How To Generate 30,000+ Facebook Group Members!

0:00hi guys is Ben Heath from leader in in this video I'm going to show you how to generate 30,000 Facebook group members I'm going to show you how to build a Facebook group with more than 30,000 members now building a Facebook group is something that I recommend a lot of Facebook marketers Facebook advertisers do because Facebook groups are one of the only places on Facebook where you still get a lot of organic reach you know if you're posting to your Facebook page it's very unlikely that many of your Facebook page likes to do other like your page I'm actually going to see what you're posting whereas if you have

0:31a Facebook group organic reach engagement is just so so much higher you can post about your products your services your content and and it can really do fantastic things to your business it has done absolutely fantastic things for your business so my group is called the Facebook Ads mastermind group I'll include a link in the video description so you go ahead and check it out and you can see that right now I have 29,000 188 members not quite 30,000 I know but at the rate that my group is growing I can assure you probably by the time that this video is edited and published it will be over

1:0230,000 hence the title of this video and and as I said this does this group does fantastic fantastic things for business I basically have 30,000 potential customers in my Facebook group I'm the only one that's allowed to market to them I know they're interested in what I have to offer they're interested in Facebook advertising because otherwise why would they be in a Facebook Ads mastermind group this is just an amazing community that does amazing things like business if you can build something similar with the techniques of about to share it can do absolutely amazing things for your business as well we get so much of our work through this group

1:36so okay how do you go about building a Facebook group that has 30,000 members or or even close to that sort of scale as if you sort of techniques that I've developed and discovered along the way that have worked really well because I've done this by the way in in about 18 months just over 18 months there's not been a huge amount of time to get this group to the level where it is where it's very very significant so the first thing I'll mention is that you can invite people that like your Facebook page to join your Facebook group and there's a technique I've talked about

2:07before and it's one this that I've used a lot and it's very very important so you can see down here on the right hand side you can see okay so up here it says that Ben Heath this my group is linked to my page that's something that you need to do to be able to invite members you need to link your group to your page I've got 123 thousand people that like my Facebook page and you can see here that Facebook have this little section here that says suggested members so I can go ahead down this list and click invite member click click click click click now Facebook will let you do

2:35roughly 50 of those a day they let you invite roughly 50 people a day which is doesn't might not sound like a huge amount but 50 people a day adds up quite quickly and if the people that like your page are interested in whatever it is that you know industry you're in so for example the people like my page are interested in facebook advertising otherwise they wouldn't have bothered to like my page in the first place okay so it's highly likely that they would also be interested in a Facebook group that's all about the same topic so provided your page and your group are very much

3:03linked this is a great strategy and if you can invite round 50 people a day that number of people in your group will just go up and up and up and quite quickly you could be looking at thousand two thousand people in your in your Facebook group now one thing about I get asked about quite a lot with this feature is sometimes this feature will disappear basically Facebook just limits how much you can actually use it so if you've been inviting lots lots of members Facebook will just remove that when you go take a look at your Facebook group it that'll only be temporary it'll disappear for a day two maybe three and

3:32it'll come back so there's nothing to worry about but just something to keep in mind is that that may well disappear the other thing to keep in mind is that to be able to use that technique you need to be interacting as your page over here on the left hand side not as your personal profile okay so you can click on this interacting hours and I can change that to my personal profile for example but I want to interact there's my page that's something you need to do to see your Facebook page likes as suggested options as opposed to your personal friends if you're interacting as your personal profile then you will

4:02see your friends down here okay so hopefully that makes sense if you don't have many Facebook page I think I'll get great well you've got 120 mm of course you could do this but I've only got 200 that's fine what it recommend is you start by inviting the people that already like your page perfect place to start and then you can go about acquiring new Facebook page likes okay I actually recommend that for me I found that the best we took or a Facebook group is not to advertise the group directly although we have done some of that it's to advertise my Facebook page generate a Facebook

4:34page like which is a lot easier to do a lot lower barrier to entry for people and then convert that person to a Facebook group member I've got a whole video tutorial that shows you exactly how to do that exactly how to grow a Facebook group using that method and so I'll include that in the video description make sure you go through that to sort of go through that process in a lot of detail I just want to quickly cover it as one of the best ways to grow a Facebook group here is to invite your Facebook page likes not just to mention some things around it okay so

