Threads Has Arrived! MASSIVE Facebook Ads News

0:00the social media giant meta which owns Facebook Instagram has officially launched its new app but the app will be linked to Instagram [Music] [Applause] has arrived and this is huge news for anyone involved in digital marketing digital advertising but specifically for people like most of my audience that are into Facebook and Instagram advertising met advertising meta marketing this is absolutely seismic in our industry we have to talk about it there's some really interesting things that we can see already what does this mean Facebook advertisers what's the future gonna look like these are all the things we're going to discuss in this video so there have been rumors for a while that

0:42threads was going to become a thing that meta was creating an app that was going to compete with Twitter that was going to be very very similar to Twitter and try and take some of the market share and occupy that space within the overall social media landscape obviously Twitter's struggled recently there's been all sorts of changes and controversies and people leaving the platform and all that sort of stuff so they've seen it as a good time to act and jump on that and originally it was supposed to be called Barcelona they changed the name to threads which I think is better it shows they're really going after that Twitter Market

1:12potentially adding to this controversy that seems to be building between all this animosity should say that seems to be building between Mark Zuckerberg and Elon Musk which is uh which is all very interesting but what does threads mean for digital marketers meta advertisers as as a lot of the people that watch my content are I think there's a few very interesting things that we can start to assess and discuss already so I'm recording this video the day that threads has gone live 6th of July but we can already see some really interesting stuff so firstly it was announced I think after five hours of going live

1:45that it already had over 10 million users that's an enormous amount to gain that quickly I wouldn't be surprised if by the end of the day we're looking at 30 million users or something along those lines so that growth is absolutely phenomenal to put that in perspective Twitter only has 450 million users total and the reason of course why threads is growing so fast is because they've tied it in with Instagram which I think is a really smart move so if you haven't already signed up when you do go ahead and sign up to threads it just takes a few buttons you basically just click yes

2:17just copy over all the stuff from my Instagram profile like you know what what your name is on Instagram what your bio is on Instagram what your link is on Instagram just gets popped all over and then the really clever detail that they've added in is that you are asked whether you want to follow the same people on threads as you follow on Instagram now I think this is really smart because most people do exactly what I did they'll just click yes and therefore not only will you have a bunch of people that you follow already you won't need to go in and do it manually

2:43which means when you're using it you'll already have interesting stuff to see because people are posting it also means that for those of us that are trying to build following us on Instagram and or have followings I've got I know 16 17 000 people on Instagram for example not massive but you know decent little audience I'm already generating this is literally hours into this it's not even a day as I'm recording this that that threads has been live already I've already got 500 plus followers on there no one's really engaged with a few things I've put out but they're obviously just being ported over from Instagram so from a Creator content

3:11creator standpoint that's great if you're already on Instagram following and from a user standpoint that's good as well because you already know okay okay I already like these people on other platform why would I not follow them here that's interesting I'm more likely to therefore go ahead and use the platform so the early indications are very good is it likely to drop off at some point well the growth won't be as explosive that would be unrealistic but is it going to succeed I think that it will and I think the tie to Instagram gives threads such a competitive advantage and in a space where I've talked quite a bit about I don't really

3:41see there being new social media platforms coming up because how could they compete how could they get a foothold this is how this is what I sort of didn't think about and didn't expect is that the tie into another social media platform is absolutely how and I wouldn't be surprised if you know a good chunk of Instagrams two billion by the way monthly active users jump over and you could be looking at a total user base that's similar to Twitter's really fast within a few months maybe so that's really exciting so assuming that this does succeed and does become um a significant part of the social

4:13media Landscaping is something that us as digital marketers need to take seriously what is it it means specifically for Facebook and Instagram advertisers well firstly I think we can basically guarantee that at some point threads will be a placement option within our Facebook ad campaigns so just like when we used to run Facebook ad campaigns and we didn't used to put anything on Instagram it came in initially as one placement option and then it was in as a platform with multiple placement options I think the exact same thing will happen to threads so if our audience is spending more time in The Meta family of apps which

4:40traditionally has been Facebook Instagram people spend time in WhatsApp but advertising there is obviously not something we've been able to take advantage of properly yet when they're spending time also in Threads that gives us more opportunity to reach more people to reach the people that we want to reach more often and that is likely to help us as advertisers if the supply of AD impression goes up that's good for us because we can reach more people it's also good because it's likely to bring the cost down just as we've seen over the last year or so we've seen dropping cpms because um meta have been delivering 17 more ad

5:12Impressions and that's filtered through to the numbers so this is all really exciting news for Facebook Instagram advertisers now many people who watch my videos won't have been advertising on Facebook in a time when Instagram was introduced like I was a long time ago now and I can tell you that when people first started advertising on Instagram when it was first added there was a lot of skepticism in the marketplace a lot of advertisers didn't advertise on Instagram they didn't trust it and that meant that cpms the cost per thousand Impressions on Instagram was incredibly cheap the same thing is likely to happen with threads in the early days so if

