Run Meta Ads Like This in 2026 🚀 | 6X ROAS Sales Campaign Strategy (Complete Tutorial)

0:00How to create sales campaigns for e-commerce on Meta in 2026? Which features should you use? Which settings should be kept on? What should you not touch? Which features are unnecessary? Whether you are creating a campaign for the first time or have been doing it for a while. In both cases, this video is for you. How to create a campaign the right way? Let's get started. So, we will create a sales campaign. We

0:20will use the sales campaign objective. Do not use awareness or traffic; do not use those. They will bring in useless audiences. You must use a direct sales campaign. The first thing is the campaign name. The campaign name is a good feature. You must use it. Why? So you don't face difficulties later. You should know beforehand what this campaign contains. If you ran a campaign for a specific product or a collection, it should be mentioned. So you know what's in it. Alright? So for

0:43now, I'll just put "collection". Okay? After that, we are not using the catalog here. I have explained how to handle the catalog later. Alright? For now, I will turn it off. Now, these two options will appear here. Campaign budget, ad set budget. The campaign budget is used when you have multiple ads in one campaign and want Meta to push whichever ones perform well, while we use ad sets when we want to test specific creatives or placements. Or when we need to test audiences. Alright ? So here, I am selecting the campaign budget. I will start the campaign

1:16budget at ₹ 1000. Alright? Alright. Now I will move on. There are no other options worth using here. Now, I come to the ad set name, where you first see the Customer Lifecycle Strategy option. Here you will see two options. "Get conversions from all audiences" and " Acquire new customers," which is a new feature. It didn't exist before. So, do you want sales from all audiences or just new customers? Sometimes you need to run campaigns specifically for new customers. Why? What used to happen before? What did we do? We used to exclude users who visited our website, engaged on Instagram, or made purchases so our ads would only show to a

1:50completely new audience. Now Meta has built that exact feature right here. So , we used to do this quite a bit in campaigns. Let's say we are running eight campaigns, we'd set two for new customers. So now, this feature is right here. All right? So here, I'll get conversions from all audiences. If it's new, you can select new customers. All right? Here, look at exclude existing customers, purchasers, and so on. So here, I will set it to all. You need to use both. All right? Using both here means you keep some campaigns for acquiring new customers. Now, let's come to conversions. Where do you want to lead them in conversion actions? I

2:23don't have an app, so my choice is website; I want to bring them to the website. Then, you have to select the data set here. Make sure you select the right one. Be careful while selecting. Don't accidentally select the wrong one . After that, conversion event, this is very important. Here, people select add to cart or add payment info and expect sales from that. If you select add to

2:38cart, you will only get add to carts. You won't get orders. So, if you want sales, you must select the sales event. In many new accounts, whenever I audit, I see this, which a freelancer or they themselves might have managed, they choose the wrong event. You should not do that. After that, you will see two

2:51options in the performance goal here. Maximize number of conversions or maximize conversion value. With number of conversions, you get more orders. With value, it means your ROAS will be higher. All right? Meaning, its value will be higher. So, you can use both. For CBO campaigns, when you create scaling campaigns, you can use maximize conversion value. All right? So, we are

3:10doing this. After that, we come here. Here you see attribution settings. There are two things in this. Standard and incremental. Now, what are both of these? Let me explain. Standard means, attribution model means whether this purchase happened through Meta or not. Meta will take credit for it. On what basis? 7-day click or 1-day view. All right? Which means if they clicked anytime in the last seven days or saw the ad but didn't purchase then. But went later in the evening, typed it in, and purchased it. Or a 1-day view, saw it that day and purchased the same day, then it will be attributed. So, this is

3:38standard. After this, there is another setting in it, incremental. What happens in incremental? Meta tries its best to use its AI to predict if this user saw the ad. Even standard ones don't match it. But we feel that they purchased from here, so it will come under incremental. This means that conversions will be recorded higher here. Right? This isn't a setting that

3:58will automatically increase ROAS. There's nothing like that. After that, you have to schedule the budget and schedule. Like I want the campaign to go live on the 15th at midnight, as soon as it strikes 12:00. I have scheduled it here. Right? I can also set an end date. Right? I don't want to set an end date. After that, I come here to the audience. In the audience, there is the targeting option. First of all, location. Let's say if you want to target North, South, East, West, or Tier 1, Tier 2 cities, you can target them. Here, we are running it all over India. Right? But yes, in some cases,

4:29we exclude them. Which regions do we exclude? We use it for that. We exclude some as well. Which ones do we exclude? Like the Seven Sisters, the entire North East belt, because the delivery doesn't reach there. Meghalaya, Arunachal, Assam; if you get orders from there, you can exclude them. Right ? So you can exclude them in this way. Then it won't be visible in those states. Jammu and Kashmir and these Seven Sisters. Right? I will keep All over India selected here for now. And after that, you don't have to do any targeting in the audience. There is no need. You can select age. This is also

