How To Make $2,400,000 Without Selling Anything

0:00how much money do you make around 200k a month profit right now profit yep wow okay so two $2.4 million a year in profit yep okay what do you do a free course a free course okay how do you make money from a free course just affiliate links what type of affiliate links so it's it's a Drop Shipping course um to to have a successful Drop Shipping Store there's a ton of softwares you're going to genuinely need to get your business running properly and we have so many eyeballs from the free course so we can send a ton of traffic to all these softwares and all

0:32these things that you actually need so it allows me to teach for free and people to get the things that they need anyway and I still get paid for it okay so you have a Drop Shipping course that's completely free it's like it's a I've seen the YouTube video it's a YouTube video has like million views at this point almost right yeah 1.6 in like two months and it's like 18 hours long or something yeah 18 and like a half so you've made basically $2 million off of like 18-hour free course just because of a Shopify affiliate essentially pretty much that's crazy obviously have other affiliate links in there but there's

1:03tons Shopify is the main driver yeah so I know a a lot of people that have been doing this where they have a Shopify affiliate link are you allowed to share the terms of that link at all um the payout I honestly don't know the full details but I mean anyone can technically sign up for it so I'd assume it's it's pretty safe to talk about basically if you are Shopify affiliate they pay you a flat fee for for a sign up anyone who signs up y okay and so they basically have a free trial and if they convert to a paid person yes you get paid a and the way they structure it

1:36because they're pretty smart they they give you um it's a dollar each month for three months so someone has to go through all three months and at the end if they sign up and pay then you get paid a $150 commission each person that signed up and kept it but they have to keep it for three months so it's like a lot's going to fall through but if you're having a free course with a ton of numbers it it definitely adds up okay so why would you do this instead so basically you just made a free Drop Shipping course and then if you want to learn Drop Shipping you have to use

2:02Shopify and so the strategy here is I'm going to get people all this value teach them exactly how to do it deliver them results so hopefully they'll go through those three months and on the fourth month pay so then you can pay the bills ex it's basically an asset that ensures they'll keep it three months yeah especially where we have a community group where we help them there's a free section in there and then we have a paid section where it's like super Hands-On tons of help so that helps ensure the affiliate income as well so okay pretty good setup okay so I I want to go really

2:28deep here on this so one why aren't you just also charging for the course because then it cuts down the numbers of how many signups you get even if it's like 10 bucks like a lot of people would just be like it's 10 bucks it's probably awful but at least with it being free and 18 hours and on YouTube you can see that it's legit yeah you can scroll through there's not a a second that's like blacked out where there's nothing happening it's a full 18 hours of of straight content so it's a big um credibility builder for me as well to get like my personal brand going get

2:57people knowing who I am so there's a ton T of different benefits for it and I basically sat down and kind of calculated cuz it's an amazing course it took me a year to build it was it was insane everything script it it was it was an intense process probably the hardest thing I've ever done and I kind of sat down I was like okay I could genuinely probably sell this with a community group where I'm in there doing live streams helping people for potentially 3 to 5,000 yeah there's people that have gone through the free course and paid for a $5,000 course and genuinely said that mine was more

3:25impactful so I looked at those numbers I was like okay maybe we can get a couple hundred people in on that but what do we have to do what type of teams do we have to build sales people commissions and all these things to set up a structure like that or I can just give it out for free use utilize all these affiliate links and get the personal brand out there it's like that's a huge win-win you're basically like the nicest guy on planet Earth for giving this out it's it just seemed like a great win-win and it was kind of a shot in the dark and I'll

3:49be honest I I got a little low on money through building it we had team costs around like 20K a month oh my God and for for everything and I wasn't making any money cuz I I couldn't sit and focus on Drop Shipping in e-commerce stores cuz I had to build this insane course so there was a time where money was getting a little bit low it was kind of a shot in the dark but it worked out perfectly That's crazy dude so you spend a whole year making a course and since you're spending all this time making a course which is a lot of work I don't I feel

4:15like people think that making a course is like some easy thing you can do because we designed her on platform too like we did throw it up on YouTube but there is Jordans library.com that's it's a full it's our own platform we developed like that's what kind of took the most especially cuz it was my first time developing something so horrible hires insane costs back and forth awful so and you took a bet cuz you're going to release it for free you make short form content you're like the short form King so if you guys don't know Jordan like blew up on multiple multiple short form accounts sending people to a free

4:44course and then in that free Course once they sign up for the free course they take the course they get results they sign up through Shopify through his link are you making them use your link is there like a mechanic no it's it's all just Goodwill it's like hey I sat down and made this for you if if you appreciate that please use the links so you're very basically like you very you very clearly say this is an affiliate link I made I spent all this time making this one way I'll make money that's like you're one ask and you just say that that way and people respond pretty well

5:09yeah well I mean like I I worked my ass off building that so it's like yeah people people's responded very well like okay I think basically any affiliate we're working with were basically the top affiliate for their whole company damn just because the YouTube went crazy a lot of things um just popped off but it it was that shot in the dark and things just worked out like super blessed with the outcomes but it's been pretty good yes yeah hell yeah it has okay so the free course and then there's a community backend where's that Community hosted um just through um WAP and Discord Discord okay yeah so w just

5:39kind of helps you financially take care of it but all Discord shout out to love W shout outs okay shout out to W um so then you have do you have anything on the back end like a high ticket offer or anything no no nothing like a paid you have a paid Community though is it paid paid it's um 100 a month oh is there a free version of the community for there's a free version but it's kind of like a hub where you can get assets and resources and links and some things to get like a little bit of direct help that's more like Community Based like

6:06hey this is a group of drop shippers like come just kick it with other people that are in the same space as you um and then the free one's very Hands-On with support tickets help live paid the paid one yes sorry so the paid one has what um live streams from me we have scheduled calls basically every other day where we'll bring in specialists in Facebook ads or emails or stuff like that and they come on get a ton of help there um we have support tickets and a full team of like Student Success managers that will come in make sure everyone's good so there's like

6:32accountability motivation all that stuff and there's been some pretty um big players that have gotten results from the community or from the free course so they're in there as well to like help guide people and stuff so free courses are Great lead magnets so are you using any other type of lead magnets or is it all just you make a short form video every call to action is to a free Course once they're in that free course they get the support they need pointed in the right direction and then if they're serious and they want more specific answers they join the $100 a month Discord group and throughout the entire

6:5918h hour course I'm saying if you need help I'm in the community group to come help you my team's in the community group to come help you so we're constantly selling that like the paid one not selling but bringing awareness to us yeah the paid one the end of the day all marketing is is letting people know that your products awareness they're aware that your product exists that's so you had that intentionally lined up when you're making the free course okay so the free course is like all right I'm going to I think I can make more money on a Shopify affiliate link than selling this course for $3,000

7:26and I think it's better for my personal brand from Goodwill so I'm going to release a free course get people to sign up but inside of that free course just to make sure we can continue increasing the LTV of a customer we're going to have $100 a month community that I will layer in and just cons consistently call to action yep in the actual free course yep so that's the finnal perfectly explain your approach to short form um it's the thing I will say before we get into it is content has to be individually built for you I can't just say go make this and it works because

7:58you every video has a frequency within it that people are going to resonate with they're not and if you're not coming from authenticity which is the highest frequency in the world nobody cares your video sucks cuz you're you're the Lamborghini rented kid that's selling a Drop Shipping course and you're like you're just full of like it's just so easy to see from a mile away so you have to first understand what's working now and understand how you fit in there MH that's the key element so you have to kind of develop an eye for what you need to do and then understand the execution and that's the hard part and it's just

