How To SCALE Facebook Ads Lookalike Audiences

0:00hi guys it's ben heath and in this video i'm going to show you how to scale facebook ads look-alike audiences how do you scale a campaign or an ad set that is using look-alike audience this is something i get questions about a lot i want to show you my exact process for how i go through and and do that before i get into that just want to very quickly ask you to smash a like on this video please click that like button and that'd be very much appreciated and help me out and of course subscribe to my youtube channel if you are new and haven't done so

0:27already so i'm in a facebook ad account of ours i have gone into the audiences um section which is obviously where you create your lookalike audience and things like that that's what i want to show you how we do what we do so i've just selected a leeds 180 custom audience that's what we're going to be creating our lookalike audience from in this video so i'm just going to go up here and click create look-alike obviously you'd select your your country so assuming so what i'm going to assume is you've already been running lookalike audiences you know the purpose of this video is all about scaling look like

1:01audiences so i'm assuming you've created a facebook ad campaign one of your ad sets has or maybe more but one of your ad sets has got a look-alike audience in it that's what you're targeting let's say it's in the uk but obviously you could switch that out for a different um different country now you want to scale that up you know you want to increase the amount you're spending you want to get more results the first thing is to scale up that budget and i'll include a link in the video description below to a um another video talking all about how to scale facebook ad campaigns from a

1:29budget standpoint how you do that in a step-by-step process but of course when you scale um your budget at some point you're going to run into issues with ad fatigue at some point your audience is simply going to be too small and you won't be able to scale further and that's when you'll need to scale your look-alike audience itself so when you first start with a look-alike audience most people particularly those that advertising nationally or internationally are going to start with this exact setup what i've got in front of me right now they're going to have the country they've selected they're going to have a one percent lookalike

1:59okay now i've had people ask right well if you started with a one percent should you then go and do something like a a one to three percent a one to two percent you know uh maybe something different one to four percent basically should you then create a new lookalike audience and exclude this first naught to one percent group of people which remember is supposed to be the people that are most like your source audience so these are the best prospects in here and jump up no that's not what i like to do so if i want to scale i won't um create a new lookalike audience that

2:32excludes this first part and creates a one to two percent one to two percent something like that instead what i would do is i will create a new lookalike audience obviously using the same source and everything like that as the previous one that's already performed well remember that's why we're scaling and i will instead increase the percentage so i'll go from let's say a one percent and it'd be higher like that a one percent to a two percent or a three percent now i won't normally go above that in one go i may look to do so at subsequent stages later on but in one go i'm gonna

3:02go to a two percent or three percent which one of those should you go for it really depends on your audience size i'm advertising in a country like the uk where population is fairly decent um a two percent will be fine if i'm advertising in a country with a smaller population like australia um i'm going to jump all the way up to a two or three percent so you can sort of judge that based on your on your population size but what i'm not going to is i'm not going to exclude the naught to one percent um that i've already been advertising to now i would then create that look-alike

3:30audience wait for it to be populated of course which takes about 30 minutes and then i will go back into my facebook ad campaign and i will edit my existing ad set the one that's all currently advertising to a one percent look-alike audience based on this custom audience and i will delete that one percent and then and add in the three percent instead and it's one of the only times i will edit an already running ad set that's performing well usually what i would do is i would if i wanted to let's say test a new targeting option i would pause that ad set and then i

4:02would create a new version make an adjustment to the new version and then launch that new ad set with the adjustments and let it go through the learning phase under different conditions in this case i don't want to do that because in in my mind i'm targeting the basics the same basic group of people i'm just targeting more of them this is still a lookalike audience based on my source audience so the types of people that are in there should still be the same therefore the learning that has already taken place in that ad set with a one percent lookalike audience absolutely applies to a two percent or a three

4:39percent local like audience okay and i want to benefit from that i want to benefit from the learning that facebook has already been through i want to benefit from the optimization process and that's going to help me get better results so i won't exclude the naught to one percent i've already been advertising to i won't run two ad sets alongside each other so i've seen people do this they leave one ad set running the not to one percent look alike then they create a second ad set in that same campaign that is let's say a one to three percent and they run them alongside each other

5:08i don't like doing that i think because this is the same um type of people the same sort of the targeting criteria are very similar um i like to include it in one asset i don't want them to compete each other against each other i think that confuses things so as i said i would go with a naught to a three percent i also won't delete or pause the existing ad set that's already performing well as i scale up and i want to increase my audience size with the lookalike i will instead adjust that ad set one of the only times i do that and replace it with in this

5:38case a two or three percent something along those lines okay so that is my exact process for how that ties into budget increases as i said check out that video in the description to be linked to that's all about scaling facebook ad budgets because if you've launched a campaign let's say you're advertising to a one percent lookalike audience in the uk and you're spending 40 a day or 40 pounds a day let's say um and you want to increase that to 80 pounds a day well you'll be fine keeping on at the one percent it's once you get to a certain ad spend level you're going to want to increase that to

6:10a higher percentage and that's when you're going to want to scale your look-alike audiences yourself you don't need to do this every time you increase your budget but you will need to scale your look-alike audiences at some point if you keep spending more and more simply because you know the more you spend the more people you're going to reach you don't want to burn out your audience you need more people in there okay so hopefully that makes sense now very short and quick video hopefully that's been useful before you go a couple of three things i want to mention the first is a free webinar i've

6:34created called three killer facebook ad strategies to double or mourn your revenue now this webinar is completely free to watch a link will be in the video description below strongly recommend you check it out we basically break down the three sales funnels that we use all the time for our clients very much tried and tested sales funnels produce fantastic results we've generated millions of dollars with each one of these individually for multiple clients and yeah go ahead and check that out i also by the way explain in each of those sales funnels which one you want to be using because one of the big mistakes people make with

7:05facebook advertising is they go for a one-size-fits-all approach like aha this is the sales funnel you should use with facebook ads but that's nonsense if you advertise a 40 product or a 30 000 service you need a different approach and so i show you the three different approaches and how that ties in with that in the webinar check it out completely free link in the description the other free thing i want to mention is my facebook ads mastermind group so as of the recording in this video we've got almost 50 000 members in my facebook ads mastermind group an amazing community one of the biggest out

7:36there online full of facebook advertisers full of people just like you they're looking to get better results from facebook advertising looking to improve and performance they're asking questions getting them answered by experts all day every day i do free live trainings that are exclusive to the group every single week if that sounds like something you're interested in go ahead and join we'd love to have you we also monitor it closely so there's no spam allowed or anything like that it really is um a fantastic community we'd love to have you in there again link will be in the video description below completely free to join love to see you in there if this

8:07video has been useful please give it a like click that thumbs up button comment below to let me know comment below if you've got any questions and of course subscribe to my youtube channel if you haven't done so already um i release facebook advertising related content multiple times per week usually and um yeah i will talk to you guys soon best of luck with facebook advertising bye for now