5:03optional. Like, my audience is mostly 25 to 55 and the gender is women. If you are running a campaign for the first time. The pixel isn't mature enough. So as an indication that these age groups and genders buy my product. Then you can select that. After that, we come to placements. You don't need to touch anything in placements. Meta optimizes its placements well. So there is no need to change that. But if you feel that your conversions are bad, or your budget is being spent on placements that bring useless traffic, you can exclude those. I will tell you about that in another video. How can you see where good quality is coming

5:40from? Often, it happens that we aren't getting orders. The CPM and other metrics are coming in very low. We see that the links and everything are running fine. But the orders aren't coming in. This means that the traffic, or the audience seeing our ad, is the wrong audience. So, we have to apply a placement filter, for instance, if Facebook's feed is sending me a lot of traffic. It's coming in as junk. So, I have to exclude it from there. So, in

6:03some cases, you have to do that. Otherwise, you can keep the placements on 'All'. We will cover how to check that in the next video. Right? So, what did we do here? Nothing, we just selected women and the age. After that, I come to the ad level. Now, at the ad level, the first option you see is ' Partnership Ads'. If you run partnership ads, meaning you've posted a video in collaboration with a creator and want to use that, you can select ' Partnership' here (you'll get the ad code from that person), and once you paste it, that post will automatically appear here and the video will run with

6:38you. Right? And the creative will run. You can also add a partnership ad from here. So, whoever your user is, right? The user to whom we gave our product for UGC content, you can search for their name, for example, I search for D2C by Nikhil. After selecting it, I go back. After that, I can add them as a partner. I can send a request. They will accept it. So, this person will come into my account as a partner, and I can use them. Right? About partnership ads, we aren't doing partnership ads right now. After that,

7:16all your identities will appear here. Facebook page, Instagram page, you might as well create a Threads account too. A little bit of response has started coming from Threads. After that , we see a few options under Media Setup here, under Ad Setup. Create ad, use existing post, and creative hub mockup. So, 'Use existing post' means you can select a post you've already made on Instagram or Facebook and run a campaign. Like, if you want to run an

7:40ad on Facebook, or a post on Instagram. So, when does this come in handy? When you run Instagram visit campaigns. Why run them? If you want to increase Instagram followers and need a relevant audience, you can select and use Instagram posts. Or if you've posted something and don't want to post it manually, but want to run an ad so the likes and comments increase, right? So that the engagement also shows up on my feed. Then you can use the select post option. Rather than uploading it manually. Right? Because the engagement that comes on that won't be visible to anyone. But if you select it, that user

8:12will see it on your page. Right? So what will happen because of that? The ad will run, and you'll get the engagement too. And we do use this for Instagram visits. You can also use it for sales campaigns where you want good likes and comments to show on your feed creatives. Right? After that, I'll leave it on Create Ad. Right? Now, here

8:33we see the Advantage + catalog option. We don't need that. So, the format you have here is single image or video or carousel; we need to use a single video here. Right? What do Multi-Advertiser Ads mean? Let me show you. When you scroll through stories, you see ads from four different brands in a single story. Right? So, that is called

8:56Multi-Advertiser Ads. What is that? Look here. Let me show you. It looks like this. Right? Ads that appear together are called Multi-Advertiser Ads. Your ad will appear alongside other advertisers. That is called a Multi-Advertiser Ad. Right? So, you can uncheck this because it doesn't have much of an output. After that, we come to the destination. Destination and

9:17such are for later. We will use them. Why? Let's select the creative first. Then we'll know where to send them. Right? So now we come to the creative. Now let's fix what we need to do first. For example, I want to run an ad on a collection page. Right? So, I'll go to the URL of the collection page. So,

9:36I'll paste the collection page URL. Right? Now, the option to use display is showing here, just like you see it here. If you don't want to show this URL and want to show a different one. Like how I want to show this URL. Right ? So the display will look like this. But your actual URL will be this. This

9:52is that feature. I will uncheck this. After that, there is a browser add-on option. This causes a lot of trouble. Now see, with browser add-ons, many people will see a Shop Now button. Look , sometimes with browser add-ons, it means the user might also see WhatsApp or Call options. So you need to keep this off. Right? Browser add-ons aren't really useful. In some cases, there are a lakh different categories, but not for this. So make sure that browser add-ons are off. Right? Alright. After that, we come to the ad creator. I will come here to video ads. In video ads, I will choose a collection here. I have

10:31chosen this video. Right? The video is here. Now you see what I am seeing here . First of all, promotions. Right? Website highlights, products—all this is visible. What does all this mean? I will explain to you what it means. Right? First, we add our primary text, headline, and description here. Alright . I will put the primary text here. I

10:54have put it. Put in the description. Right? You can have ChatGPT write the headline for you, okay. There is nothing different here. Okay. You can also show your offer in the headline. Like, you can use the headline this way . It gets highlighted very well. Right? I will click next here. After this, AI generation appears here. You don't need to select anything in this. If you use images instead of video, it gives a very good output sometimes. So you can select it. Okay? After that, enhancements will appear. What will you see in enhancements? First, you will see Create Sticker CTA. Video touch-up will appear. Meaning it can crop the