8:32going to take time you're going to have to make content that sucks you're going to have to make content that you might not resonate with you want to try it see if there's a fit you're going to be basically throwing noodles at the wall and seeing what sticks and it's it's not a fun process it's really not but once you nail that in then you're going to know okay how do I build a system around this how do I hire people and build a structure so we can Mass distribute this content so for example with this podcast we can clip it up a trillion times post

8:58it on 70 different different Instagram accounts 70 different Tik Tok accounts and just let the content fly let the content speak for itself be a genuine person and kind of frame it the best you possibly can with understanding algorithms and stuff but it's really a science that you have to learn there's not just like oh do this there is with the team building but with the content itself you you have to figure it out you have to do the Reps yourself it's subjective super subjetive I have a business partner and he's software developer I watch him his work sometimes I get jealous cuz it's like so objective

9:29I just I need to make this this amount of task this amount of hours it's done and I'm like sitting there for hours just with my closed like what video am I making today and it's hard yeah so it's creativity and that is half of business and content is i' almost say even more than half for sure it's like everything is that floating business with no do get attention how are you going to get attention and how is it going to resonate based on your personal too skill set so and but at the same time compared to when we you started Drop Shipping with it was the Facebook ad era

9:59yep how much better is it now with Tik Tok and Instagram real like everyone's like if you got into Drop Shipping at 2016 that was the best it might be the best it's ever been right now because of the attention side dude it's so Drop Shipping was good in 2016 CU you were like the first one to be able to find any product and if you were the first one to sell like a barbecue item you just print it well it was great because Facebook was so early and Facebook created basically a screaming competition where it's like Whoever has the most money wins so if you were the

10:25guy with that money you can just hit a button yeah keep going 10K day budget 20K a day budget and it works now obviously competition comes in saturation comes in but now it's it's basically the same thing in 2016 but now it's organic it's Tik Tok shop it's making content on the phone we're in the content era bro like if you're not making a personal brand right now you're not making content you're not learning how to make content how to present yourself you are Lighty years behind it's so exciting because you can make a good piece of content for free get a million phone it doesn't matter no

10:55quality but now the level of content is Raising but the same time very low effort video with good Stell like just a demo of a makeup in a fun way the right s that feels good can go viral so it's like some of the most viral videos you'll ever see are the awfully recorded ones where something crazy happened and that's what proves it it's like it's all about what's happening it's all about the content itself you don't have to have these amazing lights and these cameras and all this stuff you can literally get started with a phone and a good idea it's all execution it gets me

11:27so excited the the content um was form kind of goes into two different buckets we have um the pre-recorded stuff where it's like I'm sitting down I'm scripting this and I'm organiz I'm orchestrating an idea that I want everyone to understand or we're creating videos about the story or we're doing these um videos that talk about the free course or something and an editor can just kind of create that based off the content we have in a Google Drive already um so those are kind of the two buckets it's pre-recorded stuff by me or it's the stuff that the editors on the team create themselves because right now we

11:56have like 20 Instagram accounts so that so you're saying yeah I want to go into that too but you're saying that you put all of the content you've ever shot when I say content literally like pictures when you were 17 that you weren't even thinking of you just took this picture and you're like oh wait that'd be great for me to tell my story now so every piece of content you've ever had recorded of yourself goes into a drive and you give that to an editor Y and are they going to tell you to make a voice over or are they just going to use like

12:20a we they're usually they can find stuff like I mean they could even clip this podcast yeah me talking about this right now overlay it so you really just have to have people that are resourceful you have to be kind of a good leader and make sure you're educating them properly on what the job is uh because a lot of these people don't know they're not scrolling the algorithms they don't know what content so you kind of have to inform them properly and teach them but yeah you can dude you can do so much with the the long form YouTube videos I've done I have a an asset folder on

12:47Google Drive that's like I think 300 pre-recorded short form videos and that's been built up over a year and it's like we we just have so much that it's like you can get something so they'll find a clip where you already are talking it's you talking and then they have all footage to Boll over to kind of tell a story in a different way and they can piece together different pieces of podcast YouTube videos or whatever okay let's talk about that makes sense but that's that's like repurposing in a way 100 so let's talk about like new original short form content where it's like your main

13:12Instagram account for now where it's just you talking to a camera talking headstyle scripted yep break me down what of those videos have done the best and kind of the thought process behind them so the the essence of a viral video of what I always say is is your hook and your transfer of emotion okay um the best way to think about this is my favorite little like analogy to get into is these algorithms are looking for different drug dealers okay there's the sadness drug there's happiness there's motivation there's that like discipline David gogin type stuff there's all these different drugs they want the users to

13:46feel a different drug every time they scroll you'll quite literally go from crying to laughing on these social media platform so you need to know what your drug is because once they know what your drug is they know how to insert you best way to think about it is you saw Breaking Bad mhm so with Breaking Bad you're the algorithms are Gus Fring they're the distributor yeah yeah and they want what's the main character's name Heisenberg Heisenberg yeah they want heisenbergs that make meth they make a hyp specific product that they know where to distribute so if you're making happy content sad content fun content you're kind of all over they're like we

14:23don't know where to distribute you dude cuz their job is to assign you somewhere and you specific product okay so you want your content to be a consistent drug so you want to sell meth every time pretty much okay interesting each account you can kind of go for different energies but like you need to help the algorithm know where to insert you that makes sense so for Andrew transfer of Andrew Tate he's talking down to like 16-year-old kids who aren't disciplined and like calling them worms and stuff and like kind of giving that that tough love that they need to be insulted because they know it's true to then

14:53better themselves interesting okay so that that's a thing that I like to explain is like the whole drug and distribution El viral hook theyr yes because you could have the coolest drug in the world but if they stopped scrolling nobody took it nobody you got nothing you went nowhere so the hooks are massive that's the biggest thing I'm focusing on with my like pre-recorded short form stuff that's going on my Instagram going on my YouTube shorts my personal accounts um is how do I hook people in and the biggest things with that is just kind of studying the market studying what other are using what are videos that are going

15:30viral right now so you can take notes on those to apply for yourself in your own authentic storyline then you learn what emotion you want to transfer through your personality your story XYZ if you could off the top of your head share some of your best hooks I remember I think I saw one yesterday I was literally I'm going to copy was if you're if you're 15 to 24 years old and you want to make money online right now this is what you need to do or something like that honestly with any piece of content it's usually just like make their ears perk up to something hypers

15:59specific to them so if I'm selling like I sold if you go look at my free course I have this smart cupping device that I was selling it's like you know cupping therapy yes it's that but you just do it with a click of a button electronically um my hook was if you have if you get headaches from a sore neck and sore back from like bad posture this is what you need to help you like it the person that hears that yeah they're like oh that's me everyone else leaves which is kind of good cuz you want to show the algorithm who's listening who's not hypers

16:27specific call outs are good if you're 14 to 25 and you want to make $10,000 a month right now you're like yeah but it's also a big enough pool to where you can actually go somewhere with it if you have a really small pool it's like wow you got five people to listen they really liked it but it's like yes what's the value so you need to know it's kind of what I call it is product audience fit so you need to understand your content is the product there's obviously the audience and you need to understand how you can Bridge them through hooks that call them out and you need to make

16:56sure this audience pool is also big enough to be worth your time okay so you kind of have to be strategic okay so how I'm thinking of it is your hook is calling out exactly who it is so the first three seconds and if you're saying specifically if you have back pain or neck pain this is for you all the people with back pain have like this same demographic on the backend side of the data on Tik Tok and so if all of those people are staying on it for the first three seconds now the algorithm kind of pick up on who else should I send this

