Complete Email Marketing Flows Tutorial For 2025 ($15M Generated)

0:00let's make your e-com brand Rich okay enough of that that was pretty corny but this is most definitely the most important video that I have ever made we're talking about the e-commerce email automations that have made me and my clients $15 million over the past few years now these automated emails you can set up once the ones I'm showing you exactly in this video you set them up once and they're going to be generating you around 20% of your total Shopify Revenue without even lifting a finger we're talking about the welcome flow the side abandoned flow browse abandon card abandon checkout abandon post purchase and win back flows these flows even for

0:28one of our clients were're generating over 700 $1,000 every single month and you get access just by sitting through this video I know you've been watching Tik Tok though so your attention span is a little bit short so I'm going to try to get through this as fast as possible so let's get right into it okay so the e-commerce email flow Playbook copy and paste these systems to generate 20% of your total Shopify revenue from these automated emails let's get into it so again I've generated $50 million with these automated emails you can take a look at some of our results our website well cop.net and what we've generated

0:55for our partners but you can see some of the results here by implementing these exact systems I'm showing you I promise that this stuff is legit so just watch this video in full you will not regret it and most importantly Implement these strategies it means nothing if you just sit here and watch this video so make sure that you implement these uh there's some information on me if you want it whatever but inside I'm giving you the exact copy and paste email flow system that we have used for our clients comes with in-depth breakdowns email examples videos on caveo installation everything and if you actually want this dock just

1:22go to well cop.net flows it's also going to be linked in the description you can get this full doc for yourself but first let's talk about about why this is important okay so let's break this down so profits are steadily decreasing with rising cost of acquisition across the e-commerce industry now customers aren't just visiting your site right away and buying on the spot like they kind of used to and there's just increased resistance and there are thousands of other brands in your industry that the customer wants to look at Shopify drop shippers so much more stores so much more competition and if you don't have warming in exposure mechanisms like

1:55email in place to convert your customers cheaply you're just going to suffer from low profit ility and you're probably not going to exist in a few years so we can kind of see like the evolution of the market here 2020 and 2023 the government's just printing money people had stimulus checks consumers were buying anything and Ecom Brands just felt Rich so what happens new Ecom Brands just start multiplying and then now we're kind of in 2024 2025 people have less money it's a little bit more of a bare Market people have less cash they don't have these stimulus checks consumers are also more skeptical and they're buying less and Ecom Brands make

2:25less money Ecom Brands who continue as usual they're just going to fizzle out with the Ecom Brands who actually focus on profit these are the ones that are going to thrive and you can't just rely on ads anymore ads are getting more expensive you need to have some systems in plays like email and the automated emails that I'm going to show you in this video because email is cheap as heck so if you already have flows I don't care this applies to you maybe you have your base email flows live such as like welcome flow check out AB Bandon post purchase and maybe a few others

2:51they're likely only a few email long maybe three to four emails sometimes less sometimes more but the real kicker the signs and copy probably haven't been updated since since we were required to wear masks outside ouch but so flows need to be updated with the times Trends and optimized as the brand in the customer changes so a lot of times I talk to Brands I talk to usually around 10 brands a week they're like yes we have flows don't worry about that but then the flows are just like Dad underperforming so make sure you implement these systems okay so what are flows and again I know I'm moving fast

3:20put this on 50% speed if you need to but I want to make sure that your short attention span can last through this whole thing so flows flows are a series of emails sent to a recipient after they complete a specified action so for example somebody abandons a cart after somebody abandons a cart you can have emails set up so that after someone abandons a cart there's a sequence of emails in a journey that the customer gets sent to to try to get them to to convert so these defer from campaigns which are sent manually if I want to send an email campaign I can create it

3:48right now and then I can click Send send it to my whole email list flows you click active and then any time someone completes an action they will start firing so that's kind of like the main difference between flows and campaigns and typically you want 50% of your revenue from flows and 50% from campaigns campaigns I have another video on that I'll link it in the description but why use flows more money who doesn't like more money you saw the result from the results from having these Flows at the beginning of this video but flows also are contributing to the customer experience via personalization different customers are

4:19at different parts of the customer journey and they need different information based on where they're at so set this up once and orders will come automatically every single day and and also you're just contributing to the customer experience by giving them information based on where they're at now any Shopify or any email platform uh you'll have the ab ability to set these up using triggers that fire on Shopify so whether you're using MailChimp clavio whatever use clavio but uh whatever you're using there will be an you'll be able to do these but let's get straight into flows okay so I want to start by saying just nail the

