If You Want to Become a Creator in 2026, Then Watch This

0:00There's so many things that could go wrong. [cheering]

0:09You gave me the courage to tell my story. A year ago, doctors gave me 60 days to live. I think that's [music] like the [snorts] power of sharing your story. It's not about the number of followers that you have. It's not about how much money you've made that makes you better than somebody else. It's all about realizing that every little experience, a transformation big or small, even if you think it's not [music] important, someone else has experienced before as well. The ability for you to throw a rock and hit somebody in your vicinity that has gone through what you have gone

0:40through, I promise you is a guarantee. [music]

0:48We are here in New York City for our very first ever in-person event. [music] There's over 300 creators and entrepreneurs that have traveled from all different [music] walks and countries to be here today, and we can't wait to give them a good experience, but it is absolutely terrifying cuz there's so many things that could go wrong, and we've already spent well over $100,000 [music] to make this experience happen. So, we got to go war and make sure that this is good, and if [music] something goes

1:14wrong Can you guys hear me okay? Please, let's keep it a secret between us.

1:28In today's first keynote, we're going to be discussing what everyone here is wondering about. What do you post, and how do you ensure that it's aligned to you? How do you know when to post, and exactly the structure behind it? The fundamental framework that all of us need to fill out, which is in the creator vision. There's so much on my mind. I feel like we have mastermind first to consider, so my brain hasn't even registered yet that we have this thing on Saturday to do, but when I think about it, I get very anxious, and I get very nervous. But, at the end of the day, I I know it, so I think that

2:01because I'll have that knowledge behind me, no matter which way it goes, even if I forget some components of it, I'll find my way back. That's what I'm reliant on, and hoping that it's going to go well. I've done online events for tens of thousands of different people, but seeing real faces and seeing their body reactions, all of that is going to be new, and I want to be sure that everyone comes out of there with [music] a good time, and that they know exactly what to post and when to post, and they feel as though it's a good mix of tactical strategy and that also high-level

2:28concepts, too. So, just trying to give them a good experience is what I'm most worried about, but I'm just trying to get into the mental [music] framework of we've done things like this in the past where it's been difficult, we've always figured it out, so hopefully we'll figure this one out, too. Have you done much public speaking

2:44before? Public speaking, not necessarily. It's It's funny cuz everyone thinks that content creation, it's really for extroverts, right? Everyone thinks oh, like to create content, you need to be so confident talking to other people, but in reality, the behind the scenes is you with a tripod talking to a lens. [music] Kind of what we're doing here, but when you're in person, there's there's a

3:05different experience involved with it. And so, I'm in this mindset where public speaking, no. Have I done stuff that's kind of reminiscent of it for school experiences, but not for 300 people like this, so I think that's what makes me also very, very nervous.

3:52So, you do a people? No, I have not yet seen the big queue of people. But, this is if this is for all Creator Life right now? dude. How long have you guys been waiting for? Since last night. Since last night?

4:13It's here. Everything that we've been working for. Today's the day. How about seeing your fans talking around 300 people? I am, and I could not be more excited. You know, I was very nervous walking in. I'm still nervous, but seeing everyone's faces and how excited they are gets me excited, so I'm going to feed off of their energy. I know we're all sleep deprived, but it's going to be a good time. So many things that could go wrong that it almost makes me not nervous cuz I know something's going to go wrong, and I'm just like, we got

4:39to be on our toes and ready for it. There's a big part to even timing cuz I think I'm blind. How do I know when something is over? So, I am just in this moment going to do my very best in terms of trying to recognize when everything is supposed to segue, but those small things I'm not too worried about. I think we're going to have a

4:56good time regardless. They might not believe you. You believe, and you'll go pretty far cuz this is where we are. Oh, that right.

5:14[cheering] [applause]

5:21Hello, everyone. Welcome to my very first Creator Life event right here in New York City. What an unbelievable experience that we have. First ever event, 300 people in the middle of New York City is Who Who's doing that? So, today's big goal is to make sure every single one of these people come out of it happy. Make sure that they come out of it with a good time. I think that we're going to be able to fulfill upon

5:44it, so we're excited. But, your story matters because this is where the deepest rapport will be. The deepest trust, the deepest connection. The moment that you allow your walls to come down, other people can see into you. Who in here is very tired of people flexing their fancy watches, their Lamborghinis, their lavish vacations? That's not the type of content that you want to watch, right? And so, for us, it's about how do we actually tell our own respective stories? And here's your framework to take home today. Problem,

6:08pursuit, and payoff. I made it simple. It's called the three P's. Problem is where you started. Pursued is what you tried. Payoff is what ultimately changed. What do I mean by that? If I was to start off, let's say, for this example, with this. Hey guys, I'm a multi-millionaire. I've been able to provide for my family.