17:20to tot and if people that are immediately in the first three seconds swiping away they know who not to send it to where where if you have kind of a loose hook these people are going to be pulled together and these people are going to watch for five or 10 seconds which is going to signal to the algorithm okay they made it past the first three seconds but they stopped at 10 which means it's a bad video but if they leave within the first 3 seconds you can kind of say it's not for them and so there's forgiveness from the algorithm so you almost want to call

17:45exactly who it's foring exactly and then get all of those wrong people off and the algorithm can kind of find its pocket or find that structure goes to paid ads as well this is this I learned this from Paid ads Facebook um and it's something Andrew Tate did great either love them or hate him you're either watching like loving it or you swiped away so quick you hate it polarizing stuff works very well everyone knows this there's the whole comment farming stuff where people will do weird things on purpose to get you to comment it's another strategy there's I mean there's millions of strategies if you can do it based on something that's

18:17um super recent like the the Super Bowl just happened like I don't know have some polarizing thing about the Super Bowl make some comment where people can be like no it's actually this or there's so many ways you can do it yeah like people on the internet are always going to correct you if you want to learn if you want to learn the right answer just say the wrong answer Confidant yeah that's very well said very well said Okay so let's just break down your video so you typically will make on your main account I know you have this whole you have the whole math short form system

18:44going and you're nailing that but just let's start with one account your main account you're basically just providing value and teaching them something about Drop Shipping that's something I like because I like to genuinely teach people and and see people grow so mine's always been very value driven and very value Focus so that's kind of the biggest thing I go for is like a good hook and an actually like impressive amount of value for the short time we like whoa what's this and I go hey if you want to learn everything I know free course on YouTube 18 hours and they're like holy so it's like what are you talking

19:11about yeah I'm getting everything I need so basically three second hook like if you're a 16-year-old kid looking to make your first, online this is for you then you go into Drop Shipping is an amazing business I went from kid with a having to fill up his car with a with a water jug to making this money here's my new lifestyle picture and then here's how I do it I started Drop Shipping I went to AliExpress got a like you explained the whole process like a 18 hour course in 45 seconds and then at the very end you just say and if you want to learn how to

19:38do this in detail like I did what do you what do you say what's your called AC there's called to actions of like um you can do this thing with many chat where you say comment 18-hour course and I'll DM you the course that's like a really direct way or you can just say hey go to YouTube Type in 18 hour course you'll find it or click the link in the bio basically so I think the link in the bio kind of kill account Health okay so don't do link bio I think link and bio is not good okay so don't definitely not on Tik Tok for sure don't do link and

20:04bio but you said the thing called mini chat so this is very popular and mini chat mini m n y chat and basically this is an a Instagram automation system where you can I think it might work on other platforms too okay great it might okay I'm just going let's just keep it simple for Instagram so let's say it's an Instagram real short form video on Instagram at the end of the video you'd say comment the word comment the word 18 hours yeah you can put any word you want any word you want but comment keyword and if they comment that your account automatically sends them a DM with the

20:37link to your free course and they see wow Jordan bound like verified account sent me a DM like holy so the open rates are good yes everyone's amazing and you can also put appointment Setters in your DMs that are now creating conversations be like hey we also have a community group we also have XYZ and you can really on miniat your you can have your team members log into your mini chat account and they can reply to your in stagram DMS on Mini chat so that way they're not inside of your actual Instagram account doing things but they can just reply to people to sell them

21:05basically and so you make one piece of short form content you have a hook provide value and at the end say comment this word if they comment that word it sends them the link now they're talking to your sales team and it'll take them directly to the free course to sign up for the Shopify affiliate link that that's our main funnel is like let's go to the YouTube course let's go to the YouTube course because it's credibility you see that it's 18 hours it's free builds amazing Rapport and the the course as well is is designed to really build rapport with the audience like this is obviously About Drop Shipping

21:35and e-commerce but it goes into like what does s success look like if you're in a place that's like bad mental health like trauma here's how you can like unmess up your life and it's it's very personal like I'm almost crying in there talking about some things that I've went through how I got over them through vision boards affirmations journaling going to therapy like all these things like it's truly a course on success so obviously we're going to send them there cuz it's like there is just so much value so much Rapport so much that we give them that it's like they're they're going to be happy to be there why would

22:07we send them anywhere else right but that's also what we just laid out is Dimension One MH there's Dimension two where it's now that exact same video that exact same thing we did gets tweaked and re-edited 20 times across 20 Instagram accounts and now we're at Dimension two where it's like one video of me sitting down and talking for 30 seconds can get 10 million views online Instagrams Tik to all funing to the YouTube and that's where the lights kind of turn on and everything gets a little crazy right this is why this era is so yeah big because you can make one piece of content and once you once it goes

22:43viral once you find that winning piece of content now you have like this asset for your brand I know this works so that video let's say it gets you a million views and then a million of those people out of a million like 20,000 go sign up to your free course and out of that you have like 20% to convert you just made like 50 Grand off of one short form video more because it's it's not even just the Shopify link it's all all the back end and the community exactly obviously it is there is something to be said it's a free course people are going

23:08to come in not do anything nobody clicks anything so it's like the numbers are small but it's like we have 1.6 million views on YouTube we have 600,000 people that have signed up on our course platform we have their emails it's like he has a you have email list of 600,000 people that have taken your free course and now you have their emails that you can constantly send email automations to as well but back to what I was saying with short form you get that one piece that's winning now you make 20 accounts and then you just re-edit it and it's a brand new app Bat brand new video and so

23:36now you have this video got a million views here well this going to get another 200,000 on this account another 50,000 here another 80,000 here and you're just racking up all these views into that same funnel all of them same call to action same DM sequence same free course same Shopify link and it's pretty easy to do with a low team yeah you don't have to have a huge sales department that's why I didn't want to do the paid course is cuz first off paid course bad look we talked about that second is like now we have a team of what 10 sales guys that are hitting

24:04all these calls and we there's just so much more steps when this is just such an easy no-brainer like it's it's hard to argue with this system when it works so good but it's also like if you're if you're in another space the free course element might not work it works for Drop Shipping because you need so many things to succeed like some some Industries just don't have that gotcha so you're posting on Instagram and Tik Tok yeah so all social platforms can are you doing Snapchat no that's a little bit hard to like okay so Tik Tok Instagram I agree Tik Tok Instagram YouTube shorts and Facebook so four

24:37platforms and each of them you have five accounts on correct we got a lot more now and we're we're hiring people like crazy we're looking that's technically a batch so we'll have um One account on each we have um four accounts on each platform we have 16 accounts total in like a little batch and we're we're trying to do two to three new batches a month okay which is expensive so but our funnel is pretty solid it sucks cuz you can't quantify it you don't know oh how much is this Instagram account making but theoretically in the the longevity of everything the brand the personal brand value the affiliate links and

25:14everything that's set up and structured it it should be a pretty big no-brainer of it paying itself off so this is called horizontally scaling because you can make one account but if you keep making the same video on that one account that same group of followers will see it and that will affect the algorithm but if you make a new account you have a new pocket of followers like even though there's a million people total that want to watch your content 50,000 of them are going to be stuck over here 50,000 of them are going to be stuck over here and so you might as well

25:37just make one piece of content and then spread it out across all these followers so it you can consciously do a new drug like we talked about for each pocket of content so one can be all of our broke to rich stories and people love those those have a really big viral effect because everyone wants to go from broke to rich so the product audience fits crazy the next one can be just big education stuff and you can try out all these different things that you see other creators do and really create an insane amount of content that's gravitating towards each kind of frequency that someone might align with