5:43you're looking to run ad campaigns and they make threads a placement option it'll be as simple as just clicking a button I'm sure we'll be able to you know format our ad creative to fit that platform better but from the playing around I've done with Reds you can upload videos and all sorts so I think it'll be compatible with the ads that we run on Facebook and Instagram today but it'll be as simple as clicking a button and you might take advantage of some really really cheap advertising there for a while before advertisers catch on with Instagram that took you know 18 months two years by the way like it

6:10takes a while and that's a huge Advantage for those Facebook and Instagram advertisers that are aware air that are thinking about this and jump on this opportunity we can see that people have started doing that on the organic side of threads you can't advertise There Yet the organic side of threads already they're going we know that a great time to build an audience is when um a social media platform is new so people are jumping in there they're creating content and things like that the same will happen to advertising later down below I also think that with threads we need to reassess the social media platform landscape I do at this

6:43point expect it to beat Twitter long term and I doubt two apps that are quite similar if you take a look at threads and play with you see it's very similar to Twitter at the moment will be able to co-exist for an extended period of time I do think Elon Musk is a better entrepreneur than Mark Zuckerberg but the competitive advantage that that linked Instagram gives is so enormous would they be able to to overcome that I doubt it so that's what I think will likely happen over the future maybe they'll coexist maybe they won't but even if it does correct even if Twitter does continue to be a thing it's still

7:14far smaller than some of the other social media platforms like Facebook and Instagram and always has been I think it's very likely that Tick Tock is going to band we've seen governments in Western countries taking steps to ban it on government employee devices and even certain states in the US have talked about banning outright Tick Tock and I think that's likely to not be a big presence within the social media landscape as it is now in who knows when let's say over the next three years so that really leaves the meta apps and then the Google owned apps things like YouTube and they are going to occupy so

7:46much of the social media time attention obviously advertising money which they already do if you look at a graph of total online advertising you spend you see that the vast vast majority is spent on Google and their apps and then meta and their apps right so it really is becoming a sort of a two Powerhouse industry so for us as people who want to advertise products or services for businesses for clients potentially those are the two places really I think you should be pay attention to you probably know me as a Facebook ads expert I've been creating Facebook advertising content for a long time I actually

8:21started on Google ads before I started with Facebook ads that just sort of became the thing I became known for but we offer Google ads as a service as well as Facebook ad I've actually got a Google ads channel so if you want to know how to create Google ads and run them and get the best results just like I hopefully teach you to do on this Facebook ads Channel I'll include a link in the in the video description you can go ahead and check that out or just search in YouTube for Benny's Google ads and and you'll find it there and I think that for my agency and the focus of my

8:47business going forward and some of you might be in the same position whether you're running ads for your own business or for clients it's like right we're going to get really really good at The Meta advertising side of things which encompasses two apps right now potentially more in the future and the Google advertising side of things which is obviously Google search plus YouTube and all that sort of things and with that we are going to be able to reach people the potential customers for our clients our own business Etc where they're spending by far the most Time online just bringing it back to threads so I want to talk about the the larger

9:13picture but we do need to bring it back one of the interesting points to note at the moment has not been launched in the EU yet apparently there are some privacy issues and potentially with the link between Instagram and threads that was causing difficulties getting it getting it passing it allowed to be put on the on the App Store and things like that without overcoming that hurdle that might be a real potential sticking point for Threads in the future if they can't ever get it um going in the EU that could be a real potential issue there's a lot of people lucrative markets and things like that

9:43interestingly not that many English-speaking countries obviously with the with the UK being out so in terms of what could be like a global trend of what people do and don't use the US always leads in this stuff and another countries follow and often a lot of this stuff is based around the English English language whether things take off or not it would certainly not be ideal if threads can't be used in the EU by by all those people but um it it doesn't mean it won't succeed a potential issue but doesn't mean it works to see but just something to be aware of and to and to think about it so

10:15what do you think of threads do you like it do you hate it have you had a play with it yet let me know in the comments I'd be really interested to get a feel for what people are thinking about this platform do you like the fact if you are using it that it's tied in with the other meta either the meta family of apps with Instagram specifically but obviously with meta and Facebook and Instagram all that stuff for me as an Advertiser on this platform I I really like that because I think it's going to be very easy for us to advertise there we're going to have all the knowledge

10:41already we're going to be able to take advantage of it hit the ground running I like it but some people might not they might be a bit uncomfortable with that they might want things separated out so let me know what you think in the comments I will keep you updated on threads along with all other Facebook and Instagram advertising related stuff so if you haven't already make sure you subscribe and I'll talk to you soon