This is the full transcript of How Jack Butcher Built a MILLION-DOLLAR Business in 18 Months, published on YouTube by Greg Isenberg. Every paragraph carries the moment it was spoken, so you can click any line to jump straight to that point in the video, search the whole thing for a word, or copy it out.
0:00do these posts look familiar to you unless you're living under a rock you probably have seen one of these photos what's super not known though is these Graphics pave the way for this Creator to print a seven figure business and it all happened within 18 months want to know how he did it my name is Greg Eisenberg and in this video I'm going to break down how one man Jack butcher was able to build a multi-million dollar business and how you or anyone in the world could do the same let's get started the story of Jack butcher is a testament to the power of the internet and the
0:43times that we live in today the old way of doing business with buying attention on places like television classified ads radio it was all designed to interrupt you but that's a thing of the past the new way of doing business is what I call the ACP funnel that stands for audience community and product if you want to know more about the ACP funnel I created a whole other video explaining it in depth with a Creator called Thomas Frank who's made millions of dollars using this exact Playbook you can check that out for more context but if Thomas Frank's Effectiveness wasn't enough to convince you of the effectiveness of the
1:22ACP funnel let's take a look on how Jack butcher used the exact same Playbook to make a hundred and eighty thousand dollars a month in Revenue with his online business stage one audience after years of working at different design agencies in New York City where he got to work with big names like Ralph Lauren Jack decided it was time to build his own thing that's when he started an agency called opponent visualize value his seven figure business was actually the brainchild of opponents lead gen system Jack started to share on X Formerly Known Twitter these minimalist black and white Graphics he did for clients as a way to
2:06drive demand towards his main agency but Jack's content wasn't getting enough traction and the reason for this was the subjects of much of these Graphics were well pretty boring I don't know about you but no matter how good a supply chain Logistics Graphics looks chances are I'm not sharing it so Jack noticed this and stopped sharing client work that stuff was not working and then created Graphics that explain these business and philosophical Concepts which were way more likely to drive engagement on X he was neither a philosopher or business Expert himself so how is he going to come up with all these ideas for Content that's when he
2:49came up with a genius tag stick called permissionless Apprentice Jack took existing Concepts from Big names like Naval ravacant and explain them using his unique graphic style soon the likes the retweets they just came pouring in he borrowed naval's credibility and married it with the beauty of his Unique Designs which led him to build a big audience stage two community Jack's audience was not only stoked about all the incredible Graphics he was putting out but also the quantity of the graphics he was putting out 10 to 12 Graphics per day because of that his audience naturally began to ask him how the hell he manages all his time now if
3:40there's one thing people love it's a proven step-by-step DIY system that they could follow so Jack developed a system called The Daily manifest which he used to structure his day so he packaged it up and turned it into a 19 PDF available for purchase that was his first product but the dollars he earned wasn't the only thing he benefited from in that transaction every person who bought the daily manifest was added to his digital community so now the second stage of the ACP funnel was complete stage three product at this point a guy in Austin Texas by the name of David perrell a well-known writer who is part of Jack's Community
4:29made a tweet that completely changed the course of his business he said I would love to learn how to design like visualize value and he bet that a lot of other people were willing to pay for it if he was so Jack jumps into the comments and asks his community is this something that they'd be interested in the likes and replies start rolling in his audience was telling him exactly what they wanted from visualized value the exact problems that they are struggling with rather than wondering what product he can make Jack had a community who were already invested and who he can listen to and engage with to
5:09get ideas [Music] Jack knew exactly what his community's problems were and how to solve them all he needed to do was build that product that would solve their pains in the following months Jack created a course called build one sell twice and his digital products were hitting a hundred and eighty thousand dollars of Revenue per month and by the way the margins were probably 99 you gotta love community-based products because he didn't need to spend a lot of time or spend a lot of money marketing his course because he had the buy-in from the community from day one [Music] and that's the story of how Jack butcher
5:52built his seven-figure annual business by leveraging the power of online communities or in other words by leveraging the ACP funnel he chose a format built an audience designed a community for that audience and gave them the product they needed to achieve their goals of course the story didn't end with one product Jack's understanding of his community meant that he could continue to innovate and expand today there's multiple courses that Jack has for different needs different tools to help individuals or businesses visualize their ideas and merchandise and nfts for his community from those simple black and white Graphics to a multi-faceted business Empire without having to raise a single
6:38dollar from Venture capitalists Jack's journey is a testament to the power of the ACP funnel it's about more than just business it's about understanding it's it's about evolving it's about thriving with your community and you can do it too just be loud on the internet create a design format that works for you become a permissionless Apprentice build that Community listen and engage with them and build that product that is going to solve their needs thank you so much for watching let me know what you think in the comments below bye foreign
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