26:05within yourself your personal brand your story and everything the beauty of all this is everything we're talking about also transfers to e-commerce and Drop Shipping because what are we doing we're getting people to take actions online that pay us money exactly it's it their problem all of this is what I'm teaching people with Drop Shipping in e-commerce like I don't think I'm the biggest or best brand builder in the world but I bet better at making content than you and that's that's another kind of element of what I do if people are interested for my income exactly is I do consult um and Coach a lot of Brands

26:36personally there's one in Utah that we worked with they have an amazing product I don't want to disclose it too much because they don't like that but I worked with them they did 15K for the whole year I came in the first 30 days we got 110,000 in sales in the first 30 days pure organic all from just random phone videos it was like the easiest thing I've ever done you even taught your girlfriend how to do this yeah my girlfriend's crushing content I won't take too much credit because she works her ass off but she's in the ASMR space it's safe space ASMR if any wants to

27:06check it out crushing it so cool bro there's so like content is it's the best ever it's the world now though like have a personal brand like you are really messing up even your but your personal brand doesn't even have to be your face educating I think that just works for like our physiy what we look like but like if you're like some unconfident person you don't think you look great have a good camera presence you can make like really nich like like satisfying videos you can do anything there's so much that works like I think the best thing you can do is when you're scrolling train your

27:37algorithm to find your competitors and so like I will only I have like a phone where I only engage with my competitor competitors content and so that way I have this algorithm that's like just everything I'm looking is inspiration so this is I have the same thing for finding products on Drop Shipping and I share those in the community group because it I call it conscious scrolling you need to consciously scroll to be able to understand what videos need to make you have to have your finger on the pulse of the algorithm because you can make the best video but if it isn't hyp specific to what's working right now

28:05it's just it's not going to do anything for the algorithm is like a metaphor the algorithm is a metaphor for human interest and where we are and in the content game we were talking about this earlier off camera is Trends are everything and like there's a trending topic right now you just make your take on that trending topic but anchor it to what you're true to makes yeah what your brand is you have your take how that's kind of how I'm thinking about making my YouTube videos now is like how can I make a video on this topic that no one else can make it is such a true to Bret

28:32video that you cannot find anywhere else on the internet and as I scroll YouTube more and more I'm like there is really such little education from good Educators that put effort into the production put effort into actually like using nice equipment presenting it well themselves and actually coming off like genuinely trying to help that person a lot of it is just like very low effort like tutorials but this is eight years of compounding of making content where yeah a lot of people are just gatekeeping the actual information and trying to fluff some stuff up on YouTube so if you really come in and you really have genuine intentions it's a pretty

29:04easy Road for you what's something that works so well that it's basically Magic Air fryers no meeting Fridays noise cancelling headphones what about selling on Shopify today's sponsor Shopify is the global Commerce platform that helps you sell at every stage of your business from the launch your own online store stage to the launch your first real life store stage all the way to the did we just hit a million orders stage Shopify is there to help you grow whether you're selling shipping supplies or promoting productivity programs Shopify helps you sell everywhere from their all-in-one e-commerce platform to their in-person POS system Shopify helps you turn browsers into buyers with the internet's

29:49best converting checkout up to 36% better compared to other leading Commerce platforms what I love about Shopify is that no matter how big big you want to grow Shopify gives you everything you need to take control and take your business to the next level Shopify Powers 10% of all e-commerce in the US go to shopify.com wgmi to grow your business no matter what stage you're in that's shopify.com wgmi thank you Shopify for sponsoring today's episode okay so that's kind of your whole system is you're a content creator you have a personal brand you educate people provide value you have a pulse on what Hooks call them out

30:28directly then you just teach them stuff about how to drop sh where to find products whatever you want just a quick 40c teaser then at the call to action DM me this word or comment this word and it autom automatically sends them the free course then they go watch the free course and they're like oh my God I love this guy I'm going to sign up for Shopify affiliate link since I have to sign up for that anyways and then in the course you're layering in call to actions to your $100 per month paid Community for support and any other information they need okay and that's

30:54making you $2 and half million dollar profit this year how old are you I'm 26 now killing it brother that's so cool okay well congrats on your success thank you than now is there anything else that we you think we should touch on on that funnel that you think is important um I think when it comes to content there's like the the kind of hook and um the hook and storyline that we talked about is kind of just one branch you can do a million branches when it comes to content another thing that's really good is Mystery based hooks where like they don't know what's happening like that's

31:24most of the videos that get like a hundred million views on Tik Tok are like someone in their backyard there's a wild animal you don't know what's happening like and you have to sit and watch and it is that lowquality awful video so mystery and curiosity are amazing hooks I'd say the biggest thing if you want to get into this space and kind of replicate what I'm doing or just grow a personal brand or just make good content is learn how to tell a story start watching movies very consciously start reading books very consciously I love breaking bad because it's probably the strongest pilot episode to any

31:54series that's ever been created in humankind because you cannot watch that first episode and go oh I don't want to see what happens next MH you're they got you they got you because the story telling is absolutely masterful so go rewatch that what elements can I take and apply to my short form stories because these people are pretty easy to get to watch your videos they're they're zombies they're they're dying to watch a good video so if you can be that guy that has the good meth the good video Gus is happy to throw you in bro he's looking those he's begging for those so you just need to stand up and

32:31be that guy and make real content make stories that people resonate with and process there is a system to it it is psychology and if you just study storytelling Frameworks I love Dan Harmon's story wheel for all of my YouTube videos I'm using the Dan Harmon story wheel he's the creator of Rick and Morty Community uh Silicon Valley basically like some of the biggest shows and he has just this eight framework how every single Rick and Morty follows the exact same it's just the way of introducing who the character is what do they need when are they going to try to accomplish that what problem they hit I

33:03use that every single time that's a big key for me so if you're watching this that's you have to understand that like a lot of people I feel like don't understand that like everything you want in life there is a human behind that thing you want everything think of something there is a human so it's like you really need to understand these views are human beings interacting with your stuff it's not an algorithm with these robot VI Shadow no it's your videos suck and it's like people human pschology is the key to everything in business and life if you're if you're so successful at Drop Shipping right why

33:33are you selling a free course why did you just take a year off of e-commerce to then make the course instead of just continuing to build your Drop Shipping Store um I always knew I didn't want to be just like Drop Shipping my entire life and running Brands I do really enjoy it but teaching has genuinely always been a passion of mine like I'm I'm very much a people person and I like being able to insert my information my knowledge and watch someone grow from that that's something that's just been in bu for me since I was young I always wanted to have a personal brand I always

34:00wanted to make YouTube videos and kind of be that person and it was just a really good win-win where I can set myself up to genuinely help people impact people's lives it essentially no cost to them because they have to buy these things anyway so I was just like this seems like a genuine per perfect approach that I can make that aligns with me as a person aligns financially genuinely helps people is just like why would I not do this I agree 100% yeah so I how long were you drop shipping I've been doing it since 200 17 was probably my first store and um yeah it's Drop

34:32Shipping was a long road I kind of quit a couple times and came back to it the first time I got really big success was I was running a streetwear uh Twitter account and I had what's called a tweet Deck with a bunch of different fashion guys so I could access their accounts and retweet my own content so I obviously knew what was trending in the fashion industry and I was like it was like the whole Yeezy off-white time period it was like right out of high school for me I'm like 2016 was when I graduated so easy off white all that stuff is going crazy um Supreme so I

34:58would find like lookalike clothes and I wouldn't say like this is supreme or this is Yeezy like we were doing it very ethically but I was like the store was called Simple selections it was basically like here's a simple selection of all the clothes that are in right now it was just AliExpress stuff and I'd retweet it from all those accounts we had like probably 16 million following uh size through all the accounts so I mean one retweet you're getting thousands of likes free traffic to the store and we were doing thousand days on that Dam like right out of high school like instantly full profit margin okay I