4:54basics nail the basics just focus on the basics that's what's going to drive 80% of the results so this brand below which I'm showing right here uh this is a 1-month span $133,000 plus 29% they wanted all these crazy Advanced cross sales upsell splits but they didn't even have their abandoned carard flow set up correctly their welcome flow was one email like we we can't go to this advanced stuff until we nail the basics the basics carry 80% of the revenue we just focused on the basics and after one month took them from $45,000 a month to $133,000 a month with the exact flow strategy that I'm sharing with you in

5:28this video the exact strategy okay let's just nail the basics we're not doing anything particularly crazy okay so let's talk about What flows we're implementing now I love the advanced automations cross sales upses whatever and I wish I could tell you like oh this is so complicated yeah you can't do this on your own uh work with me and we'll implement it for you no you really don't need that the advanced hypers segmentation stuff takes a lot of effort for not as many results as just nailing the basics so the base flows the basics welcome flow 0 m site abandoned flow someone goes to your site and then they

6:02leaves one one email browse abandoned flow someone views a product and then they leave five emails card abandoned flow someone adds to their cart and then leaves 6 to 8 emails check out abandon flow someone goes to checkout and then leaves 6 to 8 emails then a post purchase flow after somebody purchases and then a wi back flow somebody bought multiple months ago and we want to get them to come back that's the wind back flow so those are the basics and this is what we are covering in this video we're going to be breaking down each flow right here now I know that was a lot but

6:29now let's actually get into the juicy stuff and all of this now I know again you can go to my website well copy. netflows and then you can get this whole document for free okay let's start off with the welcome flow so what is the welcome flow it's 4 to 10 emails set up for when somebody joins your email list okay now why do we want to have this set up we want to deliver the welcome discount because more often than not you're going to be running a discount for your acquisition offer and I know it's like oh we don't want to send discounts for this first purchase it's

6:57really helpful to have this discount you'll make it that you'll make it back by having them on your email list and being able to continually sell for them trust me it's worth it it's why some of the top brands do it in the fastest growing Ecom Brands like Ridge Dr Squatch athetic greens everything it's why they do it okay follow what the good brands are doing you want to deliver the welcome discount educate them on your brand showcase your products that's really it deliver a strong introduction so how the trigger just somebody joins your email list and then you want to add a filter to your flow um and that's what

7:25this section is going to be the filter so inside of clavo whatever platform you're using this is the filter that you want to do so a filter is going to remove people if they kind of if they don't follow into this so we want to have a filter that says someone makes a purchase zero times since starting this flow so that if somebody does purchase say on email three of the welcome flow we don't want to send them emails four five six 7 8 promoting the welcome discount no we want to remove them and just add them to the regular campaign list they're now going to be entered

7:51once they purchase into the postp purchase flow so quickly gone through that now let's talk about the different outcomes of the welcome flow um and nailing the welcome flow we have two outcomes two possible outcomes both of them are positive we convert customers who were just curious and otherwise would have left your site but since you have a really good pop form in place and you have a really good welcome flow in place now you're able to actually convert them they otherwise would have left so that's outcome a outcome B say they don't purchase that's okay we have primed our future customers for purchases now that all of their

8:21objections have been addressed we're giving them the proper information throughout the welcome flow to be able to give them all the information that they need to make a purchase and so even if they don't buy we're still going to be sending them campaigns to their list maybe they don't have a dire need for the product right now let's give them all the information so that when they are ready to buy we don't have to overcome any objections at that time so those are the two outcomes that we really want to optimize for then now we have welcome flow outline email examples and then installation so this is the

8:47email outline there are eight of these here you can see there's a trigger and then a filter at the top here so the filter this is the clavo filter you want to use and then the clavio trigger that you want to use so email one let's just back out here it's just about giving a strong introduction we want to deliver the incentive introduce our brand unique selling propositions give a little bit of social proof show our best selling now sounds like a lot you really want to keep this pretty condensed and I have an example for you shortly but keep it really simple and give a strong

9:12introduction really all we're doing is giving the discount that's the main thing and then the rest of the flow we're going to be giving a little bit more information on our products and everything so I like to use one to two day triggers between these emails um if you're a little bit skeptical on how often you're sending then you can change it to like two to three days um but typically I air on the side of sending people more emails so um yeah email to this is all about giving brand background so bring people close to the brand hit on their emotions show them how you're started all that good stuff

