Paid Courses, Lead Magnets and AI - Answering Your Questions

0:00your community is everything if you're running a business the benefits you get from a community are pretty obvious way more word of mouth better retention better understanding of customer needs and so much more but what does your community get in return I've created a private community that has all my playbooks all my tools resources peer-to-peer groups free startup ideas but also gives the opport opportunity for anyone to ask me anything and the questions I've got are so good that it would be a shame not to share them with you so in this video I'll be answering some of the questions that I've got from my community at Community Empire if you

0:47care about growing an audience building a community and creating an online business keep watching until the end I'm sure that you will learn something valuable Fox asks any any guidelines for building a paid course I'm writing one for interviews embedding an existing YouTube video with a good answer to an interview question in addition to writing my own mini essays on an explanation and pros and cons basically any any advice for for creating a paid course the important thing is people learn differently some people like live video and live cohort-based learning some people like images some people like text some people like a mixture of it all so what I found to be most helpful

1:33is that if you can create a paid course experience that has a little bit of everything I do believe that people prefer this cohort-based model where they have to show up three or four times a week to a particular class I think people are really busy for the most part uh especially when you're talking about like B2B courses like professional courses selling professional content my advice for if you're trying to build a paid course it's okay to have a cohort but it you know think about how you can have different mediums to make the most engaging content as possible and I like to think about how do you create maybe a

2:1170% watch as you go or enjoy as you go and 30% live component Cameron Mena ask what specific questions do you ask your community when gaining insight for your products for example if I set up a type form right now what would the question would be on it so I'm a big fan of open-ended questions now why when you ask an open-ended question and what that means is it's not a yes or no answer it's basically a blank box that allows people to type in you know their desires their wants their needs and you just get a lot more colorful answers and you really really get to put yourself in the

2:53minds of your Target customer I'm a big fan of that open-ended question Christina Flynn asks I'd love to hear your perspective on how generative AI will intersect and have the most impact on community/ communities in the context of your ACP approach specifically bonus what's the most productive use case you found in AI in your daily work generative AI is going to have a massive impact on communities specifically around Q&A so when you have a community there's so much question and answers happening at all times and a lot of the same questions get asked so having just better community service I call it which is like a form of customer service

3:38through Q&A that's powered by generative AI is definitely where things are going the bigger trend is definitely that customer service in general is going to be powered by generative Ai and a lot of people think that well if it's going to be powered by robots it's going to be horrible truth is it's going to be a higher quality experience for the most part but of course you won't won't be able to replace humans 100% uh for example I'm doing this Q&A and hopefully won't get replaced and I think that you know humans do have a Gena a bit more of art where um a lot of generative AI are

4:14more about science I think uh you'll see major impacts on on the community space and internet communities thanks to generative Ai and what's been the most productive use case I've found for AI in my daily work honestly plugging in responses to emails through Greg GPT which is my GPT on top of chat GPT which speaks like me speaks in more of like a friendly conversational tone which is how I like to speak and uh yeah sometimes I just I want to you know I'll write and answer an email really quick post it into uh Greg GPT fixes all my typos it adds my tone and I could bang

4:53through emails significantly quicker I also sometimes ask it to uh just review like almost like a second opinion on something that's one of the benefits of Chad GPT or in my case Greg GPT let's just say you want to review the last 12 months of p&l and give your opinion on why business went down in December what is your analysis asking chat gbt for analysis especially when you're looking at the past always helpful and in general asking for second opinions definitely underrated way to use chat GPT haha Jawa asks how did you think up the names you probably need a robot and boring marketer can you just put any name or is

5:36there a framework for creating engaging names on Twitter um it is so important to have engaging names nowadays I have a notes file where I basically write any interesting words or phrases that I see and I just put it in my notes file on my phone I think that both those products you probably need a robot.com and boring marketing.com and our Twitter Persona boring marketer would be nowhere near as successful if it wasn't for those names they just stick the framework for coming up with a sticky name I don't know if there is one I think you do have to be able to recognize it if I were to come

6:12up with one off the top of my head does it make you laugh does it make you smile can it pass the telephone test meaning if you call a friend and you say go to boring marketing.com they know how to spell it that's really helpful but my biggest advice would be just to as you come across you know your daily activities to be writing down interesting words and phrases thinking about how you can remix them create your own versions really interesting names that are going to stick with people I don't know if I'm pronouncing this correctly but enigo Allegria asks what are your thoughts on offering Equity to

6:47creators have you ever thought about this and how could it work I'm thinking about it as an exchange for creators incentive alignment to promote my brand and FastTrack audience and Community Development um it's a great question more and more startups Founders are going to be looking to creators to find distribution it's a incredible source for distribution the problem is a lot of these startups are going to do deals with these creators they're going to give away 20% of their business and creators are busy people and they're basically going to might just forget about this or they might find another shiny object so I think that if you want

7:28a creator to partner up with your business and I think it's a fantastic idea think about how you can do Milestone unlocking for a particular Creator so if you hit a million dollar in Revenue you get 5% if you do this you get that is a great way to unlock the power of creators but at the same time protect you from having some Creator own a bunch of your business that isn't doing much Jacob asks what's the better way of getting people into a community magnet which a community magnet is is basically this lead magnet where instead of bringing them to a traditional lead magnet which might be a PDF or a book

8:05you're actually bringing them into a community so this person says should you go from YouTube video to a public school or do you go from a YouTube to a convertkit landing page and then to a private school so I love school as a way to host your community I use it for myself and and a bunch of our businesses I think one downside of school I will say is that you can't create landing pages on the Fly you can basically send people you know you let's say you're recording a video and you're like go to my school and you give them the link but you're not able to Prime them as well as

8:37you would on a landing page where you can control the messaging of course School gives you some ways to control the messaging but it isn't as dialed with a customized platform like convertkit so first of all I highly recommend school so sign up to school it's like $99 a month to sign up for it or if you sign up to our course Community Empire you actually get it for free so sign up and then and if you have the ability to create attention via YouTube Twitter Instagram whatever send these people a landing page where you can prime them tell them about your value proposition show them your brand

9:10get them immersed in it and then from there bring them to the school uh and then you get their email address and then you bring them into the community magnet and you nurture them to hopefully eventually sell them products so most of the schools that we work with they're free schools and then you can also create a paid school where you can basically say anyone who wants to join my paid Community it's going to be $99 a month $150 a month $10 a month but you can start with the audience build the community and then build that paid monthly subscription product Mike wi asks do you think it's wise to run ads

9:44to your free community absolutely I mean if you would run ads to a lead magnet why wouldn't you run ads to a community magnet so if you know how much a email is worth to you let's say it's worth $5 an email newsletter subscriber why wouldn't you pay $2 for it and then you're making that Arbitrage spread and the beauty about the community is you're going to be nurturing a good portion of those people within it so hopefully that actually increases the lifetime value of your customer Pete orstein asks how often should I post on LinkedIn in what format and any underrated hacks that I've discovered it's a great question

10:21LinkedIn is so underrated especially if you're posting on X posting on Twitter basically a very similar type of content that you can apply to LinkedIn you just have to take your content put it into stories that's what performs well on LinkedIn tell me about a story of something you've learned something that's happened to you you a failure and just post every 24 hours the algorithm favors 24 hours I think an underrated hack is if you create these cheat sheets people love them people save them so they do really well so that's it for this video I hope that some of your questions were answered and if you got

10:56some more leave them in the comments below and and I'll make sure to answer them in a future video thanks for watching

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11:13bye