6:32I'm so great. You should be like me. Yeah, you guys probably wouldn't be in here, right? But, the reason why, even the intro video that you watched, which is a perfect representation of it, we talked about my own upbringing. This isn't something that I invented. Think about every icon, every athlete, every docu-series. It does the exact same thing. I grew up poor. I built a creator business. I provided for my family. But,

6:52this is important, right? Building a creator business. All of my experts in here, the issue with what you guys are doing with your content is saying, "Hey guys, I'm super successful. Listen to me cuz I'm so cool." What I want you guys to realize is that your problems are the human common denominator between all of us. Every single one of us, we've had anxiety. Every single one of us had insecurities. Every single one of us have had guilt. Every single one of us

7:20have felt imposter syndrome. Start with problem, give the payoff, but this medium, this is your solution. This medium is how you ultimately say, "Hey guys, this is the medium that you guys should utilize to also have this payoff, too. You don't need a niche. You are the niche." Now, I've always dreamt of this moment, so please do this with me. But, I fundamentally believe that we are all the niche. So, to make my dream come true, could we all, when I count us down at three, say, "I am the niche"? Again, I've dreamt of this moment, so please Please, we've even made merch that says,

7:53"I am the niche." So, um in three, okay? One, two, three. I think we can do better than that. Let's do it one more time. Come on, this is a dream come true for me. We paid a lot of money to be here. Uh one, two, three. And that's the energy that I'm going to

8:12expect from all of you throughout today. [music]

8:24So, I've been living my life, people telling me shoulda, coulda, as a single mom raising two kids, hiding my talent, which is my energy. So, and it's time to just shine up. Yeah, I love that. So, when I hear you, you're telling me that you're 45, that for so long, you've actually hid yourself. Who in here feels as though they relate to that? Meaning that you've had this insecurity of showing up for yourself. You've always discounted what your potential was. Boom, those are all

8:50your audience members. So, for me, I'm thinking, all right, that third branch of the why probably works really well for you, right? So, I'm thinking about it, I'm like, okay. So, let's look at some of these hook templates. As a beginner creator, right? Someone that was starting out with, I believe it was about 1,300 followers, how did that change the way that you view content? How did you cuz she actually had the quickest success that I've ever seen. I did the I'm 27 and I'm a bit embarrassed to admit, and I got

9:13like 15 million views within a week. It's now up to like maybe 17 and a half million, and it completely changed my whole thought process when it comes to creating content things. I basically wrote in my diary. I just shared it out in my heart, and it resonated with so many other people, and it made content creation so much simpler. We just wrapped up the first half of Creator

9:36Life in front of 300 people. Unbelievable energy. We're going to grab some food, and then afterwards, we'll kick back on it. A problem that we had actually before in the first half was that Shatika told me that we were running late, and she was constantly pointing to me in terms of what time that I was having for our panels. I was able to cut down the panels, so it looks like we're actually on time now, so we should be good for the rest of the event. We're going to grab some lunch in

9:57terms of challenges for the next half. The technical challenge is going to be big. We have Shawn that's actually going to be displayed on screen here and obviously that might come with its own technical issues, but I think we're going to be quite confident. The panels were good, the Q&A, the profiles were good, so I'm excited for the second half. I just want to say June, thank you for Creator College. You gave me the courage to tell my story. A year ago, doctors gave me 60 days to live. Um I got diagnosed with the [music] terminal illness 1 month after my wedding. And your Skyfall was actually the first time

10:29me sharing [music] it. Um since then I've been able to double my following from 32,000 to almost 7,000. And um thank you. During those 60 days, um when I was praying to God for healing, he told me to reread the book I wrote that I never [music] released. And it helped me, like gave me courage to keep going. So I just want to know what other tips can you do in terms of selling my [music] book as the product? I really believe that this book would change lives because it changed mine, gave me hope um during the time that I thought I