35:27want to I want to touch on this because I do think it's very interesting right A lot of people think will give you that objection I only asked you just cuz I wanted to hear your how you hand like why do you sell a course over actual Drop Shipping or building a brand where there's like so many different answers here but one like Drop Shipping is a great way to make 10 20 $30,000 a month but selling a course is a better business model for a different lifestyle It's Kind like a level two yeah exactly 0 to one one to two exactly and you can drop ship and then eventually you have

35:54to turn that into a brand where you make your own product and that's your competitive advantage and that's what I talk about 100% I'd also think that people don't realize that selling a course is not easy like and building a brand and making content as a personal Creator full-time job harder equally as hard as building a $10 million brand to build a personal brand and sell a course successfully so selling course is not just some easy thing that anyone could do one you have to earn the right you have to go through have success then you have to take the time to make the course a year and then you have to start making

36:26content with zero followers soci Med no knows who you are and no you're and then they already think that another selling a is a scammer they already think you're some scammer they already think you're a loser it's an uphill battle for sure so I think credit where credit is due congratulations crushing it and you got winning in your blood what is your personal brand strategy just so people I know they can't copy it maybe if they're kind of similar to you mean they technically could I me they could but it's going to they have to find their own unique right they have to insert themselves properly through

36:54execution so let's hear how you think about it the biggest thing is um if you want to look at it systematically if if someone watching right now wants to understand how can I start a personal brand how can I scale up my content the biggest thing is you have to build a Google Drive asset folder of everything bro like I got my old Snapchat memories all taken from my phone from 2014 and you have to understand like okay what's my content what's my life story and how can I portray it properly how can I frame myself how can I make content that's also going to fit the algorithm

37:24to make good videos for me it's kind of like these broke to Rich story lines those are what hit really good of showcasing like I used to work at Red Robin had a car that was it was a 1997 Chrysler learon I had to fill up a milk jug full of water open My Hood with a hammer to wedge it in to to pull the and make the hood even come up radiator is broken so I put a milk jug of water in just to get to high school and by the time I get to high school it's literally Smoke's coming out of my engine like oh my God down bad bro I

37:53didn't have a car for like four years so it's like I have all these on Snapchat memories I have this whole story that I canas go showc hey this was my life Drop Shipping in eCommerce was a vehicle that got me to where I'm at now and I can make these amazing pieces of content but if you don't have some of those things and you don't have that story you obviously can't fabricate that story if you took someone from scratch that's never made content before and they're going to do what we do like talking head educational content they want to make a personal brand what is the advice that you start

38:22with that whole like wet noodle thing like just get out there bro like just grab gra yourself throw them in the deep end and just figure it out you will figure it out eventually that learning curve is going to be long but if you are also studying the algorithms and you're you're really understanding what works and you're learning storytelling and stuff it's going to cut down that learning curve so hard but I think you really just need to get out there I think it's so important to be like intentional with the type of content you're going to make I think the worst advice personally I agree with what

38:49you're saying like you need to start because so many people have like a false belief on like they're nervous they're not ready so they don't make plan they're procrastinating forever but I do think that the word consistency is key is like the worst advice ever because if you're consistently making bad content it's not going to work and I see so many you I watch a ton of small YouTubers like I am always watching Youtubers with like a thousand to 10,000 just to see who's out there see what they got and I see so many of them like all right this is my 384th day of making two videos a

39:18day and I'm like dude holy just take your time take a deep breath reflect on your content and try to understand maybe you should make a better video instead of forcing one pivot unless you are like entertaining as a person it's not going to work so I think that's just something that I see a lot and I just love content so I wanted to throw that out there in this yeah that's people need to know that because there is so many people that will just blindly have faith in something it's like hey man look you still have to change you still have to adapt and grow

39:45and that's that's another big thing is so many people don't have that ability to grow and to change they're so stuck on something and the the world's moving fast bro faster than it has ever moved it's like if you're not staying on top of that with having your pulse on everything do you meditate make it I used to a lot in the start of my journey that was a big thing for me cuz I was pretty messed up with traumas and a lot of things that just happened through my life if you guys hold on if you guys want to hear about his life story he did

40:12a great podcast with my friend champ look up Jordan is it bound yeah bound Jordan bound and champ on YouTube but sorry it's a good one no no I appreciate it um yeah the the early life was not easy not easy at all but honestly zero regrets on everything that's happened but um yeah that was that was something I really needed to do to understand how to control my mind honestly I think I was like born with just like hyper anxiety like I would throw up before a soccer game when I'm six years old like what like what are you talk if I's kind of that way if I knew I had to present

40:42something in school I'm sick for the next month until it happens like sick to my stomach every day can't stop thinking about it OCD thoughts hyper fixating on things that was a really big challenge for me when I was young and learning how to get through that especially with traumas piled on was not easy it was it was genuinely a really hard journey but um yeah meditation and like bringing Consciousness into my life as much as I possibly can is it's so necessary you can't get around it interesting meditation just means know yourself and so it's like I think a lot of people avoid the thoughts or if they have

41:14trauma they think it's like something that happened to them that's their identity but they don't ever like think it through you're not your thoughts exactly that's what a lot of people need to understand the thing that got me understanding that was The Power of Now I didn't even eart tole I read it I don't even know how to say last name art something Power of Now one of the most powerful books um and it just it kind of gives the realization that like just like your stomach processes food your your brain processes thoughts you're not the brain like these thoughts that coming in aren't you so meditation for

41:41me is pulling back and just being able to witness that and detach so what is a piece of content that is worthy of getting a million views and why does that make sense and that is like how you should be thinking about making a lot of content yes you need to be authentic yes you need to use psychology books exactly make sure it's all congruent but at the end of the day people I think just make content and just throw it up there thinking that it's going to work and if it doesn't they blame the algorithm and they're not thinking the intentionality of is this a good idea is this how can I

42:08package this to actually make this work yes exactly framing is really big Virgil ablo has a good quote I do not know word for word but it's essentially like if you have a dirty can on the side of the road everyone's walking past it nobody cares but if there's a dirty can in a museum roped off with security guards and a glass FL around it's like the perception what is this dirty C perception who this can like whose can is this bro and that's all it is like and that's the whole like if you look in art like art looks so basic and simple but someone out there thinks it's worth

42:35a million dollars because of framing so you have to understand framing you have to understand storytelling and it's like I have a community group I have like a million plus students I see the videos they make to try to promote their Drop Shipping stuff it's awful and then they blame drop Shipp absolutely awful Drop Shipping sucks or this course sucks there's no information on this there's a million excuses in the book but you really got to look at yourself and be like would you watch that video and I promise you wouldn't and would you trust it you would swipe so fast bro you you'd be a hater in the comments cuz it's so

43:04bad like this guy's Drop Shipping this guy's probably 14 years old you would be hating on your own stuff you call yourself out 100% that's what you need to be able to attach and look at yourself from a third perspective and understand like is this good am I proud of this so that's that's a good meter to content is subjective I was so proud of my first music video and now I watch it horrible hor but that's part of the game it's what makes it fun and evolve and get better and then you're 50 you're the goat keep you keep through it yeah now back since you have this content system

43:33of all these 16 different uh accounts and then you're posting I like how you said you have different like brands of yourself or like different characters that you're playing to try to uh yeah to try to basically attract different audiences who resonate to messages that are delivered in a certain way or certain stories that are more relevant to their life that they can relate to and then all with the same big ass top of funnel driving them to this free course so what software tools do you use to facilit all of this and I'm talking like communication with your editors communication with actual posting communication to set up your community