9:40so you want to give a founding story put a face to the name if you're a founder or whoever put a picture of your team um that really goes a long ways because people don't want to buy from corporations they want to buy from people give them the opportunity in this email to buy from people even if you're a massive brand you want to make it seem like you're a small company and people are um buying from a small company and supporting a small business that's marketing right there then also sprinkle in some social proof in your story talk about and in the process we've gotten

10:05100,000 F star reviews whatever it may be you want to sprinkle that in there so that's email two really just bringing them close to the brand and email three let's highlight our products now they've gotten some heartwarming information on us now let's hit on some of our products and show them our best sellers and why they're so good so that's all email 3 is highlight some of your best sellers and of course reminding of the discount in every single one of these emails now let's try to get some urgency people need urgency to buy they don't just they don't just randomly buy they need some urgency so we've given them some social

10:33proof we've educated them on the product now let's remind them of the incentive being like hey 10% off is expiring soon you don't get this forever so just a hard reminder just being like hey this is almost expiring use your discount now if you want it um give some risk reversals like if you have like a 30-day guarantee use that talk about like your shipping uh guaranteed shipping whatever it may be so that there's less risk for the customer to purchase then also just at the bottom I like to throw some testimonials in this email um in case somebody's on the edge since they haven't really gone too many

10:58testimonials yeah so I like to do that then email five US versus them so we just want to straight directly just address our competitors versus us how are we different people want to see how are we different why should somebody go versus US versus somebody else they're probably looking at other brands so we want to show them exactly why we're different list that out for them really clear so distinguish your brand from others and try to like make it really clear on why somebody should go with you so that's that email and then we're waiting again and then we're going heavy social proof so this person has enough

11:31information at this point they have enough information about our brand um and they have enough information like about our products now we really want them to trust that what we're saying is true so we want to do a heavy social proof email so do uh brand testimonials media features if you've been on any like TV shows whatever just prove you are legit that's the purpose of this email because right after that we're going into a last chance incentive being super aggressive being like hey last absolute Last Chance um this expires if you want to buy now is the time y yada y keep it super simp simple just last

12:00chance email a I always like to finish with a note from the founder somebody joined the email list for an incentive but then they didn't purchase why is that I like to reach out do a message from the founder being like hey this is Max from well copy just wanted to check in is everything okay um there's uh reach out to our support team reply to this email and we'll address any questions that you have um and then also be like also I extended the discount for one more day if you want to purchase you can do so again here this email usually does really well cuz people like oh the

12:28founders reaching out to me wow um and this this does really well and then you will get questions from people asking for support so that is the email flow mixing in Social approv bestsellers highlights and kind of giving people information about us that they need to purchase after somebody completes this flow they're just going to go into the regular email list and they're going to be receiving campaign so that's the welcome flow now let's talk about a few examples so here's like an example of that first welcome email so you can see welcome to the fam welcome them in and then giving them the discount right at

12:58the top of the email we're not waiting until all the way down here to give them the discount code a lot of times people are here just to get the discount and Lead so show them the discount be like hey 10% off shop now people are just going to click this and then go but for the people who want to learn a little bit about the brand we have a section right here talking about what makes us different special in mixing in some uh social proof and then showing some products and then some icons here super simple here's your discount here's some information here our best sellers

13:25adios and then we have another example right here and this one one is like our story so this is a big brand Nixon 25 years of time starting in enas Yad y yada you can see um bringing people closer to the brand trying to show them like how we um how we defer have like some branded information up at the top it's giving people like a reason to back your product and why people are there we've made it our mission to clean up oceans yada y amazing remind of the discount again and then this is an Us Versus Them email so you can see what generic delivery looks like for people

13:57and then what we look like what's the difference between us and them and then we deliver more than a meal having some testimonial social proof and then again reminding of the discount so super effective email here for the US and US versus them email which is email 5 so here's some examples notice how all of these have the discount code in it so make sure you're always reminding of the discount code and every single one of your emails inside of the welcome flow now here's a video on clavio installation if you want to watch this and see exactly how to install it inside of clavia then take the doc link is in

14:28the description so that is the welcome flow let's move on to the site abandoned flow okay so the site abandoned flow now there are two reasons that somebody may enter this flow and again what it is it's an email setup for when somebody visits your site but they don't click any product they don't view a product they don't do anything they just go on your homepage or whatever so somebody could enter this flow because they didn't find a product they liked that's one or they got distracted while browsing your site either way we want to remind them and nudge them to get back to browsing to get them to purchase so