11:01wasn't going to make it. I know that this is supposed to be tactical, but is it okay if I come down and give you a hug? I appreciate you saying that. Sure, appreciate it. [music] I think that's like the power of sharing your story. Um something that I thought was like I was cursed or embarrassed. You know, you just come from this super high of getting married and then you get told you have 60 days to live. Um that story within itself is like putting [music] yourself out there. I think [laughter] the pain that I went through God is giving me purpose cuz I'm still here. I was 80 lb and now I'm back to my

11:41regular size. You can't even tell I went through that. I want you to look at everyone here. And I want you to realize that the emotion that you brought up in this room right now. I know it's overwhelming. I I know. I know. I [snorts] know. The reason why you're making me emotional in the moment and the reason why I feel like I'm shaking, too

12:08is cuz this is why we do what we do. [snorts] All of us, all of us have a story. All of us do. And your story is so powerful that you got the entire room to be quiet. Your story is [music] so powerful that you're now in front of all 300 people and they love you.

12:26WE SURE DO.

12:33[applause]

12:41[applause] SO KAT, YOU KNOW WHAT I'M GOING TO DO FOR you is something different. I know that I can give you a ton of tactical help, but I just want you to own this moment first and foremost. [music] And I want you to DM me. The team's going to get in contact and we'll do an hour-long call and I'll break down everything that you need to do in order for you to create good content. I mean [cheering]

12:59Okay? All I care about all I care about in this moment, I want you to stand back up, has nothing to do with your book, is everything to do with all these people that you've made emotional in this moment. That's what it's about. I can help you sell whatever you need to sell and I can help you make sure that your life is changed and I

13:15will. But for now, own this moment. Can we do a huge round of applause? [cheering] [applause]

13:27[cheering and applause] Look, I I I know that this is off script, but did you guys hear the change in confidence the moment someone like me could sit there and tell her that it was okay? Did you hear she just she couldn't get a word out there. She went in to a talk with all of you in front of 300 people and told you exactly what you needed

13:51here. Money is great. Influence is great. Sometimes I think we forget why we do what we do. Sometimes I think we forget that even tending to somebody in their pain is all the support and the value that they need. We have so much more coming your way, but please, please don't get it twisted. It's not about the number of followers

14:19that you have. It's not about how much money you've made that makes you better than somebody else. It's all about realizing that every little experience a transformation big or small, even if you think it's not important, someone else has experienced before as well. The ability for you to throw a rock and hit somebody in your vicinity that has gone through what you have gone through,

14:45I promise you is a guarantee. Every little problem that you think is not important enough for you to share, I guarantee there's someone in this room that have also experienced it. You understand what I am telling you in this moment. You understand it. Louder. Do you understand it? Yes. Content creation and personal branding is about your public reputation. It is about what you say, who you say it to, and why it matters to you. Thank you guys. We'll move on to

15:13the next segment. [applause]

15:25These two have grown massively in a span of just a few months and we're going to learn the tactics behind how anyone can stand out in a saturated feed. When I joined Creator College, I learned storytelling. Wait, what are my struggles? My struggles in I was in college at the time playing baseball. I am broke. So I positioned my content to so you want to know how to dress and I'd state the problem. The idea of a problem pursuit payoff is fitting no matter what type of content you curate and you just realized how do I take that scripting framework, utilize for my own space and

15:57you've done a wonderful job of it. [applause] Tell me how long this video took you to make. I'd say a day and a half. A day and a half. How often are you posting at the moment? So here's the issue. Um time. how I could pick that out right before I even asked him. Go for it. So actually, I thought you did a really good job in terms of hook. I thought the problem statement was good. I think that there were elements to this video that probably could be cut out. I think that this could have probably been like a 45-second, 52-second video would have been the same exact impact, but every 5,

16:2710 seconds that we add on means a lot, right? So we're talking about retention rate, retention percentages. It's a big deal. So for you, it's I'm looking at this and I'm like, what elements of this could I probably cut out? I I was thinking probably like line six or seven that I saw on there and probably one of the final closing lines and just close

16:42it off while the attention is high. I'm going to walk you through exactly why that launch plan works and it's worked for us every single time no matter what product I've ever sold. And again, from the very bottom of my heart, thank you guys so much. We have a closing party afterwards where we can

16:56all hang out, take some photos. [applause and cheering]

17:05That's history, baby. We're super excited. And I feel like my energy is high. I could go for a few more, but I mean, what a cool moment. This is going to be something that all of us talk about for I'm sure a very long time and I don't think you can ever do that first type of experience ever again no matter how you hard you try, so I'm very appreciative of the team and I think uh the turnout was everything that

17:26we could have asked for. [music] From being a college kid writing a PDF to being now on a stage. You know, I'm sure at no point did you ever think this would be you.