44:04we already talked about WAP and Discord but any holes we may have missed in order let's start with content first thing I'll say is I am new to leadership in team building yeah it's messy let's be real let's be real it's messy so Google Drive is our big asset folder where it's like literally I think um 12 terabytes including the course of whatever the hell everything that's kind of the first place we have all of our team management on Discord and notion um we used to use Asuna but ass is like pricey and you can basically configure notion to do everything that as was doing that at least we did so as's big

44:39um Discord for communication with everyone my own Community groups everything to process the payments on the Discord um we have WordPress website Jordans library.com and then obviously all the social media platforms we interact with that's basically it okay so M most communicate uh Team Communications through Discord everything okay and then Notions kind of like the team organization I guess I can go a little bit deeper so we'll do we'll have all of our meetings on notion organize on Discord organize but we will do them through Google meet links so we can have the Firefly AI record the meetings so that that's another element we do but yeah that's that's really it

45:15it's nothing too complex that's the best thing about your business at the end of the day you're an affiliate marketer right like that that is an affiliate marketer and your traffic source is personal brand content creation and your affiliate product is Shopify affiliate link and they play pay you a flat fee for everyone that you get to sign up that's the business it's super simple and then you came up your funnel is just a free course funnel but guys again if you want you don't have to do Shopify if you have expertise in Fitness you can get an affiliate link to supplements and make a free Fitness course anything you

45:44like to do like we said whatever you're proud of whatever you enjoy that you can do the most find an affiliate link to do that and then just make a course make it for free and then make content and the best thing about the free course is that people are engaging with your content so that actually probably does help the AL they're sharing it everyone's amazed holy someone made this and so you make content give it to them for free and it goes extra chance of going viral um something else to think about is to have success in life you have to either be the first you have to be the best or

46:08you have to be different M my course is kind of like it's not the first I will give full respects to sebastians for their free course it definitely inspired me a lot I was already on the thought process mainly I was looking at fortnite to be honest I'm big gamer guy so seeing that they like how much money does fortnite make a day and then how much does Call of Duty make a day with their $60 game pretty obvious also reading $100 million offers by alexos huge but like anything you create you need to be first you need to be the best or you need to be different and if you're

46:38trying to make a free course just make sure you're hitting one of those really good and it should hit the algorithm it should go crazy like my channel I think before I dropped the free course I was maybe at 70k Subs we're at like 150 something I don't know 150 something in like under two months from 70 so like the growth's been insane but I I did have a little bit of a platform but like that course brought in so much so even if you have a brand new YouTube channel if you're the first the best or different with your free course it should go crazy for you no one's born

47:05with followers so that platform you had earlier was already built I've never heard that no one's born with followers yeah you got to earn it slow man everyone started with nothing so it's very interesting I think anyone can do it if they got to get out there and try this whole onep person business Trend did you ever have you seen that at all of course of course what do you think of that dude I was the solo guy forever it is not going to take you anywhere mhm like the the ceiling is 30 grand a month for there yeah like there is a level you will not pass and like oh crypto like

47:33there's these one-off things maybe you can make a ton of money but it's like what's that actually worth it's just a one-off thing but like you you really need to assemble teams to go far it's just I agree bro and then that's a whole new skill set that's a whole new business oh my God and that's what I'm trying to learn and master because you need it bro how are you going to leverage why you want to make more than $2 million a year that's a good question um I think a big thing for me is I've just wanted to be a s source of abundance for me and for everyone around

47:59me MH I don't know it's just something ingrained in me like to get a little deep like when I was with my um counselor that kind of helped me go through everything we kind of came to this realization that like for me to solve everything or like a thing that I can focus on is like be the tree be a sense of life and abundance for people around you and that's something that resonates with me personally very deep I have like a little tree tattoo on the on the back right there um I don't know that's just something that resonates with me extremely ly is being

48:27an abundance a source of abundance for everyone around me and 2 million you need more than 2 million to do that a year how much you need dude whatever like and and I won't get to a point where it's like my the levels of my freedom and my sanity are costed too much like a billion or something like these these crazy high levels it's not worth it to me because then I'm not a sense of I'm not a source of abundance in other elements because I'm always on the phone I'm always doing this so there's a certain level where it's like I I probably just don't want to cross

48:56but then you get adct to the work you get addicted to success and then it's hard to stop yourself so I don't know if I could give a definitive answer but that's kind of how I'll I'll measure it I want to be able to do anything I want have the people around me be able to do the same um but my lifestyle is still enjoyable and not making me want to pull my hair out every two seconds every whenever I'm trying to teach someone how to start a business or how to like actually work for themselves for the first time that is always the number one

49:18thing I have to try to get them to understand is if it's not working it's cuz you're not good enough yet but you will get better and it will work like you spent a year making your free course but now that you know the course is good and you built the system you made the website you have everything set up now it's just okay the product's good I know it's good now I just need to make videos and send traffic but if you make your first two or three videos and it doesn't work and you stop then you'll never get better and learn the Reps to actually

49:46make that skill something that you are actually good at to get traffic and so it's like push-ups nobody can do push-ups for you exactly you are the only guy that can do push-ups you're the only guy that can make your own content a high level that's genuine and it's and dude it's going to take a long time I was making content for myself in 2017 like I've been out here trying and doing things like it's it's really easy to look at me and go wow we got like 150k Subs on YouTube in like no time like who even is this guy just sprouted out out of nowhere but it's like there's

50:15been so much personal victories behind the scenes things where it's just like it's a long game it's a long road you're never going to hit a shortcut and if you do hit a shortcut you're also going to lose it just as quick as you gained it like you have to become I'm a big video game guy so this is my favorite reference but you have to become the Character level to wield like the endgame sword the best weapon in the game you have to be level 100 to get that weapon even if the weapon Falls in your inventory you can't put it on it's not yours it will leave 100% you have to

50:43earn there's no way around it and that's why like I love having this podcast every person I've talked to in their 20s that's a millionaire has done it in a different way it does not matter there's a million P you you just have to it's the time in the game like I think anyone can become a millionaire to five years if you're agree to you'll make your first million even if it's the five year that's still super fast for the upside that could be so it's a learned skill like I think a lot of people go on podcast and say you have to take all this hard work you have to work your ass

51:12off you got to grind I don't I never resonated with that message at all but you just have to be working on the same thing over and over and over and getting better at it it's not like some like brutal thing and they do that to like make themselves it kind of comes off like an ego thing you have to work hard I grind I than everybody like Dude You're just showing up every day and enjoy it and then get better at the skill and it's worthwhile cuz like at the end of the day it's not complicated how you made your first million dollars you made a free course you put an

51:38affiliate Link in there and then you made videos telling people about the free course but within that you had to make better videos better videos for seven years until you got good enough to the point where those videos would work people would go to the free course so that should be encouraging for everyone that is a learned skill there is no natural predisposition disposition it's insane it's it's a system you can get into it you can get behind it and the the barrier of Entry let's be honest like if you wanted to start a business 20 years ago you're getting investors you're taking a loan out to start some

52:08restaurant that you have no clue if it's going to work you're not going to go profitable for your first five years like the fact that we can sit and talk on a phone video and even just be an affiliate marketer and sell something that we don't even have and make 10K a month like without any money not even PID you just have to have Revenue yeah if you're young your parents probably got you a phone you have the same capabilities that me and you have had to reach success it's it's all just like a mental game I if you believe you can do it or not truly

