How To Target HIGHEST VALUE Website Visitors on Facebook

0:00hi guys it's ben heath from lead guru and in this video i'm going to show you how to target your highest value website visitors with a technique that's not often talked about i think you're going to find very very interesting before i get into which one i very quickly ask you to hit that thumbs up button and of course subscribe to my youtube channel if you haven't done so already i'm releasing facebook ads related content tidbits like this all the time i think you find it very very valuable to do so okay so let's go ahead and jump over into the audiences tab which is obviously where we create um custom

0:31audiences that allow us to target or retarget website visitors and things like that if you're not familiar with that process i'll include a link in that video in the video description below that has more detail around how to target web services and stuff like that in this video i want to focus on the highest value website visitors which is a perfect audience to target if you've got a reasonable amount of website visitors or you don't want to spend too much money on your facebook ads you want to really just limit your advertising to the best possible people where you're highly likely to get an amazing return

1:01on ad spend so if we go ahead and click on create audience and then custom audience and then we select the website option because that's how we advertise two people at vista website the first place and we click next you'll see that we're presented with a window that has tons of options there's one very obvious way to target your highest quality website listeners and there is a less well-known way that i'm going to talk about so the standard default is just to target all web services okay and i have videos recommending that you do something like that but you can also for example and this is the obvious way that you already

1:34be familiar with target visitors by time spent so you can go with 25 10 or 5 percent so for example if you only wanted to target to advertise the people that that spend the most time on your website so the top five percent of people that spend the most time on your website this is how you go about doing it and then with retention you'd often want to increase the the specific time now that will work really well for a lot of advertisers and that is going to be for a lot of people their highest value website traffic however there's another option if you go ahead and select the page view event

2:11which i imagine um most of you have got the facebook pixel installed the page view is going to be the standard event that is triggered when people go visit various pages on your website you could do this with other events but i'm going to show you with the page view and then if you click on refine buy you get a couple of options the options option i want to talk about here is frequency and you can see that facebook's default is frequency is greater than two and you've got various lots of options so you could actually limit your retargeting only to people that haven't visited your website a lot by saying is

2:43less than but if we're going after our most valuable you can imagine a scenario that looks something like this i only want to advertise to people that have triggered the page view event greater than or equal to 10 times so what does that mean i only want to advertise people that have visited or loaded 10 pages on my website that could be in one go that could be over several times you could make this number whatever you want it to be and you can start to see why that could be a tremendously valuable website visitor audience to target why you would want to do that this is going

3:18to depend on certain different businesses and your website construction if for example you went with the previous option of visitors by time spent that might for example end up with you only advertising people that have watched a long video on your website which might be what you want but maybe it's not maybe you want to advertise to people that have consumed a lot of your content in which case this could be a great option or maybe you want people that have you know have browsed a lot of product pages if your website is mainly product pages that have browsed through a load and you know oh you've got the

3:50perfect offer for say a black friday sale someone's been looking through a load of stuff on my website they've visited you know 12 different pages over the last six months i know they're interested boom let's hit them with a black friday offer because we know they're highly likely to be interested okay now i'm a big fan of targeting all website visitors as well but if you wanted to get super specific with a really strong offer for example the return on ad spend even if going with something like this only advertising to people that have visited your or loaded four pages on your website um or visited four different times it

4:26could be one or the other or a mixture of the two um it's likely to be phenomenal you know we play around with this sort of stuff and this is where these are the sort of campaigns where you see 20 extra return on ad spend and things like this because you advertise it to just the best people so it works with great sales offers offers new offers and things like that obviously when you're advertising an audience like this absolutely make sure that you don't spend too much money on them you could do that by including an ad set with this targeting in a larger cbo so budget is allocated dynamically

4:55or you could just make sure you start set with a with a small budget and the greater the higher this number is the more you want to have in terms of website listeners so for example if you're only getting a thousand website visitors a month you know you don't want to be going with a 10. this audience is going to be too small to run but if you're getting you know 400 000 visitors a month you could really crank that value up and only advertise to people that have visited lots of pages on your site maybe come back a whole bunch of times and they're perfect people to advertise too

5:24okay so have a little play with that let me know in the comments how it goes before you go one thing i want to quickly mention and that's our facebook advertisement services so my company lead guru is a specialist facebook and instagram advertising agency we create manage and optimize campaigns for our clients if you're interested in us getting better results for you and taking the workload off your hands the best next step is to book a free call with one of my team members link is in the video description below no obligation call of course we can just find out more about your business you can find out more about our service we

5:52do have a 3k per month minimum budget requirement so if you're not at that level yet please don't book a call but if you are and you're interested book a call and hopefully we get a chance to uh to work together thanks a lot guys uh best of luck with everything best of luck with these hyper valuable specialist website custom audiences they're really fun to play with for us nerdy facebook advertisers if you found this useful comment below to let me know hit that thumbs up button and of course subscribe if you haven't already thanks bye for now