looks at this realizes the mistake was made and undoes the mistake all these sort of troubleshooting things aren't very helpful so what I want you to do there is go down to this need more help with advertising and contact advertising support section I'm just going to walk through the the process here so you can see that they've got most common issues so much is very well aware that there
3:46are typical issues that come up all the time and they're trying to help advertisers deal with them so the top three for example are I have been blocked from using a feature disapproved ads my ad account is disabled so in this case we would select my ad account as disabled then you need to select your ad account and enter it in here um assuming you've just got the one it will probably be automatically filled we've obviously got lots I'm just going to go ahead and select this example ad account just make sure it's the right one before you go ahead and submit this information okay and then we get to this
4:12section it says Please provide more information to help us investigate so you can then doing something here like I haven't broken the rules please give me my ad account back you could use a bit more flowery language if you would like you could tell a little bit of a story about how important is your business I don't think that's a bad idea I don't think that can hurt in here but try and make it a little bit applicable to your situation if something went wrong that you believe may had led to meta accidentally disabling your ad account put some more information in here I think that's a good idea if there's any
4:43screenshots or anything that you can add in something going wrong something that popped up that shouldn't have been there you can show that someone gained access to your ad account when they shouldn't have had it go ahead and upload the file then obviously make sure that your phone number email address that should be automatically filled in here are correct because they will likely get in touch and then the really really interesting thing is we're not just submitting this information which would be the same basically as requesting a review like we did in the last section instead what we're doing is we're clicking on start chat you can see that the average wait
5:11time here is just four minutes and within four minutes you will be speaking to a person okay so I'm not actually going to click on this start chat button because then a chat would start and it would be very difficult for me to record a video at the same time and the ad account hasn't actually been disabled but I'll just explain um some things that you need to be aware of when you go through this process so firstly like all support chats it is hit and miss and it does depend who you speak to so if you go through the process you explain lookup add mad
5:35account disabled I shouldn't have mad account disabled I haven't broken the rules can you help me it back some people will be a lot more helpful than others if someone says no I can't help you or I recommend you check out this troubleshooting support document or something just close down the chat and try again and you'll get through to someone else there's obviously tons of people in meta and providing support to be able to get the average wait time down to four minutes and you may get through to someone that is a lot more useful if they tell you they can't help you like this is not an Avenue where
6:03they can get an ad account reviewed and that's what we're looking for here we're not looking for the personal chat to make decision we're looking for them to help expedite the review process so that whoever handles reviews can look at it a lot sooner than three weeks time four weeks time which sometimes people wait which might be terrible for your business so that's what you're looking for them to do if they tell you they can't do that that's not true they can liar we've dealt with enough reps and we've seen how the process works and we've we've had some that have said that and then others that have actually been
6:29able to do it so just keep going until you find someone that will help you that might mean you need to go through this four or five rounds it will be worth it that's that's one thing that's really important don't get disheartened if you try this and you meet a dead end the first time just go again we're ready for it all over again when you're going through this chat process it also helps if you know your stuff so if you've taken a bit of time to take a look at Facebook's Advertiser policies and seeing the rules that you think meta may have thought that you broke that you
6:57didn't actually break if you can explain that in the chat I think that's helpful and also as I already mentioned if you tell a bit of a story of how important this is to you how damaging it will be to your business lay it on thick basically what you want is the person you're speaking to in the chat to take pity on you and do whatever they can to try and help you and your business and get your ad account back at the end of the day you're basically asking a company please let me give you money I promise not to break the rules I haven't
7:18broken the rules we've just made a mistake so you'd like to think it was a relatively easy pitch it can be more difficult and frustrating than it should be but it doesn't mean that you can't get this resolved we've seen ad accounts that get disabled come back in two hours but often within a 24-hour window if we have a client ad account get disabled we can get that back now unfortunately not everyone will have this live chat option it does seem to depend where you are located in the world and also how much ad spend you have now I can't give you exact numbers I don't know them maybe