52:34is that's why the the first part of the course is all about mentality spirituality and how to clean yourself up to be worthy of some of this success like you have to be worthy of success or it's not going to come so like if you're not doing this inner work you're not changing how you view yourself there there's four pillars your identity your beliefs your emotions and your actions are the biggest thing that's going to to dictate who you are and the life you live and you need to control those and if you're paying attention those are addressed in the level of importance action is the least identity is massive

53:08how you view yourself is what's dictating your reality what you believe is dictating your reality and how you feel is dictating your reality more than your actions dude there's people that work 12 hour days yeah doing the worst most awful job and I like people are making what they make a year in a day that don't work at all MH because they're leveraging themselves because they've created an amazing identity and a good set of emotional beliefs and and actual beliefs and they they created their life consciously so there there's so much behind the scenes work it's really not that much about action interesting I couldn't agree more but

53:45that when I was a beginner I hated hearing that yeah and I don't know why but I've never I've just been in the position where I've always known I was going to be a millionaire like I think I just like even when I I was like I was just talking to someone that I was friends with in elementary school and even then I was like a cocky like I was already a millionaire the way I was talking to these people like my little male identity was solid bro that's why it came to you yeah it's so interesting though I don't how do you train that how

54:10do you get past that if you don't that's the way I talk about it is affirmations you literally have to reprogram yourself like you're a computer you have to like it's the whole fake it till you make it I don't like that comment because it's not really that it's more like willing it into existence consciously you have to there's this Dimension where all our thoughts are emotions are everything is and you have to grab it and pull it into the physical reality through consistency and discipline with not action but with thought of like I am this I am affirmations vision boards like where do you want to go something that I really

54:42like is Napoleon Hill talking about how the universe or God or whatever you want to call it needs exact goals so the the first way I tested this was I wanted to make $12,383 on June 4th from February 2nd in 2018 I had like $5,000 in my bank account and I had whatever how many months five what even is that from February to June that much time to make $12,383 72 and I made it on that day because I set the exact specific goal that I wanted I had a spreadsheet how many Facebook ads do I need to do how many new products do I need to test I I had

55:23all as a system and it never left the front of my mind for a millisecond it's the only thing I thought about and I just willed it into existence through belief and through conscious action I honestly did not work harder in that time period I was doing the same i' I've been doing I was just tracking it and consciously thinking about it and it came on that exact day I think I was over like 300 bucks it was nuts did it feel calm yeah yeah cuz you you earned it yeah you got the character levels to wield the sword you're like yeah level 100 like that's the one I have the sword

55:53if there's one theme of this podcast it is every person I've talked to had a very weird level of intentionality agree and I think Oliver was the best example for this like he knew that he was going to he saw a product that could go viral and he said if I made a product that's similar it will go viral and so he based his whole thesis on his company that it will go viral it's an intrinsically viral product I just need to make it then I need to make it luxury on top of that so I can charge more and then I just need to actually execute a good

56:20customer experience and then do all the optimizations on the store and I should have a $10 million company and what do you know he made the product went viral everything he said he knew from the start and that int you knew every single step Faith bro same with you you had a free course you analyzed okay I could charge $3,000 for this or I could do free the they can make me what would make me the most money the free version okay then I just need to use short form I need to mass distribute the short form then set up the automations and systems for it to work that's three things like

56:47it's super simple but super intal sucess is always simple and like it does sound like I'm downplaying action through the identity beliefs emotions all those things and I get that but execution is everything M an idea is truly worthless if you cannot assemble the team if you cannot create it and execute it properly it is nothing MH that's why I spent a year on the course like that wasn't just some oh I'm going to sit throw a webcam up and talk a little bit like every video was consciously scripted and if you go through those 18 hours which is hilarious if you look at the YouTube

57:17analytics 0% have made it through the full course and 5% have made it through the first hour that's it unbelievable and it hit the algorithm so heavily too hit the algorithm like crazy but we're also pumping it on short so um but that's like they say oh 5% of people are successful or the 1% cuz the 1% watch the whole course theoretically obviously not saying my course is that impactful but like that's what life is the 5% were willing to go past the first hour and what is that an hour on an 18 course like and that's your competition so it's like do you think you can beat

57:51that guy probably yeah you just have to do the work hard bro everyone's so lazy it's unbelievable bro every every device is kind of just making it easier and easier to get distracted 100% but that's so interesting you will be rewarded if you do the work and if you put the effort and intention into making a good product and then you do the work just it it's math and I think everyone overthinks it and this is where you get back to the beliefs and the mentalities and these false like because those are what's going to help you when the fears and the doubts come in because if you

58:19don't have that you listen to the fear and doubt and you fall like if you can literally just turn off your brain like it's already it's already happened I just have to do the work this outcome will happen I just need to make a good course I will make content and I will make better content and then I'll be a million dollars and then turn off every other thought just turn it off that's why I feel like stupid people have a benefit because I I would say me and you are very analytical driven people that we are our worst enemy so that's why like the first part of the course like

58:43turn this off like learn how to just do and be in alignment and not think so much like you have to tweak yourself to be ready for the journey I think yeah I I think I always searched for the best business model I was always like what is the best business I had such bad shiny objects in Drome I've started like 20 different businesses where I should just think like what business would I enjoy the most that I would be the most proud of myself doing that I find the most fun on the dayto activity yeah everything you create you should literally be proud of or it

59:12should never be released MH and if you follow that method you will go wherever you want to go in life 100% what makes me proud of myself and proud of the actions and and what I've done what I've created am I proud that's your meter to see if you should put that YouTube video out or whatever you're creating at the end of the day the only competitive Advantage is how much fun do you have doing what you're doing and can you do it forever cuz the longer you do it the more people are falling off higher you going gone so basically pick whatever you think you can do for the longest and

59:39you'll win and then just enjoy doing it and don't freak out cuz the outcome's already guaranteed what do you think is next for you um the biggest thing for me is personal brand I want to grow that as much as I possibly can because whatever way I want to kind of direct myself in the future the personal brand is the support system for all of that so I can get into whatever I want in the future also I just really like making content I like sitting down and doing this podcast like it's genuinely fun to me it's something I wanted to do when I was young but I just failed at it so now

1:00:03seeing that it works I'm like woo like let's just keep running with this 100% so I genuinely love the personal brand stuff um I did start an energy drink company called void and that was maybe my like I want something real because I've been Drop Shipping my whole life or something so the ego probably came in there I was a little too early with it um I think it was 2022 or maybe the cuss of 2021 when I started when bang was really popular yeah yeah M um so I started an energy drink company and it is on pause I am paying for the um the trademarks to be

1:00:34extended and stuff and I do want to get into this business but I think I have to earn it it's a very big very hard business model to get into I don't have the personal brand following I don't have the network connections to raise x amount of millions you need to even get profitable to sell an energy drink like the math and the numbers behind that business model is scary and I sat down with my cousin he's super he owns like five companies he's very smart guy he's like look I don't think you know what you're getting into here bud I was like oh okay let's let's maybe think of

1:01:03something else and we'll come back to that so that is something I do want to do it's called void energy you can go check out our little Tik toks and stuff we did it we had a good pretty good following on there um but yeah I would like to get back into that um software obviously is something that's a pretty hard business model to avoid it's just such an amazing opportunity if executed well so I'm sure we'll get into that realm but yeah I just I really want to do the person personal brand keep making content and impact and teach people it's it's what I like the most What attracted

1:01:30you about software like why is was that the natural Next Step cuz when we met I'll just give context we met like a few months ago on a trip to Utah like a mon with a lot of content creators and instantly hit it off and we had like the exact same idea already pretty much a little different but I think tweaks but we figured we could probably be better off together so we're teaming up on it why why was software something that you gravitated towards um it's it's an amazing lawn game business model the um evaluation your company can hit is just absolutely insane the exit's insane so