11:33video, which isn't good. We will keep this off. Text optimization might happen. Right? We will keep that off too. It will add effects to the video. It will add effects. Which means it will add a yellowish or brownish tint to the video. It will add these colors, which I don't want. It will ruin my original video. All right? Product browsing will be added to it. All right ? So, for example, if the video is playing, products will also appear below it. That's an option. You can use it if you are using collections and

12:02such. All right? Next comes language. You can select which languages you want to include. All right? I have selected these languages. Now, as we were discussing here in creative setup. All right? What all do we see here? First, products. All right? All right? Where will this product appear? When the ad is shown, the product will appear below it, or in a carousel or slideshow as well. All right? So, which product do you want to show in it? I'll show you how it looks. Just a second, take a look at this. The products you selected there will appear like this in the slideshow or carousel. All right? First

12:59, let me delete the related media. Then what will it do automatically? It will select media similar to that. You can also select multiple videos and multiple images. We are not doing that here. All right? So, for the products you want to show with the video—video playing, products below it, and products in the slide—you can also select which set of products to display . Like if I want to show short dresses, I can display the short dresses collection. After that, what to highlight from the website; the highlights that will appear in the ad picked from the website, that too. For instance, sometimes images appear, so I'll uncheck the images here. All right

13:42? So what will happen sometimes? You might feel that some low-quality images from the website have been picked up here. You should turn this feature off. If it works for you, then continue with it. In many cases, it will look low-quality. After that, you should also turn off contextual links. There is no real benefit to that either. All right? In promotion, will it automatically give the promo code to the user? Sometimes what will happen is ...It is. Your headline will change automatically and the code will be visible below the button. That code can be automatically picked from whatever is available on the website, or you can

14:17display a specific code as well. Like my code is SECRET10, so I selected SECRET10. And now, only SECRET10 will be visible. No other discounts will be shown. Many times, brands offer discounts and get frustrated that they kept it for new customers, but repeat users keep using the same discount or different ones, and sometimes a normal person who could have bought without a discount doesn't, they only use it. So,

14:44what do they do? They keep it hidden. So in that case, you remove the promo code from here, okay? You can do this. Now look, here you will get an option right below the video, where the "Turn On" is, you will get a single image here. Okay? After that, the ad will also be visible in the carousel. This is the option, and a collection will also be visible below the video. So I will uncheck this. If it were on my PDP , it would be just for a single product . But this is my collection video, where multiple products are visible. So , if multiple products are visible

15:18along with it, that's a good thing. So I can turn off the carousel here but keep the collection on. Okay? It's your choice; if the results are good, then that's fine. In essential enhancements, you can turn on the CTA, and the CTA is quite good, it will keep looking different. For instance, look, "Order Now 10%Off" is visible; otherwise, you selected the 'Order Now' call to action , right? So, you can turn on the in-ad CTA and relevant comments; turn off the rest. Okay, this is done. So, our ad is created. Now what remains is URL tracking. Here, you will keep the tracking on for website events. What

16:02will you do in URL tracking? We, like how it shows in Shopify, how does it look? I will show you. Like, where did this order come from? If I want to find that out. I will click on this. And if you use UTM, you will see it here in Shopify. UTM source: Instagram, okay? Campaign: PDPO, Medium: came from Instagram Story, and the yellow product , I had named the ad that it came from, so through that, I can see where this order originated. UTM parameters are useful, so how can you set up URL parameters? Here you put the site source name, placement in campaign medium, campaign name in campaign name,

16:37and ad name in campaign content. Alright, let me enter the name here, it is "Two Girls Collection". Okay, collection video. What name should go into the ad set? Women. This Okay, I will name this "Collection CBO" here. Okay, so one of our ads is prepared. Now I want multiple ads in this. I want to be able to create multiple ads. For that, you can duplicate them. Duplicate from here and choose the number of

17:22copies needed. Let's say I want three. Okay? There are three now. Now I just simply need to change the creatives here, and if there is a URL, the URL will be changed, and then just publish it. So, it's that easy to create a campaign. And these were all the features that you can use or choose not to use. Right? What will you do for a catalog? For a catalog, you need to keep this setting on. Here, Advantage + catalog ad. Right? As soon as you turn on the setting for the catalog, you will find the product set at the ad set level. Which set do you want to run it

18:00on? Right? So let's say I want to do it for dresses. I have selected dresses. After that, you need to come to the ad level. Whatever needs to be changed. I will uncheck this here. Where do I want to land the user? Yes. What will be the main destination? You should use the setting from the catalog. You don't need to take them to the website

18:16homepage or any specific collection. They should go to the specific product they clicked on. For that, you will use the "use setting from catalog" option. Right? And for the website URL, let's say I put the collection URL here. The collection I am running ads for. Okay. Now how do you want to display it? Do you want to show it in a single image, meaning one product, or show it in a slideshow? Right? You can show it in a slideshow. After that, you can write

18:59the headline and description for it. Also, if you want to show an image or video in your catalog. Right? You can do that too. So these are all the options. And what will happen with this ? In the catalog, Meta will create combinations based on the user's intent and what they like, and then show them the ads. So this is how you can create sales campaigns in 2026 after all the updates. If you enjoyed it, subscribe to the channel. I'll see you in the

19:26next video.