14:59one email set up for when somebody visits your site now why we just want to offer them a helping hand and try to bring them down the funnel get them to view a product it's really hard to get people to view your site um and somebody might view your site maybe a couple times a year so we want to make sure that when somebody does we're giving them information and we're trying to get them back so trigger active on site is the trigger inside of clavo and Shopify um and then the filters that you want to have in this flow um to make sure you're going to kick somebody out if they don't

15:26reach these so somebody views a product somebody views a prodct we're kicking them out someone adds to cart we're kicking them out if someone goes to checkout we're kicking them out and if somebody makes a purchase we're kicking them out because they're going to go into the other flows which we're going to cover later in this video like the checkout abandon flow somebody goes to checkout we want them to enter the checkout abandon flow so that somebody's getting information specific to check out and also has not been in this flow in the last 30 days is something that I like to add in case people are so people

15:52aren't repeatedly seeing this email so flow outline you can see the trigger and then the filter um and I like to wait two to four hours I found that to be the best it's good to test this um but just one email just like do you need some help remind someone to keep shopping and then show them the best sellers super simple don't go over the top on this email so you can see a couple of examples right here uh lost in choices let us point you in the right direction show some bestsellers maybe some social proof then maybe some categories if somebody wants to shop by category and

16:21you can also see some social proof here so really good example here just addressing hey are you lost same thing here need a helping hand you're are fan favorites um giving people the opportunity to continue shopping uh is really what we want to do in this email and just re-engage them super duper simple you can see clavio installation again here the trigger is just active on site nothing crazy right here active on site set up one email um for people who just browse the site okay I went too fast there but browse abandoned flow now let's talk about the browse abandon flow so this flow fires when somebody views a

16:53product but they don't end up adding the C going to check out or buying now there are number of reasons why somebody may do this but in most cases because they're not fully bought in on the brand or the product so they viewed an item they clicked the page they didn't add it to cart or anything so our purpose of this flow is to get them farther down to funnel get them to add to cart go to checkout or purchase so we want to get them to go back to the item or find a different product that they like more CU maybe the one they viewed they they

17:20didn't fully like they want something else so 3day email set up for when somebody views a product but they don't go any further down the funnel um why we want toind them and we want to Intrigue them on the product and give social proof so that they can purchase that's why we're doing it we want to remind them Intrigue them maybe they got distracted get them back into the funnel so trigger somebody views a product so the trigger in clavio is viewed product and then the filter add to cart zero times goes to check out zero times makes a purchase zero times and has not been

17:48in this flow in the last 30 days now let's talk about the flow outline so nothing too too crazy here five emails you can see the triggers and filters here right off the bat I like to wait 45 minutes you again be sure that you test this um these are all things that you want to test these are just base outlines I'm not saying these are the best emails to include these are the ones that most often are going to be the best bases but every brand is different you need to be testing so we like to just do a simple reminder just remind of the product and show the abandoned

18:18content that the person left behind so this is what you can do in any email platform uh in clavio you want to have a block that shows exactly exactly what the person left behind if I looked at a coffee mug I want to show the customer who abandoned that item I want to show them that exact coffee mug how much it is that really is going to grab their attention so make sure we're waiting uh 45 minutes and doing a simple reminder then you can see one to two day uh time frames in between this you don't want to wait a week that's too long we have

18:48somebody's Intrigue they just browse item we want to hit them fast while we have their attention so email 2 is then brand info and risk reversals so they saw the product now we want to actually get them to like buy back into the brand so use a branded headline to Peak Interest and then risk reversals and then also show other products that they can shop so whatever you want to do here just brand info risk reversals um try to make sure that they have all the information they need to purchase and then we're getting into testimonials more social proof get them to buy in to us being reputable because that's really

19:21going to be one of the main objections for this so list testimonials and social proof and then of course show the dynamic content which we want to be doing in every single email um and then we move to a discount um I don't like to offer a discount right off the bat in the flow cuz what if we can convert them without the discount we want to retain our margins so then we introduce a discount being like hey 10% off complete your order flash 48 Hour Discount um so we try to get them um with some urgency and then we just have a closer message again being like hey this expires in 24

19:49hours keep these emails super duper simple and just remind them over the discount you can see some email examples the hell okay and you can see some email examples here um you can see how simple it is something catch your eye we save your gear for you back to store you button way up at the top of the email and you can have clavio sections which are going to dynamically show the products that the person left behind so shop now then you may also like these recommended products inside of clavio so you can use blocks inside of clavio to dynamically pull products from your site and so that's really what we're doing

