How to find profitable app ideas (that reveal secret desires)

0:00you're looking for app ideas in all the wrong places profitable app ideas are not hiding in your code they're hiding in plain sight at dinner parties and social Gatherings and I'm about to show you how to discover them and which ideas will actually be profitable this strategy has helped me build an app portfolio that's projected to earn a million dollar this year I call it the party to product pipeline strategy or PP PE for short so there I am at a kid's birthday party the parents are standing around trying to make awkward chitchat and find common ground and in the corner is this beautiful piano as I'm chatting with one

0:45of the fathers someone gets up and they start to play and in that moment everybody in the room including the kids that were crazy running around stopped the dad that I was talking to turned around to me and said I wish I could play the piano like [Music] that this was the seed to one of my most ambitious and exciting app projects yet and the first step in my party to product strategy I call this the ears method EES drop at parties and Gatherings analyze what people really mean record those golden moments and spot patterns to find recurring problems so the first thing I do is listen listen

1:29to other perspectives and other people living very different lives than me we're kind of in a little bit of a bubble where we all know about Ai and we all know about the latest tech and this is our world but when you go to a dinner party or you go to a social event you'll end up talking with people and discovering interests and ideas that you hadn't even considered and that you hadn't even anticipated and I heard this phrase over and over at different parties in different settings around different sorts of people so I write it down next look at ways to turn their need into a product when people say they

2:12can't come up with ideas this is the step that they're actually struggling with you don't build what they're actually asking for you dig a little bit deeper so we go back to that conversation I wish I could play the piano at party what he's actually saying is I want to impress my friends with a couple of songs that I can play on the piano without spending years of my life learning about music theory what they're actually asking for is a fast way to learn the piano that's fun doesn't take up a lot of time and they can learn and memorize a song or two quickly and this is why most apps

2:55fail developers are focusing on the wrong problems it's easy to look at a problem at the surface level without going down that deeper level to the psychology to work out the why or what's the motivator deep down inside that's making someone want to carry on to download your app to use your product what is that core need that they're yearning for master this technique and you've mastered the art of coming up with profitable app ideas in steps one we found the idea in step two we found the reason behind the idea the motivator in step three I want to validate whether it's even worthwhile spending the next

3:41few weeks or the next few months even building this thing and my first step is to look at app store keywords type in some keywords that I would use to find the app that I'm building and then have a look at the popularity to see how many people are actually searching for this keyword I use Astro to research Search keywords if the number is low it's probably not an idea worth pursuing or find a different angle and if you're relying on App Store optimization as your primary user acquisition channel the competition field here is crucial the lower the better but don't stop there the next time I'm at a dinner

4:20party or I'm out with friends I'll flag the idea and see if I can get them excited about the idea hey wouldn't it be cool to learn the piano Pio in a couple of days without knowing anything about music therapy being a complete novice and then gauge their reaction if people get excited and motivated then you're on to a winner another technique that I'm using at the moment is short form content marketing and I mean at the very early days of working out how this works how to advertise your app on Tik Tok on shorts on reals and in the process I'm getting my social media

4:58accounts warmed up this is the process of priming the accounts to teach the algorithm what keywords I'm targeting and to post content that's relative to the target audience of my app let me know if short form content marketing strategy is something you'd like me to cover in a future video so my content strategy is to show my day-to-day progress playing the piano every day until I don't suck day seven piano speedrun learning a specific song on the piano with my app in view and some of these YouTube shorts are already getting more views than any of the shorts I've had on my main Channel with many people

5:38already asking what app is that