5:01that's number one number two is you want to make sure that you call your Facebook group something that is very obvious very relevant not only to your target market but also to Facebook's and I was going to say search algorithms but that's not really the right word sort of delivery algorithms I'll explain what I mean so obviously this is called a Facebook Ads mastermind group if you're interested in Facebook advertising you know exactly what that's about okay that's gonna be full of loads of other people that are advertising on Facebook helping each other out going back and forth eccentric cetera okay it's just self explanatory that's good but also

5:36because I've got the word Facebook ads in there it also means that when someone is searching for a group let's say they want to join the Facebook group it just started Facebook advertisers and they don't know what they're doing they're thinking I want to connect with a community of like-minded people that can help me out they might go into Facebook groups into the search function up here and then my search for Facebook ads well my group is going to pop up is more likely to pop up because I've got the word Facebook Ads in the name now this is something that didn't really have any effect when I was growing my group when

6:05it was very small because I wouldn't have ranked highly there'd be lots of other groups that were above mine but as my group has grown and as I've now got just shy of 30,000 members I now rank very highly and this is something that really helps my group grow fast so for example I'm using the invite technique to get it started and then organic growth and because of the size of my group has really helped it take off and that's why we're generating three four thousand new members every single month at the moment it's absolutely taking off which is which is fantastic so that's something I would I would strongly

6:37recommend that you do is just make sure you call your group something that is obvious to both you and that can be found by Facebook so the next thing is that your image up here really wants to sell your Facebook group okay really wants to sell the Facebook group when people are searching this is something they're going to see so it wants to be something that again gets the message across and emphasizes the benefit that your Facebook group has to offer so this is called the Facebook Ads mastermind group I've got here don't be this guy a guy sort of you know who's really frustrated the idea is these

7:10pretty frustrated with his Facebook Ads they're not working properties going mad he's smashing his laptop he's so frustrated I'm saying don't be this guy instead save yourself years of trial and error by learning from the experiences of others that's what a mastermind is all about that's what this group is gonna help people do so it really helps this image really helps sell what this group is all about the next point point number four is to really engage as the group owner a lot within your group okay I think this is really really important you don't want people to come into your group and just never engage never get

7:47involved never do anything so anyone that joins my group gets a welcome message okay so I could probably find the latest welcome message from today here we go welcome to my facebook ads mastermind group and I give them access to a free resource get involved ask your questions and I tag all the people that have been involved in the last that they've joined in the last 24 hours or however long it's been okay so that's that's the first thing every new person gets a welcome message we're just really easy to do and Facebook had this little tool over here so I have eight new members in

8:16the last however long since I've published writing you post to welcome them so I click write post Facebook will automatically tag those people when I click write post and in my welcome message something that really helps you also want to ask answer people's questions if they're asking questions answer them get involved leave comments one thing I like to do that I've started doing relatively recently or used to do this a lot more is these live trainings so I'm actually holding one as I'm recording this video I'm actually holding one this afternoon and it's a live training this is specifically for Facebook ad agency members in my group cuz there's a lot of

8:52people in my group that are agency members and I'm doing this all about the coronavirus stuff and you know what people should be doing agency wise with all this going on so I've got an image here and I'll be doing a live training this afternoon so I'm very much active in my group and I encourage activity in community because I think when it comes to you being found in Facebook as a facebook group engagement rates and activity levels but really gonna play a big big factor in that okay if facebook can see that people are really loving your stuff they're really getting involved at commenting they're sharing

9:23posts they're leaving comments etc etc that's gonna make a big big difference to how many new group members you get it's also going to make a difference in terms of how valuable your group members are to you if they barely know you from Adam then there's unlikely that they're going to actually go on to become customers but if you're in there doing live trainings communicating with people they know who you are they know you're an expert they're far more likely to work with you to buy your products buy your services etc one thing I recommend doing when growing a Facebook group that we did fairly late on and I wish I'd

9:58have done it earlier was we turned on post approval okay so it's not just me that manages my group I have team members moderators that go through this but you can see one post needs approval anyone that joins that wants to post in my Facebook group my Facebook Ads mastermind group their post has to be approved by me or one of my team members first and we did this because groups have a tendency to become very spammy if you don't okay so you have people just trying to sell stuff just trying to spam people and that can really put people off your group that can reduce the level