20:26here in the en clavio section again is showing exactly what the person left behind on clavio you'll see it you should use Dynamic block or use one of their flow outlines so this is like a great browse abandoned email 1 just super simple did this catch your eye continue shopping and then we have one where it's like overcoming risks and objections so get a full refund if you're not satisfied with our heal fast guarantee free two-day shipping trusted by doctors easy return and money back guarantee I banon an item I would go back to browsing because there's zero risk absolutely zero risk right here and then the enclav uh Dynamics section

20:59super super good exactly what you need for that like email two or three um and then we have like a testimonial email right here so this product is great easy installed y yada testimonial right at the top showing the product again that the person left behind and then more testimonials right here to really give uh social proof on the item that the person left behind so those are the examples and then we have installation right here is also going to show you the dynamic sections um that you should be using and how they how they should be looking so go get the dock inside of the

21:33description if you want to see that and moving right along we have the cart and check out abandoned flow so these are actually two separate flows so this is very important this is this might be a little bit confusing but somebody adding to cart clicking the add to cart button is different than somebody going to the actual checkout page where they're putting in their credit card information those are two different things you need to have different flows for them in terms of like different firing we use the same exact content often times for the cart and checkout abandoned flows same emails but just different triggers so that people who abandon cart and

22:03abandoned checkout are getting information now a lot of the brands I audit don't have a card abandoned flow this is something where people think their check out abandoned flow is their card abandoned flow so make sure the trigger is somebody's added to cart you've probably heard of these flows and for good reason um if you don't have them properly set up and optimized you're literally leaving money from the on the table from people who were in the process of purchasing they were so close a lot of times they just need a reminder so we wanted to just have 3 to eight emails set up for when somebody abandons

22:31a product in their cart now we just want to remind them show them how awesome our product is give social proof and reverse risk so that we can get a purchase so two different uh filters here so we have um placees order makes purchase zero times that one isn't necessary but place it order zero times uh for card abandoned but also checkout started because if somebody goes to checkout that's farther down the funnel they're going to enter the checkout abandoned flow so somebody adds to cart versus somebody starts checkout again these are two different things these are two different flows 90% of the brands I audit do not have a proper card to

23:05Bandon flow it's a staggering number but they don't because Clay's abandoned cart flow is often Incorrect and you need to fix it they're they if you have a store that's been on clavo for longer than a couple months then they don't they don't have this for you they recently in I believe it was September 2024 um they added it with their Shopify integration the abandoned cart trigger um but they hadn't they didn't have it before so you needed to custom ADD it but now you can um but more often than not brands have a check out abandoned but they don't have abandoned card there's a Blog right here

23:37which will guide you um the link is right there so abandoned cart look at this user adds an item to cart so if I was on Magic spoons website and I click add to cart this little thing pulls up and it's like here's your cart if I were to exit the site right now um then I likely wouldn't receive anything because most brands don't have a card Bandon flow this is a Bandon checkout you're putting in your information your shipping um all that your payment method you're actually like on the payment page this is a abandoned checkout very different banon checkout is farther down the funnel so we need to

24:09understand this and have flows for each one so same exact content you can see them here same exact content okay so this might be a little bit difficult for you to read um but I can read it um you have the triggers and filters here but I like to wait 30 minutes in this first email and then one to two days for the rest so this first email just reminder Remind of the product very simple to browser band and keep it super simple hey you left this behind shop now and then we want to go to a nudge from the founder we've talked about the founder

24:35message in the welcome flow very effective in the card abandoned flow here so I like to do text based Emos just reaching out from the founder being like hey you left something behind you should rethink that because we are really awesome so you really just want to keep it super simple and remind them of uh the product that they left behind okay I have this zoomed in so you can see it a little bit better but card abandon flow and checkout abandon are the same content so let's just go through through this so that you can see it so again nudge from the founder remind of the product give some brief

25:03brand info and hey shop now then we want to go to Brand unique selling propositions educate them on the brand remind them that their order is expiring just list out like your brand unique selling propositions why should somebody go with you rather than somebody else so a lot of times people will be shopping at other stores as well at the same time so that's why we want to have this email to just remind them that hey we're different for these reasons and this is why you should pick us then email 4 so we talked about how our brand is different now it's let our customers talk we're just doing testimonials so