7:45they're out there somewhere and it does seem to vary and sometimes not make sense what I'd recommend is you come through this page go through the process that I've been through and you'll see whether or not you have a live chat option if you don't have a live chat option you'll probably see a button where you can just send that message that you wanted to send anyway I would still recommend doing that I still think that's helpful it can't hurt hopefully you do have the live chat option I just want to let people know if they go through this and they see that it's not there unfortunately you're just not
8:10going to be able to take advantage of that meta very much believes in prioritizing those advertisers that are spending more and based in certain locations which is unfortunate but I wanted to let you know oh and by the way if you would like the results that we got for this client author this client you can click on the link in the description below there you'll be able to find out more about our done for you Facebook ad services so the third action you need to take to try and get your ad account back is if you've had a call with a meta rep recently contact them
8:35what illusionally happened if you have a call with a meta marketing rep is that you'll then communicate or be given the option to communicate they will email you afterwards and you can go back and forth via email it absolutely does not hurt to con them via email they'll most likely say that they can't help again it's a similar situation they can they can help expedite the review particularly if you make it very clear how important getting your ad account is to your business so I strongly recommend that you do that only takes a couple minutes and and can't hurt again just like with chat it's a bit hit and miss
9:05some people can be really useful some people aren't it's just one of those things what that also means is that if you are offered a call with a meta marketing rep there so you haven't had one in the future take it it doesn't hurt it's always useful to have those contacts and in a situation where you can speed up the process of getting something taken a look at getting a human being to look at something where an algorithm is just made a decision often an incorrect decision to disable an account or whatever it is one other thing to note is that as a meta marketing partner particularly at a
9:35premium level you do get access to sort of better reps that are more useful and can also help you with things like this and you can lean on them a little bit more so imagine most people watching this wouldn't be that situation but if you are if you're an agency you've got clients Etc then really use this rep angle more aggressively because we found that helps and it's one of the ways that we're able to get client ad accounts back when they get incorrectly disabled really quickly so if you get meta to actually review your ad account and take a look at it and see whether or not it
10:02should be disabled whether you've been able to expedite the process through the chat or you've just waited for the process if they come back and say we've taken a look and we have decided to keep your ad account disabled if they say that don't keep going down this path you are not going to get that ad account back you're just wasting time it's much better at that point to create a new ad account which might mean you need to create a new business manager might even mean you need to create a brand new profile to sort of distance it from the previous version and to make sure that
10:33it's not disabled again and then you probably need to look at your ad advertising practices and see where you may have broken the rules I already said it before but I strongly recommend you check out meta's Advertiser policies on that to just see am I breaking the rules without realizing it some of them aren't things that you would think would be in there you think okay okay there's obviously I can't advertise anything illegal for example but I'm not doing that so I'm fine no there are lots of other things that you might think or find as a marketer and be okay with that matter would rather you not do so check
11:02those out and if you do go down the route creating a new ad account you don't want to fall into the the same issues and make the same mistakes the other thing I'd be really wary of are those people that sell a service which is getting your ad account um re-enabled I think a lot of people are likely to take your money and not be able to deliver so we have a marketing rep that will help us get out of accounts um undisabled but only if we were already managing that account before it was disabled so for example we couldn't take someone um let's say someone watched my videos
11:33and said I've had an ad account disabled can you help can you get your marketing rep to take a look at it they will not deal with us on an ad account that we're not already managing and that makes sense because that stops people like me being able to sell that as a service and that would lead to things quite being quite messy but you will see particularly start commenting even on my videos and in my Facebook group and things like that saying I've had mad account disabled can anyone help people will say yes they will take your money can they deliver for the most part most
12:00people offering this as a service are not to be trusted there's a lot of shady stuff going on there and and I would just go through the official review process and and not worry about not be tempted by any of those claims that people might make so hopefully you can use this information to get your Facebook ad account back ASAP when you do you'll need to know exactly how to create high quality Facebook ad campaigns and I show you exactly how to do that in this video here including all the settings all the various things that you need to get right to avoid big mistakes and get the best possible
12:28results
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