10:30of activity and again that's gonna then impact on your ability to grow the group and to keep people engaged because if every time they come in your group is just spam people pitching their product services that's going to turn people off it's not something you want so that's something I'd recommend you you strum its strongly recommend that you do and then finally another method that I've found really useful and grow my Facebook group and this will have more on it of an impact depending on what stage of business you're at is to make sure anytime someone enters your world your online world or even your offline world

11:01make sure they know about your group and they're invited to join it okay so for example I'm just gonna jump into an email auto-responder of mine when ever someone opts in for my five-part Facebook ad template which is a free lead magnet that I give away and you probably if you're watching my youtube videos you may have seen me talk about it at the end saying go ahead and grab this free thing in my auto email responder that basically says hi welcome this is who I am I say let's look hey first name my name is Ben Heath I'm the CEO of lead guru I want to take a second to say hello and

11:35welcome I also wanted to invite you to join my free Facebook Ads mastermind group so anyone that joins my email list boom they get an email with a link to my group and I'm also selling the group here if you run a Facebook ad campaigns for your company or work for an agency this group is the perfect place to get your questions answered go ahead and join it now far away with your Facebook advertising questions we're happy to help so I'm selling I'm not saying like you're invited to it but here's why you should go ahead and make the effort to do so and that makes a big difference

12:05for me and growing my group because I have you know let's say two to three thousand people join my email list every month I mean it depends obviously if we run ad campaigns specifically for that then that's going to increase but sort of from my YouTube channel to other areas and people are gonna opt in that that's roughly the rate of which my email list is growing right now well a lot of those people are going to jump over and become Facebook group members of mine so obviously you know you may not have as many people you may not be running any sort of lead magnets but you

12:36could put it in the you know in the sort of contact information of your email is the footer of your emails you can put it on all sorts places you could put a link to your group on your website there's all sorts of things you can do to promote your group and make sure it's not just a case of you're just doing the one thing but you've got it everywhere so anytime someone what is a video of yours on YouTube or connects with you on LinkedIn or checks out your website there's links to your group to get people in a Facebook group is such a fantastic and

13:04valuable resource I strongly recommend doing that I think it's well worth the time it takes okay so hopefully that videos been useful for you goes couple of things want to quickly mention the first is a free webinar that I've created called three killer Facebook advertising strategies to double or more your revenue in this webinar is really fantastic we've had thousands people watch it the feedback has been amazing and in this webinar I break down three Facebook advertising strategies three different sales funnels that we use as a Facebook Ads agency these sales funnels are so tried and tested I mean we've generated more than a million dollars

13:41with every single one of them sometimes even on a monthly basis for clients that are operating with a high budget so they're very much tried and tested they work fantastically well and I've got three different strategies because you need different strategies for different businesses so if you're selling if you're an e-commerce business you need a different strategy too if you're selling info products too if you're selling real you know face-to-face services okay so you can go through that webinar and you can work out exactly what strategy you should be using for your products and services specifically which is such an important key to Facebook advertising success I mean if you you know doesn't

14:16matter how specific of targeting is how engaging your ad creative is if you're not using the right strategy for your business there's no one-size-fits-all then your Facebook ad campaigns will not work so go ahead and check that out completely free it's about 60 70 minutes long and I think you'll find it well well well worth the time okay that's the first thing I mentioned second thing is my Facebook Ads mastermind group that everybody mentioned make sure you go ahead and join if you're interested in Facebook marketing Facebook advertising there'll be a link in the video description I probably pocket pop a link in the comments below as well and make

14:46sure you go ahead and get involved not just for seeing how I grow a group but also just a benefit from the fantastic people in there from my live trainings etc etc okay and one last thing I wanna mention if you enjoyed this video please please let me know in the comments below I always really appreciate that got any questions I get to all the questions on my youtube channel please pop them in the questions below like this video make sure you subscribe to my youtube channel for more Facebook advertising Facebook marketing related video I release usually two a week and I do my very best to make sure there is valuable

15:20for you guys as possible they're all based on real world stuff that we do with our own business that we do with our clients so subscribe to my channel hit the little bell notification when you do to make sure you're actually notified when I publish a new video and yeah hopefully that helps you get better results on Facebook Ads which is what I am all about thanks out guys I told you soon bye bye