25:29testimonial based email um giving social proof and then the dynamic abandoned content and then let's do a last chance email ory on your order hey your item's about to expire we can't hold your cart for you much longer there are other people who want it um so then we're just hitting urgency so then what we're doing here if somebody has purchased before we're just going to send them a message from the founder we're not going to send them a discount whereas if they haven't purchased before let's send them a discount so we're just going to wait again and have another note from the founder reminding them of the offer and

25:57offering support being reminding them of their order and offering support and giving them a last chance to order so okayy this is the founder of the brand I wanted to reach out make sure that everything was okay I saw you had an order lined up but you didn't purchase you should and if you don't if you uh have any questions about your product then let us know reply to this email just something like that you can see that's also the same email right here but we're introducing two discount emails a discount opener and then a discount closer just flash discount hey 15% off your order um only when you buy

26:27within the the next 48 hours and then down at the bottom here which you can't see cuz it was cut off but we have an everything okay email where we're pretty much just saying like hey um uh same thing from the founder but again reminding of the discount giving them a last chance so those are the cart and check out abandon flows same content for each but different setups inside of clavo with different triggers so you can see very similar uh setup as your um browse abandon flow emails we want to have the clavio dynamic section up at the top you can see like some social

26:58proof or brand um brand unique selling propositions here addressing hey forgetting something then also we have a testimonial email here giving testimonials for the product that the person left behind uh right at the top of the email showing the product and then having the clavio dynamic section and then social proof all throughout and then just like a last chance your order is expiring email so just being very urgent with hey your order's expiring shop now onee warranty have some social proof and risk reversals right here and then you may also like these in case somebody wants to shop other items so caveo installation we have different

27:32ones here for abandoned cart and abandoned checkout which you can watch in the video in the description okay then this leads us to the post-p purchase flow all of that stuff is pre- purchase it's considered pre- purchase um now we have post purchase flow so right after somebody makes an order so right after someone makes a purchase now there are many many many directions that you can go with this flow and so kind of like let that influence what you want to do with these Emos so you could focus on like Community Building you could focus on upselling and cross selling you could focus on getting the customer excited

28:03for the order pushing for a review etc etc etc I like to keep it simple and try not to do too too much um but we really just want to improve the customer experience with a heartfelt thank you build the community and then inform them on how to get the most out of their product so four plus emails you really don't need four you can do like three um that's completely fine I'm pretty sure in this one we do three um so you can do three emails send after somebody places an order I recommend adding more this is just like a base um but like three is

28:29fine but you can't add more so you want to just thank them sincerely for their order means the world this going to remove buyers remorse and also like get them excited that's something that we want to do we want to give them a light nudge to add to their order and we also want to get a review after this flow after somebody gets their items so the trigger it's just somebody places an order and then the filter we don't really need a filter here um CU we want everybody to receive this so for the flow outline wait 0 minutes after placed order and then we have a thank you from

28:56the founder immediate thank you Tech space from the founder being like hey thank you so much for placing an order this is our mission and you've just contributed to the mission means the world to us this goes such a long ways and also you just want to offer support to this as well um so that people know people know that they can reach out to you if they have any questions so this goes a very very long ways and also you can have like a PS you can add to your order um and this goes again for this goes a long ways um in getting immediate

29:24purchases this is a very big window for somebody to buy they just bought why not add something else and so this is a this can be a really big money driver if you have this in place but a lot of the brands I audit do not have this in place and I highly recommend you do and then wait two days follow us on socials or what other plat whatever other platforms that you use promote your main social media platform or whatever you're using maybe have a Facebook group whatever it is this is a good email just to get anybody who's bought from you to grow your community

29:51so really good to have this email and then wait 3 days how to get the most from your product so this is going to help them them get excited help them you know see the best results with your product so um give them tips on how to use it um how to install it or how to apply it whatever it may be um maybe if you're selling food products you give somebody like um uh like recipes that's something that you can do like how to how to use the product here a few examples so here's like a good um text based email immediate thank you from the

30:22founder so you want to use the person's first name and then you can talk a bit about your mission you placing your order reminds us so much that we're reaching our goals if you have any questions feel free to reply to this uh email you're not done with your order you can add in the next 24 hours continue shopping so that's a great immediate thank you message um and then you can also have this social media email make sure to follow us on social media we have the best community of customers we couldn't be more thankful for give us a follow on social media and then just a simple follow this is going