17:45My biggest insecurities are actually the reason why I'm in front of all of you guys here today. My biggest things that I struggle with are the reasons why you guys connect with me on a deeper level than probably you connect with other creators. If I could have done that when I was first starting out, my growth trajectory would have been significantly higher and I would have gotten out of my own way. This is we were talking like this is the most valuable session we've

18:02had. I see. Absolutely world to me. following you for 5 years by the way. For 5 years. Whatever I can do to make you follow me for the next 5 years, then I will do. All right? Hopefully we'll see you in some more events. 2,000 to eight almost 8,000. Do your very best to manually connect with as many of these people as you possibly can and it'll give you the push that you're looking for in terms of this initial influx. Here's what I'm going to say to you. Did you watch Michael Jordan's

18:24documentary that came out on Netflix? You know how that took the world by storm even if you hadn't seen you probably heard about it. Why? And you know even the idea of the Jordan brand and why that's so iconic? Yeah. It's the story of who Michael Jordan is. There's an actual experience behind the icon itself that makes him memorable. If you think about any type of athlete, the most forgettable ones are the ones that don't have any branding around them. Are the ones

18:45actually you have no idea their story. You have no idea why they are who they are. And so for you, yes, soccer is your medium, but it's not your story, right? Your story is beyond that. It's like how did you overcome the things that you've overcome? How did you go ahead and do the things that you've beautifully done in your life in terms of having friends and all those things. So do the soccer stuff, but I want you to recognize there's something more deeper to you and make that iconic. Make that your thing and that's where I believe in the Creator Vision, if we were to distribute that, it'd be

19:13more focused on the why segmentation. Like why did you get into soccer and things of that nature? And I want that content to be the main focus. my big issue is like it's really hard for me to distill a lot of value into a much shorter video. So what I want you to do and here's an actual practical exercise. The first thing that you can do is go ahead and document what is actually your expertise, which is probably a lot. But once you document it on a Google Doc for me, I want you to specify and highlight certain segments where you're zooming up very specifically to one part of your

19:39full process. So even if we're thinking about today and I'm teaching this idea of the Creator Vision, that's very small tiny parts of the overarching strategy, right? But I can't teach like a full on, let's say, entire launch plan in a 30-second video. Yeah. But I'm strategic about it knowing that while I have to play to the algorithm, that the 30-second video's going to

19:55work, I need to go very specific. Yeah. So, you have great expertise, but you got to distill it in a way that it's hyper specific to a moment, but absolve it with a pinpoint that's generalized enough. So, what I mean by that is like when you're doing your hook, let's say that you have a very specific solution to it, but make your hook general enough that you can actually grab a wider audience. But, then when you're bringing them in, then give them a specific solution to give your expertise, right on the spot. But, another thing that you're going to have to work on is lower intensive formats that I call, let's

20:21say, non-talking videos. Yeah. I want you to get better at them because they're going to be easier for growth at your stage, and I know you're going to really struggle with that cuz like how do you then make your information in like a 10-second video or 25-second video 30-second video? And so, for you, I want to see either a carousel that actually lists some of your story elements, or do a silent film format that actually tells your story in some capacity. Then you drive that traffic into some of your amazing long-form content, which will be like a minute and a half, 2 minutes long. Awesome. And if

20:45you do that, you'll grow in your expertise, you'll be seen by more people. Does that make sense? That makes a lot of sense. I have a question. Yeah, hit me. So, as a personal trainer that's moving to the online space, Yes, heck yeah. I have gained 50 lb over the past course of a year due to a whole bunch of life things, right? So, how can I promote myself in a way that you would believe in me even though I don't look the part anymore at the moment. I think you do look the part, right? It depends

21:11in terms of who you're targeting, right? I think the issue is that oftentimes we compare ourselves to other creators that we deem to be successful. But, ultimately, that's a fraction of what the industry actually is. I finished my half marathon. I got sick, had Achilles tendinitis. Yes. So, all of that just compiled. So, before I could even finish yesterday's problems, I had a whole 'nother day of problems when I woke up, and it was like fitness became