1:02:01it's like there's there's multiple different businesses there's these cash flow businesses that are just great to get kind of your foot in the door and get started with things and then there's these long-term investment things kind of like real estate parking your money in certain areas and software is that long game approach that I just think why would you not especially when you have all these eyeballs and all these people to direct with your personal brand it's it's a perfect way to monetize it that's going to give you generational wealth like it's it's just one of those business models I think you are it's really hard to avoid I see a ton of

1:02:30people who don't think that software is doable for them or that it's like not good for beginners would you so I would love to hear your opinion when you were because you were doing this on your own did you have like did it seem more difficult than Drop Shipping did it seem oh yeah why software stuff yeah dude even just building my WordPress website yeah bro Pitfall left and right hiring the wrong people spending so much time nothing gets done we worked with a bunch of people from India a bunch of people from Pakistan like something that should have tooken a week was literally 6 months but with monthly pay the wrong

1:03:04people I didn't know what to do didn't know what to do literally zero Direction lights are off I'm just feeling around trying to touch something a mess so software on top of that I'm just making a simple course video series bro if you were to just do whatever you wanted what would it be in the long run but as of right now do you think that Drop Shipping selling a dropshipping course when you're not drop shipping and making content pushing people to A Drop Shipping course is the content you would want to make if you could make any type of content and still either a maintain

1:03:39the same amount of money or money didn't matter okay I get what you're saying um I think um I do enjoy making those type of videos still because it it's the zero to one it's it's what these people need like you're you're not going to be able to come in and do what I'm doing of two to three or or 1 to two because you're not there yet and I do it's like you're making content for your younger self I feel like that's kind of what everyone's lowkey doing and that's that is genuinely what I enjoy telling people to do because I think it is the easiest

1:04:08thing you can get get into with the lowest barrier of Entry while you're still not I I don't like selling your time I don't like service based stuff at the start because you don't want to be there it's golden handcuffs and like I started a social media marketing agency like I was trying to sell Services I absolutely hated it and so it's like this is the best thing you can get into with literally a phone Drop Shipping products that you don't even see if you do Tik Tok shop you don't even need a Shopify site literally just you you go through autods you plug in an Amazon

1:04:38product into your Tik Tok shop account and you make one phone video mhm people like there's the Gana oil polling thing on Tik Tok shop a million units sold at $11 through Tik Tok phone videos what what are you talking about like the barrier of Entry is non-existent but the ceiling is also non-existent yeah 11 million on an oil polling what even is oil pulling you know what I mean like you would think oh we got to educate the customer this is kind of a hard product to sell maybe the the price Point's too high it worked insanely good there's no ceiling you can get into it you have your location

1:05:15Freedom your time Freedom it's scalable it teaches you natural assets that you're going to need as a businessman long term of how to assemble a team how to run profit margins on ad advertising campaigns how to get ugc content creators how to do taxes legal structures like it's going to teach you everything it's like a the best first business yeah it's amazing it's a beginner business so I am happy to make that content still to um resonate with those people who need it um but really the thing is for me I enjoy anything that's new I can't work on one thing for the rest of my life even if it was my

1:05:46favorite thing forever I would get sick of it I need that constant sense of new um yeah I think that that answer is going to change over time no that makes sense I think everyone just wants to make $10,000 a month like yeah barely any no one makes that's why hook good online because it's like that's me everyone and colleges ironically don't help you make $10,000 a month business school they help you lose 10,000 a month like what that you don't even have yet yeah so and it's ironic interest business you might make 50k 60k a year with a business degree and you might hit 100K a month if you're like a top

1:06:20performer in a company so I think it's a worthy cause cuz you can make 10K a month in your first year or two if you're like worth actually working on the skills and betting on yourself only downside is no one's telling you what to do and you have to hold you're in charge of yourself that's hard learning how to manage yourself is crazy hard I mean I'm sure you're still probably learning it I'm still learning it like it's not easy yeah and then I mean I made my first 13k in a month I thought I was rich it's great I get it I totally understand why

1:06:45You' want to why you make that content because there is fulfillment and that's what makes you feel good about it but is there anything that you would uh that you could like think of like a weird Niche interest that you would like want to graduate into like I know you see like vlogging like his Vlog yeah I do like making genuine content I just like talking bro like I feel like it just kind of comes and it just comes out and and it sometimes it sounds good which is what we were talking about with the software stuff like we have the natural inclinations to be content creators we

1:07:09have had the natural interest of creating content our whole lives and we like to talk and so I see a lot of people CU I see a lot of people who like feel like they are trying to force themselves into the content creator box like they hear the first thing you said everyone should be a content creator in 2024 well that is if if you want to make content like if you don't feel like you're good at it and it's not your thing and you are really good at developing software develop software yeah or you can work with someone who is a content creator but what you're doing

1:07:35should be focused around content that's a better way to say anything you're working on right now should be focusing on organic content and getting views and you should be doing that because it's like if you put $10,000 into a marketing budget you're only going to get an X result you know what that result is and it's never going to be better but if you put 10,000 into creating a Content team like we talked about with Dimension one dimension two tons of different accounts what's the ceiling of your return on that 10,000 that you paid for that team it could literally be Millions 100% so why aren't you doing organic why aren't

1:08:07you learning Story Time why aren't you doing like you can do paid ads like ads are going to be around forever but it's like why are you not unlocking this free tool that you can make with a phone bro it's like sometimes these glitzy glammy videos don't do that good on social media because they want the phone this is in genuine they're trying to sell me something negative inent whatever people know consumers are very smart so I mean they're smart and they're not at the same time because they're so unconscious they've been Doom scrolling for six hours they forgot their name they don't even know what's going on anymore so

1:08:36that's why it's kind of easy to insert yourself if you know how to manipulate emotions in a good way it's not like you're taking advantage of people or something but influence by Robert yeah very good book interesting dude okay I don't want to keep I like there's been a have you there's always something that people on the internet are complaining about and the most recent one has been podcasts there's a podcast clip that went viral that everyone's complaining that people that have podcasts are are now businesses and so now they need to keep up with a certain amount of guests per week and because of that there's

1:09:03only a certain amount of good guests that are actually experts in a field so they'll have more people that are just more polarizing but they might be a little off in their data or you have experts waffling up there the three yeah yeah and so then you get so many guests because it's turned into a business that you need to maintain and then you have multiple guests on like Health but they all believe different things and so if you follow the advice of all four guests on this podcast that everyone themselves and so I don't I think I have made the decision to just keep this like what this person's

1:09:33expertise is on and however long it takes to get it out we get it out they fully understand the business and they go and so I think we kind of nailed what you're all about short form podcasts are great bro I think you nailed the structure watching your podcast I'm like I'm so glad he asked that question that's what I always think like as the viewer I see you ask something I'm like thank God he said that CU love for you you know how to make sure understands and I guarantee everyone watching right now would agree with that statement I appreciate it so much well than brother Jordan bound thank you

1:10:02brother my guy I appreciate you he has 16 different accounts so follow him on every let's go and list them off right now I'll actually link them all in the vi bio just so you guys can go see and see the different versions that he has of himself and then go through his funnel and just see how every single step works because this is probably a funnel that anyone can do like if you have any sort of expertise and any field and you've earned that expertise you have earned the right to do something like this just find a tool that's naturally used in your workflow or you

1:10:33could even charge for your course if that's something you feel comfortable with but this is a very very positive business model for the world and this is someone who's mastered at the highest level with the most modern tools so you'll learn a lot if you go follow him he has a big YouTube channel definitely go check that out but Jordan you're the man thank you brother see you next time guys