30:47to passively just grow your um grow your following so that you can continue have great continue to have a great community and then you can have an email like this like how to get the most out of your product or are you excited things like that um so are you excited uh shop now here's how to get the most out of your product so now we're giving tips about um how to make sure that you're using the product effectively so incorporate in your daily routine track your progress listen to your body and pair it with other proven supplements so that's the upsell where we're trying to get

31:16people to um buy again so then we're using cio's recommended product section um based on the customer's activity clavio is going to give some recommendations on what products to add so we're using Clo's uh Dynamic section here so this could be a great flow right here if it was all for one brand rather than different ones um so this is all stuff that you can do follow us on social media and then how to get the most out of your product is going to really help for the customer Journey CIO installation right here a video for if you uh if you want that and now we are

31:46on the win back flow okay this is the last one very straightforward in terms of the win back flow we just want to encourage another purchase from past customers they bought a few months ago let's get them to buy again so really don't overthink this one your customers are still receiving your email campaigns that you're sending to the list again I recommend 3 to four email campaigns per week at least two per week keep your list engaged um a lot of people are going to be converting from these your win back flow um it's kind of more just for experience um because a lot of people are going to be buying from your

32:17campaigns so we recommend that that's the three to four campaigns a week 99% of your retention and repeat purchases will come from that so we like to keep the win back flow simple and more for customer experience so what you can do up to 10 plus re-engagement emails if you want if you're not really sending too many campaigns but I recommend just like three emails sent 60 days 90 days 120 days whatever you want for somebody to make a purchase typically if your average time between purchases is like 45 days I like to double that and that's when the wind back flow fires so the average purchase is 45 days we would um

32:49average time between purchases 45 days we would fire on 90 days so that's what I would highly recommend um and then why we want to encourage rep people purchases to increase LTV um that's the main thing encourage repeat purchases um and then remind them to replenish and give recommendations make them feel custom like we're reaching out so trigger you can do somebody places an order equal to 60 days ago um and then filter someone makes a purchase in starting this flow somebody makes a purchase we want to remove them um so that's how this flow is going to fire so so here is how the flow outline looks

33:22just three emails you can wait 90 days 60 days 120 days whatever you want to do email one you can just say It's been a just remind them of the brand and encourage them to come back for purchase so super s just be like hey it's been a while we miss you something like that that sort of messaging don't need to get too crazy just let them know that like hey we recognize that it's been a while and then you want to wait like a week you can wait whatever time frame I like to set them like a week apart um and then give them a discount to repeat to

33:47just have a discount in the customer Journey um just like automated to try to get these people to buy again so just make them feel special make it a unique discount um a dynamic clave discount what you can do um which will be custom for each person makes them feel special and those convert better um so that's something that you can do then you want to do another text based email from the founder as a last chance being like hey it's been a while we miss you I understand that like um things get busy um this is the last chance to use this discount and I hope to see you again um

34:18something like that is like a text-based last chance so here like some examples here's like a first email example of just like we miss you and your furry friend for like a cat brand um super fun funny we miss you sad cat cutest thing ever where are you what's new um so you can tell the customer like hey we have a lot of new stuff that you're missing out on so why don't you view the site and so lots of cool stuff I love this little feature the cat at the footer it's really funny and then uh still interested this is another thing that you can do um hey are you still

34:48interested we noticed it's been a while and we just wanted to check in are you still interested in our gear shop now kind of giving people guilt um that's something that you can do as well then have a recommended clavio section based on like a customer's last purchase again super helpful tool from Cavo and then giving somebody the opportunity to shop different categories and then just a discount email you're still on our mind here's a special gift to welcome you back take 10% off your next story on us then you have a clayo code right here find your story and then don't miss out don't miss out new favorites awaiting

35:18simple email of hey 10% off this is beautiful design um so lots of stuff that you can do here um and then caveo installation is right here as well but that covers all of the flows and what we're setting up now we can take it a step further and go to like flow optimization so the cons of optimization in updating your flows over time and testing it is it's overwhelming it's very hard to monitor at scale if you have like 40 emails in your flows you need to have spreadsheets to track all this information and report it very difficult and documenting it all is very difficult so that's the Cons with flow

35:53optimizations where it's campaigns you can just test your one email and get data immediately where flows you have to wait for customers to enter and then you need to track it when should I check when something is ready so I like to do another form of optimization so rather than having a ton of active tests in our flows all sorts of different triggers testing out different content yada yada y rather than doing all that we use our campaigns as our testing grab so we're sending three to four email campaigns per week and we're testing there we're looking at the data there we're trying new angles we're A to B testing so

