HOW TO SET A FACEBOOK ADS SCHEDULE WITH RULES

0:00hi guys has been Heath from leader in in this video I'm going to show you how to create a Facebook Ads schedule with Facebook Ads rules now a schedule is something that a lot of Facebook advertising want a lot of clients request it and because there may be only certain times of the day or certain times of the week where you actually want your Facebook ad campaigns to run particularly if you're looking to generate leads because perhaps you want to be able to contact those leads straightaway and all sorts of things maybe higher quality lead to come through during the week as opposed to the weekend maybe vice versa so there's

0:30all sorts of reasons why Facebook advertisers might want to only run their Facebook ad campaigns during certain times a day certain times of the week and we show you exactly how to do that now a very simple way of doing that and that you may have come across is to use a lifetime budgets when you create a Facebook ad campaign instead of using a daily budget so setting an amount that you're going to spend each day you can instead use a lifetime budget where you say I want to spend $500 over the next week and then with a lifetime budget you can set a schedule that says turn my ads

0:58on are on at 9:00 a.m. on a Monday offer you know 5:00 p.m. on a Monday on at 9:00 a.m. on a Tuesday pull that's all stuff but the issue with that is that you have to use lifetime budgets and if you've seen my videos you may know that I'm not a fan of lifetime budgets I'm a much larger fan of daily budgets because with lifetime budgets your campaigns have got to start an end date which means you have to keep creating new campaigns that means you're constantly reentering the learning phase whereas if you have a daily budget you can keep that campaign running for as long as you

1:27want which makes scaling much much easier and avoids keep having to go back through the learning phase so we always use daily budgets and I mean I'm trying to think of exceptions I can't really we always use daily budgets so how did you go about setting a schedule with daily budgets because that isn't an option within your Facebook ad account that's when they show you how to do in this video so here I am inside an example Facebook ad account and I've got an example campaign created let me show exactly how you go about setting a Facebook ad schedule with rules and so I'm at the ad set level just because

2:00that's where most we want to set their sheduled and target options things like that but you can do it at any level I'll show you that in a minute and what you want to do is you want to go ahead and click rules and create a new rule now just to quickly does explain what rules are rules basically automate certain activities so you could use rules for example to turn your campaigns off if they get too expensive or increase budget if your cost per conversion drops below that threshold your campaigns are doing really well and you want to spend more so you can automate all sorts of things

2:30now I'm not going to get into the detail of all the settings because I've created another video that shows you all about that stuff exactly what Facebook Ads rules are how they work why they're great and I include a link to that in the video description with this I'm just going to focus on setting a Facebook Ads schedule and we're going to use rules to do so so the first thing you need to decide is what you want to apply the rule to okay so I'm just going to go ahead and select all active campaigns so on all my campaigns to be turned on and off during certain times and for this

2:58example what I'm going to use is the classic that we get requested in the campaign's are only run during regular business hours and businesses want that because perhaps they're wanting they've got a customer support team it's going to call people but obviously they only work during business hours or their b2b and they think higher quality leads are going to be generated 9:00 to 5:00 Monday through Friday but that's the classic request as I'm gonna show you how to do so apply the rule to all active campaigns all campaigns who want an all off or on then we're going to do is going to start with turn on campaigns okay yes so all Pauls

3:32campaigns even because we're turning on that makes sense Allport campaigns turning on now we don't want this action to be conditional anything we want it to happen at a certain time no criteria needs to be met so go ahead and get rid of that time range you want to select lifetime I don't want this rule to stop in three months time and my campaigns just to run all the time I still want to put this schedule in place an tribution window don't worry about that and then you get down here to schedule so we want to go ahead and click custom and set up a custom schedule we want to run this

4:01campaign 9:00 a.m. to 5:00 p.m. Monday Tuesday Wednesday Thursday Friday so you want to come in and select all the days in there that we're gonna get this rule to apply to and in here you want to go ahead and select 9:00 a.m. for all the options because remember this rule is just turning on pause campaigns so we're gonna create a separate rule that turns off active campaign at 5:00 p.m. okay so if I scroll down and do 9:00 a.m. on all of these and you can see that basically this this rule isn't conditional anything so every time it's a Thursday at 9:00 a.m. or a Friday

4:39or any of the weekdays soon as 9:00 a.m. ticks over boom the rule will kick in and the campaign will automatically be turned on all pause campaigns in this case I mean you could be more specific you could select specific campaigns if you wanted to compete up to you so now I'll call this on I would say I give this rule a name turn campaigns on 9:00 a.m. Monday to Friday something like that click create fantastic okay so that's our first rule so each time it goes to 9:00 a.m. Monday Tuesday Wednesday Thursday Friday all our pours campaign is gonna be turned on now obviously we need to set the other

5:20side of that which is turning off all campaigns so I'm going to say elective campaigns as well I mean they do turn off campaigns remember this is not conditional and when it's happen based on time no conditions need to be met everything else will stay the same I'm gonna click custom and we're gonna do the same thing but we are going to set this at 5 p.m. for all these options you see this is very simple to do and if this is something you've been wondering about before I bet you're gonna be really frustrated that you've never seen it before because I don't know why Facebook don't make it an easier option

5:53with daily budgets this is as far as I can see the only way to do it at daily budgets but for some businesses this is super important because you know I've seen it where we're running a campaign for a company looking to generate leads and you know the difference between calling someone 10 minutes after they became a lead particularly they've got a call center set up and or 30 minutes after they became a lead and calling them the next morning when they became a lead at 7 p.m. last night is the conversion rate difference is just enormous so that's now set up to turn everything off so I'm gonna call this

6:23turn off campaigns 5:00 p.m. Monday to Friday create and it really is simple as that guys and I can film anything I can click manage rules and I can see in here that I've got two rules I've got an example of one over was he created later but these two have just been studied here so I got turn off campaigns and turn on campaigns you can go in and you can delete these you can edit them all sorts very very simple to do but yeah a fantastic little tool and a very very easy way to set a schedule so if you only want your campaigns to

7:01run at certain times and go ahead and do this to set them up and you you have to do 9:00 a.m. to 5:00 p.m. some businesses just want to advertise the weekend I've worked with one business that just advertise on Sundays because that was their best day and complete dependences compete them to you right before you go some on quickly mentioned which is a free webinar I've created called three killer Facebook advertising strategies to double or more your revenue and in this webinar I break down three strategies three sales funnels that we use as a Facebook Ads agency all the time we've generated more than a million dollars with each of

7:32these sales funnels for our clients multiple times many different occasions they're very very much tried and tested I also explained in that webinar which of those three you want to use depending on the type of business you have you know you can't use the same Facebook ad strategy for a ten dollar product as a thirty thousand dollar service right you need some difference there so explain that in the webinar I'd strongly strongly recommend you check it out probably the best piece of content I've ever created and yeah if you want better results for Facebook Ads you have to have to be using the right sales funnel

8:00that is a non-negotiable if you use the wrong strategy for your products and services it ain't gonna work so I'd go ahead and check that out completely free to watch this webinar a link will be in the video description it's about 60 70 minutes long I set aside some time make sure you go through it it's gonna make a big difference the rest of your Facebook advertising efforts yep so go ahead and check that webinar out please remember to subscribe to my channel like this video comment below to let me know if you've got any questions to let me know you liked it's always helpful and much appreciated when

8:30you guys and go ahead and and do that I really space book advertising content multiple times a week so to subscribe click the little Bell notification when you do so you get notified when I publish a new video and I'll talk to you soon thanks a lot guys bye