21:34the last thing I cared about. human, right? As in, this past 2 months ago, my grandma passed away. This past 2 months ago, I had sickness within my family. And this past 2 months ago, I've had issues with my parents and in terms of money and things of that nature. And I say that only because I connect in terms of the pain, but that pain is again what makes us human. So, when I hear it from you, I want you to not necessarily share what you don't want to share, but if you can showcase the fact

21:59that you you were coming here, right? You spent this entire day with me, right? Yep. To learn about this thing. It's important to you. You're showing up for yourself in ways that most people can never show up. And you're also knowing that training is important, so guess what you're going to do? I know you're going to do it. You're going to get back

22:14to the gym, you're going to work out. But, how do you do that as somebody that's so stressed? How do you do that as somebody that has so much on your plate? That is 98% of the population. The 1% of the population are the ones that have 2% body fat, they're not actually healthy. But, you see that as the top percent, you're like, I think that's success. It's not. It's what we see it as. But, for you, your own success is understanding that you've had your own experience, and can you go ahead and showcase that to an extent that you're comfortable with? Just say that you had a very hard last week or

22:40two. You don't have to say anything more than that. And say, "Here are the things that I'm trying to do to improve it." People are going to see that and be like, "Ah, I actually believe in her because she actually told me something that she struggled with. Now I'm seeing how she's overcoming it." You have a beautiful story, and it's up to you to tell it, but I believe that you have no problem showcasing your expertise. All right, do you have any other advice you have for me like just getting started out cuz I'm like I want to do carousel first and then trials. No, don't worry

23:02about any of that. I'm going to post right now. I want you to make Here's your very first post. So, here we go, come with me. This is my very final one. This is going to be Brian's first post in a big streak. Yeah. And that streak is going to be filled with a lot of imperfect content. It's going to be filled with a lot of mistakes, but it's going to be growth regardless cuz he's going to actually show up. So, he has

23:21the strategy, he needs to implement it. This is the first step of it, and it's public accountability. So, go crush it, okay? Everybody. Thank you. Thank you. Thank you. I know you get a million thank yous and everything, but every single one of them means a lot, I promise you. Yeah, I was I was in a tough spot and everything, and I was stagnating, and a lot of things in life were going wrong, and like you giving me the IP program for free genuinely was that like shift that I needed in my life, and it just like it catapulted so many things for me, and just to be here

23:52in person at this event, like I know you guys were probably stressed through the roof, but I just want to say you put on an amazing event. Like so many people were like coming up to me and saying like how incredible it was, like the best experience. So, can't wait to come to more, and like if there's anything I can do for you, I just want to say keep winning, dude. I'm so proud. You remember that free event and that call when I saw that video of yours? You know who's probably more proud of you than I am right now? It's your dad. The ability for you to come this far and be the man

24:21that you want to be. The ability for you to make an impact. You deserve this moment. I know it feels emotional, I get it. So, thank you so much. Can I give you another hug? Yeah. Can I pray for you? Dear God, thank you so much for this beautiful day of bringing all these creators together, and Lord, we thank you for June and his platform that he's able to glorify you on such a large stage. In your name I

24:48pray. Amen. Amen. Amen. The way that you've shown up, and the way that you showed up here, the way that you showed up during the free webinar, and and then and then in the content creation has been so consistent. There's no doubt of the mission behind you. And the more people that you can touch, and the more people that you can encourage to carry that mission forward,

25:09the better this world is. Want to remind you, people need you. And when people can lock arms and learn how to speak up, how to carry that voice forward, and to make a positive change, encourages other people to do the same. Can I give you a hug? Yes. My greatest dream come true was seeing the various demographics today. People of all different stages, of all different careers and backgrounds, people with

25:37different hardships. People that probably never thought that content creation would be a choice for them. All coming into one room together and being able to connect with one unified purpose of trying to find their voice. Of trying to understand their why. And whether it is a million people or whether it's 200 people, we just saw how

25:55big 300 people were. All of it matters. And for you to come to me at the very final end of this and tell me that you felt that why means that today was a success. So, thank you so much for coming. We have now just wrapped up our very first Creator Life event here in New York City, and it was an unreal experience. We got the best people in the entire world right now. I'm going to still stay and say hello to everyone before I get every single one of them covered. But, this has been the coolest experience of my entire life, and I'm so excited to

26:27be able to do more of these. And if you can pan the camera right now, you'll see those beautiful faces. And we're out. 1 2 3 Creator Life!