36:23rather than waiting for results like we have to do with flows we get instant data with campaigns or 20 4 Hour data you send a campaign we'll check on the results tomorrow what variation did better or did this angle work compared to like an email we sent a few months ago so we literally put out full campaigns that perform well in our flows we get a campaign that works let's add that to our flows so go back and edit your flow emails across your triggers to include the angles the emails in the blast even an email that does well in your campaigns let's add it if it's an

36:49educational email on like how you create your products you're you sell creatine and you um you create an email that you send to the list that's about like how we create our creatine or how it's formulated and it does well converts well awesome it's educational let's add that to the welcome flow and just put in the discount the welcome discount if it's an email about how to get the most out of your product giving tips to users add that to the post purchase flow it's an email that goes over your return policy that you send to the list and it does well add it to your banded cart

37:19flow to reverse risk don't reinvent the wheel add your successful campaigns to your email flows this will save you a ton of time now there are specific AB test that you can run and I would recommend running um so I'm going to quickly go through these you flow time delays biggest lever in the fastest that to get results and the easiest to get results so testing the amount of time from the action of the customer and the first email that they receive so this like website abandoned flow you see waiting 30 minutes versus waiting 4 hours 30 minutes you get kind of better engagement uh better open rate and click

37:48rate compared to waiting 4 hours but you can see the placed order rate is massively different here and this is a big sample size we can be pretty confident that waiting 4 hours is the best move in this situation so testing the time delays uh between in your uh messages then we have like long form versus short form messaging so do we create a long email that has a lot of information or do we create shorter ones um especially for flows we want to test this out this will apply to campaigns but especially in flows like abandonment flows when people have objections some people want to be talked through their

38:17objections other people just want to be like they just need a reminder of their order um just you saying hey you left an Adam behind shop now so sometimes it makes sense to be quick and try to get purchases other times it makes sense to really like spend time working through objections you can see in this email um a longer nudge um email to let me tell you why this product is more effective just listing out a ton of stuff 0.2% place order rate 2.4% click rate on 2,000 people compared to this one which did a lot better higher click rates higher place order rate where it's just

38:50super quick to the point hey you left this order behind go shop and of course this is super easy uh um but testing your subject lines and preview texts um but hard to take learnings and apply to Future emails since there's a lot of variation um some tests that you can run um including discounts versus not including like for sales um including that in the um subject line you could include or exclude emojis in your subject line preview text you could test that you could use dot dot dot or excluding that um time delays um for like how long you have less whatever it may be using all caps verse not this is

39:24all stuff that you can use for your subject client preview text to test and then graphic based versus text based we've talked multiple times about text based a lot of times it performs better because it feels more personal um but we really want to like balance this and test different things out so heavy text based versus graphic based it's really going to vary depending on your account so test out different styles to see what your list likes especially for big drops in sales or whatever you have in your flows um so mix them up here's an example of like a text based where the bottom one is text based it did better

39:52because it was from the founder higher open rate higher click rate a lot simpler and then a lot more Revenue so Tech Bas really can perform a lot better but we want to make sure that we're testing these things out promoting categories ver individual products some customers at stores prefer like shop this specific product this specific product this one rather than categories where it's like shop jackets shop pants so it's important to mix it up you can bias one more if uh one of them does better like categories in this instance for like a higher ticket store categories performed better it got higher clicks and then higher revenue

40:26and so now for all of our emails we're primarily making it like more um category based and we're promoting that now special offer just for you if you made it this far um if you want more information I have templates for all of these flows um completely templ completely templatized and optimize that we've used for over 50 7 to8 figure e-commerce Brands Shameless plug here if you want to save all the time of putting this all together doing all the copy templates and what not then I have these all templatized um learn more right here if you want to click uh blog. copy. net SL quickflow Landing um you can click

41:00this link will be in the description as well if that's interesting to you if not completely fine um it's just going to take a lot of time to implement this stuff um so that's stuff that I I would recommend doing that so check that out take the doc in the description well copy. netflows um so you can have it for you uh where to find me My Links will be right here and if you want to have a chat with me about your email flows then you can book a call with me the link will be in the uh description as well to book a call and your flows head

41:29on now I hope you got some value from this video that was an absolute value bomb there was a ton of stuff in there so I hope you got some value this is $50 million worth of revenue generated Behind These automations so make sure you use them lots of good strategies in here again I hope you got some value from it and I hope to see you in the next video let me know if you have anything that you want me covered and I will see you in the next one